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2004, Vol.28, No.1

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    Determinants of Ecotourists' Satisfaction

    Roh,Yong-Ho | SooHyung Lee | 최이규 and 1other persons | 2004, 28(1) | pp.27~42 | number of Cited : 33
    Abstract
    This study examines the determinant factors of ecotourist satis the relationship among variables. Especialy, the determinants which influence on ecotourist satisfaction were divided into expectat ion and ed from visitors to Wopo Wetland. The primary method of statistical an alysis to test the hypotheses was multiple regression and simple regression us ing SPSS 10.0. The results of study are as follows. Eco-experience, Eco- interpretation, physical atribute and usability which make up performance infl uenced ty on the expectation side not influenced disconfirmation and satisfactio n. Also, disconfirmation was significantly related with satisfaction.
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    The Effects Five-day Workweek on Tourism Demand: An Appliocation of Count Data Model

    Lee, Hee Chan | 2004, 28(1) | pp.43~61 | number of Cited : 46
    Abstract
    This paper investigates the effects of five-day workweek and other forms of workweek on tourism demand using a class of maximum-likelihood regression estimators for count data. Estimators for the Poisson and modified Poisson models are illustrated. The analysis suggests that the zero inflated Poisson model(ZIP) is the most satisfactory of all those considered. On the basis of the results from ZIP, the five-day workweek variable may lead to a 14.0% increase in tourism demand, comparing to those working under six-day workweek. The effect of five-day workweek every two weeks on tourism demand is statistically null comparing to the counter part, while the demand of those not associated with this system decreases by 13.4%. The model was used to yield a total of 31.8 million visits as a net increase of tourism demand stemming from the five-day workweek.
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    Jeju's Longevity Images and Tourism Resource Development for Jeju Island

    Changsik Yang | 2004, 28(1) | pp.63~82 | number of Cited : 3
    Abstract
    Based on the image of longevity areas in Jeju Island, author examines strategies of how to connect them to tourism resources. He argues four strategy polices: First, to be successful in “Island of Longevity” images, it is necessary to establish firmly the ‘International Free City’ and an ‘Island of Peace’. Second, new tourism programs in the longevity areas must be contrived and connected with other sightseeing resorts to enhance the image of longevity. Third, a town for the aged as one of the leading industries in Yere, Seogwipo, is suggested to build and to foster the business for the aged. Fourth, besides the image of longevity, many other creative alternatives are needed to develop our tourism industries.
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    An Exploratory Study on the Use of Internet-based Virtual Tours for Tourism Industry

    Cho, Yong-hyun | 2004, 28(1) | pp.109~124 | number of Cited : 9
    Abstract
    Destination marketers are increasingly providing oportunities Internet-based virtual tours in their destination promotion eff orts. However, and litle attention has ben paid to the potential of virtual tours for t he overal o conceptualize the notion of Internet-based virtual tour in the proces of tou rism ual tour with high-level telepresence were examined. It was found that Intern et-based stination, to more strongly and confidently desire to visit the destination.
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    Estimation of the Appropriate Travel Cost Model: A Diagnostic Analysis

    한상현 | Kwang-Eik Cho | 2004, 28(1) | pp.145~168 | number of Cited : 12
    Abstract
    The purpose of this study is to estimate the appropriate model of travel cost method using the diagnostic analysis. The travel cost model which was estimated through OLS method was transformed to fit with FGLS and AR(1) models. The researchers also estimate the consumer surplus of the historic heritage visitor resources, the Warwick Castle in UK, using zonal TCM and individual TCM. From the on-site survey, the results show the valuation using ITCM is significantly greater than ZTCM. In addition, the CS result proved that the original OLS model was different from the transformed model. In conclusion, writers indicate that selection of functional form of demand equations is important in estimating consumer surplus.
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    Tourism Development Stages: SALife Cycle Analysis of Tourism Island Destination

    PAK JAI MO | Yeo,Jung-Tae | 2004, 28(1) | pp.169~185 | number of Cited : 10
    Abstract
    Acording to Burtler’s thesis, a resort or a tourist destinatio n folows a certain path of development stages, drawing S curve. With a the sis that the growth of tourist destination will end off at sometime in the f uture, this paper examines the each historical trend of visitors to Jeju island, Okinawa and Hawai (famous destinations of the world), and the authors set up plausible time path models to the growth of visitors in each, during the past years. With the findings, the parameter “C” of the case of Hawai is g reater than the others and Hawaii is estimated to be at the stage of stagnation a n d saturation at present. Okinawa and Jeju island are found simila r in the prospective tourist growth and development stage currently plac ed, but Jeju Island was found more advantageous in growth remaining strength t h a n Okinawa. On the other hand, Okinawa was found beter in positio n than Jeju Island in the length of whole life cycle.
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    Relation of Crowding Perception and Emotional Response, Adjusting Behavior

    홍성도 | Han, Beom-Soo | 2004, 28(1) | pp.187~203 | number of Cited : 45
    Abstract
    This paper is to construct the theoretical framework whether stimuli factors or crowdness itself at congested area could have impacts on the tourists’ emotional responses and on the tourists’ activities. Results of the analysis: firstly, stimuli factors were found interrelated to crowding perception of tourists; secondly, stimuli factors and levels of crowding perception had an significant impact on intra and inter displacement, and shortening of staying period; thirdly, tourists’ perceived response was significantly related to adjusting their activities.
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    The Intergrated Model of Intercultural Interactions of International Tourists

    유지윤 | dehyun Sohn | 2004, 28(1) | pp.205~225 | number of Cited : 13
    Abstract
    The purpose of this study was to highlight the structure and ef fects of ocal hosts. To achieve this purpose, the study adopted a naturalistic inquiry approach. This approach was selected as apropriate for the study because it y emergent, emic understanding of the tourism experience. Interna tional tourists who had pursued for a pleasure travel individualy wit hin the past graphic in t e r v i e w m e t h o d . A s a r e s u l t o f t h e s t u d y , a n i n t e g r a t e d m o d e l o f t h e intercultural interactions of international tourists was suges shared themes, meanings and paterns that shaped participant’s international tourism experiences. The model is composed of three parts, whic h are ral interactions.
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    Customer Choices of the Types of Hotel Reservation System

    Hong-bumm Kim | Hyeyoung Moon | 2004, 28(1) | pp.227~246 | number of Cited : 4
    Abstract PDF
    Hotel managers in the world have increased their keen interest in it clearly shows definite implication for profits and costs of operation. Author s present the conceptual model of hotel’s reservation system, and examine the reservation services in terms of the types of using reservation s y s t e m . Aditionaly, authors investigate how the types of using reserv ation system s show that domestic hotels should mind better basic services such as secur ity of personal information or confirmation on reservation as reservation servi ces through re significantly about the characteristics of international custom ers, development of marketing strategies, and maintaining the reservation inform ation and service.
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    The Impact of Complaint Behavior Handling on the Confidence, Revisit and Recommendation Intention of Hotel Customer

    Park Youngki | 윤지환 | 2004, 28(1) | pp.247~262 | number of Cited : 38
    Abstract
    Recently hotels put emphasis on maintaining existing customers as well as attracting new customers. Accordingly, it is a very important task for hotel executives and managers how to manage customers who revealed complaining behaviors. The study aims to analyze the relationships among the customer’s recognition on complaint handling, customer’s confidence level in hotel, willingness to revisit the hotel and intention to recommend it. The results indicated that the customer’s recognition on complaint handling was positively correlated to the customer’s confidence level in hotel. And the customer’s confidence level was also positively correlated to the willingness to revisit and intention to recommend the hotel. Finally implications for executives and managers of hotels are discussed.
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    Analysis of Perceptions on the Mt.Gumagng Tour Project

    Seongseop Kim | 문보영 | 김용완 | 2004, 28(1) | pp.283~298 | number of Cited : 11
    Abstract
    On the basis of logistic regression, respondents having higher intention of taking a Mt. Gumgang tour had education of below some college and no experience in the military, and had a neutral view rather than a conservative view, and have a progressive view rather than a conservative view. Results of logistic regression analysis indicated that respondents supporting consistency of the Mt. Gumgang tour project were male, single, had education of below some college, and had a neutral view rather than a conservative view, and a progressive view rather than a conservative view.