Local newspapers are facing crisis of declining readership and it is happening all over the world. To survive, many local newspapers are rapidly shifting to digital. In contrast to this situation, the local newspapers in Japan show a relative slow trend in putting their Internet edition before paper. This research analyzes the reasons why the local presses in Japan are maintaining a paper-centric system. Especially, this study focuses on what obstacles are slowing things down in the digital shift of Japanese local press.
Research shows that the Japanese local newspapers concern that boosting the Internet edition can cause a decline in the profits of the paper. Moreover, lack of stability in revenue models of the internet edition also hinders them from deciding whether to focus on paid membership or advertising. Due to these obstacles, local newspapers in Japan tend to maintain the paper-centric system and utilizing their Internet edition additionally. Based on this research, I will discuss how to improve the Internet edition service of the Japanese local newspapers.