The purpose of this study is to critically examine the anti-Korean phenomenon in Japan—instead of dying down, it has become a cultural occurrence. This study addresses the following research question: “Why is the anti-Korean phenomenon still valid in Japanese society?” The results are as follows.
First, there exists a relationship between Japanese publishing market’s structural problems and the phenomenon. Due to the recession, publishers found items that would sell well regardless of their content, and these were “anti-Korean books.” Second, I explain the relationship between new media, such as the internet, the phenomenon, and chauvinism—the guarantee of anonymity on the internet has resulted in strengthening the phenomenon and chauvinism.
Last, I explore the relationship between the phenomenon and Korea-Japan relations. I also explain the relation to historical revisionism in Japan. Anti-Korean sentiment is closely related to Korea-Japan relations, and it can be demonstrated that it is a variant of Japanese historical revisionism.