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2004, Vol.28, No.2

  • 1.

    The Effects of Exchange Rates and Business Indicators on the Korean Tourism Demand in Leading Drstination Countries

    soowon mo | 2004, 28(2) | pp.9~23 | number of Cited : 23
    Abstract
    Korean tourism demand is known to respond to such variables as income, relative prices, and exchange rates. The responsiveness of Korean tourism demand to changes in these in the tourism of destination countries, however, is not known. This paper, hence, examines the responsiveness of Korean tourism demand to changes in income and exchange rates, using Zellner’s seemingly unrelated regression method and the rolling regression. The results that, in the long run, the income variable has a much greater influence on Korean tourism demand than the exchangerate does. The Impulse Response Function indicates that while the tourists respond negatively to the shock in the exchange rate, their response to the shock in the income variable is more positive.
  • 2.

    segmentation of the Residents' Perceptions on the Impact of the Event and the Effects Attributes: The Case of Gyeongju World Culture Expo 2000

    Son,Hae-Sik | Myung Hwan Cho | JoungSil Lee and 1other persons | 2004, 28(2) | pp.25~42 | number of Cited : 8
    Abstract
    This paper presents the results of an examination of host-community perceptions of the Gyeongju World Culture Expo 2000, a major cultural event. Cluster analysis was used to identify subgroups of local residents who felt diferently about the event’s impact on their lives. The profiles of the diferent clusters were developed using economic, social, environmental, image, and infrastructure factors. Logistic regression was also used to assess the relative importance the variables play in determing resident perception segmentation. To determine residents belonged to the sensitive, careless, or mediate group, several factors were considered. Among these factors, the following were identified as the most important: of residence, evaluation of the event, work(or lack thereof) in the tourism industry, age, education, and background.
  • 3.

    The Effects of Perceived Control of Hotel Food & Beverage Employees on the Qulity of Relationships between Managers and Employees: An Exploratory study

    KWON YONG JU | Lee, Ae Joo | 2004, 28(2) | pp.43~62 | number of Cited : 2
    Abstract
    This study investigates the relationship between food & beverage employee’s perceived controls and relationship quality between manager and employee(RQME). RQME consists of satisfaction and trust with manager. The findings can be summarized as follows: First, output information has a significant positive influence on RQME. Second, activity information was to be related to RQOE. Third, activity rewards were found to be related to RQME. Fourth, capability information has a effect on RQME. Fifth, capability rewards have a positive effect on RQME.
  • 4.

    Mentoring Function and Role Stress in Airline Industry

    안형원 | 서현철 | 2004, 28(2) | pp.63~76 | number of Cited : 6
    Abstract
    In this ground personnel air navigators were observed and an empirical analysis was conducted. The results as follows: (1) Among the four mentoring functions, the analysis revealed that there is a relationship between the psychological and career development functions in role conflicts; and (2) The analysis likewise revealed that there is also a relationship between the career development and protection support functions in role ambiguity.
  • 5.

    A Study on the Influence of Destination Image Through Tourism Motivation on Tourist Satisfaction: With Focus on Japanese Tourists to Busan

    Kim,Duk-Kyung | Choi Young Joon | 윤중업 | 2004, 28(2) | pp.95~111 | number of Cited : 96
    Abstract
    The image tourists have of a place prior to their visit there is a crucial element in their decision-making process when they are trying to determine an appropriate location to visit. This, therefore, can be used as an effective marketing tool. It affects not only revisits by tourists, but also visits by their or neighbors. This study also analyzed how a prior image Japanese tourists had of Busanafected their behavior in terms of motives for visits. The indicate that the prior image a tourist has of a sightseeing location varies in influence depending on the tourist’s intent or motive for travel. It can, therefore, be assumed that distinctive marketing plans focused on such an analysis can aid in effectively attracting more Japanese tourists to Busan.
  • 6.

    A Study on Hotel Encounter Employees' Characteristic by Factor of Job Satisfaction

    고승익 | 2004, 28(2) | pp.113~131 | number of Cited : 7
    Abstract
    This study aims to research the managerial types in the hotel’s inner marketing by investigating the job satisfaction of hotel encounter employees. To cary out this purpose, I chose the five-star hotels in Jeju which is the representative tourism resort in Korea. I used the literature researches and empirical methods to prove this study. I composed 20 items on the job satisfaction and took out les comon 2 items. As a result, 5 were itemized. As the result of classifying the each groups through the subdivision of the job satisfaction rate of hotel employees, I could divide them as following 4 groups: duty indiferent group, promotion pursuit and environment consideration group, duty group, and atmosphere consideration group.
  • 7.

    A Study on the Relationmship between the Characteristics and Performance of Super- Deluxe Hotels in Korea

    Kay-Won Lee | Dongyeol Choi | 2004, 28(2) | pp.133~151 | number of Cited : 39
    Abstract
    This study was conducted to examine the of sales environments, such as the scale of hotels, percentage of foreign guests and their connections with tourism companies, strategic factors, and financial characteristics, on managerial performance. This was done to aid in the reasonable decision-making processes of super-deluxe hotels in Korea. study used a multi-regression analysis, which revealed that the sales characteristics of hotels and the percentage of foreign guests and their with tourism companies were more significant variables. In terms of financial characteristic variables, the fixed asset turnovers and liquidity ratios valuablein the ROE in all the samples. In second-grade super-deluxe hotels, on the other hand, cash flow was determined to be the most variable.
  • 8.

  • 9.

    Post-modern Tourist Experiences in TV Drama Locations

    권유홍 | dehyun Sohn | 2004, 28(2) | pp.175~192 | number of Cited : 33
    Abstract
    This study attempted to examine the key of tourist experiences at locations renowned as settings for TV dramas. Post-modern perspective established a theoretical underpinning the aplication of mixed methods intensified the framework of the study. The results of the analysis revealed thre categories of post-modern tourist experiences: (1) sensual pleasures, (2) hyper-reality, and (3) nostalgia. The findings implied that focus on these hedonic expectations in designing experiential products such as the visiting of TV drama locations.
  • 10.

    Segmenting Rural Tourists on Farm Stay in Korea

    Park Duk Byeong | Minsoo Lee | 김정섭 | 2004, 28(2) | pp.193~212 | number of Cited : 30
    Abstract
    This study uses the decision tre method to segment rural tourists on farm stay in Korea. The data were collected through and questionnaires given to 104 rural tourists who visited villages in rural Korea. These data were analyzed using the SAS E-Miner program. The algorithm was used to build the decision tree. The following are the findings of the study. The customers on farm stay were categorized into thre “Learners I”, “Learners II”, and “Simple Visitors”. The “Learners I” and “Learners II” tourists include those who prefer to experience various farm activities than merely staying in the farm. The “Learners I” and “Learners II” tourists had diferent personal and travel characteristics from those in the “Simple group. Those in the “Learners I” group had diferent concrete tourist needs and personal characteristics from those in “Learners II”.
  • 11.

    Destination Image Formation Based on Residents' Local Image

    Ko, Dong Woo | 2004, 28(2) | pp.213~230 | number of Cited : 19
    Abstract
    This study explored the image formation on a destination in relation to a self-image bias hypothesis. Two assumptions were used: first, there is no common dimension of images over diverse destinations; and second, tourism images might be based on local area images of the tourists. According to image polarization levels, three hypotheses were induced to explain the tourism image formation process. A total of 100 university students, potential tourists, participated in the experiment. The results revealed that the data supported three hypotheses. These findings imply that the more an element contributes to explaining the polarized image dimension of the tourist’s home country, the more it takes on a central role in the formation of images of different destinations.
  • 12.

    An Analysis of Palkwanhoe's Characteristics and Its Implications on the Tourist Festival

    장은영 | 2004, 28(2) | pp.231~251 | number of Cited : 15
    Abstract
    This article studies the characteristics and the transformation process of Parlkwonhoe, a national festival of the Koryeo Dynasty, to determine the factors that maintain or threaten the festival. was borne of many spiritual cults, adapting to the people’s epidemic belief system around the country. The ceremony consists of parts: the worship cult, entertainment, exchange, and comunication. These are the factors that sustain the festival. Palkwanhoe played a key role as a governmental instrument to establish social integration, achieve legitimacy, and determine its implications in the tourism policy, which relates the ceremonial life-world and the development of traditional Korean festivals inherited from the cultural river of the Korean people.
  • 13.

    A Study on the Increasing Attractiveness of Daejon Expo Science Park Based on the Brand Personalities in Its Festival

    KEUNSOO PARK | 2004, 28(2) | pp.253~270 | number of Cited : 29
    Abstract
    The purpose of the study is to increase the attractiveness of Daejun Expo Science Park by identifying and categorizing 23 festivals into 5 different brand types according to their corresponding brand personalities. The results of the study revealed significant implications. Five different brand types were first identified for the 23 festivals held in Daejun Expo Science Park in 2003. There were significant differences in the perceived brand types of festival-goers, depending on their demographic characteristics. Among the five brand types, the educational and entertainment brand types were determined to be the most attractive. This means that the managers of Daejun Expo Science Park must focus on festivals geared towards these two brand types, and must reduce the proportion of the other types of festivals that were deemed less attractive
  • 14.

    Development and Application on Evaluation Items of Eco-themed Festival: Based on Expert Opinion and Visitor Survey

    PARK, MISOOK | Lee, Hoon | 2004, 28(2) | pp.271~289 | number of Cited : 27
    Abstract
    It is not right way to evaluate different festivals as one barometer. Regional characteristics and the originality of the festivals should be considered diferently in evaluating. That is why the study on the and diversity of festivals are required urgently. Also studying the indicators of evaluation regarding of not hosts and managers but visitors should be up. This research focuses on developing an eco-themed festival evaluation indicators through the documentary survey and delphi survey. The results suggested 32 and 6 categories of festival evaluation using confirmatory factory analysis. And also the items and categories of the eco-themed festival were weighted by second and third-round delphi survey. The development procedure of evaluation indicator can be implicated to other festivals.
  • 15.