Journal of Tourism Sciences 2021 KCI Impact Factor : 2.61

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pISSN : 1226-0533 / eISSN : 2713-6388
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2005, Vol.29, No.3

  • 1.

    Impacts of the Relationship Features between Airline Companies els on the Perceived Performance

    Kim, Hong-bumm , Lee Jung Won | 2005, 29(3) | pp.9~26 | number of Cited : 1
    Proposing the impact of features in relationship between them on the perceived performance, this paper examines long-term cooperative relationship between airline companies and hotels. The study shows that, if the company is under creation of profits through a cooperative marketing tool by implementing cooperation milage services, there will be effects of improvement in distributional structure, cost reduction, and increase in sales. Additionally, the results imply that if the company offers a cooperative products like an “airtel” through a cooperative marketing, it may easily procure foreign currency from tourists, and improve their image by enhancing the comfortableness and satisfaction for customers.
  • 2.

    A Study on Determinants of Social Equity ce Acceptability Judgments of User Fee Policy

    박종구 | 2005, 29(3) | pp.27~44 | number of Cited : 13
    This paper purports to predict social equity and fee acceptability judgments for recreation user fees in national forests. Data were collected through onsite interviews of 228 campers at the Smith and Morehouse, Utah. Hypothetical fee contexts were created through 12 scenarios that varied according to six procedural and distributive justice variables. Different patterns of importance were evident for each of the two variables. For social equity, the most prominent part-worth coefficient was public input, followed by fee level. For price acceptability, the factor with the highest average importance value was fee level, followed by retention of fee revenue to maintain the quality of the site.
  • 3.

    A Study on Influencing Factor of Hotel Service r’s Service Recovery and Job Satisfaction

    SUH,MUNSHIK , 오창호 , 배순철 | 2005, 29(3) | pp.45~66 | number of Cited : 15
    Although service recovery has been a keen interest for improving reputation of service company, few research has been done within the area. Authors focuses on the aspect of service provider, particularly, hotel customer-contact employees and examined antecedents on their service performance. Findings supported the effect of influencing factors and all structural path coefficients were significant. Service recovery also mediated the effects of all influencing factors on job satisfaction. Further, empirical results showed that service provider’s self-leadership affect the service recovery effort .significantly. The paper proposes service organizations effort to focus on employee’s intrinsic factors such as self-leadership and self-efficacy.
  • 4.

    A Study on the Factors Affecting on Waiting Anxiety in the Service Industry: Based on Limousin-Service from Hotel to Airport

    KwonSoo Kim | 2005, 29(3) | pp.67~84 | number of Cited : 6
    Customers basically perceive queuing as a negative experience requiring not only time but also psychological and physical cost. That is why service companies devotes one’s efforts to queuing management. Therefore, it is required to develope a waiting management method so that service industry can strengthen the efficiency of waiting management. With this in mind, author observes empirical cases and finds out factors affecting waiting management of service industry. Author considers factors such as certainty of waiting time, possibility of accomplishing waiting objectives and fairness in waiting situation affecting waiting anxiety The study found that all the factors influence to waiting anxiety.
  • 5.

    A Study on the Scale Development of Hotel’s Brand Equity Using ZMET(Zaltman Metaphor Elicitation Technique)

    김연선 , Kim,Chul-Won | 2005, 29(3) | pp.85~102 | number of Cited : 34
    Abstract PDF
    Using the ZMET(Zaltman Metaphor Elicitation Technique), authors conduct in-depth interviews with hotel managers and develope the components and measuring variables of hotel brand equity.A survey was conducted among hotel visitors in order to assure whether this scale can be used as a valid tool for measuring hotel brand equity. The survey results revealed that the scale for hotel brand equity consists of sixteen items with the four dimensions. The evaluative scale is made up of six items for brand image, four items for loyalty, three items for perceived quality, and three items for awareness.
  • 6.

    Place Marketing Through Sports Events: A Case of ‘Tour de France’

    정옥주 | 2005, 29(3) | pp.103~124 | number of Cited : 18
    This study examines the place marketing effects of sports events. The empirical case is ‘Tour de France’, a world famous French cycling competition. Reviewing previous researches on sports events in Korea, author investigates the place marketing mechanism and strategies of ‘villes d’tape’, by looking at, on the one hand, competition’s official ritual and, on the other, additional cultural events and activities. This paper also deals with specific cases of memorial place images created by cycling race itself. Author found the Tour de France as a sports event functions as systematic generator of local festivals in France.
  • 7.

    A Study on the Causal Model of Service Quality, Pleasure, Arousal and Visitors’ Satisfaction in Tourism Event

    Kyung Wan Hong , 김현철 | 2005, 29(3) | pp.125~144 | number of Cited : 121
    With the case study of Bull-Fighting festival at CheongDo, Korea, authors examine relationships between service quality, visitors’ pleasure, arousal and satisfaction. Gathering study data through face-to-face interview, the paper tries to estimate the structural equations based on the proposed hypotheses. Authors suggest that there are significant and positive relationship between service quality, pleasure, arousal and satisfaction. A statistically significant and positive relationship between service quality, pleasure and arousal suggests that when the service quality increases, the level of pleasure and arousal also increases and at the same time the level of pleasure and arousal increased the level of visitor’s satisfaction
  • 8.

    Relationship of The Superior’s Personal Characteristics and Interpersonal Trust Perceived by Subordinate in Chain Family Restaurants

    Lee, Hyung-ryong , 김홍기 , Kim Taegoo | 2005, 29(3) | pp.145~164 | number of Cited : 3
    Understanding interpersonal trust between superior and subordinate in chain family restaurant organizations worths to study. For this authors collected the data at 16 international brand chain family restaurants in Seoul. According to the results of multiple regression, authors found that the ability of the superior greatly affected the behavioral truth towards the superior perceived by the subordinate and the integrity of the superior greatly effected the cognitive truth. In addition, benevolence of the superior effected the affective truth as the most important factor. As the results of conducting canonical correlation, the personal characteristic factors of the superior, had the greatest explanatory power on affective truth among the dimensions of trust towards the superior.
  • 9.

    Visitors’ Behavior on Exhibition: nfirmation of Importance Perspective

    Lee, Hee-chan , 한진영 | 2005, 29(3) | pp.165~184 | number of Cited : 90
    Using the analysis of gap between pre-implementation importances and their perceived performances. this paper examines the effect of recognizing service qualities on exhibition visitors’ behavior. Disconfirmation theory is utilized as the theoretical basis to find how gap’s size and direction affect exhibition attendees’ satisfaction and behavior. Using gaps as independent variables, the ordered probit models are applied to data from visitors who participate in the show held at COEX. The analysis suggests that an informant factor is the most important one among others. A facility factor also found influencing significantly on visitors’ behavior.
  • 10.

    The Effects of Korea Travel Franchisor’s Justice and Trust chisee’s Performance

    윤지환 , 이영재 | 2005, 29(3) | pp.185~203 | number of Cited : 24
    Despite of the growth of travel franchise, many of fundamental questions on franchiser-franchisee relationships still remain undiscussed. This study examines the effect of the Korea travel franchisee’s perception on justice of franchiser and trust to franchiser on franchisee’s performance. The result indicates that the franchisee’s trust to franchiser is positively associated with couple of the franchisee’s perception on justice of franchiser such as area distributive justice, cost efficient justice, selecting franchisee justice, providing information and policy justice, and profit distributive justice. Also franchisee’s trust to franchiser and the franchisee’s performance shows a positive relationship.
  • 11.

    The Influence of Executives’ Transformational and Transactional Leadership on Organizational Effectiveness of Workers Hotel

    김근우 , Kim, Won-In | 2005, 29(3) | pp.205~227 | number of Cited : 31
    This study is to analyse the effect of hotel managers’ transformational and transactional leadership on the work satisfaction through distributive, procedural and also the effect of work satisfaction on the organizational citizenship behavior, service quality. Empirical findings show that transformational leadership affect the procedural and transactional leadership, while distributive, procedural leadership affect the work satisfaction. Meanwhile work satisfaction was found affecting the organizational citizenship behavior. Finally the test result showed that transformational leadership did not have significant effect on distributive justice.
  • 12.

    The structural equation modeling approach to the relationships between the residents’ attitude towards participation, status of local economy, and the type of tourism development

    Huh Hyang-Jin , 현용호 , 허성철 | 2005, 29(3) | pp.229~250 | number of Cited : 25
    This paper investigates the structural causality of the residents’ attitude towards participation, status of local economy and the type of tourism development based on social exchange theory. Authors found that the residents’ attitude towards participation and status of local economy significantly influenced by the type of development: small-scale and large-scale, which was intervened by perceived benefits and costs. However, it has not been found that there were significant influential relationships between the residents’ attitude towards participation and status of local economy.
  • 13.

    Estimating Willingness-to-pay for Destination Activity Contingent Valuation Model

    이은수 | 2005, 29(3) | pp.251~269 | number of Cited : 11
    This paper estimates the willingness-to-pay for destination activity and identify its determinants, thus offering useful insights for setting up destination marketing strategies for Seoul. Factor analysis, cluster analysis and ANOVA were used to analyzed a total of 492 samples. Using a single bound ditochomous contingent valuation method, willingness-to-pay for the destination activity in Seoul was estimated. The result of the log logit model through contingent valuation method revealed that the variables affecting the willingness-to-pay for the destination activity in Seoul were the participants’ preferred activity types, origin of residence, level of education, prior tour experience, purpose of travel, the offered price, and prior visit to Seoul.
  • 14.

    Critique of Sustainable Tourism from the Perspective of Daniel Quinn’s Ecological Philosophy

    Hwang Hee jeong , Lee, Hoon | 2005, 29(3) | pp.271~290 | number of Cited : 6
    From the perspective of Daniel Quinn’s ecological philosophy, this article aimed at observing sustainable tourism critically. For probing into sustainable tourism, this research identifies the concept and index of sustainable tourism, firstly. Thus Quinn’s ecological viewpoint was analyzed by understanding deep ecology, social ecology, and ecological marxism. Sustainable tourism was criticized by classifying into three sides. Based on these results authors recommended sustainable tourism plan through paradigm, index, and realistic plan. Further authors criticize the part of sustainable tourism as restricting within the framework of Quinn’s ecological philosophy.
  • 15.

    A study on the Effects of Perceived Risk and Travel Motivation in Travel Typology Choice: A Multinomial Logit Model Approach

    Youngwoo Kim | 2005, 29(3) | pp.291~313 | number of Cited : 62
    Explaining perceived risk of tourist throughout researching difference by each level based on between tourist’s before and after travel experience, this study deals with out-bound tourist’s behavior process of package tour.A total of 441 usable survey data were collected from randomly selected out-bound travelers to North America, Europe, Asia, and Oceania. Two hypotheses were proposed and tested by SPSS 13.0 and LIMDEP 8.0 for descriptive, factor analysis, reliability analysis, cluster analysis, one-way ANOVA and multinomial logistic analysis. The results indicated that push and pull factors differently influenced on travel typology choice and perceived risk affected the relationship between motivation and travel typology choice.
  • 16.

    Study on the awareness of individual and major aptitude in University

    Youngmin Choi , Chung, GiEun , 김민자 | 2005, 29(3) | pp.315~333 | number of Cited : 5
    The study is to know weather students prepare for the future career on basis of sufficient awareness of the individual and major aptitude of the university students who major cultural tourism course. The result shows that self awareness about major aptitude has a good affect on student`s behavior and comprehension in class. Therefore, it is necessary that appropriate curriculum about awareness of aptitude is taken before starting regular major education. In addition, the adoption of specific education on vocation as a liberal subject would be helpful for the most effective instruction for student to select one`s future career.
  • 17.

    A Study On the measurement of Hotel Service Quality Using QFD(Quality Function Deployment): Foused on the importance of Hotel Service Process

    seo wonseok , 조성은 | 2005, 29(3) | pp.335~356 | number of Cited : 16
    In hotel business, service quality is said an essential element in elevating competitiveness in the market, playing an important role in suggesting new marketing strategies to cope with various customer demands. This study investigated difference in the customers’ and hotel employees’ perceived importance of hotel service quality aspects by measuring the difference of service constituents to demographic characteristics. The tool used in this study was Quality Function Deployment(QFD) model. QFD model was empirically proved to be a rather accurate tool to identify customer demands. The result showed that regarding the service quality matters both employees and customers, had an obvious difference.
  • 18.

    The Effect of Internal Marketing on the Attitude of Internal Customers in the Foodservice Industry

    송효분 , Park,Suk-Hee | 2005, 29(3) | pp.357~379 | number of Cited : 101
    Exploring the cause and effect of the satisfaction on internal customers, this study is to investigate the internal marketing factors influencing on the attitude of internal customers. The results revealed that the internal marketing factors, i. e. the internal communication, education/training, and the reward system showed the positive influences on the internal support satisfaction. Specially, the internal communication was found exerting the most absolute effect on forming the attitude of internal customers. The internal communication and education/training as internal marketing factors showed the strong positive influences on the job satisfaction. Meanwhile, the internal support satisfaction and job satisfaction had the positive and direct effects on the customer orientation.
  • 19.

    Developing a Scale for Assessing Convention Service Quality

    Lee, Hey-ryon , Kim , Joung Man | 2005, 29(3) | pp.381~400 | number of Cited : 27
    This study develops a scale for assessing customer-based convention service quality by an integrated approach of qualitative and empirical research. The qualitative data were obtained from interviews with professional convention organizers and convention attendees. Conceptualizing convention service quality, authors illuminate the dimensions and attributes which served as the basic structure for the scale development. The empirical data were gathered from questionnaires of overseas attendees in the international conventions held in Korea. The convention service quality scale is based on the five underlying dimensions: information usefulness, destination attractiveness, physical evidence, program excellence and human interaction.
  • 20.

    Risk Assessment of Tourism Venture Corporation and Effect of Assets on Corporation Value: Focus on KOSDAQ Firms

    Kitae Kim | 2005, 29(3) | pp.401~418 | number of Cited : 5
    Classifying tourism venture companies enlisted at KOSDAQ market into five sub-industries and applying risk measures of Markowitz, Domar and Musgrave, and Semi-Variance, author valuates the tourism venture companies based on their risk levels. The risk levels were analyzed using their accounting and financial sources, while for the valuation which was based on the correlation of risks and profits used were the methodologies of Feltham and Ohlson that are widely applied in manufacture. Also, nonlinear regression analysis was conducted on their convertible intellectual assets and their contribution to the intellectual assets of each tourism industry were compared and analyzed.