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2006, Vol.30, No.1

  • 1.

    Authenticity and Existential Authenticity in Postmodern Society: A Critical Review of Tourism Literature

    김희영 | Kim SaHun | 2006, 30(1) | pp.9~27 | number of Cited : 41
    Abstract
    Authenticity as one of tourist motivations has become an important topic on the agenda of tourism research during last two decades. However, probably due to its inherent ambiguity in this turning point era of Post-modern society. the concept is not clearly clarified among the involved scholars. Examining the existing knowledge platform, authors devide the concept into two ways: the authenticity of tourist experience and that of toured object. Post modern tourist have become less concerned with the authenticity of the original in terms of toured object. They have inclination toward the temporal playfulness, aesthetic enjoyment of surface, but more sensitive to the environment. They quest for the existential authenticity in touristic experience, i.e. an existential state of being.
  • 2.

    The Structure System Model of Lived Festival Experience.

    Lee, Hoon | 2006, 30(1) | pp.29~46 | number of Cited : 215
    Abstract PDF
    To construct conceptual model for festival experiences this paper examines experiential festival attributes and relationships. First, author studies existing festival researches and experiential festival attributes and then, the relations of festival experiences are observed in the view of psychological theories related to internal motivations and rewards. In terms of sociological perspectives also, festival experience was discussed in economical, social, and cultural influence and structural context. And five elements of festival attributes .i.e. escape, association, sanctification, playfulness, and placeness were proposed. Finally structure system model of festival experience, Fex-M, was constructed with the research propositions.
  • 3.

    Effects of Affective Responses toward Motion Pictures on Destination Image Formation: The Case of Film, ‘Between Calm and Passion’

    권유홍 | dehyun Sohn | 2006, 30(1) | pp.47~70 | number of Cited : 22
    Abstract
    This study is involved with the role of film watchers' responses toward a specific motion picture in explaining the images of the place it depicted. Affective reactions were classified into three factors, pleasure, arousal, and sadness. Significant effects on cognitive images were found for pleasure and sadness. Pleasure also influenced the pleasant-unpleasant dimension of the affective image, but the effect of arousal on the affective image(relaxing- sleepy dimension) was not significant statistically. Two cognitive variables, nature/culture and leisure opportunities influenced the overall image directly or indirectly through the affective image. These results reveal that ‘mood congruence hypothesis’ may be more useful than ‘affect transfer hypothesis’ in understanding the effects of one's affective responses in destination image formation process .
  • 4.

    Satisfaction, Intention to Revisit, Market Segmentation: A Case Study of Kijang-Goon Anchovy Festival

    JunHyuk Lee | Chol-Shik Won | Dae-Hwan Park and 2other persons | 2006, 30(1) | pp.71~89 | number of Cited : 45
    Abstract
    Comparing two years, this paper explores what motivates guests visit the Kijang-Goon Anchovy Festival. Among 28 motivational attributes of the visitors seven factors were extracted. a cluster analysis identified three clustered segments in which the multi-purpose seekers were found to be the most important segment. By canonical analysis, 'novelty', 'family togetherness', 'foods/exploring specialty' factors were identified proper to classify the segments of festival visitors. Three distinct groups identified were enthusiasts, moderators and simple-attendees. Authors identified statistically significant differences among the three groups in terms of demographic and behavioral variables.
  • 5.

    Application of Customer-Oriented gCRM Model in Hotel Enterprise: The Case of Tourist Hotels in a Local Metropolis

    Chanbok Woo | 2006, 30(1) | pp.91~108 | number of Cited : 6
    Abstract PDF
    Today, customer-oriented marketing techniques in hotel management is receiving attentions more than ever. The customer relationship management (CRM) is one of such techniques that under the understanding customer needs leverages the knowledge to improve a company's profitability. CRM is a kind of data mining method that takes advantage of customer database and geographical database that relies on geographical information system(GIS). This paper is intended to investigate customer-oriented marketing strategy of CRM and gCRM system in which two ideals of CRM and GIS are incorporated. Applied to data of 17 tourist hotels in Gwangju Metropolis, the approach is implemented by what he calls 'hotel geographical information system'(HGIS).
  • 6.

    Relationship of Wage Rate, Turnover el Management Performances

    백승우 | Lee,Hyung-Ryong | Seul Gi Park | 2006, 30(1) | pp.109~127 | number of Cited : 15
    Abstract
    Most hotel in Korea are characterized by a different employment turnover structure that may affects crucially management performances and revenue account. Thus, this paper examines these relationship among luxurious hotels longitudinally. Authors analyzed the relationship between turnover rate and wage increase rate, and the influence of turnover rate and wage increase rate on sales. The result shows that turnover rate and wage increase rate had negative relationship each other, but turnover rate and wage increase rate were found not affecting significantly on sales.
  • 7.

    Predicting the Usage of Hotel Front Office System in Mandatory Acceptance Environment: Information System Quality, Job Relevance, Perceived Value, and Technology Acceptance Model Approach in FIDELIO

    Kim Taegoo | 2006, 30(1) | pp.129~150 | number of Cited : 76
    Abstract
    This paper is a study on the relationship between antecedents and users‘ acceptance of hotel front office system through extension of the technology acceptance model proposed by Davis (1986), based on the survey data from 239 hotel employees of front desk, housekeeping, and others In order to extend the previous model, new constructs such as information quality, system quality, service quality, job relevance, and perceived value were added to the research model. Overall, four dependent variables were investigated in their relationships with antecedents. Results of analysis indicates the significance of the new constructs introduced in this study with the exception of two paths (Information quality→Perceived ease of use, Service quality→Perceived usefulness).
  • 8.

    Preservation and Improvement of Historial Landscapes in Ancient Capitals: A Comparison between Korea and Japan

    Cho Yong Gi | 2006, 30(1) | pp.151~170 | number of Cited : 9
    Abstract
    'The Law for Ancient Capitals Preservation' was legislated by the government in 2004 for the preservation of historial landscape in Korea. This has increased the need for developing guidelines for preserving important historic and cultural places across the nation. Along this line author purports to find directions and specific guidelines for preserving landscape in ancient capital areas in Korea. To do this author observes how systematically three Japanese related-laws were legislated. It was shown that these legal enactments made the culturally important areas of Japan kept intact for preservation and renovation. The findings of the study suggest that an approach is encouraged to develope criteria for selection of preservation area, as well as finding specific ways of providing government subsidies as 'The Law for Askamura', and dividing roles between central and local government.
  • 9.

    Justice Perception and Organization Effectiveness of Hotel Employees

    김근우 | 2006, 30(1) | pp.171~191 | number of Cited : 37
    Abstract
    This study analyses the effect of distributive and procedural justice upon the job satisfaction as well as the effect of work satisfaction perceived by hotel employees on the service quality and turnover intention. Empirical data were gathered from the survey of employees in luxurious hotels of Daegu and Kyungbook region. Analyses prove most of the hypotheses that state direct and indirect effect between justice satisfaction, organization effectiveness and turnover intentions. That is, distributive, procedural condition were found affecting on work satisfaction while work satisfaction were affecting on turnover intention of the employees. However, relation between work satisfaction and service quality were found not significant statistically.
  • 10.

    Composition Factors of Restaurant Brand Equity

    Lee,Ji-Ho | 이종주 | 2006, 30(1) | pp.193~209 | number of Cited : 35
    Abstract
    Severe competitiveness and thus sale are phenomenon many of restaurants are suffering nowadays. Authors believe that as one of restaurant marketing strategies restaurants could raise competitiveness through a brand equity strategy. In order to build proper brand equity strategy for restaurants, one arguably should know first relations among factors consisting of restaurant brand equity. Thus, using both method of documentary study and empirical data, authors in this study purport to confirm various relations: whether brand recognition and perceived quality affects brand image, brand image does on brand preference, and brand preference does on brand loyalty and word of mouth, Most of the hypotheses were identified significant statistically.
  • 11.

    A User-oriented Value Evaluation of Gyeong-Ju Tourism Information System Establishment: The Case of Inbound Tourism

    Roh Chung-Chul | 2006, 30(1) | pp.211~231 | number of Cited : 3
    Abstract
    According to fast development of information technology, the importance of tourism information is getting stronger. This article evaluates Tourism Information System(TIS) for incoming tourists to Gyeong-Ju destination. To evaluate the discrepancy between user's expectation and satisfaction degree in TIS, author infer possible solutions computing the intersection area between importance and satisfaction so that the weak and strong attributes of TIS may be clarified. To establish the validity of decision-making in construction of Gyeong-Ju TIS, author methodologically uses Fuzzy Set and Fuzzy Relation Model that is believed greatly useful to evaluate user's attribute.
  • 12.

    Differences between Full-time and Part-time Work in Food-service Industry: Involvement, Organizational Commitment and Turnover

    Kim, Young-Gook | 2006, 30(1) | pp.233~250 | number of Cited : 21
    Abstract
    This study examines the interactive effects of job involvement, organizational commitment on the turnover intentions of full-time and part-time employees in food-service industry. Subgroup-moderated regression analysis revealed a significant involvement-commitment interaction for part-time employees and a marginally significant interaction for full-timers. Employees with low commitment and involvement exhibited the strongest turnover intention in both groups, whereas the lowest turnover intention occurred in the part-timers with low involvement and high commitment.
  • 13.

    The Effect of Justice Recognition of Travel Mediators' Complaint Handling on Customers Satisfaction and Behavioral Intention

    Cho, Yong-hyun | 정혜선 | 윤성철 | 2006, 30(1) | pp.251~269 | number of Cited : 24
    Abstract
    As can be seen in expecting better service quality. travelers' needs nowadays are being diversified and qualitative. To keep market priority travel mediators tend to do their best services to the customers. However service in nature are prone to be of failure since it should be handled manually. Authors in this study probe into right ways of recovering such service failure. Empirical data were gathered from those who have ever experienced service failure during his/her travel and ever expressed their complaint to the travel company which they relied on. The result shows distributive and interaction justice influence positive effect to the satisfaction.
  • 14.

    Relationship of Tourist's Motivation and Destination Image among Tourists Visiting TV Drama Locations

    Hoosuk Lee | Lee Sung Gon | 오민재 | 2006, 30(1) | pp.271~293 | number of Cited : 56
    Abstract
    Television dramas are nowadays emerging important sources of tourism attractions Through the responses of tourists who use to visit the locations of the TV drama such as Dae Jang Geum Theme park, Hae Sin-Drama Location, Immortal Lee Sun Sin Drama Location, this paper tries to observe relationship between the tourism motivation and the image. so that one may find the ways to further the film-related tourism development. Authors revealed that there were significant relationships between the tourism motivation and the cognitive image, the tourism motivation and the emotional image, and the cognitive and the emotional image.
  • 15.

    Measuring Efficiency of Korean Franchise Restaurant Business: Data Envelopment Analysis

    서영애 | NA JENG KI | 2006, 30(1) | pp.295~315 | number of Cited : 32
    Abstract
    Through the data envelopment analysis(DEA) method. this paper examines efficiency of a group of chain stores. The efficiency is decomposed into pure technical efficiency and scale efficiency. The input variables selected to evaluate the efficiency are area, number of seat, server hour and server count and the output variables are sales and number of customers. Output-oriented DEA model is applied in the determination of efficiency, since the business period of most franchisee restaurants is not so long enough that they may first maximize the outputs. The results show the low level of efficiency. The main sources of inefficiency is found technical rather than scale.
  • 16.

    Influential Factors of Relationship Marketing in Hotel Banquet

    Lim, Jieun | Kyungsook Kim | 2006, 30(1) | pp.317~335 | number of Cited : 7
    Abstract
    This paper observes the factors affecting sales marketing between hotel banquet goods and its relevant industries. The results of the analyses are as follows: Major factors affecting were found related company and company staffs in order of characteristics of the relations, and satisfaction related company, company staffs, company services were found very effective in engrossment through the process of relations making. Third, confidence, satisfaction, engrossment are recognized as important factors that affect the advancement of business administrations. Finally to increase the confidence, satisfaction level for mutual industries, authors recommend the professionalism and service capability be provided in response to the customers' requirements.
  • 17.

    The Formation and Consequences of Customer Loyalty in the Hospitality Industry: True Loyalty vs Spurious Loyalty

    Wha-In Lee | 2006, 30(1) | pp.337~358 | number of Cited : 23
    Abstract PDF
    Previous studies on brand loyalty mostly have focused on either behavioral aspects or attitudinal aspects of customer loyalty spectrum. This study however examines the discrepancies between the customer loyalty formation process and consequences of true loyalty(TL) and spurious loyalty(SL). A phenomenological depth interview revealed that bases and determinants of brand loyalty differ depending upon the types of loyalty, and the consequences of TL and SL do not coincide. Customer satisfaction, perceived value, relational benefits, commitment, brand involvement, and trust were identified as core determinants of TL, whereas customer satisfaction, perceived value, customer characteristics, market characteristics contribute to the formation of SL. TL was found to have more tenacious effects on positive WOM, relationship intention, and resistance to competitive alternatives than SL.
  • 18.

    Brand Personality and Brand Identification of Convention Center: e of COEX Convention Center

    Hwang Hee Kon | 김묘진 | 2006, 30(1) | pp.359~378 | number of Cited : 33
    Abstract
    A branding is one of the ways to differentiate from the others and indirectly gain trust from the consumers in the domestic convention industry, in which market competitions are getting stronger as new comers are increasing. Consumers choose to express their status by purchasing 'brand self Identified goods or services. Authors illustrate brand personality, brand self identification, brand equity and conditions of exemplified convention centers. The paper derives the theoretical model of relationship among these variables. The results suggest efficient management of brand personality of convention center may increase its brand equity which also implies that strategic facilities with various brand personalities are required.
  • 19.

    Mode of Leisure Consumption and Cultural Capital: Bourdieu's Cultural Theory

    Kwang-Eik Cho | 2006, 30(1) | pp.379~401 | number of Cited : 59
    Abstract
    Based on Bourdieu's efforts on cultural capital, this paper explores the role of cultural capital in the formation of leisure taste and social reproduction. The concept of cultural capital was developed to analyze the impact of culture on the class system and on the relationship between action and social structure. Cultural capital is an indicator and a basis of class position, cultural attitudes, preferences, and behaviors are conceptualized as taste which are being mobilized for social selection. Leisure tastes such as leisure preference, attitude, and choice of destination and leisure activities vary with cultural and economic capital. Leisure tastes are production of individual's subjective life and formed by individual's social position. From the sociological perspective, this study suggests several research problems to be solved.
  • 20.

    Importance of Wine Label Information and Perception Differences According to Consumer Groups

    Ko, JaeYoun | Miran Jung | 2006, 30(1) | pp.403~420 | number of Cited : 44
    Abstract
    Consumers used to decide the wine choice primarily based on the objective characteristics appearing on the label of the wine bottle. As such it may be important for one to know the of bottle labels and the role they play. Authors aims at capturing the importance of wine label information and perception differences according to the characteristic consumer groups: connoisseurs, aspirational drinkers, beverage wine consumers, new wine drinkers. To connoisseurs the front labels were found more important than that of the back, whereas new wine drinkers attach much importance to the back labels. The result interestingly provides where one should target wine market.
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