Composition of Harutsugedori : Focusing on sequence and advertising

choi tae wha

doi:10.21481/jbunka..78.201808.209

@article{ART002395365},
author={choi tae wha},
title={Composition of Harutsugedori : Focusing on sequence and advertising},
journal={Journal of Japanese Culture},
issn={1226-3605},
year={2018},
number={78},
pages={209-221},
doi={10.21481/jbunka..78.201808.209}

TY - JOUR
AU - choi tae wha
TI - Composition of Harutsugedori : Focusing on sequence and advertising
JO - Journal of Japanese Culture
PY - 2018
VL - null
IS - 78
PB - The Japanese Culture Association Of Korea (Jcak)
SP - 209
EP - 221
SN - 1226-3605
AB - Very little research has focused on the twentieth-century ninjōbon(young romance) novel Harutsugedori. The present paper reports the result of research on the configuration and ideas of Harutsugedori that have not been discussed in previous studies. As long as it was aligned for each main character pair, Harutsugedori was a novel that could have a stable composition. However, Tamenaga Shunsui had a scene placement of “ShunsuiFormulas ” that thoroughly mixed each story, as if applying a mathematical formula. Further, in Harutsugedori, a product placement (PPL) was added for the doll maker Izumi Mekichi, but it matched the content enough to affect not only the propaganda but also the composition of the novel. To sum up, the doll of Izumi Mekichi serves not just to advertise, but also to convey the true heart of Uusugumo thinking of Chogato readers. In Harutsugedori, the technique of “Shunsui Formulas” that Shunsui used to gain popularity with readers was used in the completed form. Self-esteem is a strong motif in the novel. Harutsugedori was also a manifesto to communicate widely Shunsui’s ninjōbon policies and the “Shunsui Formulas.”
KW - Cross-cutting;Izumi Mekichi;Product Placement;Tamenaga Shunsui;Shunsui Formulas;Advertising
DO - 10.21481/jbunka..78.201808.209
ER -

choi tae wha. (2018). Composition of Harutsugedori : Focusing on sequence and advertising. Journal of Japanese Culture, 78, 209-221.

choi tae wha. 2018, "Composition of Harutsugedori : Focusing on sequence and advertising", Journal of Japanese Culture, no.78, pp.209-221. Available from: doi:10.21481/jbunka..78.201808.209

choi tae wha "Composition of Harutsugedori : Focusing on sequence and advertising" Journal of Japanese Culture 78 pp.209-221 (2018) : 209.

choi tae wha. Composition of Harutsugedori : Focusing on sequence and advertising. 2018; 78 : 209-221. Available from: doi:10.21481/jbunka..78.201808.209

choi tae wha. "Composition of Harutsugedori : Focusing on sequence and advertising" Journal of Japanese Culture no.78(2018) : 209-221.doi: 10.21481/jbunka..78.201808.209

choi tae wha. Composition of Harutsugedori : Focusing on sequence and advertising. Journal of Japanese Culture, 78, 209-221. doi: 10.21481/jbunka..78.201808.209

choi tae wha. Composition of Harutsugedori : Focusing on sequence and advertising. Journal of Japanese Culture. 2018; 78 209-221. doi: 10.21481/jbunka..78.201808.209

choi tae wha. Composition of Harutsugedori : Focusing on sequence and advertising. 2018; 78 : 209-221. Available from: doi:10.21481/jbunka..78.201808.209

choi tae wha. "Composition of Harutsugedori : Focusing on sequence and advertising" Journal of Japanese Culture no.78(2018) : 209-221.doi: 10.21481/jbunka..78.201808.209

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