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2002, Vol.26, No.3

  • 1.

    Structural Model Building and Its Validation for Tourist Destination Development

    song jae ho | Sungsoo Jang | 2002, 26(3) | pp.11~31 | number of Cited : 10
    Abstract
    This study examines the structural effects of three basic factors related to the tourist destination development(TDD), i.e. tourist demand, tourism supply, and destination community, on the Investment for the TDD and on the final implementation of the TDD. To achieve the above goal, theoretical model composed of three exogenous constructs dealing with three basic factors and two endogenous constructs including the variable of the TDD investment and the TDD implementation are proposed. 204 questionnaires from a survey of quota-sampled investment-concerned groups, public and private, linked with 23 tourist enclaves in Jeju Island was analyzed, and the proposed hypothetical model was validated with a structure equation modelling procedure by the LISREL program. From the result of structural equation model the study model developed in this article was supported.
  • 2.

    Analysis of Role Changes among Stakeholders in the Kumgangsan Tourism Development: Based on Wright’s Model of Intergovernmental Relations

    Kim, Nam Jo | 2002, 26(3) | pp.33~52 | number of Cited : 14
    Abstract
    Based on Wright’s model of Intergovernmental Relations this paper analyzes changes of stakeholders’ role involving Kumgangsan(Mt. Kumgang) tourism development project, Author adopted nonschedule-structured telephone interview in which, as a kind of qualitative method, allowed interviewees are asked to speak free for any topics within study boundary. The results indicated that there were some changes of stakeholders’ relations in the progression of Kumgangsan tourism development. The results imply that the role of central government is still important, however, there needs a cooperation among interest group of stakeholders including central and municipal government, local government, Korea National Tourism Organization, and private sector in promoting Kumgangsan tourism projects.
  • 3.

    Impact of Cultural Events on Local Economies: An Income Multiplier Analysis of Kyongju Exposition

    Kim Kyu-Ho | 2002, 26(3) | pp.53~72 | number of Cited : 12
    Abstract PDF
    This paper investigates economic impacts of a cultural event, the 2000 Kyongju World Culture Exposition on the Kyongju economy. Along with a strategy maximizing the local spread effects, author analyzes tourism multipliers effect of the cultural festival with interviewing event visitors, residents and shop keepers who were involved with the Exposition. Based on Keynsian ad hoc multiplier model author shows that the mean value of tourism multipliers for various types of accommodation was 0.515 while the multiplier of those relying on budget accomodations such as inns and unfurnished private accomodations was as high as 0.584 and that of visitors accommodated in furnished resort condominiums was the lowest. Based on these results, author arguably maintains that a cultural event would be better held in or near the downtown area where accommodations, restaurants and other facilities are agglomerated so long as to maximize the economic effect to the economy while preventing leakage effect.
  • 4.

    A Value Evaluation? for Permanent Event Place of Kyongju World Culture Expo Park Using Fuzzy Model

    WooHee Byun | 2002, 26(3) | pp.73~91 | number of Cited : 3
    Abstract PDF
    Using a Fuzzy model, this article examines some of attribute variables inhibiting the growth of value evaluation when permanent event venue of Culture Exposition Park was maintained at the site of Kyongju City. Fuzzy model has been widely applied to social sciences for decision-making under vague situations. Here author applied the model to measuring and evaluating attribute variables for cultural events. In this study fuzzy set and fuzzy relation method were used to establish the validity of decision-making for standing venue for events. In terms of methodology this study confirmed that fuzzy model would be one of useful tool for evaluating value of permanent event place of Kyongju World Culture Exposition Park.
  • 5.

    Structural Changes of Neighborhood Tourist Visitation Vis-a-vis Increasing Casino Gamblers: The Case of Gangwon Land Casino Areas

    Euiseon Jeong | Kyungsook Kim | 2002, 26(3) | pp.93~108 | number of Cited : 3
    Abstract
    Vis-a-vis increasing gambler visitations to Gangwon Land Casino, this paper examines the linkage effect of the flourishing casino to the neighboring tourist economy. The demands for gambling were envisaged soaring in latter half of the year than the first half. Author observed that casino visitors were concentrating heavily on Tuesday and Saturday while the tourists to the adjacent place of interest tended to concentrate on Wednesday and Sunday. Also judging from the correlation analysis, authors found that there were no significant correlation between the high influx of gamblers to the locality and tourist arrivals to the adjacent tourism spots, thus depressing the latter areas concerned albeit Gangwon Land enjoys high economic prosperity. To cope with these effect authors suggest tourism policy rearrangements such as accessability improvement to the tourism resources, systematic tourism promotion and so fourth.
  • 6.

    Impacts of Rafting Recreationers Influx to the Communities Concerned

    장호찬 | 2002, 26(3) | pp.109~132 | number of Cited : 7
    Abstract
    This paper provides how crowdness of short-term staying tourists such as recreational boaters influences the involved communities as a whole. Against sustainable future tourism destinations, various undesirable mal-effects could be foreseen socio-economically and environmentally if the destination is over demanded. For empirical study, Dong-River, an upstream of Han River located nearby at Youngwol County in Gangwon Province, recently renowned as a hot short-haul tourist destination, was selected as a case study area. Between 1998 and 1999, some negative social and environmental impacts and also some positive economic impacts were envisaged. Short observation period seems to reveal latent lagged effects to the community whether they might be desirable one or undesirable one for the future of the communties concerned.
  • 7.

    Single and Multiple Destination Choice in Travel Cost Model

    김재석 | 김재영 | 2002, 26(3) | pp.133~149 | number of Cited : 17
    Abstract
    Multiple destination trips are generally involved in many outdoor recreation trips. However, existing studies employing travel cost method used to omit the issue from their study samples. Both the first-stage and the second-stage demand curve used to be estimated without considering multiple destination trips, hence resulting in the two demand curves misspecified. Authors examined the influences of multiple destination trips on traditional TCM. Authors confirmed that the number of destinations visited rises as the travel distance increases since multiple destination trips tend to be more price inelastic than single destination trips. Authors confirmed that the traditional TCM overestimates the demand of long-distance trips.
  • 8.

    Utilization of GIS for a Comprehensive Monitoring of Tourism Events

    Young Joo Lee | Choi, Seung-Dam | 2002, 26(3) | pp.151~165 | number of Cited : 11
    Abstract
    Good monitoring of tourism events is a major factor to secure their sustained development. However, traditional monitoring of tourism events so far has been conducted merely by internal indexes manifestation. This paper suggests a possibility for introducing GIS-based monitoring technique for evaluating tourism events and festivals. Authors arguably show how useful the Geographic Information System would be for monitoring not only internal factors but also external ones. They illustrates by examples how GIS empirically could be utilized to monitor the external factors of tourism events. The monitoring elements considered when applying GIS empirically in this paper include are: analysis of potential market size, evaluation of competitiveness of potential market, time series analysis of tourism information and finally evaluation of potential routes from major market.
  • 9.

    Strategies for Developing Coastal Tourism

    박구원 | 이수옥 | 2002, 26(3) | pp.167~190 | number of Cited : 25
    Abstract
    Focussed on the demands by local residents and tourists, this study examined the development of coastal tourism involving four coastal communities in western area of Kyonggi Province in Korea. Authors argue that in order to developing coastal communities as a tourist destination, it is necessary to maintain original identity of coastal communities as a place for producing sea products and fisheries, and further there is a need for recreational areas or picnic areas utilizing natural resources such as local parks, pine trees, or promenade in the region to provide systematic and diverse approaches in space use; Finally, this paper suggests that, rather than enclave development independent of and isolated form communities, belt-shaped or packaged tourism development connecting to adjacent coastal communities and other tourist destinations in the region would be better sustainable for these coastal communities.
  • 10.

    A Structural Equation Model on Visual Preference of Buildings in Resorts

    Yeo,Jung-Tae | Ko, Dong-Wan | 2002, 26(3) | pp.191~209 | number of Cited : 2
    Abstract
    This study tests the structural equation model on visual preference of buildings in resort areas. The model adapted from Informational Approach Model of visual preference (Kaplan and Kaplan; 1989), and consisted of four constructs (coherence, complexity, mystery, and preference) and five path hypotheses. The surrogate building settings of the 53 color slides were selected from 11 resorts. The model was estimated by AMOS.It was found that the preference of resorts’ buildings was directly influenced by mystery and indirectly influenced by coherence. But, the complexity was found not influencing preference. The results imply that the preference of resort buildings reveal the characteristics of the natural environment. Authors recommend that the planning and design of buildings in resorts should reflect the characteristics and image of natural environment.
  • 11.

    A Study on Tourists Shopping Behavior

    김대관 | 2002, 26(3) | pp.211~232 | number of Cited : 24
    Abstract
    Shopping and tourism represent an intimate, but poorly understood, relationship. This paper probes into this interrelated phenomenon by drawing upon data from a household telephone survey in the upper Midwestern U.S. Statistical differences were found in the characteristics of tourists who shopped on their trips versus those who did not, tourists for whom shopping was to varying degrees a motivation for traveling, and tourists who shopped at different types of stores. Interest in shopping on pleasure trips was more evident among females than males. These results suggest that destinations should develop specific strategies designed to attract and serve tourists who enjoy shopping, and that stores within these destinations should develop specific strategies designed to attract shoppers to their particular sites.
  • 12.

    Westerners’ Travel to Early Chosun During Korean Enlightenment Age: A Historical overview

    HanKyongSoo | 2002, 26(3) | pp.233~253 | number of Cited : 14
    Abstract
    The last five decade of Chosun Dynasty(1860~1910) called ‘the age of enlightenment’ has an important connotation for the study of tourism history in Korea. During those period hundreds of western travellers including missionaries, medical doctors, geographers, diplomats, etc are known travelled to Chosun Dynasty with different purposes in the Korean history. It might not be an overstatement if one say that the period was the starting point of modern tourism in Korea. Through available historical record of the time author examines their travel circumstances in wide perspectives, such as transportations, accommodations, sightseeing, scenery, customs, first impressions, etc in the context of early modern culture and tourism in Korea. From these invaluable contemporary record and data author finally attempts to find historical connotation to the study of Korean inbound tourism.
  • 13.

    Disciplinary Power and Tourism: Foucault’s Genealogical Approach

    Kwang-Eik Cho | 2002, 26(3) | pp.255~278 | number of Cited : 20
    Abstract
    Most scholars related to leisure and tourism studies agree to the ideas that tourist is a free person who voluntarily visit some places, temporarily go away from his/her everyday life and society, and practice his/her own decisions. This study raise the question against these generally accepted propositions.Based on the Foucault’s genealogical approach, author reveals the power relationships in leisure and tourism spaces. He pointed out that tourists as modern subject are the products of disciplinary power omnipresent in human society. This paper argues four points. First, modern disciplinary power exists not as substantial but as relations and networks in leisure and tourism spaces. Second, disciplinary power is omnipresent in leisure and tourism spaces as in all other human realms. Third, disciplinary power effects are not negative but positive and productive in leisure and tourism. Finally, the eye of power can be observed in the power relationship in leisure and tourism.
  • 14.

    The Concept and Measurement Scale of Job-Esteem The Case of Undergraduates Majoring Tourism Studies

    고동우 | Chun, Byung-gil | 2002, 26(3) | pp.279~297 | number of Cited : 88
    Abstract
    This study observes job-esteem attitude among tourism-majoring collegians, whilst developing it’s measurement scale. Differences of job-esteem level were also explored. 650 undergraduate students majoring tourism studies from four different universities were sampled. Exploratory factor analysis and item analyses identified three scale factors; social respect to the job, negative discrimination to the job holder, and relative benefits of the job. 359 sample out of 650 samples from the other three universities, the three factors scale structure was re-identified through AMOS confirmatory factor analysis. Results show the interaction effect between the location of universities and the students grades were found statistically significant.
  • 15.

    Determinants of Franchise in the Hotel Industry: A Budget Hotel Franchising

    Minho Cho | 전미숙 | 2002, 26(3) | pp.299~320 | number of Cited : 5
    Abstract PDF
    One of the major challenging problems Korean hotel industry nowadays is faced with might be a huge economic gap between the deluxe hotels and the lower-class budget hotels. As the necessity of development on mid/low-priced hotels with better service quality grows higher, the interest on the mid/low-priced hotel chain is also increasing. This study aims at analyzing the determinants of franchising of these budget hotels and suggesting the franchising strategy, probably the most amenable policy alternative. Various determining factors for franchising were reviewed for theoretical references and study sample data were collected from 213 employees involved in deluxe hotels of Seoul. Through factor analysis and multiple regression analysis, authors identified four factors(i.e. brand, entrepreneur, managerial support, cost) were amenable to the franchise.
  • 16.

    The Effects of Tour Wholesaler’s Relationship Characteristics to Tour Retailer on Trust and Repurchase Intention

    LeeNarkKwee | 2002, 26(3) | pp.321~338 | number of Cited : 26
    Abstract
    The purpose of this study is to examine how tour wholesaler’s relationship characteristics to tour retailer affect trust, commitment, and repurchase intention in the distribution channel of travel industry. Managerial implications can be drawn from this study. One is that tour wholesaler’s relationship characteristics to tour retailer consist of those to tour wholesaler firm and those to salesperson in charge affect trust and commitment positively. The other is that it is important that a tour wholesaler should manage their tour retailer with relationship oriented methods such as building trust, and make every endeavor to retain long term relationship with tour retailer.
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