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2005, Vol.29, No.2

  • 1.

    Development of Application Model on Tourism Carrying Capacity Using Geographic Information Systems(GIS)

    Kim, Nam Jo | 2005, 29(2) | pp.13~32 | number of Cited : 20
    Abstract PDF
    This study is to develop the application model on tourism carrying capacity using the concept of social carrying capacity and Geographic Information System. For development of the application model author study conducted surveys for tourists at Nami island and transformed the data to apply the social factors including tourist’s motivation, activity, perceived environment, displacement, and satisfaction to GIS. He drew out the layers from digital map which were already established by National Geographic Information Institute, conducting spatial analysis and visualization of GIS based on statistically significant relationships between social factors on thematic maps. From this process author found the applicability of the model on tourism carrying capacity.
  • 2.

    Impacts of International Exhibition Services on Participant’s Satisfaction

    Hong-bumm Kim | 권창희 | Hyeyoung Moon | 2005, 29(2) | pp.33~51 | number of Cited : 42
    Abstract PDF
    To help managing exhibition services effectively provided by organizers. this paper examines the satisfaction level of exhibitors Authors hope the results of the study provide better rating system for the operation of international exhibition service and upgrade the current service level. Survey took account of exhibitors that have participated any kind of international exhibitions which were held in COEX. Authors found that exhibition service providers might have to segment the exhibitors for the successful operation of the service itself. Exhibitors were found to be satisfied overall, but the basic factors of the exhibition service appeared to be improved for satisfactory results.
  • 3.

    The Effects Of Airline Service Orientation on Perceived Organizational Support and Organizational Performance

    Lee,Hyung-Ryong | 조주은 | 2005, 29(2) | pp.53~72 | number of Cited : 10
    Abstract
    Impact of the service orientation on perceived organizational support is important for organizational commitment of air flight attendant. Questionnaire survey was conducted to those working at airlines for a month during 2004 and 2005 period. To test analysis regression method was used.The results of analyses are: it was signification correlation between the service orientation of the perceived organizational support. Authors could find a significant correction between the service orientation of an airline company and the performance of an organization. In the service businesses where the human resource plays an important role, the capability of the staffs to provide high-level service will greatly contribute to the enhancement of service quality and productivity of the airlines.
  • 4.

    Influencing Factors of the Restaurant Users’ Intention of Reusing

    정광현 | Myung Hwan Cho | 2005, 29(2) | pp.73~90 | number of Cited : 37
    Abstract
    Although the external aspect of the Korean restaurant industry such as sales volume and the number of restaurants are rapidly increasing, environmental changes of the restaurant business also give rise to the importance of a more systematic and detailed study. This study is to examine how and which the factors influence on intention of revisit, and present an effective restaurant marketing strategy based on the analytical results by patrons and market segmentations. To substantiate the proposed model of the study, the SPSS Win 10.0 and LISREL 8.14 program were used for the statistical analysis. The results showed that restaurant attribution evaluation, perceived price, perceived value, and satisfaction level of the customers had a positive effect on intention of repeat visit.
  • 5.

    Purchasing Requirement Analysis for Korean Food Souvenir

    HanKyongSoo | 이현경 | 서경미 | 2005, 29(2) | pp.91~110 | number of Cited : 9
    Abstract
    This paper examines the purchasing requirement of souvenirs. Samples were gethered from Japanese, Chinese, and North American who have been staying in seoul at least three months. To remove the translating error, the questionnaire was retranslated by professionals who have been teaching each language. As a result of the study, the name of Korean food was well known. However most of foreigner didn’t know about cooking method, food history, nutritional value and so on. Also they would like to know about cooking method, nutritional value and disease-curing benefits. About 72% of the sample showed an intension to purchase the souvenirs, and they answered that a handbook item was the best.
  • 6.

    Porter’s Value Activities for Competitive Strategy vs. Key Successful Factors in the Hotel Sector

    Keetag Choi | 2005, 29(2) | pp.111~130 | number of Cited : 4
    Abstract
    The value chain model suggests that a firm’s individual value activities provide competitive advantage, which derives from cost leadership and differentiation. This article examines how these different value activities could be of the key successful factors(KSFs) within the hospitality industry, namely the hotel rooms division. Author shows that the value activities important to cost leadership or differentiation are not the same as the KSFs. Every Porter’s value activity can be considered a KSF but value activities identified in the value chain model do not include all KSFs. In conclusion, value activities and KSFs may complement each other for establishing a better strategy.
  • 7.

    Verification on Experience Realms of Pine and Gilmore: The Case of Participants’ Satisfaction of Experiential Activities at Hansan Ramie Festival

    한숙영 | SEOHO UM | 2005, 29(2) | pp.131~148 | number of Cited : 146
    Abstract
    Earlier, Pine and Gilmore developed the model of experience realms: ‘entertainment’, The richest experience encompasses aspects of all four realms, ‘sweet spot’. This article examines the existence of experience realms and ‘sweet spot’ in Korea Festival. To analyze the relationship between such experience realms and participants’ satisfaction on site, a field experiment was conducted at Hansan Ramie Festival in Korea using Pine- Gilmore’s model. Using ANOVA and multi-regression analysis, authors, contrary to Pine - Gilmore’s thesis, found out that (1) there were no realms of ‘escape’ and ‘sweet spot’ at Ramie Festival, that (2) the realm of ‘entertainment’, which provided the participants with the richest satisfaction in all four experiential activities, was observed to be an omnipresent realm of an experience, and that (3) the program in which visitors participated with low involvement was not recognized as an experiential activity.
  • 8.

    Structural Relationships among Self-Efficacy, Psychological Contract Violation, Outcome Variable for Hotel Employees

    송지준 | 2005, 29(2) | pp.149~171 | number of Cited : 13
    Abstract
    Using a survey distributed to employees working at fifteen luxurious hotel, this study investigates whether self-efficacy’s perception level affects transactionalrelational psychological contract violation(PCV), perceived organizational support, exit for hotel employees.Major results are as follows; First, self-efficacy significantly affects transactional PCV, and transactional PCV highly influences perceived organizational support. Moreover transactional PCV significantly affect the exit of the employees. Fourth, relational PCV and perceived organizational support also were found significantly influencing exit of the hotel employees.
  • 9.

    The Effects of Trade Show Service Quality and The Learning Performance on Attendees’ Behavioral Processes

    정미혜 | 2005, 29(2) | pp.173~193 | number of Cited : 44
    Abstract
    This paper has three research objectives: to identify the specific determinants of trade show service quality perceived by attendees, to measure the learning performance of the attendees as the degree of satisfaction of the objectives of the attendees and finally to examine the structural relationship among service quality, learning performance, attendee’s behavior intention. Dimensions of learning performance of attendees are here classified into job improvement, general industry awareness, and acquisition of purchase information. Author found service quality has a significant effect on learning performance but did not on behavioral intention. However, the path between learning performance and behavioral intention was found involving a significant effect.
  • 10.

    Impact and the Resident Satisfaction Level of Residents: The Case of Kangnung Local Festival

    Ji Ke Yung | 2005, 29(2) | pp.195~214 | number of Cited : 27
    Abstract
    This paper is to identify differences and impact of factors chosen for the Kannung Local Festival 277 samples were drawn from self-administered questions distributed to surrounding district influenced by Kangnung Festival. Methods of analysis are factor analysis, T-test. and regression techniqueThe results revealed that effective factors and resident satisfied degree were significantly different among the groups. Lower aged group perceived positively the impact of the Festival to local economy and infrastructure improvement. To satisfaction level of the Festival, education level of the resident was found influential, especially among high school graduate.
  • 11.

    The Adolescents’ Influences on His/Her Family Travel Decision-Making

    김복순 | Ho Chan Jang | 이소연 | 2005, 29(2) | pp.215~234 | number of Cited : 11
    Abstract
    Considering family structure such as traditional extended-family and contemporary nuclear-family and significance of children’s role in a family travel, this article investigates the adolescents’ influences on decision-making of a family travel, The results shows that there is an clear evidence that the perceptual adolescents’ influence on decision-making in the destination selection and the length of stay is different between parents and their children. It means that parents perceive that they consider the opinion and preference of their children fully, whereas children believe that their parents do not consider their thought or preference fully, or vice versa. Marketing implications from the findigs are briefly discussed in the finally.
  • 12.

    The Dynamic Nature of Recreational Specialization: A Panel Study of Serious Birdwatchers

    Lee, Jin-Hyung | 2005, 29(2) | pp.235~254 | number of Cited : 22
    Abstract
    The purpose of this study is to test if recreationist progress in their level of specialization over time, and to test the mechanism underlying progression. using a panel of American birders collected in 1997 and 2002. Results show that the birders tended to progress over the time period in terms of birding skills and knowledge, while they stayed in the same level in terms of frequency of participation and psychological commitment. Results also show that the birders level of specialization in 1997 largely explained their level of specialization in 2002. However, support from significant others, disappointment, enduring rewards, and life course changes that the birders experienced during the time period only partially explained the birders’ level specialization in 2002.
  • 13.

    Relationship Attachment Factors for Place Marketing Effort in a Local Festival

    Yoon Yong Hwang | 2005, 29(2) | pp.255~276 | number of Cited : 34
    Abstract PDF
    This work examines the relationship between consumer and place-brand for successful place marketing achievement, as well as examining relationship with brand community as a factor of relationship attachment. Author also examined the effect and resultant factors of place-brand community with seven dimensions of consumer-brand relationship using Fournier’s study. The empirical results showed that the quality relationship between consumer and place-brand had an impact on satisfaction level and loyalty to the place-brand, while emotional dimensions such as love, passion and nostalgia had a direct effect. Other dimensions of relationship quality had shown an indirect effect on the consumers’ satisfaction and loyalty through place-brand community.
  • 14.

    Foreigners’ Satisfaction Level upon styled Inns vis-a-vis 2002 FIFA World Cup Event in Korea

    Minho Cho | 박정화 | 2005, 29(2) | pp.277~296 | number of Cited : 15
    Abstract
    Using survey data of foreigners who were staying at Korean-styled Inns and watching 2002 World Cup Game in Korea, authors identifies the five factors supposed to influence their satisfaction level on accommodation. The five factors are;‘Room Service Quality’, ‘Staff Service Quality’, ‘Physical Environment setting and Communication Facilities’, ‘Trust’ and ‘Accessibility’. Multiple regression analysis was then applied to examine the relative importance of each of these factors in determining foreigners’ overall satisfaction levels. Findings are that, in order of importance, ‘Room Service Quality’ was followed by ‘Physical Environment setting and Communication Facilities’, ‘Trust’, ‘Staff Service Quality’ and ‘Accessibility’.
  • 15.

    Perception Change in Restaurant Quality: A Longitudinal Study

    Yoo jung lim | Kim, Young-Gook | choi kwang hwan | 2005, 29(2) | pp.297~316 | number of Cited : 6
    Abstract
    Examining the consumer’s change of perceptions. this paper presents the way of developing more appropriate and rigorous restaurant quality measurement For this purpose, authors rely on factor analysis method. Eight factors were cosidered; ‘seeking health’, ‘food quality’, ‘facilities’, ‘time save’, ‘safety’, ‘service’, ‘tangible food’, and ‘accessibility’. T-test shows that four factors among these were found significantly changing over the year 2001 through 2004 periods; i.e. ‘seeking health’, ‘food quality’, ‘time save’, ‘safety’, among which only ‘seeking health’ factor was found being perceived more importantly in recent days.
  • 16.

    Forecasting Tourism Demand and Tourist Balance

    soowon mo | 2005, 29(2) | pp.317~336 | number of Cited : 12
    Abstract
    At present there are numerous forecasting methods available. After reviewing these methods, this study estimates the Korean outbound and inbound tourists based on the econometric models. Two types of quantitative forecasting models were considered in this paper, time series and causal econometric model. The paper proceeds by comparing the forecasting performances of the structural models with those of the nonstructural model such as Box-Jenkins Autoregressive Integrated Moving Average (ARIMA) model, concluding that the former outperforms the latter. Author also shows that while the outbound tourists increase rapidly, the inbound tourists increase slowly and the balance of trade deficit is expected to grow fast.
  • 17.

    Productivity Measurement of Korean Hotel Industry

    Bong Young Hong | 강은경 | 2005, 29(2) | pp.337~359 | number of Cited : 13
    Abstract
    Efficiency alone may be a correct measure of the well-being of a hotel due to a major environmental transformation. Rapid technical progress could result in lower technical efficiency even if hotels were increasingly productive over time. This paper measures efficiency and productivity growth for a group of 31 large Korean hotels from 1999 to 2003, using data envelopment analysis. Authors found negative productivity growth at the rate of 3.32% per year on average and lower technical efficiency compared to 1999. There was technological regress over the period including the decline in pure technical efficiency change and scale efficiency change. The results indicate that technological innovation is necessary to offset the decrease in pure technical and scale efficiency.
  • 18.

    The Impacts of Market Orientation and Competitive Strategy Typology on Performance in Implementing of E-Commerce of Domestic Airlines: The Contingency Theory Perspective Approach

    Kim Taegoo | 2005, 29(2) | pp.361~382 | number of Cited : 13
    Abstract
    The purpose of this paper is to investigate the effects of market orientation and competitive strategy typologies on the marketing team’s influence, customization and performance in implementing of e-commerce(B2C) of the domestic airlines. Using the domestic airlines’ e-commerce as a primary research topic, author uses “contingency-structure-output” framework under the contingency theory perspective. Through employing confirmatory factor analysis(CFA) and the structural equation modeling(SEM) method for verification, the results indicate that market orientation and competitive strategy typologies affect performance through marketing team’s influence and customization.
  • 19.

    The Effect of Service Failure’s Severity on the Service Recovery Justice, Emotional Response and the Loyalty in the Restaurant

    김영화 | 2005, 29(2) | pp.383~402 | number of Cited : 38
    Abstract
    This paper deals with the recovery strategy on the service failure making researches according to the service failure’s severity the effect of the recovery justice, emotion and the loyalty in the restaurant. The survey data were analyzed with covariance structure method. Findings of the research are as follows; First, the result indicates that the service failure’s severity have highly negative effects on procedural justice, interactional justice and distributional justice. Second, the result indicates that interactional justice and distributional justice have positive effects on customer’s positive emotion. Especially, distributional justice showed a significant positive effect. Finally, the result indicates that the three recovery justices and positive emotion have positive effects on the loyalty.
  • 20.

    An Exploratory Analysis of Customer Reward System of Foreign-based Franchise Family Restaurants

    박정선 | Kim, Jin-Dong | 2005, 29(2) | pp.403~422 | number of Cited : 1
    Abstract
    Marketing strategies are getting important specially to family restaurants facing with severe competitions recently. In relation to this context, this paper arguably considers reward system as a essential marketing tool. Authors examine here two reward systems that affect customer satisfaction, their willingness to revisit, also the differences with demographic characteristics and, as rewards suggest card and coupon system. Between two tools for rewards system, the affiliated and discount card was found more preferable in relation to customer satisfaction and their willingness to revisit. Implications for family restaurant marketers and managers are also discussed.
  • 21.

    Scale Development of Casino-gambling Motivation and Its Validity Analysis

    Lee, Yong-ki | Lee Choong-Ki | 2005, 29(2) | pp.423~441 | number of Cited : 24
    Abstract
    This paper involves developing casino motivation scale in the Korean casino setting. Among 30 motivation items selected, factor analysis enabled the 23 item scale integrated into four underlying dimensions. Discriminant analysis and t-test were also used to test the discriminant and predictive validity of casino motivation scale. Authors found that motivations of the non-gamblers(i.e. recreationists) and male were strong in winning for money motivation than that of the non-gamblers and female. From the empirical perspective, the results indicates that recreational motivation scale such as socialization/learning and challenge dimensions in casino motivation might be better classified as ‘recreational activity,’ not ‘problematic or pathological’ gambling.
  • 22.

    On the History of Tourism in Transitional Period of Korea(1880~1940)

    HanKyongSoo | 2005, 29(2) | pp.443~464 | number of Cited : 18
    Abstract PDF
    Under the historical context, this paper deal with the tourism during the transitional period of Korea(1880~1940), which could be divided into enlightenment era and Japanese-ruling era. The former stands at the ending point of Chosun Dynasty during which domestic tourism followed traditional tourism patterns, while the latter was strongly influenced by the rapid development of transportations. opening up both domestic and international travel in Korea. Author concludes that enlightenment age may be called a turning point stepping out of traditional patterns for domestic tourism and a daybreak for international tourism in both of the inbound and outbound. Japanese-ruling age, on the other hand, might be called a point modern tourism for both domestic and international burgeoned.
  • 23.

    Overeducation, Underemployment and Job Satisfaction in Korean Hospitality Industry

    이은수 | 2005, 29(2) | pp.465~486 | number of Cited : 18
    Abstract
    This study examines job satisfaction in relation to overeducation, underemployment of Korean hospitality industry, identifying the determinants of perceived underemployment. 241 sample data were collected from the employees of six deluxe hotels in Seoul The results revealed that perceived underemployment was highly related to job satisfaction factors than other variables such as objective overeducation. In particular, young employees showed higher perceived underemployment than older employees, and the workers in food & beverage dept. perceived higher underemployment than other workers. The findings show that the determinants of perceived underemployment were work, promotion, communication and supervision.
  • 24.

    On the Social Construction of Tourist Destinations through Media Discourse

    최인호 | 2005, 29(2) | pp.487~505 | number of Cited : 19
    Abstract
    This paper probes into the process of social construction of tourist destination through media discourse. Arguing that the previous studies on the meaning construction of tourist place have focused on image analysis assessed by means of physical attributes of tourist place. Author suggests the point of social constructive view that a tourist place is the result of social structure reflected with beliefs or value system of members in a society. Considering tourist destinations, a tourist is affected consciously or unconsciously by discourse that consists of printed materials, auditory and visual discourse. For social construction of a tourist place, discourse may be supplied by the media, or the tourist. The discourse on a tourist place is shaped in different interactions along the processes of tourist’s experience.
  • 25.

    Effect of Empowerment to Organizational Commitment and Industry Job Performance: The Case of Travel Mediators

    홍경옥 | 강도용 | 2005, 29(2) | pp.507~522 | number of Cited : 33
    Abstract
    The empowerment is one of the internal motives, granting members of organization treat their work by themselves in a certain limits under their full responsibility. To those who working for the service industry have a physical and psychological contacts everyday with the customers, such empowerment is important. The empowerment helps members promote a sense of duty, performances and fulfillment by making decisions. Accordingly, the empowered system shows high satisfaction, devotion and performance in their duty. This study suggests the way how to manage human resources effectively in the travel industry by examining effect of empowerment to the commitment and job performances.