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2006, Vol.30, No.4

  • 1.

    Travel Destination Attributes and Japanese Tourists’ Attitude a Drama Location

    Choi, Mi-hea | Kim, Seong-Jo | 정우철 | 2006, 30(4) | pp.9~25 | number of Cited : 44
    Abstract
    This study examines travel destination attributes and tourists' affective and cognitive attitudes toward a film location and to determine whether tourists' attitudes are relate to destination attributes and affect their satisfaction and behavioral intentions on revisit and recommendation of the destination to others. The results revealed multidimensional destination attributes and tourists' affective and environment and cognitive attitudes toward a film location and found that affective attitude was more highly related to destination attributes, satisfaction and behavioral intentions than environment and cognitive attitude. She further discusses the role of tourists' attitudes toward and managerial implications for film destinations.
  • 2.

    The Relationships between Adventure Recreationists’ Locus of Control, Perceived Risk and Specialization: The Case of Scuba Divers

    정명희 | Kim, Nam Jo | 2006, 30(4) | pp.27~46 | number of Cited : 43
    Abstract
    This study deals with the relationships between adventure recreationists' locus of control and perceived risk, and professionalism. The paper adopted the internet survey on scuba divers affiliating scuba diving associations of like-minded people in Korea. Authors found that there was statistically significant relation between recreationists' locus of control and perceived risk. Especially internal locus of controlists perceived lower risk than external locus of controlists did. The relationships between level of professionalism including level of skill, prior experience and the number of participation and the level of locus of control were statistically significant differences. And also the relation between recreationists' locus of control and professionalism were found positive.
  • 3.

    A Study for Relationships among Strategic Partnership Motivations, Determinants of Partnership Success formance of Exhibition & Convention Company

    Tae-Hee Lee | 김흥렬 | 2006, 30(4) | pp.47~66 | number of Cited : 8
    Abstract
    This study examined relationships among partnership motivations, determinants of success and post evaluation of performance, to make strategic partnership secure, because these could be strategic alternatives to create synergy as well as be new survival strategies to make up for one's weak points in the age of globalization and limitless competition. The results showed that only advantage activities on partner had positive influences on the determinants of success, among all of the strategic partnership motivations, as assessed by workers of convention company. And the determinants of partnership success seemed to had significant effects on performance, such as goal achievement and satisfaction.
  • 4.

    The Structural Holes in the Strategic Networks and the Performance of Hotels: The Social Network Analysis for The Five Star Hotels in Korea

    Taihoe Koo | Yuncheol Lee | 2006, 30(4) | pp.67~86 | number of Cited : 21
    Abstract
    This study aimed to analyze the network structural holes and the performance of the hotels in Korea. The hypotheses were investigated to identify the different types of structural holes and to verify their impact on the performance of the hotels. Through the social network and statistical analysis, this study located that the effective size of the structural holes in the online networks and the additional networks, which the hotels were embedded, enhanced the REVPAR of those hotels.
  • 5.

    Impacts of Perceived Risk on Purchasing Behavior food Consumers

    Hong-bumm Kim | Sanggun Lee | 유정인 | 2006, 30(4) | pp.87~107 | number of Cited : 21
    Abstract
    This study is to analyze and understand the changes in consumers‘ behavior while purchasing fast-food products, when one perceive dangers concerning high calories, cancer-causing agents, environmental pollution, facilities of sanitation and of anti-American sentiments, The results show that development of health menus with products low in fat and/or an assortment of vegetables are of necessity. In regards to environmental issues, it requires the use of not just the disposable materials but of recycling packages, and should consider sanitation of the products a high priority. With the matter respecting Anti-American sentiments, it is often considered temporal.
  • 6.

    The Relationship between Wine Tourist Motivation vel Destination Choice Behavior

    Ko, JaeYoun | Miran Jung | 박성수 | 2006, 30(4) | pp.109~129 | number of Cited : 47
    Abstract
    As special-interest tourism, wine tourism is becoming increasingly important for wine growing regions with economic effects. But wine industry and travel industry are faced with a paucity of empirical data when examining wine tourist' characteristics and behaviour. In these lines, authors examine tourists' motivations, segments the wine tourism market and explores differences between segments with respect to destination selection attributes. As research methods factor analysis and cluster analysis were employed. The cluster analysis yielded three groups: wine knowledge seekers, leisure oriented knowledge seekers, cultural experience oriented knowledge seekers. In order to explore differences of selection attributes for wine destination between clusters, ANOVA was used.
  • 7.

    Impact of Recovery Justice and Relational Benefits on Satisfaction and Defection Intentions at the Hotel Industry in Busan

    Bae, Sang-Wook | Jaekyoon Jun | 전창현 | 2006, 30(4) | pp.131~150 | number of Cited : 18
    Abstract
    This study analyzes the causal relationship of fairness and relational benefit perceptions with defection intentions through customer satisfaction. Using SAS and AMOS, the model is calibrated and tested through a survey of 171 hotel guests in Busan metropolitan city. Findings suggest that customer's higher fairness perceptions in service recovery enhances customer satisfaction. Also, service recovery appeared to enhance fairness and satisfaction perceptions in the hotel, leading to lower defection intentions when customers were offered tangible offerings in the favorable outcome condition. Finally, customer perceptions of higher relational benefits appeared to enhance satisfaction perceptions with the service recovery and the hotel in general.
  • 8.

    The Newspaper Advertisement Analysis of Winter Season Group Package Tours

    Si Sa Park | 2006, 30(4) | pp.151~170 | number of Cited : 10
    Abstract
    The package tours are widely favored among Korean outbound tourists. It is quite well known that major travel agencies become heavily dependent on newspaper advertizement for recruiting potential tourists who do not know about possible destinations Author in this paper conducts the analysis of major two newspapers package tour advertizement by contents analysis. Findings showed differences in exposed-frequencies and day-variations in newspaper advertizement. Additionally products-placement in ads based on regions and ads appeals; rational appeal and emotional appeal, are sorted out and analysed.
  • 9.

    Factors influencing the preference of internet as a travel information sources: Variations of influence by type of travel decision

    Hwang, Yeong-Hyeon | Kim, Sung-Jin | 2006, 30(4) | pp.171~189 | number of Cited : 31
    Abstract
    This study seeks to investigate the influence diverse factors on the preference of the Internet as a travel information source. Emphasis was given to variations expected in the influence of factor by type of travel decision. Results from the survey data of Busan citizen indicate that individuals actively use diverse travel information sources to make travel decisions and the Internet appears to be the most preferred travel information source. The preference of the Internet as a travel information source is significantly influenced by gender, Internet use experience and perceived characteristics of the Internet. The influence of factors on the preference of the Internet as a travel information source is, however, vary substantially depending upon type of travel decision.
  • 10.

    Developing Business Performance Indicator for a Rural Traditional Theme Village Project: An Application of Analytic Hierarchy Program

    노용호 | Kwang-Eik Cho | sangyoung rhee | 2006, 30(4) | pp.191~209 | number of Cited : 55
    Abstract
    Surveying experts including professors, researchers and government employees authors analyze the actual results of Rural Theme Village Project, one of the pilot projects of the Rural Development Administration. Key performance indicators were divided into three classes: The first class was made up of customer evaluation, resident evaluation, produced results; the second one was classified into eight major categories; the third one into 34 minor items. The completed performance indicators were given marks by adding value according to priority for the practical application, and the total of 300 points was distributed to the theme village performance indicators. These indicators are expected to be useful for analyzing the actual results of and presenting various analysis tools for increasing rural theme villages.
  • 11.

    An Analysis on the Functional Relation between the Number of Customers and Non-Regular Employment in the Industry of Tourist Hotel: Focused on the case of Gangwon Tourist Hotel Industry

    김민정 | Euiseon Jeong | 2006, 30(4) | pp.211~228 | number of Cited : 0
    Abstract
    Accommodation in one's travel itinerary is important for those who earn from the travel spenders. It is of importance to Gangwon Province who is, author thinks, lagging behind in deploying employee management policy. Regular employment is a pressing issue where incoming tourists should be served hospitably so that the Province may secure more tourism earnings.In this respect author endeavors to estimate regression equations that could fit the volume of tourists inward to Gangwon Province, and examine the causes of the increasement of the non-regular employment. The paper finally considers various measures to expand employment opportunity such as off-season policies and infra-structural investment.
  • 12.

    The Effect of Relationship-building Factors on Business Performance between Travel Agencies and Hotels

    Jung Hyung-Shik | Kim, Young Shim | 김금림 | 2006, 30(4) | pp.229~251 | number of Cited : 6
    Abstract
    This research investigates the effects of relationship building factors, partner firm's capabilities, and consumer service quality in travel agency-hotel business partnerships on relational performance. Survey was conducted with 200 samples of travel agencies located in Seoul, Pusan, and Gwangju areas. From the analyses relational characteristics such as exchange intensity, cooperative intention, and communication between travel agency and hotel, and consumer service quality perception of hotel were found affecting positively hotel's sources of power toward its partner travel agency and trust between them. Also, hotel's sources of power were found affecting the conflict negatively and the relationship quality positively.
  • 13.

    The Tailored Management Strategies to Improve the Quality Level tor Services in National Parks

    Ju-Hee Lee | Minki Bae | 2006, 30(4) | pp.253~271 | number of Cited : 2
    Abstract
    This research investigates management strategies to improve the quality level of visitor services(QVS) in national parks(NPs). Authors obtained data through a questionnairem from the surveyed 4,423 visitors. The methods used are descriptive statistical methods, factor analysis, and the multidimensional scaling method. Thay evaluated QVS based on the 5 frameworks of SEVQUAL and classified NPs by the similar characteristic of QVS. The characteristic of QVS classified NPs four types depending on the particular characteristic of QVS. This research suggested that the empathy of visitor service was the most important factor to improve entire QVS.
  • 14.

    The Cognition of the Ecotourism by the Inhabitants of Jeju Island: The Case of Civil Servants

    Hur,Hee-Young | Youngmin Choi | 김보경 | 2006, 30(4) | pp.273~292 | number of Cited : 7
    Abstract
    Encouraged by ecological interest of incoming tourists local government are being indulged in developing nature-oriented tourist spots. However there seems a variety of cognitions and perception on the interested party such as central and local government, host and guest, quality and quantity of the services rendered.Authors in this respect probe into cognition of the civil servant on the ecological tourism broadly, that is, general cognitions, constraints, economic, cultural and environmental cognition. With four hypotheses suggested authors tested them with factor analysis and F test.
  • 15.

    Positioning of TV Drama Locations n Tourist Motivation Types and Image

    오민재 | Lee Sung Gon | Hoosuk Lee | 2006, 30(4) | pp.293~315 | number of Cited : 49
    Abstract
    Locations shown on visual media create certain expectations among the potential tourists and often provide motivation for them to take on actual tourist activities. These locations create a positive image among the potential tourists and act as important influential factor in their tourism activities. Tourists visit these locations not entirely out of their interest in the productions but for simple curiosity, general interest and even for an escape from the daily life. Thus authors attempt to identify the relation between tourist motivation and image of the tourists who have visited TV drama locations.
  • 16.

    Impacts of Customer Perception of Waiting Time on Customer Service Satisfaction and Intention to Leave on Restaurant Service Encounters

    Chong,Yu-kyeong | Ji-eun Oh | 문명원 | 2006, 30(4) | pp.317~338 | number of Cited : 34
    Abstract
    Waiting time could not be eliminated entirely from all service operations and the perception of waiting time is particularly important when customers feel time-pressured. Authors' paper in this sense is to study how caring for and utilizing customer waiting time at restaurant service encounters impact the customer's perception of waiting time, and how they relate to customer's emotional response, acceptable length of waiting time, service satisfaction and intention to leave the service place. The results of this study have significant implications for both theory and practice.
  • 17.

    A Critical Review of Constraints Studies in Leisure Literature

    이인재 | Lee, Hoon | 2006, 30(4) | pp.339~357 | number of Cited : 36
    Abstract PDF
    This paper reviews the literature on leisure constraints. Based on the reviews on the leisure constraints, four major issues were developed: 1) constraints on what participation or experience 2) negotiation revisited, 3) leisure constraints, facilitation, and their integrations, 4) leisure constraint mode extended. From the theoretical point of view, the results of this study contribute to a better understanding of leisure behavior by integrating the several studies into one research framework. Empirically authors provide useful information of constraint on leisure behavior and of how to relieve the constrains in order to allocate limited resources effectively and equally.