Competition for the lucrative international travel market is fierce and by co-hosting the 2002 FIFA World Cup Korea has an unprecedented opportunity to promote a positive image to large audiences around the world. This study examines how this international event may contribute to enhancing the likelihood that Korea will be chosen as a travel destination in the future. The results of the study indicate that awareness and image of Korea has been significantly improved by hosting the World Cup. The results of the overall logit model show that the World Cup would significantly influence their propensity to choose Korea in the future. Specifically, the findings imply that the World Cup would be more likely to influence Japanese and Chinese tourists’ choice of Korea as a future tourist destination than any other countries.
This study investigate the determinants of visitor expenditures on a local festival to help generate strategic insights on marketing for private and public sectors in event business. Tobit model was used to analyze the data from the 2001 Hampyong Butterfly Festival survey. Visitors’ sociodemographic characteristics, travel distance, type of visit, and trip patterns were important determinants of total expenditures on the trip. However, the importance of these factors varied by type of spendings: groceries, restaurants, souveniers, ticket, and fare. Decomposition of the Tobit marginal effects indicated the market participation response was more important than the quality factor.
This study was conducted to examine the relationships between the destination image and the tourist satisfaction of the homeward tourists. Particularly, it was hypothesized that there was a cause-effect relationships between image and tourist satisfaction and this relationships were differed by the purposes of visits and the past experiences of visitors. A field survey was conducted in Jeju island, Korea and total of 385 data were collected and analyzed. The results showed that there were cause-effect relationships between affective or cognitive image and tourist satisfaction. Also, these relationships were differed by the purposes of visits and the past experiences of visitors.
This study investigates the relationships between brand personality and store image and whether these relationships lead to the customer’s preference and revisit. The results show that store image, sincerity and extroversions, and sophistication of the brand personality have significant relationships with cleanness, service, and values, atmosphere, and visual and sensible design in family restaurants. Sincerity and extroversions and sophistication are correlated with cleanness, service, and values and visual and sensible design in fast food restaurants. Brand personality and store image affect the preferences and revisit in the family restaurants, while not in fast food restaurants. Also, brand personality is proven to be the most powerful tool in building brand assets and attracting customers.
This study examines the multi-step synthetic service pricing approach. A pricing model is suggested to develop hotel room rates considering the complexity of hotel business such as market competition, cost structure, price sensitivity, and unique hotel service characteristics. The model is consisted of seven steps including differentiation premium pricing, cost-plus pricing, extended cost-oriented pricing, client-driven pricing, and bundle pricing. This approach combines the price decision making process with the other pricing approaches rather than using a single pricing approach. Findings of this study provide useful guidelines for service pricing, especially hotel room rates, by considering simultaneously important aspects of service pricing in hotel business.
This study develops residents’ community attachment scale in tourist destination. Based on literature review, three underlying dimensions of the residents’ community attachment are identified: identity, dependence, and social friendship. Thirty items used in previous studies are reviewed and modified. Fifteen items are selected based on reliability test of the pilot study data. A survey is conducted in Hahoe village in Andong, Kyongsang Buk Do Province, Korea. Final attachment scale is found after verification process with reliability and validity tests. Fourteen items for three dimensions are found as valid in measuring community attachment. The construct and scale of community attachment are found to be useful in tourism development by estimating the residents’ behaviors.
This study, based on hierarchial model of leisure constraints, aimed to investigate the influence of constraints dimensions on leisure and sports participation. The data were collected via a self-administrated residents questionnaire survey in mid-sized city in Korea. Descriptive and inferential analyses including factor analysis, one-way and multivariate analysis of variances were used to analyze the data.. The results showed that the constraint dimensions offered a significant contribution towards the prediction of participants and non-participants. The individual and psychological lack of interest, lack of knowledge and skill, and time dimensions were the best predictors for distinguishing between participations and non-participations.
This study examines to find any differences between using involvement score percentiles and cluster analysis for segmenting festival markets based on involvement levels. Based on literature reviews, ten items are selected and analyzed. Results show that no significant differences are found between these two segmentation methods. Meanwhile, the satisfaction and mean involvement scores are found to be statistically significant in these two segmentation methods. The results may suggest marketing implications for festival managers in terms of segmentation methodologies and market segmentation bases.
This study empirically investigates the causal relationships of service environments, service quality, customer satisfaction, and repurchase behaviors in tourist hotel industry in Korea. A survey is conducted for 476 Korean tourists at downtown areas of Seoul and Kimpo airport. The results of this study shows that service environments of tourist hotel strongly influences on the service quality and customer satisfaction. The service quality of tourist hotel are found as a key factor for the customer satisfaction. The service quality and customer satisfaction also appears to significantly influence the customer repurchase intention.
This paper investigates the strategies of revitalizing the old urban cores in Daejeon, Korea by adapting tourism, event, and pedestrian districts. Based on literature reviews of urban revitalization cases, especially in western Europe, twenty-seven items are selected and analyzed. Six factors are extracted from the twenty-seven items. The results show that the most important factor is development of art and cultural tourism products, age is the crucial factor in determining revitalization strategies, and software such as tourist packages, culture, art, and event is presented as effective way of revitalizing the old urban core in Daejeon. These results may help local developers, policy makers, or tourism related scholars to find effective strategies of revitalizing the old urban core in the future.
This paper analyzes the influences of hotel accounting information load on the decision maker’s predictive precision and hotel management. Two hypotheses are examined: positive relationships between hotel information load and hotel management and predictive precision; differences on hotel management and predictive precision between administrative and business operation departments. The statistical results show that positive influences of hotel information load on hotel management and predictive precision and positive influences of hotel information load on hotel management and predictive precision in administrative departments while no influences in business operative departments. This results may provide useful information on hotel accounting management and decision making process in hotel business.
This study examines the positioning analysis of three different regions(Icheon, Yeoju, and Kwangju in Kyonggi Province) using multi-dimensional scaling(MDS) technique. Seventeen items are selected from 34 initial items for product characteristics through personal and group interviewing. Seventeen items are grouped into seven meaningful dimensions: tradition, reputation, entertainment, access, education, event, and nature. Multi-item scale related to ceramic exposition visitors is reported as meaningful technique in conducting market positioning. Also, MDS is found as convenient method in implementing positioning analysis. The results of this study may be useful in establishing effective marketing strategies.
This paper examines the relationships between service quality and visitors’ satisfactions and behavioral intentions in theme parks. The items for measuring service quality are developed and expected to be practically useful for theme park management and to enhance the visitors’ satisfactions eventually. These items are grouped into seven meaningful dimensions: entrance area, rides, restaurants, shows, shops, park facilities, and park atmosphere. Results show that while park atmosphere has an important impact on visitors’ satisfactions, ride impacts significantly on revisit intentions and willingness to recommend to others. These findings suggests useful management implications for theme parks.
This paper introduces the models including the EGARCH, AGARCH, and GJR models to capture asymmetric effects of news(good and bad news) impacts on volatility. All these models are found that negative shocks introduce more volatility than positive shocks do. Overall, the AGARCH and GJR models are the best at capturing the asymmetric effect. Furthermore, the GJR model successfully revealed the shape of the mews impact curve and was a useful approach to modeling conditional heteroscedasticity, since the GJR yields the highest log-likelihood. The results of this study may provide useful information in estimates of inbound tourist demand.
This paper predicts the demand of the visitors in summer season in the East Coast of the Gangwon Province and suggests the vision of tourism policy. This study starts with the trend analysis, which is estimated by the cubic model by using time series data from 1982 to 2001. The increased rate of traffic inflow to the east coast area and the five-day working week are reflected in the trend analysis. The study forecasts that 15.9 million people may visit the east coast area in 2002. It is predicted that the percent of visitors to Kyongpo beach can reach to 36.4% of the total visitors to the east coast area. Kyongpo beach might be regarded as one of the most competitive tourism resources. Regarding the time series data, Kyongpo beach area has 12 sunny days out of 40 days in summer. So, it is suggested that new establishments such as ocean domes are needed in that area to overcome weather limitations through the year.