Cultural tourism has received an attention worldwidely among the involved scholars and practitioners roughly since early 1990s and, early 2000s in Korean academic circle, in which theoretical contribution, however, was not followed concomitantly. The term ‘culture’ being originated from Latin ‘cultra’, cultural tourism could be classified into the product-based and the process-oriented one. The terminology,‘tourism of culture’ signifies the former, whereas ‘cultural tourism’ means the latter. Author groups the definition into eco-business(supply-side), motivational(demand-side) and activity-specific ones. Finally he clarifies the characteristics and profiles of the cultural tourist against the general tourist.
Noticing impair possibilities of cultural heritage such as Namsan mountain areas of Kyongju, author uses the government GIS data for natural environments and investigates the possible demage possibilities of the areas. Some findings are forwarded. That is, beside the west slope, the gradients are gentle and the sandy soils make a bad environment for plants. Thus, impair possibility of Mt. Namsan heritage might be exposed to a heavy rainfall. The 22% of Namsan heritages are open to a high impair possibility, which justifies preservation investment of the heritages.
Zonal travel cost model was applied to estimate non-market value of Hahoe folk-village. Geographical information system(GIS) was used to derive the most optimal zonal TC model. Author proposes GIS-derived travel time be used as a proxy variable in numeration of travel cost instead of travel distance dominantly being used in the standard model. Linear, semi-log and double-log models were applied to find an optimal equation model, and FGLS and EGLS were used to remove the problems of heteroscedasticity and serial-correlation. Finally, the Marshallian consumers surpluses from standard ZTCM, travel time and travel distance applied models from GIS were calculated and compared.
This study searches for possible new destinations for the vitalization of Gyeongju’s tourism and proposes strategy to establish five new 3-day tour routes to implement substantial analysis based on the hardware-type factors and software-type factors for the evaluation of the new tour route. One out of three hypotheses reading ‘the analysis of hardware-type and software-type factors will have significant differences according to the evaluation factors of tour routes and products’ was applied for group analysis, the second step of the analysis process. Also, the hypotheses ( and ) reading ‘the hardware-type factors of the tour routes will be significantly influential for the evaluation of tour routes’ and ‘the software-type factors of the tour routes will be significantly influential for the evaluation of routes’ were both applied for the regression analysis, the fourth step of the analysis process.
Involved with Korean tourism posters, this paper examines the differences of the Australian residents’ perception. The data was collected from 224 residents of Gold Coast, Australia. The findings are: firstly, the lifestyle types of the residents were classified in three elements, “activity-seeker”, “culture-seeker” and “nature seekers”, and secondly, no significant relationship between the perception of the posters and actual visiting desire was found. Finally, the potential repeaters were found considerably motivated to revisit Korea by the posters representing both modern and historical images such as the 2002’s World Cup and historical heritages, while the first visitors were affected by scenery and traces of ancient civilization.
Since August, 1992 when both Korea and China agreed upon an official relations the route has become an important tourism market.In this context author examined Chinese air travel demand to Korea through a multiple linear regression analysis. The results revealed that the variables such as GDP, the amount of relative trade, and dummy had shown a significant statistical significance, with all exhibiting positive relations to the demand while relative exchange rate showing a negative relation to the demand. Finally author suggest the policy directions for the Korean air travel market.
Reviewing articles appeared at Journal of Tourism Sciences during 1982-2003 periods, this paper discusses several issues related to destination image under the three major categories: 1) nature and measurement of image, 2) image formation process, and 3) the relationship between image and other behavioral variables. Author investigates research areas, attributes and measurement of 31 destination image-related articles, comparing them with other international studies. Based on the research findings, conceptual and methodological suggestions were proposed.
This paper extends image formation theory by adopting familiarity index and travel behaviour. After the destination images have been conceptualized, relationship between destination images and travel behaviours was explored through path analysis. The proposed hypotheses were tested against three groups developed by familiarity index: low, medium and high familiarity groups. Findings are that the low familiarity group has a significant causal relationship between destination images and behaviour; that medium familiarity group has significant causal effects among all tested variables; and that high familiarity group shows no significant relationship between overall image and the intention of revisiting a destination.
This paper develops Web Site evaluation factors and evaluation model for tourist destination marketing organization. To examine Internet Marketing performance of the Web sites, writer utilizes the theory of internet marketing procedure developed by Parsons, presenting the categories and subcategories comprising the evaluation model, and discussing the development of instrument that could operationalize the measurement of the Internet Marketing performance for the destination marketing organization’s Web sites. Employing confirmatory factor analysis method for verification, author found the instrument exhibit good properties. Implications for Web Site designers and destination marketing organization are suggested.
A pension market developed roughly since 1990s in Jeju, is nowaday a popular business. Author explores and examines the pension owner-manager’s environmental sustainability perception and acceptance for their businesses. 196 owners and managers were questionaired and 131 effective samples were analyzed through factor analysis and cluster analysis. The results show that 1) the perception for sustainability is high but the practical acceptance for their businesses is relatively low, 2) the practical acceptance for the items regulated by related laws is compared with the items not regulated, but needed long-term plans and investments.
Using of social exchange theory, tourism development cycle model, and segmentation approach, this study conducted an empirical survey on tourism-related civil servants’ attitude of local government, The finding is that the attitudes of local government officers involved in tourism on the whole are positive. Author found that albeit this positive attitude, the actual practise or achievement conducted by them was not so concomitant. This study gave an implication that future research on public sector might have to focus on the relationship between officers’ attitude and performance, and the mechanism of decision making on tourism development.
The cause and effect relationship between the residents’ expectation and international convention conference performance toward participant intention were examined. The analysis was based on 252 questionnaires given to host residents in Ulsan metropolitan city. The results of the analysis revealed four critical categories of residents expectation of the convention impact: (1) product of whale, (2) attachment of region, (3) living level, (4) tourism effect. The result suggested that product of whale, attachment of region and tourism effect dimensions significantly effect on the participant intention of event factor. The implication and some limitations of this study were also discussed.
The purpose of this study is to develop effective evaluation standard to find a promising project among many for the financial and administrative support from regional governments. This study proposes a practical use of AHP(Analytic Hierarchy Process) of Saaty(1979) to establish a standard to decide preference of effective tourism projects in a standpoint of decision makers of regional government. To enhance the objective of this study, we selected a tourism resort development project and evaluated by specialists from various research organizations, government decision makers, and academic world. After evaluation, we have proposed a standard that should be concerned prior to select and sponsor a tourism project.This study shows that AHP can be effective instrument of evaluating a tourism development projects when needed to decide a tourism project for the regional and central government.
This study was conducted by analyzing all 64 articles listed in the international journal of tourism sciences based on the SEM, published from 1984 to 2004 in Korea. The analyses consisted of publication date of articles, exogenous and endogenous of variables, subjects of the research, adequacy of sampling, adequacy of research purpose and results, accordance between theoretical model and hypothetical model, fit measures, theoretical base of model modification and adequacy of conclusion.The findings of the research contribute as follows: First, a model has to be established on a theoretical base rather than empirical results dependent on the data. The results are also required to be globally interpreted. Second, at least 200 samples are necessary to satisfy the need. Third, more than 3 measurement variables are to be adjusted to a single theoretical variable: the measurement errors must be suggested as well. Finally, normal distribution characteristics of the data and the estimation method need to be reported.
The purpose of this research is to investigate the relationship among hotel employees’ uniform satisfaction, role conflict, and customer orientation. Using empirical research methodology with a sample of hotel employees, this study finds that hotel employees’ uniform satisfaction factors(uniform practicalness, uniform appearance, and uniform symbol) are related with their role conflict factors(appropriate delivery of service information and reduction of psychological burden) and customer orientation factors(duty symbol and duty responsibility). This study concludes with practical implications of research findings.