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2006, Vol.30, No.3

  • 1.

    The Experience Realms of Heritage Tourism: From the Perspective of Utilitarian and Hedonic Value

    한숙영 | 2006, 30(3) | pp.11~28 | number of Cited : 67
    Abstract
    There have been only a few studies on heritage experience, focusing on its utilitarian and hedonic value, while the heritage experience, as a form of edutainment, has received research attention worldwide since early 1990s. It is important to study the heritage experience as a contemporary commodity which provides consumers with both utilitarian and hedonic values to satisfy their needs for edutainment. This study aims to identify the diverse reals(dimensions) of heritage tourism experience, in addition to edutainment, and which experience dimensions affect satisfaction and revisit intention of heritage tourists the most. For this purpose, a survey was performed to collect data and the data were analyzed by means of path analysis. The results of this study indicated four dimensions of the heritage tourism experience: involvement and entertainment, related to hedonic value, education, related to utilitarian value, and social bonding, falling on the boundary between utilitarian value and hedonic value dimensions. The two experience dimensions, involvement and entertainment related hedonic value, were found to exert a significant influence on tourists’ satisfaction and revisit intention of the heritage tourists.
  • 2.

    Globalisation of Tourism: Comparative Case Study on Heritage Tourism Development between Korea and England

    CHOE Sokho | 2006, 30(3) | pp.29~49 | number of Cited : 24
    Abstract
    Globalisation as the result of modernity has expanded the boundary of tourism over national limit, diversified and dedifferentiated tourism. Consequently, tourism destinations and experiences sought by today’s sophisticated tourists have been diversified. Therefore, the tourist destinations worldwide face with various kinds of threat. In other words, the globalisation of tourism has resulted in intense competition among destinations all over the world. One of the responses to these phenomena is developing heritage tourism. In this study, two cases of heritage tourism development, sharing similarities, as once a booming industrial city but declined, in Korea and in England were analyzed to compare the development process and consequent results. The Korean of heritage tourism case was developed from democratisation and the British case of heritage tourism development was from industrialisation. It was, however, concluded that the success or failure of the heritage tourism development in both countries’ cases is unpredictable considering the diverse circumstantial factors.
  • 3.

    A Study of the Contribution of Mt. Gumgang Tourism Development to Korean Peninsula Peace

    Nan-young Kim | 조민호 | 2006, 30(3) | pp.51~70 | number of Cited : 13
    Abstract
    Mt.Gumgang tourism development has been considered as one of major accomplishments of Sunshine Policy theoretically based on neofunctionalism. Sunshine Policy has been tooled by the President Kim Dae Jung to pursue peaceful integration by nurturing positive changes in North Korea. The purpose of this study is two folds. The frist is to examine whether the Mt. Gumgang tourism development can be considered as a catalytic force for promoting peace in the Korean Peninsular. The second is to examine whether the spill-over effects can be contributed to the peace promotion in Korean Peninsular. This study used Conflict and Peace Data Bank(COPDAB) tool and chi-square analysis to achieve these objectives. The finding shows that Mt.Gumgang tourism development has weakly and slowly contributed to the peace in Korean Peninsular. In addtion, it was found that there have been weak pattern of spill-over effects through Mt. Gumgnag tourism development in Korean Peninsular.
  • 4.

    Tourism Development and Conflicts : A Case of the Abandoned Mine Area in Southern Gangwon Province

    윤상헌 | 박석희 | 2006, 30(3) | pp.71~89 | number of Cited : 36
    Abstract
    The purpose of this study was to examine the conflict structure observed in the tourism development process in the abandoned mine areas of the southern Gangwon province for the past 10 years. To investigate the conflict structure, a content analysis of Gangwon daily newspaper, along with various documents and papers issued by the region was conducted, and in-depth interviews were also involved. The main reason for the conflicts may be explained by the pursuit of economic profit based on the security of the right to live. The core bodies of conflict arisen in the process of regional tourism development were the local residents and the central government. A systemic device for conflict management was absent and yet worse, no sustainable strategies against the occurrence of the conflict were applied. Theses caused more conflicts and aggravated the situation.
  • 5.

    Do Deregulation and Financial Support of ent Stimulate Tourism Development?

    유정우 | 2006, 30(3) | pp.91~113 | number of Cited : 8
    Abstract
    This study examined the effects of tourism policy of deregulation and financial support to find out if these policies help local tourism development and create desirable environment in the tourist areas. This study focused on two main research objectives: first, to examine the nature of the effect of these two policies on local tourism development and second, to investigate whether these two stimulation policies were correlated. For this empirical investigation, using convenient sampling method, data were collected from a survey targeting public officers and officers in public corporations, who are involved with tourism development policy. The results of the study suggested different effects from two different policies. More specifically, first, a moderate level of correlation between deregulation policy and support policy was found. Second, the difference of the effect of policies between the social and industrial deregulation in terms of each type was found in the areas of cost reduction, market expansion, investment incentive, and project support. Therefore, it was concluded that the effect of deregulation for tourist complex area exists in Korea.
  • 6.

    An Exploratory Study of Nostalgia Tourism Goods Development

    임은미 | 2006, 30(3) | pp.115~134 | number of Cited : 21
    Abstract
    In recent years, reactionary nostalgic culture has become the trend of marketing worldwide. According to Davis(1990), men tend to get immersed in nostalgia at his/her identity crisis in order to restore self identity. Tourism tries to change current social order temporally and is known as a type of conservative change that contribute to be consolidatory of social order(Wang, 2004). Therefore, it is considered that a possibility of the application of nostalgia to tourism goods development based on previous studies and case analyses is required. This study suggests that marketing strategy utilizing nostalgia may an important contribution to the development of tourism goods in plurality side of postmodernism.
  • 7.

    The Comparison Analysis of Participation Motive in Local Festivals:Focused on Simcheong Festival at Gogseong and Baegryeon Festival at Muan

    김병원 | 이장주 | 2006, 30(3) | pp.135~160 | number of Cited : 40
    Abstract
    In previous studies, several motivational factor scales with regard to local festival participation have been tested by means of exploratory factor analysis. They have, however, some methodological and theoretical limitations, such as lack of adaptability in other festival settings, validity, and generalizability of the scales. Conducting first- and second-order confirmatory factor analyses, the current study tested validity and adaptability of the motivational scale developed by Jang Joo Lee (2003) using a data collected from visitors of two local festivals, Simcheong and Baegryeon Festivals. After deleting four improper items from the original scale with 21 items, a first-order confirmatory factor analysis was conducted separately for each festival data. The result of the analysis indicated that six latent motive factors suggested by Lee (2003) were confirmed to be valid with reasonable model fit in both cases, and the second-order analysis also suggested a similar results confirming the adaptability and validity of the scale in both festivals.
  • 8.

  • 9.

    Assessment of "Visit Gyeonggi 2005":The Analytic Hierarchy Process

    정승준 | 한범수 | 2006, 30(3) | pp.183~202 | number of Cited : 48
    Abstract
    This study is to assess “Visit Gyeonggi 2005” with the method of AHP in making decision terms such as arrangement of preference weights among alternative projects and specific plans . Principal results of this study are as follows. Firstly, the difference of relative weights was identified on the level of contribution to the expected goal of each project. Secondly, policy projects and specific plans were significantly inter-influenced in accomplishing each given goal. Thirdly, in composite weights of total projects, the plan, “Si-Gun Festival Support Project”, under the policy project, ‘Development of Festival and Transforming into Tourism Resource’, was on the top of preference weights among 28 plans in total.
  • 10.

    An Analysis of Determinants of Preferred Types of Korean Wave Tourism Using the Multinominal Logit Model

    이희승 | 김성섭 | 2006, 30(3) | pp.203~224 | number of Cited : 44
    Abstract
    This paper aims to identify the factors that influence inbound tourists who make decisions on preferred types of the Korean Wave (Hal-Ryu) tourism and maximize the tourists’ level of satisfaction. The LIMDEP(LlMited DEPendent) 8.0 program was used in analyzing the determinants of preferred types of the Korean Wave tourism using the multinominal logit model(MNL) approach. Three clusters indicating the preferable types of the Korean Wave tourism were produced. Results of the multinomial logit(MNL) model indicated that the significant determinants of preferable types of the Korean Wave tourism were visiting time, information source(travel agent), experience of watching Korean soap opera or movies, level of affection, nationality, sex, and education level.
  • 11.

    Effect of Recreation Demand and Economic Value Depending on Variation of the Quality of Historic Scenary of Cultural Heritage Resources

    한상현 | 2006, 30(3) | pp.225~245 | number of Cited : 26
    Abstract
    This study attempted to estimate the effect of recreation demand and economic value depending on variation of the quality of historic scenary of cultural heritage resources using the Hypothetical Travel Cost Method. The HTCM was derived from the Count Data Model(i.e. Poisson and Negative Binomial model). The Consumer Surpluses were also estimated and compared using the derived models. The results of this study showed that the recreation demand and values varied depending on the variation of the quality of historic scenary. The relationship was stronger especially when the current quality of historic scenary is deteriorated. Under the situation of deterioration, the effect of quality of historic scenary of cultural heritage resources on demand and values was larger than the other situations.
  • 12.

    Evaluation of Tourism Resources for International Culture and Tourism Event

    변우희 | 2006, 30(3) | pp.247~265 | number of Cited : 9
    Abstract
    The purpose of this study is to estimate the possibility of Kyongju Culture Expo as a international tourist destination. For this, this article presents a literature review of evaluation and responsiveness of international tourism resources and culture event. The field survey has produced responses from 400 individuals and among them, 310 were used for data analysis. The survey target was foreign visitors who went out from the site after they had finished sightseeing. For analysing, factor analysis using the principal component analysis and the linear regression analysis with OLS were used to estimate the hypotheses. In final, the tourist value have long been considered an important variable for market segmentation. Single value may be grouped on the basis of their importance rating into higher order value domain, and the differential weighting of these domains represents a degree of tourist's value. Evaluation of tourism resource serve to maintain tourist's satisfaction and consistent behaviour in those situation where one or more value may be in conflict.
  • 13.

    The Spatial Linkage and Behavior Characteristics of estination Trip in the Eastern Part of the Gyeonggi Province

    김원진 | 홍현철 | 2006, 30(3) | pp.267~291 | number of Cited : 12
    Abstract
    The purpose of this study is to explain the spatial characteristics of tourism resources and to examine the factors affecting the behaviors of tourists, focusing on the spatial linkages among tourism resources and the characteristics of tourist behaviors, which affect the decision for a destination choice. For this research, the description of the characteristics of tourism resources, such as location and classification in the Eastern Part of the Gyeonggi Province were provided. This study used factor analysis to explain the relationship between the location of tourism resources and the behavior of tourists. Mian research findings of the current study were as follows; First, there was a strong linkage-tourism among places which had similar resources compared to different resources. Second, tourism places with a good connection and accessibility acted as nodes among tourism resources. Third, the level of quality of transportation services and facilities was important for decision making processes of a destination choice.
  • 14.

    Impact of the Asset Structure in tourism and leisure Industry on the Managerial Outcomes

    Jaeseok Kim | 2006, 30(3) | pp.293~310 | number of Cited : 18
    Abstract
    The differences and dynamics in asset structure by types of business, and the impact of assets on the managerial outcomes in the tourism and leisure industry were analyzed in this study. The purpose of this study is to estimate the structure and dynamics of assets and the effect for the managerial outcomes. The annual index of financial statement analysis, estimated by the Bank of Korea, was used in this study. Analysis of variance(ANOVA) and multiple regression analysis were used to estimate these purposes. The findings of the current study showed that in manufacturing industry, only inventory assets affect the managerial outcomes. Contrasting to this, the managerial outcomes were significantly affected by the inventory assets and property assets in accommodation and entertainment industries. On the other hand, in air transportation industry, property assets were significant factors in affecting managerial outcomes. Consequently, it was also estimated that the efficiency of assets was different depend on the structure of the industry.