Japan's technology commercialization policy encompasses two aspects of technology and industrialization ", and a lot of effort into the front-up planning. Comprehensive National Institute of Advanced Industrial Science and Technology(AIST) and the New Energy and Industrial Technology Development Organization (NEDO) focused on the development of the industry, however, Japan Science and Technology Agency(JST) support for basic science.How should the effects of the funding is spread in the industry focuses on Technology Transfer and Commercialization potential is to try to maximize.
The phenomenon of a “Hanlyu” is established as a genre in Japanese society today of 2013 it began about 10 years ago with the broadcast of the Korean movie “Winter Sonata” on NHK BS2 to the point that even today it is still expanding.
While various arguments about a Hanlyu or what it encompasses do not end, in this paper the meaning of Hanlyu is from an established source from a previous review. Adding to this is the major role that middle-aged and elderly Japanese female played in fuelling this “Korean Boom”.
In Japanese society, the influence of middle-aged and elderly female on popular culture is rarely discussed, but in fact it is this consumer group that has been indispensable in seeing the generation of Hanlyu and ensuring its place in the future.
In this paper I would like to discuss the present condition of a Hanlyu, along with a future view focusing on the consciousness in middle-aged and elderly female consumer behaviors centering on the two concepts of a “Self-Concept”, “Lifestyle” which is an idea, which especially serves as a core of the consumer behavior model of Hawkins.