KJC Korea
Journal Central

If one considers the landslide proportion of domestic goers among Jeju visitors albeit the rehabilitation and internationalization efforts with an aid of the so called ‘free international city’ strategies, maintaining of existing domestic market segment is still an important area for the policy-makers. In this context authors purport to find repositioning strategies of Jeju Island against the inland competitors, with observing the creative attractiveness, if any, of the Jeju resorts. With the multi-dimensional scaling method, authors analyze the relative position of the tourist’s perceptions of Jeju Island compared with other competing provinces or place of interests as destinations such as Kyongju City, and Mt. Keumkang and both provinces of .Kangwon and Kyounggi.

As tastes of holiday makers are being diversified, resort accommodations such as cottage or pension are spotlighted among vacationers nowaday. Authors pay an attention here to this kind of accommodations, especially users preference for the physical appearances and it’s operation. To obtain data, questionnaire were distributed to the holiday users who visited the Mangsang auto-camping resort, located at the eastern seashore of the Korean peninsula. The research result shows that users usually look for simple and plain but clean, convenient and comfortable facilities. For locations, they have a preference for secluded places for their private anonymity. Through factor analysis, 24 cabin attributes were grouped by six factors, i.e., design and location, inner facility, working condition, convenience, inner and exterior appearances.

Many of the involved experts forsee that 21st century will be the “ocean’s century”. Along with the recent rapid growth of holiday population, the concern and request about the marine tourism is expected to increase explosively in 21st century. This research is analyzing local public officers’ attitude toward marine tourism. The study area is a east coast area of Kangwon Province who has been showing much interests on the tourism development. From interviews with the higher civil servants, conducted were the SWOT analyses, through the information of which 180 lower civil servants were surveyed. Through the SWOT method and the following factor analysis, strength, weakness, opportunity and threat for the maritime tourism at Kangwon region were analyzed and discussed.

Recreational forest have been established to promote health and recreational experience of the public who visit the forests. Writers here analyzed the user’s recreational behavior and the satisfaction level for the accommodation and the two different types of recreational forest, Mt. Yumyeong and Mt. Cheongtae Recreational Forest. The results showed that the satisfaction levels of Mt. Cheongtae Forest Resort on accommodation were relatively higher than that of the Mt. Yumyeong. And recommendation intention, revisit possibility, and use satisfaction of two recreational forests were rated as above ‘satisfactory’. Finally implications for planners and managers of recreational forest are discussed.

Based on the survey of the 2003 World Flower Exhibition of Koyang city. Korea. this study examines the impact of the physical environment on visitor’s satisfaction, intention to revisit and word of mouth, With face-to-face survey of visitors attending the World Flower Exhibition, a structural equation model was developed to examine the impact of the physical environment on visitor’s satisfaction, intention to revisit and word of mouth. Authors found that the greater the degree of attractiveness, cleanliness and convenience of exhibition, the greater the visitors satisfaction was. In addition, the visitor’s satisfaction was related positively on the intention to revisit and word of mouth.

Authors examine the relationships between residents’ community attachment and attitudes toward tourism development in the destination. The analysis was from 143 questionnaires returned by residents of Tae-Baek of Kangwon Province and Jung-Moon region of Jeju Province. In terms of development stages for tourism, the former is at introduction stage and the latter is at involvement stage. The analysis found that the relationship between community attachment and attitudes toward tourism development was changing from positive at introduction stage to weak positive relationship at involvement stage of tourism development. Also, the attitudes for supporting tourism development were found positively influenced by the identity of attachment in case of introductory stage. Authors conclude that the knowledge for residents’ community attachment might be useful for understanding the residents’ attitudes toward tourism development for the introduction stage of tourism development.

According to Burtler’s thesis, a resort or a tourist destination follows a certain path of development stage, drawing S curve. With a thesis that the growth of tourist destination will end off at sometime in the future, this paper examines the historical trend of visitors to Jeju island, the biggest one in Korea located off the southern west coast of the peninsula.Authors set up the most plausible time path model to the growth of visitors in Jeju island during the last 41 years. With the findings, this paper examines the prospective tourist growth path of the island. For the determination of five development stages of the destination based on Butler’s hypothesis authors apply iterative derivatives of the suggested logistic equation.

With on-site survey, authors compare the two famous festivals, Muan white lotus festival and Kanggin celadon cultural festival. Applied were the variables such as characteristics of statistics and behavior of the participants during the weekdays and weekends.Using factor analysis seven important factors were identified from 27 items; friendliness, harmonization, playfulness, extra-ordinariness, culture, nativeness and novelty. Authors found that the level of perception was varying between the visitors of each site and between the difference in perception by population statistics/tourism behavior. Allegedly one could enhance festivals participation if one considers motivating factors proved here carefully.

Using a Contingent Valuation Method(CVM). authors estimate the economic value of Hwaseong Castle, one of the registered World Heritages located in Suwon City, south of Seoul.The data collected from a dichotomous choice were constructed by the logit model analysis. The willingness-to-pays derived from each model were compared to those obtained by a non-parametric approach to decide which model was suitable in estimating the use value of Hwaseong. The derived WTP was used to estimate the use value of Hwaseong. Use value of Hwaseong was estimated around 7.8 billion Won, an average of about 4,260 won per visitor. On the basis of these heritage calculation, one may consider differential admission fee policy.