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2007, Vol.31, No.2

  • 1.

    A study on determinants of Golfers' Demand for Golf utilizing Truncated Poisson

    소국섭 | Lee, Hee Chan | 2007, 31(2) | pp.9~27 | number of Cited : 45
    Abstract
    Authors examine the variables that have influence on golfers' demand among some variables which are choice attributes of golf course, demographic variables, golf related personal characteristics, kinds of golf courses, types of their leisure activities. In order to accomplish an aim of this research, the author analyses the effects of determinants on golfers' demand for golf courses using a class of maximum-likelihood regression estimators for count data from truncated samples by applying Poisson Model. Some significant variables were found out. Furthermore, the identification of weekend leisure types preferred by golf participants would be helpful to target for suppliers' promotion.핵심용어(Key words):선택속성(Selective attributes),주말여가행태(Weekend leisure types),골프수요(Golf demand),가산자료(Countable data),절단된 포아송(TP: Truncated poisson) 모형
  • 2.

    The Determinants of Volatility on In-Bound Tourism Demand in Korea Using Multivariate Autoregressive Conditional Heteroskedasticity Model

    박성용 | 2007, 31(2) | pp.29~47 | number of Cited : 8
    Abstract
    This paper analyzes tourism demand volatility and its determinants for South Korea’s in-bound tourism using Engle(2002)’s dynamic conditional correlation multivariate generalized autoregressive conditional heteroskedasticity(GARCH) model. In contrast to recent previous studies which deal with classic GARCH specifications, author examines effects of explanatory variables to tourism volatility by including those variables in the conditional variance equations exogenously. Costs of living in competing destinations were found giving significant negative effects to the U.S. tourism demand volatility. On the other hand, income level was uncovered having significant impacts on Japanese tourism demand volatility. Both the U.S. and Japanese tourism demand are found to have leverage effects핵심용어(Key words):관광수요(Tourism demand), 변동성(Volatility),다변량 GARCH 모형(Multivariate GARCH model),변동조건부상관계수(Time-varying conditional correlation)
  • 3.

    A Study on the Positioning of Urban Tourism Destinations: Focused on the Tour Destinations in Busan

    예명숙 | Myung Hwan Cho | 2007, 31(2) | pp.49~67 | number of Cited : 9
    Abstract
    This paper is involved with the image factors of the destinations. A total of 600 questionnaires were distributed to Chinese, Japanese, American and European visitors, and 463 were used for the analysis. Besides the statistical analysis, a graphic analysis for the conceptual map of the Busan urban tourist destinations had been done on the basis of the singular matrix of the destination attribute evaluations with the biplot techniques. The findings showed that the foreign visitors recognized Kukje Market, Jagalchi Market, and Haeundas Beach as good representative urban destinations of Busan Metropolitan City. They specially perceived the attributes of kindness of people, facilities of the place, and their experiences of the events as the criteria for their preferences of the places.핵심용어(Key words):도시관광지이미지(Urban tourism destination image),포지셔닝전략(Positioning strategy), 바이플롯(Biplot),특이치분해기법(Singular value decomposition)
  • 4.

    Measuring the Willingness to Pay for Visit Attributes for the Gradation of Entrance Fee in Jirisan National Park

    Kim, Tae-Kyun | Ju-Hee Lee | 2007, 31(2) | pp.69~81 | number of Cited : 11
    Abstract
    Jirisan National Park. A choice experiment is designed to elicit willingness to pay depending upon visit attributes such as length of stay, season, service, price and so on. The results show that the estimates of willingness to pay are 5,887.3 Won for more than 1 day, 6,769.5 Won for high seasons (i.e. spring, summer, and fall), 3,049.7 Won for the visitor center, and 9,966.1 Won for interpretive services. These results suggest that the estimates of willingness to pay are meaningful and the gradation of entrance fee in Jirisan National Park is possible. The results of this paper could contribute to developing the entrance fee system of national parks.핵심용어(Key words):지리산 국립공원(Jirisan National Park),이용속성(Visit Attributes), 선택형실험(Choice experiment),지불의사금액(Willingness to Pay)
  • 5.

    A Study of Actual Use Condition and Evaluation by the elderly at Park as Leisure Space: The Case of Yongdusan-Park

    Jaejoon Yang | 2007, 31(2) | pp.83~104 | number of Cited : 11
    Abstract
    In order to identify leisure behavior characteristics of the elderly users at the urban parks while evaluating the parks from the perspective of the elderly users, author investigates the elderly use pattern to obtain information on park planning and management based on their visit to urban parks. As the elderly population increases in Korea, this study is meaningful to examine the elderly park use as a major leisure activity by analysis of the annually change. The writer describes park use patterns of seniors in Yongdusan Park. Information obtained from the visitor perspective can be meaningful for managers to increase the enjoyment of visitors and plan urban parks for user well-being. The paper argues that it is important to understand how they spend at parks to find out ways of park management.핵심용어(Key words):고령자(The elderly), 공원(Park), 여가공간(Leisure space),이용실태(Actual use condition), 시계열 분석(Time series analysis)
  • 6.

    Valuation of Cultural Tourism Resources and Information Bias: The case of Gangneung Danoje Festival 2006

    허중욱 | 2007, 31(2) | pp.105~125 | number of Cited : 32
    Abstract
    This paper has two research objectives. The first one is to examine whether the differences in residential locations of the participants of a contingent valuation survey differentiate the amount of willingness to pay (WTP) in the economic valuation of cultural tourism resources. The second one is to discuss the possible information bias, which is revealed by different WTP, due to price information given to the survey participants. To do these, a contingent valuation survey was conducted and a total of 514 useful samples were collected. The results from the survey show that survey respondents who reside farther from the area where the cultural tourism resources locate reveal higher WTP because of higher desire to enjoy cultural tourism resources which are scarce in their residential areas. Also, the information bias indeed was shown existing.핵심용어(Key words):강릉단오제(Gangneung Danoje), CVM, WTP,정보편의(Information bias), 지불유도 방식(Willingness to pay)
  • 7.

    A Study for Relation of Attractiveness between a Festival and Tourist Destination, a Cultural Tourism Festival is held: a case of Chun-cheon International Mime Festival and Boryeong Mud Festival

    Seolmin Yoon | Tae-Hee Lee | Kim, Heung-Ryel and 1other persons | 2007, 31(2) | pp.127~143 | number of Cited : 14
    Abstract
    This study is on attractiveness and tourist destination as a festival site. According to the influence analysis about attractiveness of the festival and tourist destination it showed that the resources of festival, such as "money consumption", "personal service", "using of program", "space efficiency", had positive effects on attractiveness of the tourist destination, the festival was held. The correlation analysis indicated that attractiveness of festival and tourist destination seemed to react upon each other, because significant relationships were found with all variable groups. This meant that it would be necessary to put the tourist destination to practical use as festival site for the revitalization and development of the festival and tourist destination.핵심용어(Key words):축제(Festival), 관광목적지(Tourist destination), 매력(Attractiveness)
  • 8.

    The Image Analysis and Tourism Resource Strategy Aspects Hallyu, Korean Wave Markets toward Cinema and Drama Location Cites of Korea

    JungHwan Park | 2007, 31(2) | pp.145~164 | number of Cited : 25
    Abstract PDF
    Nowadays Korean popular culture involving Korean cinema and drama are popular across Asia. The Chinese are talking about "Hanguo re", literally 'Hallyu, Korean wave'. Recently Korean entertainments have also gained a foothold in Asia. In this context this study purports to analyze and investigate the tourism resource image of cinema and drama location cites through image analysis model. Author attempts to do the image analysis of major 9 cinema and drama location cites using multi-dimensional scaling(MDS). Also the writer surveys the cites preference level analysis of major 9 cinema and drama location cites, attempting to develop the product placement strategy and the fandom strategy toward these cites.핵심용어(Key words):영화촬영지(Cinema locations), 한류마케팅(Hallyu Marketing),관광자원 이미지(Tourism resource image),PPL(Product placement), 포지셔닝(Positioning), 팬덤(Fandom)
  • 9.

    A Comparative Study of Health Tourism Seekers and non-Seekers Subjective Well-Being Evaluation: Korea and Japan

    Kim Hyun Ji | 2007, 31(2) | pp.165~186 | number of Cited : 28
    Abstract PDF
    Based on previous studies having emphasized the different perceptions regarding to leisure activity satisfactions and Subjective Well-being(SWE) between participants and non-participants. This study examined the differences of perceptions between health tour seekers and non seekers perceptions of SWE. Data were collected from Korean packaged tourists who travel to SAPPORO and who visited a thermal hot spring, and Japanese packaged tourists who travel to Busan and who used a herbal medicine program. The results indicated firstly that health tour seekers perceived the level of contribution of the health tour to SWE to be more positive than non-seekers. 핵심용어(Key words):헬스투어(Health tour), 주관적 안녕감(Subjective Well-being),삶의 만족도(Life satisfaction)
  • 10.

    Entrepreneurial intentions and Personal Characteristics among Travel Agency Employees

    Si Sa Park | Sungil Kang | 2007, 31(2) | pp.187~204 | number of Cited : 117
    Abstract
    claims that personal traits are important description variables of the level of entrepreneurial intentions are said recurrent Albeit to such challenges, few empirical studies around these topics have been delved in the tourism industry. While some studies of entrepreneurship determinant variables have been considered, empirical studies of entrepreneurial intentions in relation to tourism industry are thought deficient. This paper observes individual factors influencing entrepreneurial intentions in travel industry. Data were gathered from 244 questionnaires delivered to travel agency employees in Seoul, Korea. Results demonstrate that in predicting those who want to start a business potential value of human capital including e.g, gender, age. Also the findings underscore that psychological variables(e.g., locus of control, self-efficacy) could affect the wishes to start a business.핵심용어(Key words):창업(Entrepreneurial), 관광산업(Tourism industry),창업의지(Entrepreneurial intentions), 인적자본(Human capital).
  • 11.

    The Influence of Perceived Risk on Overall satisfaction and Loyalty : Focused on the customers at family restaurant in Seoul

    Lee,Jung-Ja | Yoon Tae Hwan | 2007, 31(2) | pp.205~222 | number of Cited : 63
    Abstract
    This study is to investigate how perceived risks of customers have influences on their overall satisfaction and loyalty at family restaurant in Seoul. In the research reliability analysis, factor analysis and path analysis were employed. Perceived risk were divided into six factors. Among customer's perceived risks, three factors(time risk, performance risk and social risk) influenced negatively their overall satisfaction. But customers' overall satisfaction influenced positively their loyalty(revisit intention and recommendatory intention). As a result, customers appeared to perceive various risks at family restaurant and they dissatisfied according to their perceived risks. Authors recommend that food-service corporations study various customers' perceived risks as marketing strategy.핵심용어(Key words):지각된 위험(Perceived risks), 총만족(Overall satisfaction), 충성도(Loyalty), 패밀리레스토랑(Family restaurant), 경로분석(Path-analysis)
  • 12.

    Comparison between Effect of Using of IT and Service Quality and Performance ; Focus on Perception of the Employees' Information Level in Jeju and Tokyo upscale hotels.

    SeungHwan Jeong | Lee,Hyung-Ryong | 2007, 31(2) | pp.223~241 | number of Cited : 22
    Abstract
    This paper examines effect of informationization on hotel service quality and performance, showing how important the informationization in a hotel is. Authors surveyed some domestic and overseas luxurious hotels, where writers collected questionaires during May to July, 2003. According to the survey authors found: First, there is a close relation between informationization and service quality. Secondly, informationization is closely related with the hotel performance. Thirdly, the level of employees' perception for the importance of informationization, service quality and performance in a hotel is different between Cheju and Tokyo luxury hotels. In conclusion, writers argue that to maximize service quality and performance efficiency in a hotel, a balanced informationization is important.핵심용어(Key words):정보화(Informationization), 정보기술활용(Utilization of IT),서비스품질(Service quality), 경영성과(Management Performance)
  • 13.

    The Impact of the Olive Liaison Perceived Quality on Customer Satisfaction, Loyalty and Repurchase Intention: The Italian Restaurant Customers of the Five Star L Deluxe Hotel in Busan Korea

    Cho Sun Bai | 이강춘 | 2007, 31(2) | pp.243~259 | number of Cited : 16
    Abstract
    This study examines the impact of the Olive Liaison perceived quality on customer satisfaction, loyalty and repurchase intention. To do this authors examined the previous literatures and empirical survey. After the review, the authors designed a research model and proposed six hypotheses. Based on the collected 200 respondents data in the Italian restaurant of the five star L deluxe hotel in Busan Korea. In result of empirical test about the Olive Liaison, six hypotheses were supported. According to the empirical results, the strong positive relationships of the Olive Liaison perceived quality on customer satisfaction, loyalty and repurchase intention. The authors discussed the meaning of the limitation of results, suggesting future research directions.핵심용어(Key words):농후제(Liaison), 지각품질(Perceived Quality),고객만족(Customer satisfaction), 애호도(Loyalty),재구매의도(Repurchase Intention)
  • 14.

    Effect of Career Management on Career Commitment in the Hotel Organization

    최해수 | Sanggun Lee | Chahyeog Ku | 2007, 31(2) | pp.261~282 | number of Cited : 28
    Abstract
    This study is to identify how much career management of individuals who are employed in a hotel organization affect their career commitment of career attitude. In addition, the role effects of employment types, department types, and titles among the relationships between career management and career commitment were also probed. Factor analyses were adopted to identify underlying dimensions of career management. Authors found variables including personal career plan, personal career tactics and organization career management had a meaningful affection to career commitment. Furthermore, in career commitment influenced by personal career plan, personal career tactics and organization career management, employment type, titles and departments had a controlling role.핵심용어(Key words):경력관리(Career management), 경력몰입(Career commitment),호텔조직(Hotel organization)
  • 15.

    The Effects of Hotel Customer-Contact employee's Organizational Citizenship Behavior on Service Recovery Performance

    SUH,MUNSHIK | Changho Oh | LIM, Sang Kyu | 2007, 31(2) | pp.283~301 | number of Cited : 18
    Abstract
    Recently management and marketing fields in hotel industry have emphasized the management of service provider's behavior, especially, service recovery efforts. This study tests a model that uses service quality by service provider which is mediated by organizational citizenship behavior and service recovery. The model was tested with a sample of hotel customer contact employee by using structural equation modeling. The findings supported the significant effect of hotel service provider's organizational citizenship behavior on service recovery performance and all structural path coefficients were significant. Organizational citizenship behavior and service recovery also were also found mediated the effects of job satisfaction on service quality.핵심용어(Key words):조직시민행동(Organizational citizenship behavior),서비스회복노력(Service recovery efforts),서비스품질(Service quality)
  • 16.

    Amateur Tourism as the Model of Territorial Tourism Development

    Yoon-Joong Nah | 김재석 | 2007, 31(2) | pp.303~322 | number of Cited : 3
    Abstract
    Sustainable tourism development might be realized by 'citizen power' which is the essential elements of 'territorial development' corresponding to the territorial identity. Territorial identity, an outcome of community's culture and history, is guiding the direction, planning and process of its development. Authors argue therefore that the territorial tourism development should consider the present state of communality and its future sustainability in relation with tourism development context and their means of development. This research shows that each context of tourism development requires different approach of communal participation and its proper 'amateur' tourism strategy.핵심용어(Key words):영역적 개발(Territorial development),지속가능한 관광(Sustainable tourism),주민참여(Citizen participation),주민권력(Citizen power),아마추어 관광(Amateur tourism),문화경제 모드(Cultural tourism mode)
  • 17.

  • 18.

    The Impacts of Market Orientation Effects Business Performance Hotel Industry

    조원섭 | son sam ho | 2007, 31(2) | pp.339~358 | number of Cited : 31
    Abstract
    This study analyzed the relationships market orientation and business performance. To analyze the data collected from 157 respondents in the hotel industry at Gyeongju. The results can be summarized as follows.First, factor analyzed delineated three underlying dimensions for market orientation, such as customer orientation, competitor orientation and interfunctional coordination. Second, Every factor of market orientation were significantly affects business performance. Third, hotel's manager should have and maintain the ability of accurate prediction for market trend.핵심용어(Key words):시장지향성(Market orientation), 고객지향성(Customer orientation),경쟁자지향성(Competitor orientation), 부서간 협조(Interfunctional coordination), 경영성과(Business performance)