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2007, Vol.31, No.4

  • 1.

    Analysis of National Tourism Competitiveness using the Porter's Diamond Model

    Shim Won-sup | 2007, 31(4) | pp.13~34 | number of Cited : 36
    Abstract
    This research analyses the national tourism competitiveness using the Porter's Diamond Model. The various determinants of national tourism competitiveness were presented. In details, the national tourism competitiveness consists 13 sub-determinants and 45 evaluative scales. Moreover, an important set of evaluative scale was identified by the expert survey. The analysis of the results revealed that the Korean national tourism competitiveness was marked at 41% compared to USA, 44.6% compared to Spain, 51.6% compared to France, 61.6% compared to Japan. Specifically, demand condition and tourism related and supporting industries are assessed as a low value, on the other hand, industry strategy, structure, and rivalry are assessed as a high value.핵심용어(Key words):국가관광경쟁력(national tourism competitiveness),다이아몬드모델(Diamond Model),관광경쟁력 결정요인(tourism competitiveness determinants),국가관광경쟁력 지수(national tourism competitiveness index)
  • 2.

    A Comparison of Accuracy between Univariate and Econometric Models

    Keunseok Song | 2007, 31(4) | pp.35~53 | number of Cited : 4
    Abstract
    The purpose of this paper is to compare accuracy among tourism forecasting models to predict tourism demand to South Korea from Japan and U.S.A. For this end, annual data from 1970 to 2000 were used for within sample accuracy, whereas data from 2001 to 2004 were employed for testing period in order to test post sample accuracy. The criterion used for testing accuracy is value of MAPE. The empirical results indicate that econometric model for Japan and exponential smoothing for USA performed best in terms of within sample accuracy, while naive 1 model for USA and ARIMA model for Japan outperformed others on the basis of ex post forecasting accuracy. The results suggest that no single forecasting method performs consistently best across within and post sample accuracies.핵심용어(Key words):표본내 정확도(within sample accuracy), 표본후 정확도(post sample accuracy), 단변량 시계열모형(univariate time series),계량경제모형(econometric model)
  • 3.

    The Impacts of Social Environment Factors on the Value of Information Searching, Usefulness of Purchasing and Intention to Purchase Internet Travel Products: Focusing on an Extended TAM

    Ji-eun Oh | Chong,Yu-kyeong | 2007, 31(4) | pp.55~76 | number of Cited : 23
    Abstract
    This study applied the extended technology acceptance model(TAM) in order to build the concept of social environment as a key cause affecting purchase intention of internet travel products. Social environment includes subjective norm, image, visibility, and word-of-mouth/site recommendation. This study examined if these social environment factors affected the perceived value of information searching composed of perceived fun, perceived trust, and perceived ease of use, and also if these factors affected purchase intention through the perceived value of information searching. Main findings are that subjective norm, visibility, and word-of-mouth/site recommendation affected purchase intention significantly. Furthermore, perceived ease of use affected purchase intention through perceived usefulness of purchasing. The results have significant implications for both theory and practice.핵심용어(Key words):확장된 TAM(Extended TAM), 사회적 환경(Social environment), 인터넷 여행상품(Internet travel products),구매의도(Purchase intention)
  • 4.

    Market Segmentation and its Determinants by participation motivation of Golf Exhibition's visitorsplication of MultiNomial Logit model

    소국섭 | kim, hyun | 2007, 31(4) | pp.77~95 | number of Cited : 27
    Abstract
    The purpose of this study is to examine the determinants for segmented markets by visitor’s motivation and to give an aid for their marketing strategy to suppliers or exhibition organizer by providing with marketing implications identified. Respondents of the study were visitors participating at Busan International Golf Pare. To accomplish of this aims, an author, at first, performed factor analysis to extract visitation motivation dimensions and cluster analysis followed by Anova and DMR Test(Duncan’s Multiple Range Test) for market segmentation. Those variables which are types of event programs, visitors’ behavior characteristics and demographic characteristics are used as independent variables. 3 types of event programs , a type of technology, promotion, sales, were examined and actual programs were offered by the exhibition. By considering the impact of explanation variables mentioned above on each segmented markets, its determinants were able to be examined.핵심용어(Key words):이벤트 프로그램(Event program), 참가동기(Visitor’s motivation),시장세분화(Market segmentation),다중선택모형(MNL: Multinomial logit model)
  • 5.

    Effect of Travel Agency's Competition Predominance Strategy on Management Performances

    bonki Koo | 2007, 31(4) | pp.97~118 | number of Cited : 11
    Abstract
    This study is to define and grasp of cost competition strategy and differentiation strategy that establish cost leadership and differentiation advantage. This cost leadership and competitive advantage through differentiation advantage involve business strategies that can improve travel agency’s management skills. Presented hypotheses involve that competition strategies will influence on the various factors including growth, employee attitudes and customer satisfaction positively. Author, through the self-administered questionnaire survey and relevant statistical test, suggest six implications including enhancement of morale of employee in the company, efficient merchandise management system (intranet system) and cost leadership on the part of travel agencies.핵심용어(Key words):경쟁우위전략(Competition predominance strategy), 경영성과(Management result),비용차별화우위(Cost differentiation advantage)
  • 6.

    Developing Restaurant Information Word-of-Mouth Communication Paradigm Model Using Grounded Theory Approach

    차성미 | Il-Sun Yang | 신서영 | 2007, 31(4) | pp.119~138 | number of Cited : 35
    Abstract
    The purposes of this study were to : (a) explore the variables in Word-of-Mouth (WOM) communication of restaurant information, (b) develop the WOM communication paradigm model by the grounded theory approach. Within the basic framework of the Grounded Theory methodology, methodological triangulation, data triangulation, and investigator triangulation were considered to improve the validity of the study. For the content analysis of the secondary data, 50 customers' restaurant reviews in on-line communities were selected, and 15 customers' narrative data were collected through in-depth interview. The questionnaires were distributed to 380 customers and a total of 348 questionnaires were used for analysis. Grounded from qualitative and quantitative data, a WOM communication paradigm model was developed. 'The receiver', 'The sender', and 'the WOM message' are emerged as core categories of the main context. As core categories of causal conditions, 'the situation of WOM communication', 'expectation' and 'the motives toward WOM' were represented. 핵심용어(Key words):구전커뮤니케이션(Word-of-Mouth Communication),근거이론(Grounded Theory), 외식(Restaurant), 외식 정보(Restaurant Information)
  • 7.

    A Critical Research on the Tourism Optimization Management Model : An Experimental Research on the Assessment Procedure Framework of Tourism Optimization Management

    KO TAE GYOU | 2007, 31(4) | pp.139~157 | number of Cited : 1
    Abstract PDF
    The purpose of this research is to analyse critically the TOMM(Tourism Optimization Management Model) and suggest an empirical model introducing the 8 steps’ assessment procedure. It was revealed that the TOMM incorporates several weaknesses which make the model to be impractical in tourism management fields. In particular, the assessment method and procedure were not presented in the model so that the model brings about a number of difficulties and confusions in managing tourist destinations and facilities. A methodology of the TSAM(Tourism Sustainability Assessment Model), which is recently developed, is introduced in order to overcome the shortcomings of the TOMM and make the model more elaborately.핵심용어(Key words):관광지최적관리모델(TOMM),수용능력(CC: Carrying Capacity),허용변화한계(LAC: Limits of Acceptable Change),관광객영향관리(VIM: Visitor Impact Management),지속가능한 관광개발(sustainable tourism development), 관광지속성측정모델(Tourism Sustainability Assessment Model)
  • 8.

  • 9.

    A Study on the Evaluation of Regional Festivals by Local Residents: Focused on Difference of the Attachment of Regional Community and Effect Recognition on Regional Festivals

    고승익 | Sangun Oh | Moon-Soo Cho and 1other persons | 2007, 31(4) | pp.181~202 | number of Cited : 70
    Abstract
    Global efforts are being made to commercialize traditional regional festivals and new planned events. Also, academic efforts are fueling this trend to analyze economic potentials and success factors of regional festivals and planned events as a commodity. However, most festival-related studies had been limited tourists and visitors. This study is designed to analyze effect recognition, satisfaction of local residents, which is a provider and a operator in regional festivals, through the concept of attachment on regional community. The results of this research are summarized as follows: Attachment on regional community is divided into social acquaintance, dependence and effect recognition on regional festivals were categorized as promotion, local economic, personal economic and social effect. Cluster analysis was conducted and showed that attachment on regional community was categorized two clusters, while effect recognition on regional festivals was categorized three clusters. Empirical analysis was done based on these data and could identify differences and effects among parents' native place, recognition on festival effect, attachment on regional community, satisfaction/intention of recommendation and revisit. 핵심용어(Key words):애착도(attachment), 지역축제평가(regional festival evaluation), 영향인식(effect recognition)
  • 10.

    Performance Evaluation for Hotels based on the Fuzzy-AHP Model

    Lee,Hyung-Ryong | 김창현 | Seul Gi Park | 2007, 31(4) | pp.203~223 | number of Cited : 22
    Abstract
    There is a need for an integrated performance evaluation method that utilizes non-financial factors in determining the success rate of hotels. This study explores a new evaluation system what is called 'Fuzzy-AHP'(Analytic Hierarchy Process). A survey was conducted among Super-Deluxe Hotels in Seoul using four core performance drivers. These drivers were Financial, Customer, Process, Learning and Growth aspects. Authors showed that the financial aspect was considered the most important among the four core factors. This was followed by customer, learning and growth, and process aspects, in that order.핵심용어(Key words):경영성과 평가모형(Performance Evaluation Model),Fuzzy-AHP 모델(Fuzzy-AHP Model)
  • 11.

    Expectation of Tourists and Residents on 2010 Shanghai Exposition

    KEUNSOO PARK | Byungwoong Chung | 진남 | 2007, 31(4) | pp.225~244 | number of Cited : 23
    Abstract
    In coming years many international conferences and mega-event are expected to be held in China. Especially Olympic game will be held in Beijing, China in 2008 and EXPO will be held in Shanghai in the year of 2010, which will have a tremendous impact on China's tourism industry.This study is to find out the expectation effects of 2010 Shanghai EXPO from economic, social and cultural aspects. Authors here review the advance research as the foundation and analyze new influences to local tourism by 2010 Shanghai EXPO.핵심용어(Key words):관광기대(Tourism Expectation), 상해엑스포(Shanghai EXPO),메가이벤트(Mega-event), 기대효과(Expectation Effects)
  • 12.

    The relative efficiency analysis of Informatization and Hotel Industry

    Kim, Dae-rae | Joo, Soohyeon | JANG HEE JUNG | 2007, 31(4) | pp.245~266 | number of Cited : 0
    Abstract
    This study aimed to deduce the policy implication for enhancing the competitiveness in future according to analysis of the relation between the informatization of Hotel industry and efficiency of enterprise.We analyzed that the relative efficiency of Hotel Informatization in Busan through DEA(Data Envelopment Analysis) which is non-parametric approach and we used Tobit analysis about efficiency to analyze management efficiency between Hotel industries.The result of main analysis showed the Informatization construction differed in the relative efficiency of the level of Hotel and improved that there was too difficult to improve the efficiency of Hotel’s industry with only Informatization construction.In other words, there was possible to improve the efficiency through the informatization construction just in case of the hotel which has some scales. 핵심용어(Key words):DEA(Data Envelopment Analysis), 호텔기업(Hotel industries), 정보화(Informatization) 상대적 효율성(Relative efficiency), 규모의 경제(Economy of Scale)
  • 13.

    Attractiveness Comparison of the Cultural Tourism Festival using a IPA: The Case of Chuncheon International Mime Festival and Boryeong Mud Festival

    Tae-Hee Lee | Kim, Heung-Ryel | Seolmin Yoon and 1other persons | 2007, 31(4) | pp.267~284 | number of Cited : 29
    Abstract
    This paper compares and evaluates the attractiveness of seeing-centered Chuncheon International Mime Festival and experience-centered Boryeong Mud Festival. The findings and implications are: first, items in segmentⅠ, which were need to be managed continuously, were different by classified festivals. Some items, such as 'manner of the local residents', 'souvenir and memorial', 'clearness and pleasantness', 'meet with others', were placed for Chuncheon International Mime Festival while items of 'festival guide and information', 'service of employees', 'amusement and enthusiasm', 'variety of programs' were put for Boryeong Mud Festival. Second, both festivals pointed out in common that continuous maintenance would be necessary for some items in segmentⅠ(Maintenance), such as 'safety', 'uniqueness and particularity', 'experiences', and also improvements would be needed on items in segmentⅡ(concentration), such as 'accommodation' and 'food'.핵심용어(Key words):문화관광축제(Cultural Tourism Festival), 매력(Attractiveness), 중요도-성취도 분석(Importance-Performance Analysis: IPA)
  • 14.

    An Exploratory Consideration of Touring Mt. Taesan from the Aspect of Love

    Park,Suk-Hee | 2007, 31(4) | pp.285~303 | number of Cited : 1
    Abstract
    Lengkeek asserts that the love to a place is akin to the love between persons. In this study it was confirmed that tourist activity of Mt. Taesan is same as the love affairs between persons. There are the same tensions as those between man and woman who are in love, which are the tentions between the continuity and discontinuity in the activity of touring Mt. Taesan: the tension of the vehicle, the tension of the riding cable-car etc. Also there are the same tensions as those of persons who are in love, which are the tentions between the out-there-ness and in-here-ness in the activity of touring Mt. Taesan: the tension whether the visit is opposed to the intention of the Heaven, the tension of meeting the King of Heaven of Taoism etc.핵심용어(Key words):사랑(love), 긴장(tention), 연속성과 단절성(continuity and discontinuity), 내적존재와 외적존재(out-there-ness and in-here-ness)
  • 15.

    The effect of LOHAS Korean Waves on Korea Images and Attitude towards Korea

    Joo Hyun-Sik | 2007, 31(4) | pp.305~324 | number of Cited : 71
    Abstract PDF
    This paper is to figure out what factors affect LOHAS(Life of Health and Sustainability) and Hanliu cognition, element that compose cognition for LOHAS and so called 'Korean waves', Korean Country and tourism sight image in this research, and observe effect that component gets in attitude about the South Korea, visit intention though Korea country and tourism site image element. A survey was conducted with 350 foreigners staying in China(Beijing, Sanghai, Dalian, Simsu, and Shimyang), Hong Kong and Taiwan, using purposive sampling. To elicit elements constituting Korea country image, then, exploratory and confirmatory factor analyses were conducted. The results showed that Korea country and tourism site image were statistically significant factors affecting Korea attitude and visiting intention of Korea. 핵심용어(Key words):로하스(LOHAS), 한류(Korean wave), 국가 이미지(nation Image) 관광 이미지(tourism Image), 한국에 대한태도(regarding Korea attitude), 방문의도(Visit intention)
  • 16.

    Determining Factors for Recreation Conflicts Between Walking Visitors and ATV Riders

    Joungkoo Park | Yihwan Jin | Shim, Jae-Myung | 2007, 31(4) | pp.325~346 | number of Cited : 8
    Abstract
    Visitor complaints due to the recreational ATVs(All Terrain Vehicles) has been a major management issue in the Bomoon Tourist Complex in Kyungjoo. This kind of problem has been known as recreation conflicts in leisure studies, and the most widely adopted conceptualization was offered by Jacob and Schreyer(1980) referred to as goal interference model. In order to examine the recreation conflict experienced by different recreationist groups in Bomoon, namely walking visitors and ATV riders, two sets of questionnaire was prepared. Overall 357 visitors in Bomoon participated in the survey, comprising 191 walking visitors and 166 ATV riders. Logistic regression analysis was performed to determine important factors inducing conflict and 16 variables were included in the analysis. The result shows five and three of the sixteen variables were significant enough in generating conflict for walkers and ATV riders respectively. Also, the sixteen variables correctly classified 95.2% of the walking visitors who reported conflict and 98.5% of the ATV riders who did not reported conflict.핵심용어(Key words):도보산책자(Walking visitors), ATVs(All Terrain Vehicles) 레저갈등(Recreation conflict), 목적방해이론(Goal interference theory), 갈등유발요인(Factors inducing recreation conflicts)
  • 17.

    Determinants of Regional Tourism Competitiveness from a Viewpoint of Comparative Advantage

    Jung Tae Seo | Choi, Seung-Dam | 2007, 31(4) | pp.347~365 | number of Cited : 11
    Abstract
    Regional tourism competitiveness has already surfaced to the fore as one of the main research areas propelled by globalization, information and urbanization. Nevertheless, most of studies focusing on regional tourism competitiveness have so far limited themselves by proposing mere conceptual models, not the actual evaluation models. With this limitation in mind, this paper has approached regional tourism competitiveness from a viewpoint of comparative advantage in order to extract actual evaluation determinants. Since comparative advantage as a resource endowment is a major factor in determining tourism flow between tourist destinations, it has the benefit of simplifying inclusive and complicated competitive factors as tourist mobility. By utilizing QFD from such beneficial comparative advantage viewpoint, 19 evaluation determinants and weights have been drawn up that can evaluate actual regional tourism competitiveness.핵심용어(Key words):지역 관광경쟁력(regional tourism competitiveness),비교우위(comparative advantage), 부여자원(resource endowment), QFD(Quality Function Deployment 품질기능전개)
  • 18.

    The Relationships among Empowerment, Organizational Support, Service Recovery, and Performance: The Case of Food Service Industry

    Younghwa Kim | 2007, 31(4) | pp.367~386 | number of Cited : 16
    Abstract
    The purpose of this article is to find means to maximize service recovery process and performance by studying how empowerment and organizational support affect service recovery(adaptive recovery and proactive recovery) and performance in the food service industry. A total of 324 samples were collected through questionnaires which were taken by employees in food service industry. To verify hypotheses covariance structure analysis was used.The results can be summarized as follows: First, the result indicates that empowerment has positive effect on proactive recovery, but dose not have significant effect on adaptive recovery. Second, organizational support have positive effects on both adaptive recovery and proactive recovery. Third, adaptive recovery has positive effect on performance, but proactive recovery does not have significant effect on performance.핵심용어(Key words):임파워먼트(empowerment), 조직지원(organizational support), 서비스회복(service recovery), 조직성과
  • 19.

    The Effect of the Price Discount on Job Satisfaction and Customer Orientation of Service Employees in the Family Restaurants

    Daechul Kim | Miran Jung | 박희자 | 2007, 31(4) | pp.387~407 | number of Cited : 20
    Abstract
    As the job environmental changes with price discount is increased in the family restaurant, service employees experience heavy work load and feel the job dissatisfaction.The main purpose of this study is to find out the effect of the price discount on job satisfaction and customer orientation of service employees in the family restaurants.A factor analysis delineated five dimensions of the price discount: mental burnout, job efficiency, support of work, change of work, self-realization. Finally the regression analysis yielded mental burnout had negatively influence on job satisfaction and customer orientation of service employees. however, Support of work had positively influence, self-realization had negatively influence on customer orientation of service employees, and the higher job satisfaction, the higher customer orientation.The findings of this study suggest that restaurant managers should understand service employees and make good use of price discount in the family restaurants.핵심용어(Key words):가격할인(Price discount), 직무만족(Job satisfaction),고객지향성(Customer orientation), 패밀리 레스토랑(Family Restaurants)
  • 20.

    Differences of the Asset Structure and Impact of the Asset on Hotel Sales by Hotel Characteristics

    김재석 | 2007, 31(4) | pp.409~426 | number of Cited : 8
    Abstract
    This study is to analyze differences in asset structure and impact of the asset turnover according to hotel's characteristics, as well as finding out the asset which have an effect on sales depending on the hotels' characteristics. A total of 397 financial statements were analyzed through the ANOVA, t-test, and multiple regression method. The results of this study are: according to the hotels' class, found were the differences in Current assets, Inventories, Non-Current assets, Tangible assets, and Building. In the case of the total assets turnover, the figure of the first grade luxury and second class luxury hotels is higher than that of first grade hotels relatively. Moreover, differences were found in assets which have an effect on sales depending on the hotel class. 핵심용어(Key words):재무제표(financial ststements), 호텔 등급(class of hotel),자산(Asset), 회전율(turnover)
  • 21.

    Grammatical Errors of the Sentences of Articles appeared in Journal of Tourism Sciences

    김기태 | Byungwoong Chung | Sukbin Cha and 1other persons | 2007, 31(4) | pp.429~447 | number of Cited : 6
    Abstract
    This article examines the grammatical sentence errors that occur easily in sentences of the articles in Journal of Tourism Science and to find a way to reduce those errors. Out of 110 papers reviewed, the study found 306 errors in total, which implies that there are 2.8 errors per one paper in scientific journals. Among the errors found, there were 196 errors of sentence components, taking 64.05% of the total and following was 63 literary errors, taking 20.59%. After reexamining the errors of sentence components, which had the highest percentage, the study found that there were 87 errors of sequencing between components, taking 44.39% and 86 postpositional errors, taking 43.88% of the errors. Errors of sequencing between sentence components had many cases of errors between the subject and the predicate and between the object and the predicate. Of the postpositional errors, most were the misusing 'as' and 'by', which both represent means and methods.핵심용어(Key words):문장 오류(sentence errors), 어휘적 오류(terminological error),문장성분 오류( components errors), 문장연결 오류( sequential error),문체적 오류(literary errors)
  • 22.

    재미학 콘서트

    Misook Oh | 2007, 31(4) | pp.451~452 | number of Cited : 4