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2004, Vol.27, No.4

  • 1.

    Success Factors of a Hotel Information System and its Structural Relationship with User Satisfaction

    Lee Byungwon | Han jinsoo | 2004, 27(4) | pp.9~26 | number of Cited : 9
    Abstract
    This study sought to understand the critical role of the hotel information system’s EDP internal control and quality in the hotel industry. The relationships between the hotel information system’s success factors and user satisfaction were studied. The research model on influencing factors and the performance of the hotel information system were examined through theoretical studies based on Management Information Systems, with hypotheses related to the model empirically tested. The model was tested through multiple regression analysis using SPSS10.0 and SEM using Amos4.01 on 583 respondents who have worked with the hotel information system in a hotel environment.
  • 2.

    Evaluation of the Effectiveness of Multi-Use Trails : Their Contributions to the Residents’ Quality of Life

    LEE, BONGKOO | 2004, 27(4) | pp.27~46 | number of Cited : 1
    Abstract PDF
    The increasing concern for community residents’ quality of life has led to ribute to the quality of life of the residents. Based on this premise, this s tudy aimed to determine if multi-use trails were contributing to the quality Metropolitan City(BMC) residents, and if so, how this was being achieved. BMC residents were approached, and self-administered questionna ires were ed the level of contribution of the trails to residents’ quality of life to be somewhat positive, way groups perceived the level of contribution. Implications for the devel opment and expansion of multi-use trails were discused along with inheren t limitations of this study.
  • 3.

    Structural Change of Balance of Travel After the Currency Crisis in Korea

    박동렬 | 2004, 27(4) | pp.31~70 | number of Cited : 4
    Abstract
    This study analyzed the change of incomes and expenditures in overseas travel after the 1997 foreign exchange crisis in Korea through the analysis of the changes in the trend of travel balance and its ratio to the current account balance of international payments after the deregulation of overseas travel. The analysis included the foreign exchange movement, GDP, and fluctuation of prices as independent variables. The results of the analysis using Johnson’s model revealed that travel balance was sharply influenced by the foreign exchange movement. In particular, the structural change of travel balance was observed to occur following the change of the foreign exchange policy after the IMF bailout.
  • 4.

    The Effect of Background Music on Patrons' Satisfaction and Post-purchasing Behavioral Intentions in a Restaurant

    Chun, Byung-gil | Wha-In Lee | 2004, 27(4) | pp.47~65 | number of Cited : 17
    Abstract
    Music has increasingly been used as a marketing stimulus in retail environment as well as in commercial advertising. This study focuses on the effects of music on the responses of the restaurant’s patrons. The independent variable was manipulated using extracts of background music pre-tested to vary in arousal(low, moderate, and high tempo). In the optimal arousal theory, a moderate level of musical tempo is expected to produce optimalarousal, thus inducing a pleasure-mood state. Music tempo-induced mood state was found to be an antecedent to the patrons’ responses. A fast tempo contributed negatively to satisfaction, re-purchasing and recommendation intentions whereas, a slow and moderate tempo produced a positive response.
  • 5.

    Impacts of Environmental Changes in Employment on Job Security

    Lee,Hyung-Ryong | Huh, Yong Deok | 2004, 27(4) | pp.67~84 | number of Cited : 50
    Abstract
    These days, the fluctuation of employment conditions in hotels has ledto the necessity of the development of industrial relations between employers and employees. Hotel employees observing the environmental changes in employment perceive their jobs to be unstable. This study sought to investigate the impact of environmental changes in employment on employee perception of job security. The results of this study are as follows: (1)the perception on fluctuation in employment conditions significantly affects the decrease in job effect, and (2) there is the possibility of loss of job, which is part of job security it does not, however, affect the job environment as a control factor.
  • 6.

    Building Customer Relationships over the Internet in the Tourism Industry

    Kim, Do Whan | Hong-bumm Kim | Kim Namhyun | 2004, 27(4) | pp.85~103 | number of Cited : 4
    Abstract
    This study presented a theoretical and empirical analysis of the contributions of the Internet in establishing successful customer- relationships. Six factors were identified as key concepts in influencing customer-relationships on the Internet. The impact of the Internet on customer-relationships in the domestic tourism industry was examined and compared with hotels, airlines, and travel agencies. Results indicated that interactivity, accessibility, user-to-user communities, loyalty programs, and transfer of information were key factors in successful customer-relationship performance. Furthermore, the comparative analysis revealed that the significant Internet activity factors in airlines were distinctively characterized against those of hotels and travel agencies.
  • 7.

    Efficiency Measurement of the Korean Hotel Industry Using DEA

    Bong Young Hong | kangjung kim | 2004, 27(4) | pp.105~126 | number of Cited : 32
    Abstract
    This study estimated the technical, purely technical, and scale the Korean hotel industry through data envelopment analysis. Re sults indicated that the main source of inefficiency was purely techn scale. Al the deluxe hotels operated in the range of increasin g returns up to scale, although there was no significant difference in efficien super deluxe hotels and the deluxe hotels. In order for DMUs to increase their ng their inputs, minimizing the reduction of input. On the other hand, in order to decrease ficult to do, however. Therefore, DMUs should increase productivity through t he re-education of employees.
  • 8.

    Customer Satisfaction After Service Failure and Recovery: Application of the Expectancy-Disconfirmation Paradigm

    신현호 | Han,Sang-Il | 2004, 27(4) | pp.127~145 | number of Cited : 33
    Abstract
    Relatively little research has addressed the nature and determinants of customer satisfaction following service failure and recovery. Studies using scenario-based experiments revealed the impacts of recovery expectation, recovery performance on customers’ post-recovery satisfaction, and customers’ post-recovery service quality. This study suggested that high recovery efforts coupled with low recovery expectations would result in satisfaction and service quality equal to or greater than that if no service failure had occurred. The findings, which revealed that the higher the recovery performance, the higher the post-recovery satisfaction, provided support to the importance of superior service recovery. Therefore, superior recovery could be viewed as an opportunity compared to inferior recovery.
  • 9.

    Exchange Rate Volatility and Outbound Turism Demand: Evidence from Korea

    soowon mo | 2004, 27(4) | pp.147~162 | number of Cited : 28
    Abstract PDF
    Volumes of research have been implemented to estimate and predict the international tourism demand. These studies have generally modeled the tourism demand function of exchange rates, prices, income, transportation, and population. Unobservable variables that have been overlooked in past research, however, are likely to affect outbound tourists from Korea. This study therefore investigated whether the exchange rate volatility weakened the Korean international tourism demand through the use of the GARCH volatility model. Empirical results showedthat combining the exchange rate volatility from the GARCH model not only had a negative effect on tourism demand but also slowly eroded it.
  • 10.

    International Comparisons on the Expenditure Behaviors of Tourism Festival Visitors

    Ko, Dong Woo | 2004, 27(4) | pp.183~201 | number of Cited : 24
    Abstract PDF
    This study compared the differences in the expenditure patterns of tourism festival visitors depending on the residency of subjects. Five indexes and dependent variables, which reflect expenditure behaviors involved in budgets, were developed. Hypotheses, i.e., remote travel visitors, including foreigners, have greater expenditure than local visitors, were formulated. A total of 520 samples were surveyed from two planned festival sites in Korea: the Andong Mask Dance Festival and Chuncheon International Mime Festival. Results revealed that the influence patterns of travel distance on the expenditure indexes could be moderated by the different festival types. The implications of this study were discussed.
  • 11.

    Empirical Study on the Effects of Motivation Factora on the Satisfaction of Local Festival Participants

    김근우 | 2004, 27(4) | pp.203~218 | number of Cited : 109
    Abstract
    Under the local self-government, local festivals have recently been regarded asa very effective means of developing local economies and increasing awareness in those areas. This study sought to find out the motivation factors of local festival participants. Based on the results, an empirical study was carried out to prove the significance among This study found that a significant number of festival participants must be drawn each year, and continuous reinforcement in each stage of integrated marketing should be made to make this festival successful.
  • 12.

    Determinants of Packaged Tour Users' Perceived Values

    Seung Ho Youn | SEOHO UM | 2004, 27(4) | pp.219~234 | number of Cited : 28
    Abstract
    This study aimed to understand how tourists perceive their values after consumption and to identify the relationships between perceived values, costs, and performance based on Zeithaml’s Means-End Model(1988). Data was collected randomly from Korean packaged tourists who came in through the various arrival gates of the Incheon International Airport. ANOVA was used to identify the interaction between perceived performance and value as well as the interaction between perceived cost and value. The results of the analysis revealed that tourists evaluated the value based on both perceived costs and performance. The perceived performance affects the awareness of perceived value, whereas the perceived price influences the size of the perceived value.
  • 13.

    Empirical Study on the Resources and Strategic Networks Influencing the Performance of the Hotel Industry

    Taihoe Koo | Yuncheol Lee | 2004, 27(4) | pp.235~253 | number of Cited : 10
    Abstract
    This study sought to analyze the strategic impacts of the resources and the networks on the hotel industry. The hypotheses established on the resource-based view of the firm as well as the strategic network theory were tested to explain how the hotels would achieve an effective performance when equipped with competitive resources combined with strategic networks. Through the conceptual and empirical supports of the previous studies on strategic management, this study found that the increase in the performance of the hotels was identified with internal resources and strategic networks. The findings of the analysis proved the hypotheses of the study.
  • 14.

    The Effect of Hotel Web Service Qulity on Customer Satisfaction,World of Mouth and Visit

    Kim , Joung Man | 임성택 | 2004, 27(4) | pp.255~270 | number of Cited : 24
    Abstract
    This study explored hotel websites and determined the important factors that affect customer satisfaction, visits, and word of mouth. The 20 items for measuring hotel web service quality were developed and grouped into five dimensions. The five dimensions were information, transaction, design, communication, and system responsiveness. The findings revealed that three factors, i.e., information, design, and communication, were significant in influencing customer satisfaction, which in turn affected visits and word of mouth.
  • 15.

    Determinants of User Satisfaction and Performance in the Hotel Web Sites

    Jinkang Kim | 이경근 | 2004, 27(4) | pp.271~287 | number of Cited : 24
    Abstract
    The objectives of the study were twofold: one was to examine the nality, and credibility of websites) and user satisfaction, and the other w as to test the avioral intentions as potential consequences of web site quality in the hotel industry through extensive literature review. Correlation analysis and L ISREL were employed to test the hypotheses. Results showed that web site q uality had functionality of web sites. Suport was also found on a causal relationship betw een user purchase-related behavioral intentions.
  • 16.

    Impact of Kangwonland Casino Development on the Quality of Life of Residents

    LEE, BONGKOO | Lee Choong-Ki | 2004, 27(4) | pp.289~309 | number of Cited : 40
    Abstract
    In spite of the proliferation of casino-related studies, few st udies have oints of view of residents. This study aimed to investigate the impact of Kangwo n Land casino development on the quality of life of the residents. An on-site conducted to acomplish this purpose on scientificaly selected samples of residents. Results revealed that the casino development general ly did not gh its contribution to making physical environments more attractive wa s somewhat meaningful. Results also suggested that residents grouped accor ding to tions on the casino’s contribution to the various dimensions of the qualitie s of their lives.
  • 17.

    Understanding the Tourist Satisfaction Formation Process Focusing on Conflict Issues

    이인재 | Han,Sang-Il | 2004, 27(4) | pp.311~330 | number of Cited : 7
    Abstract
    Several issues were tested to increase understanding of the tourist satisfaction formation process. Data for the study came from a self-administered questionnaire survey on Korean outbound package tourists. To assess the dynamic nature of the tourist satisfaction formation process, data was collected at three different points in time during travel experiences. The study determined the assimilation effect on the perception of performance and satisfaction. Results suggested that the role of expectations and perceived performance varied according to direct past experiences about the destinations. Finally, results revealed that the role of determinant factors fluctuated as the travel experience proceeded.
  • 18.

    The Development Sustainable Tourism Indicator Sets and Its Application Guideline of the Cave Conservation Park

    이희연 | 차승훈 | 2004, 27(4) | pp.331~352 | number of Cited : 14
    Abstract
    This study sought to develop indicator sets to measure the level of sustainability of the cave conservation park and to use them to evaluate the sustainability of the Gosu cave. The most difficult problems in evaluating the sustainability levels included the lack of available data and reliable criteria for each variable and the ambiguity for evaluating the relative importance in indicator sets. In this study, the application guidelines composed of normative-analytical-practical dimensions proposed a way of putting the indicator sets to use according to the characteristics of tourism such as location and resources. Both data availability for measured variables and establishment of minimum and satisfactory level of sustainability for each indicator were prerequisites for evaluating the sustainability level of a cave conservation park.