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2005, Vol.28, No.4

  • 1.

    Comparing Distress Prediction Models to the Hotel Corporate Structure: Based on Predictive Powers

    Si Joong KIm | 2005, 28(4) | pp.9~26 | number of Cited : 14
    Abstract
    This study was conducted to evaluate the predictive power of two distress prediction models. Using logit and multiple discriminant analyses, the financial ratio of 33 first-class domestic hotels was calculated and compared. The univariate test result revealed that the variables that distinguished top-level corporate structures to failing corporate structures were current ratio, total borrowings and bonds payable to total assets, financial expenses to operating income, net income to sales, net income to total assets, and operating cash flow ratio. The statistical significance of the six financial ratio variables was also confirmed by the discriminant analysis and the logit analysis. The distress prediction power was 93.9% in the discriminant analysis, and 87.9% in the logit analysis.
  • 2.

    An Investigation on Consumer Tourism and Electronic Commerce through the Technology Acceptance Model:With Emphasis on Online Travel

    Kim , Joung Man | 임성택 | 2005, 28(4) | pp.27~46 | number of Cited : 51
    Abstract
    This study investigated the tourism-related electronic commerce behavior of consumers. With the rapid growth of electronic commerce, especially in online travel, studies on this topic would be very important. Yet the studies on this topic are very limited. This study, in recognizing electronic commerce as an innovation, showed how consumers' channel satisfaction and preferences were noted by applying the technology acceptance model and security. The results of the survey on 220 consumers revealed that perceived usefulness and perceived ease of use and security had a positive impact on consumers' channel satisfaction and preference. Lastly, applications and related limitations were discussed.
  • 3.

    Identifying Family Restaurant Website Usability Dimensions

    Namkung Young | Il-Sun Yang | 신서영 | 2005, 28(4) | pp.47~65 | number of Cited : 2
    Abstract
    In line with Internet innovation, there has been a corresponding influx of web-based marketing in hospitality industries. The intense competition in the family restaurant industry requires an assessment of customer-perceived website functionality to attract customers. This study was conducted to explore the benefits of a family restaurant website. A total of 191 family restaurant customers participated in this quantitative survey. They were asked to evaluate the importance and performance of 35 family restaurant websites in terms of usability evaluation components. Identified factors, in the order of customer rankings, were promotion information, technical function, organized structure, menu information, communication, information relevancy, aesthetic design, customization, easy navigation, firm-related information, and additional services.
  • 4.

    Strategic Networks in the Hotel Industry: Network Density, Structural Holes, and Performance -The Networks of Five-Star Hotels in Korea-

    Taihoe Koo | Yuncheol Lee | 2005, 28(4) | pp.67~86 | number of Cited : 14
    Abstract
    This study attempted to analyze the impact of inter-dependent relations on the hotel industry in Korea. The hypotheses, which were built on the strategic network theory, were examined to identify how the hotels would enhance their performance when embedded in inter-firm networks, and to clarify the argument about the different forms of competitiveness between density and structural holes. Through conceptual and empirical tests, this study determined that hotels that grew in effective size in non-redundant networks achieved competitive advantages in their performance.
  • 5.

    Understanding the Satisfaction Process of Festival Visitors through the Revised ACSI Model: The Andong Mask Dance Festival

    Park, Tongjin | Don Jaegal | 2005, 28(4) | pp.87~105 | number of Cited : 38
    Abstract
    This paper proposed the revised American Customer Satisfaction Index(ACSI) model to understand and explain the satisfaction process of festival visitors. The proposed model contained the causal relationships among visitors' expectations, perceived quality, perceived values, satisfaction, and loyalty. To test the model, the paper employed the structural equation model(SEM). Data of 282 visitors were collected from the Andong Mask Dance Festival in 2003. Research findings showed that the revised ACSI model could explain the satisfaction process of festival visitors very well. Also there were no differences in the satisfaction process between first-time and repeat visitors. The authors also offered several implications based on the findings.
  • 6.

    Effect of Dynamic Pricing Policy on Customers’ Perception of Fairness

    Hong-bumm Kim | Chahyeog Ku | 2005, 28(4) | pp.107~126 | number of Cited : 4
    Abstract
    This study examined how hotel customers perceived flexible discount pricing of rooms offered to them, and how they reacted to the change in flexible pricing rates. A total of 394 questionnaires were gathered from foreign guests in deluxe hotels, and the findings were as follows: First, regarding the limits and benefits in the cancellation of reservations, guests perceived them as fair, both on the refund policy of full regular rates and the discount policy of what they expected as a benefit in case of inevitable cancellations. Second, group travelers perceived relatively higher fairness on hotel discount rates than FITs, and they also tended to stay longer in their hotels, even extending their original schedules. Finally, hotel marketers must keep in mind that they have to offer quite flexible hotel pricing rates that would be suitable to market principles and competitive behavior, particularly in promoting inbound volume to hotels.
  • 7.

    An Analysis on the Illumination of Japanese Restaurant Kitchens in Hotels

    허준 | HanKyongSoo | 2005, 28(4) | pp.127~147 | number of Cited : 5
    Abstract
    The food and beverage divisions in hotels have been affected by the growth of the food service industry. Kitchens, the traditional venue for the preparation of dishes and menus in hotels, have begun to be treated as a main showroom as a result. With the background, this study was designed to provide the actual lux through a measurement of the illumination intensity in every part of the kitchen at Japanese restaurants in hotels, and identify whether the actual lux meets illumination standards compared to the standards provided in KIHR, and the standards of KSA and IESNA. As a result of the study, an average lux of the entire working area in hotels exceeded the KIHR standard in general, but it fell short of the standards of both KSA and IESNA.
  • 8.

    The Relationships among Tourism Activities, Leisure Satisfaction, Psychological Well-Being, and Subjective Well-Being

    이정순 | Chun,Won-Bae | 2005, 28(4) | pp.149~172 | number of Cited : 98
    Abstract
    There have been few previous studies that measured how much leisure activities, in fact, affect our psychological well-being or happiness. In the current study, the state where individual expectations on leisure activities were satisfied was investigated. That is, the relationship between leisure satisfaction and psychological well-being through tourism activities as another form of leisure activity was explored. The effects that this type of leisure activity provided the psychological well-being or subjective well-being of a person would be determined. Therefore, the current study would contribute to the development of tourism, and, also, it would make the process in which leisure activities uplift individual well-being easier to understand.
  • 9.

    A Study on the Tourism Product Demand of Seogwipo Harbour based on the Concept of Life Style

    Jin-Hee Lee | 2005, 28(4) | pp.173~191 | number of Cited : 44
    Abstract
    Lifestyle of individuals has changed by several causes, Some causes as a step of economic growth, technical innovation, and development of the whole society along with the increase of disposable income and leisure. However lifestyle of individuals is an important inner-formation variable which should be considered in terms of marketing of tourism destination. This study deals with developing tourism products for revitalize Seogwipo harbour. With 300 effective responses gathered from an on-site survey. The statistical analysis of the data was conducted using techniques of correlation analysis, frequency analysis, factor analysis, cluster analysis, and discriminant analysis. The demographical characteristics were identified and tourism products were conformed by Chi-Square Analysis and anova analysis.
  • 10.

    The Relative Effects of Distributive, Formal Procedural, and Interactional Justice on Hotel Employees’ Job Satisfaction, Organizational Commitment, and Supervisory Trust

    KO JONG-WOOK | Cheol Lyou | 2005, 28(4) | pp.193~212 | number of Cited : 97
    Abstract
    The purpose of this study was to investigate the effects of distributive, formal procedural, and interactional justice on hotel employees' job satisfaction, organizational commitment, and supervisory trust. The sample of this study consisted of 236 employees from nine hotels in Seoul and Daejeon. Data were collected through self-administered questionnaires, and analyzed using the hierarchical regression technique. It was found that only interactional justice had significant impact on hotel employees' job satisfaction, organizational commitment, and supervisory trust. The theoretical and practical implications of this research were discussed, and directions for future research were advanced.
  • 11.

    An Exploratory Study on the New Determinants of Image Formation and Selection of Tourist Destination: Terrorism, SARS, and TV Drama

    Shin,Youn-Sook | 2005, 28(4) | pp.213~232 | number of Cited : 32
    Abstract
    In the past several years, terrorism and epidemics, such as SARS, have continued to impact the international community, while the influence of mass media in the form of movies and television dramas has also steadily increased. These three factors could act as new determinants in the formation of images and in the choice of key tourist destinations. This study examined the relations and influences of three new determinants - in the form of terrorism, SARS, and TV drama - on image formation and choice of tourist destinations through verifiable surveys and analysis. The results showed meaningful relationships and influences with the three new determinants. This study suggested the possibility of using new determinants in future studies. However, this study was an exploratory study with a limited scope. To state the usefulness of the three new determinants in general, further studies done on a larger scale would be necessary.
  • 12.

    The Quality of Relationships and Perceived Fairness in Implementing the Annual Salary System for Hotel Employees

    Kim, Sung Hyuk | Kim Beom Jin | 이재형 | 2005, 28(4) | pp.233~253 | number of Cited : 34
    Abstract
    The purpose of this article was to inquire into the factors of the perceived fairness(distributive and procedural) for hotel employees in implementing the Annual Salary System, and to inquire into whether those factors significantly affected the factors in the relationship quality. Additionally this study investigated the role of hotel grade levels and management forms as regulating variables in relation with other respective factors. The result of the research showed that procedural fairness was more influential than distributive fairness, and it significantly affected trust among other factors in the relationship quality. That is, fair compensation and transparent procedure strengthened employees' solidarity and employees' confidence in their company. The employees of chain hotels and super deluxe hotels tended to attach importance on trust. In comparison, employees of independent hotels and deluxe hotels showed importance on commitments toward their hotels.
  • 13.

    A Study on the Relationship of Job Satisfaction and Turnover among Travel Agency Employees

    김선희 | 2005, 28(4) | pp.255~272 | number of Cited : 68
    Abstract
    The primary purpose of this study was to summarize the determinants of voluntary turnover through literature studies, and then to test the hypothesis. Here, a conceptual model, which included motivating factors, hygiene factors, job satisfaction, and turnover intention, was proposed. The model showed that motivating factors and hygiene factors were antecedents of job satisfaction, while job satisfaction was an antecedent of turnover intention. This research tested the hypothesis that the travel agency's job satisfaction rating would have an influence on turnover intention. According to the LISREL analysis, motivating factors and hygiene factors were statistically significant in the relationship between job satisfaction and turnover intention.
  • 14.

    The Effect of the Image of the Convention Destination on the Attendees’ Satisfaction and Reaction

    Kim,Chul-Won | 박유미 | 이향정 | 2005, 28(4) | pp.273~294 | number of Cited : 86
    Abstract
    This study aimed to examine the effect of the image of the convention destination on attendees' satisfaction by analyzing the relationship between the level of satisfaction with the convention destination and the intention to revisit and recommend such destination. In order to enhance the competitive advantage of the convention industry, the research focused on a market-oriented approach than a normative approach. The image of the convention destination was positively related to the perceived level of satisfaction. The higher the number of attendees perceived satisfaction, the stronger they expressed intentions to revisit and recommend the convention destination. The research could be utilized as an effective marketing tool to attract more participants in international conferences held in Korea.
  • 15.

    An Exploratory Research into the Framework of Stakeholders in a Local Festival: Power Struggles among Stakeholders

    Yongseok Shin | Tae-Hee Lee | 2005, 28(4) | pp.295~312 | number of Cited : 48
    Abstract
    Although festivals have brought significant developments in tourism recently, research on festival studies has not been well developed. This research focused on developing a framework that could be used to analyze stakeholders who are involved in a local festival. The research developed five indicators for the conceptual framework in analyzing stakeholders after reviewing related literature: perspective, interest, power resources, involvement, and influence. The implications of the research might be summarized in terms of academic and practical dimensions. The former was to raise a question on stakeholder research in a local festival, which has been relatively neglected, and the latter was to suggest an exploratory framework in the analysis of stakeholders. Further research, such as case studies, on this topic must be conducted.
  • 16.

    A Path Investigation on Use Behavior of Hotel Accounting Information System: Explained by the Technology Acceptance Model

    Kim Taegoo | Haesook Lee | 이재형 | 2005, 28(4) | pp.313~334 | number of Cited : 40
    Abstract PDF
    This paper is a study on the relationship between antecedent factors and users' acceptance of the hotel accounting information system through the extension of the technology acceptance model(TAM) proposed by Davis(1989a, 1989b), based on the survey data gathered from 221 hotel employees from the accounting, credit, planning, electronic engineering, and computer teams. In order to extend the previous model, new constructs such as information quality, service quality, and system quality were added to the research model. Overall, four dependent variables(perceived usefullness, perceived ease of use, usage attitude, usage behavior) were investigated in their relationships with antecedent variables. The results of the analysis indicated the significance of the new constructs introduced in this paper. The implications of the study and suggestions for future researchers were discussed.
  • 17.

    The Effects of Affective Responses and Attitude toward TV Film on Destination Image Formation

    권유홍 | 2005, 28(4) | pp.335~356 | number of Cited : 74
    Abstract PDF
    This study investigated the role of affective responses toward TV drama series in explaining the images of film locations as tourist destinations. Specifically, it proposed an approach that examined the relationships among affective reactions to TV film, attitude toward film, and destination images (cognitive, affective, and overall images). Affective responses consist of two independent dimensions, i.e. pleasure and arousal. An empirical test using structural equation modeling demonstrated a chain of effects from pleasure generated by TV film, through cognitive images, to the overall image of the screened locations. It revealed that affects generated by TV film had direct effects on the cognitive evaluation of the featured locations.
  • 18.

    College Students Environmental Perspective and Behavior: Based on Students Enrolling in Tourism Courses

    Kim, Jin-Dong | 2005, 28(4) | pp.357~375 | number of Cited : 31
    Abstract
    The purposes of this study were as follows: (1)To find the factors and levels of college students' environmental perspectives and behaviors, (2)To examine the relationship between their environmental perspectives and behaviors, including their level of environmental education, and (3)To examine the differences in their environmental perspectives and behaviors according to their demographic characteristics. Three environmental perspectives and four behavioral factors were drawn, and their levels were confirmed. Their environmental perspectives and behaviors were significantly related, while the level of environmental education was only related to environmental behaviors. There were partial differences in environmental perspectives and behaviors, depending on their demographic characteristics. Implications for tourism industry managers, policy makers, and related educators were also discussed.