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2003, Vol.27, No.2

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    The Relation between Types of Museum Visitors’s Motivations and the Effectiveness of Interpretive Media

    여동기 | Choi, Seung-Dam | 2003, 27(2) | pp.13~28 | number of Cited : 39
    Abstract
    This paper began with the premise that motivation for visiting museums is a key factor that influences the effectiveness of interpretative media. Visitors motivations for visiting museums and their level of attention towards three interpretative media used at the National Museum of Korea panel exhibits, touch-screens, and films -- were studied. Results of this survey proved that motivations for visiting museum are related to the effectiveness of the interpretative media, and the degree of influence differ according to the types of visiting motivations. In particular, while the learning-motivated groups were more likely to attend panel exhibits, leisure-motivated groups were more likely to attend films. The findings indicate that the effectiveness of the interpretative media is the result of an interaction between the types of visitor motivations and the interpretative media under study.
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    The Effect of Users’ Perceived Risk and Emotional Response on Satisfaction in Skiing

    Ko, Dong-Wan | 2003, 27(2) | pp.49~69 | number of Cited : 110
    Abstract PDF
    This study tested the structural equation model among skiers’ perceived risks, perceived performance, emotional response, and overall satisfaction.  The model consisted of 5 latent constructs and 8-path hypothesis, based on 315 questionnaires completed by skiers of Phoenix Park and Sungwoo Ski Resort in Korea. Skiers’ positive emotional response and perceived performance  were found to be negatively influenced by  perceived risk,  and overall satisfaction  was closely influenced by  positive emotional response.  Likewise, perceived performance was negatively influenced by negative emotional response. Nonetheless, the hypothesized path relationships between perceived risk  and  negative emotional response  and between  perceived performance  and  positive and negative emotional response  were rejected. In conclusion, the skiers’ perceived risk and emotional experience could be useful in formulating management strategies for ski resorts and in understanding skiing activities.
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    Content Analysis on Destination Images Improvement through Hosting Festivals

    부소영 | 2003, 27(2) | pp.113~132 | number of Cited : 62
    Abstract
    Festival suppliers have increasingly emphasized how festivals improve the image of a tourism destination. Therefore, this study called into question whether the beliefs regarding the effects of a destination image related to festivals are justified in the absence of actual proof. Using content analysis, the study intended to provide concrete information on the contribution of festivals toward improving the image of a tourism destination. Results of the content analysis revealed that most articles refer to how festivals help tourism destinations have a positive image without actually providing evidence that establishes, at the declarative level, its contribution toward the improvement of the destinations image. Foreign articles based on actual research made up 6.4 percent of all articles, and domestic articles that relied on actual research represented 10.4 percent. Analysis of these articles is needed for future studies.
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    Characteristic Differences between Kangwon Land Casino Visitors with Respect to the Level of Involvement

    Lee Choong-Ki | LEE, BONGKOO | 2003, 27(2) | pp.133~154 | number of Cited : 39
    Abstract
    Many researchers have suggested that casino gamblers should not be homogenous in terms of motivation, use patterns, betting patterns, etc. Nonetheless, few studies have investigated the characteristic differences among sub-groups of casino gamblers. This study was conducted to investigate some specific differences (i.e., the illusion of control, the level of problem gambling, and the sought-for benefits) of Kangwon Land Casino visitors based on their involvement profile. A self-administered on-site survey was conducted in the middle of July 2002. A total of 584 valid responses were obtained from the survey. Results of the study revealed that three distinctive clusters are significantly different in terms of points of interest. Both theoretical and practical implications were suggested.
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    Monthly Seasonal Variations of 18 National Parks

    Lee Don-jae | 2003, 27(2) | pp.155~175 | number of Cited : 9
    Abstract
    This paper sought to identify the degree of seasonality of 18 national parks sing monthly visitors data. It also endeavored to determine whether the shape of seasonal variations(CVt) are converging, diffusing, or showing a stationary phase. Several 12 month-centered methods that have a moving average were used to remove seasonality and to find variations over periods of January 1987 thru December 2002. The coefficients of variation were adopted to discern the changing and shifting rates of national parks. The main measurements applied to the analysis were in terms of national parks, month, areas, and types of sightseeing trip. Results indicated that the amount of seasonality still exists, but its degrees or levels show a stationary phase for a few parks such as Mt. Bukhan, Keyong, which is located in the city. Likewise, exploration for Mt. Bukhan was found to project a stylized image for the park rather than that of seashore. Finally, this paper found that sightseeing of Korean national parks take place in August and October.
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    A Study on Cooperation Plan among Stakeholders of Jeju Free International City Propel Policies

    홍성화 | 2003, 27(2) | pp.177~195 | number of Cited : 16
    Abstract
    This study sought to overcome problems among stakeholders in the community and to find ways to sustain cooperation with Jeju Free International City Propel Policies. Thus, this study selected six groups (local government, development center, business group, press group, citizen group, and academic group) deemed to have important influence over Jeju Free International City. It also conducted a survey focusing on cooperation theory and six preconditions that can sustain cooperative relations among stakeholders. Results of the survey revealed positive or negative perceptions on mutual reliance, possibility of partnership, feasibility of the policy agreed upon by the groups, perception on cost-cutting followed by policy cooperation, selection of the leader group to sustain the cooperative relationship, and shared vision of the policy according to each group’s stake. Consequently, this study proposed ways to sustain cooperative relationships among groups based on the abovementioned results.
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    Modeling Demand for Rural Tourism

    Lee, Hee Chan | 김영 | 김은자 | 2003, 27(2) | pp.197~212 | number of Cited : 12
    Abstract
    This study sought to overcome problems among stakeholders in the community and to find ways to sustain cooperation with Jeju Free International City Propel Policies. Thus, this study selected six groups (local government, development center, business group, press group, citizen group, and academic group) deemed to have important influence over Jeju Free International City. It also conducted a survey focusing on cooperation theory and six preconditions that can sustain cooperative relations among stakeholders. Results of the survey revealed positive or negative perceptions on mutual reliance, possibility of partnership, feasibility of the policy agreed upon by the groups, perception on cost-cutting followed by policy cooperation, selection of the leader group to sustain the cooperative relationship, and shared vision of the policy according to each group’s stake. Consequently, this study proposed ways to sustain cooperative relationships among groups based on the abovementioned results.
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    Tourism Policy

    박기홍 | 2003, 27(2) | pp.215~217 | number of Cited : 0