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2008, Vol.32, No.1

  • 1.

    Estimating the Attendance of an Open Gate Festival using Tag and Recapture Method and Tyrrell's Entrance Sample Count and Survey Technique

    Lee, Jin-Hyung | 2008, 32(1) | pp.11~30 | number of Cited : 7
    Abstract PDF
    This study is to measure scientifically the number of visitors of an open gate local festival using both tag and recapture method and Tyrrell’s entrance sampling and survey method. 2007 Naganeupseong Folk Festival was selected as a study site as it was held in a closed space with only 2 entrance gates. Tyrrell’s method estimated that 31,269 people visited the festival during the 2 days festival period while Tag and Recapture approximated that 39,800 people participated in the festival. Actual measure showed that 30,509 people came to see and enjoy the event. This suggests that Tyrrell’s method is better than Tag & Recapture in estimating the number of visitors of an open gate festival.
  • 2.

    Relationship between Convention Destination and Venue:The Case of Jeju Special Self-Governing Province and ICC JEJU

    Hong Sung-Hwa | 2008, 32(1) | pp.31~52 | number of Cited : 25
    Abstract
    This study is to identify mutual relationship between convention destination image and convention venue image. The questionnaire-based factor analysis extracted several factors. Canonical correlation analysis was used to analyze mutual relationship between convention destination image and convention venue image. It extracted three functional relations significant statistically. Writer identified high relationship between human resource factor and facility factor of convention destination image and tour condition factor and tour facility factor of convention venue image.
  • 3.

    International Comparison of Residents' Perceptions towards Casino Impacts: The Case of Kangwon Landand Colorado

    Lee Choong-Ki | 강수경 | 2008, 32(1) | pp.53~71 | number of Cited : 20
    Abstract
    Authors here examine differences in residents’ perceptions on casino development between Kangwon Land, Korea and Colorado, USA. A factor analysis was used to delineate underlying dimensions of casino impacts and then regression analysis was employed to investigate relationship between casino impacts and support based on a social exchange theory. The results of regression analysis indicate that positive social impact, positive economic impact, and negative social impact(indirect costs) had an effect on residents’ support for the casino development. Furthermore, Z-test show that coefficients of positive social impact and negative environmental impact were significantly different between the casino residents.
  • 4.

    Paradigm Shift and Neo-Tourism as a Third Way in Tourism

    CHOE Sokho | Kim, Nam Jo | Choi, Seung-Dam and 1other persons | 2008, 32(1) | pp.73~96 | number of Cited : 25
    Abstract
    As conditions of modernity are transforming from modern society to higher one, tourism paradigm also is now being under shift from old to new one. Bearing problems in old tourism, another problems are emerging even in new tourism. Without new paradigm it is unlikely to overcome the new problems produced by new tourism. NeoTourism articulates the problems and tries to find the third way in tourism. In contrast to reductionism of prior endeavour against the problems, Neo-Tourism articulates its meanings along each of the institutional dimensions of the globalising modernity. Authors also discuss wider implications of this new trends, Neo-Tourism.
  • 5.

    Competitive Power Index Evaluation of Resort Brands

    Tae-Hee Lee | 서정원 | 2008, 32(1) | pp.97~118 | number of Cited : 6
    Abstract
    This study is to suggest ideas through comparative analysis among competitive resort brands. To this end, ‘Brand Asset Components’ were applied and ‘Brand Competitive Power Index’ was evaluated based on the ‘Brand Asset Components’. 8 Korean comprehensive resorts were surveyed. Evaluation elements include brand recognition, brand personality, price premium, brand preference, leadership/popularity, recognized value and satisfaction/royalty. The result shows brand personality is the most important factor. In particular, resort visitors think ‘event program’ such as access to resort and neighboring sightseeing important.
  • 6.

    The Effects Relationships of Educational Factors between Festival Satisfaction and Behavioral Intentions on Culture Tourism Festival: The Case of Iksan Seodong Festival 2006

    이승용 | SEOKCHOOL KIM | 2008, 32(1) | pp.119~139 | number of Cited : 63
    Abstract
    Educational element has been playing significant role in a number of festivals in Korea. This study is to identify whether the correlationship exists among the variables such as educational program satisfaction, overall satisfaction and behaviour intention in case of Iksan Seodong Festival 2006. It was found that educational program satisfaction had positive correlation with both overall satisfaction and behaviour satisfaction. In addition, overall satisfaction and behaviour intention was also found to be positively correlated. This implies that the festival visitors’ educational needs are very important and extended educational programs must be developed for the success of the festival.
  • 7.

    Centralities of Global Networks and Managing Performance of Hotel: A Social Network Analysis of Luxurious Hotel in Korea

    Taihoe Koo | Yuncheol Lee | 2008, 32(1) | pp.141~162 | number of Cited : 19
    Abstract
    This study is involved with analyzing the centralities of the strategic networks and the performance of the high quality hotels in Korea. The hypotheses were examined to identify the impact of the degree centrality, closeness centrality, and betweenness centrality on the performance of the hotels. Through the social network analysis and the statistical analysis, this paper located that the degree centrality in the networks with fifty two hospitality companies contributed to improve the REVPAR, which was the performance index of those luxurious hotels.
  • 8.

    The Effects of Servicescape on Job satisfaction for Hotel Restaurant Employees

    유양호 | 2008, 32(1) | pp.163~186 | number of Cited : 42
    Abstract
    This study is to find out effects of the so called servicescape factors on the job satisfaction mediating emotional response and cognitive response. Data were gathered from employees working in the hotel restaurants. From the results of the survey, all of 15 analyzed hypotheses were suggested. The paper concluded that these results give practical application to improve the hotel human resource management. Considering the influential relationship between the effective management of servicescape and the employees’ psychological responses, these results is thought giving meaningful and tangible cues to those who consider internal marketing to enhance job satisfaction of the employees.
  • 9.

    Discrimination of Comparative Advantage CTM for Predicting and Understanding Intention to Use HIS and Usage Behavior

    Huh Hyang-Jin | Kim Taegoo | 2008, 32(1) | pp.187~208 | number of Cited : 23
    Abstract
    This paper examines hotel employees’ intention to use hotel information system(HIS) and usage behavior. Following a competing theoretical model (CTM) comparison approach, authors evaluated the extent to which prevailing intention-based models, including the technology acceptance model (TAM), the theory of planned behavior (TPB), and an integrated model of the TAM and TPB (IMTAMTPB), could predict and understand hotel employees’ intention to use HIS and usage behavior. Overall, findings suggested that the TAM may be more appropriate than the TPB and IMTAMTPB for predicting hotel employees’ intention to use HIS and usage behavior.
  • 10.

    Consumer Travel Emotions by Travelling Phases: A Phenomenological Approach

    강윤진 | Namin Kim | Lee, Moonkyu | 2008, 32(1) | pp.209~233 | number of Cited : 26
    Abstract
    Leisure activities, one form of hedonic consumption, are closely linked to emotional experiences accompanying various psychological changes. Existing leisure research might be criticized focusing primarily on cognitive evaluations while neglecting emotional aspects of tourists. This article investigates consumption emotions aroused at different stages of travel and tries to reveal the causes of the evoked emotions. It also analyzes the reasons for differences in consumption emotions and their causes across various types of travel. Writers also examine relationships between consumption emotions, satisfaction, and the intention of repurchase and recommendation.
  • 11.

    Magic Program of Festival: The Case of Fraser's Sympathetic Magic

    Bae, Man-Gyou | 2008, 32(1) | pp.235~250 | number of Cited : 4
    Abstract
    Most of modern festival being westernized, festivals in Korea however tend to emphasize local characteristics having prototypical traits. The purpose of this paper is to observe sympathetic magic festival programs. Author states most of the festival programs have homogeneous and stereotypical tendency. But festival programs are main factor that gives festival goers to fun and interesting experience. Thus, festival planners have to provide meaningful and experiential programs to them. Writer suggests Fraser’s sympathetic magic is an alternative since sympathetic magic, especially white magic festival programs give original and new experience to festival participants.
  • 12.

    An Applicayion of Transaction Cost Economics to e-Tourism: A Comparison of Customers Model and Prospects Model

    김영국 | Han Sang-Hyun | 2008, 32(1) | pp.251~282 | number of Cited : 15
    Abstract
    This paper is to investigate internet customer intention to purchase travel products in connection with transaction cost. In the model authors presuppose three variables: uncertainty, asset specificity, and perceived trust as transaction costs, transaction costs as mediating variable and finally customers’ buying intention as endogenous variable. With data gathered from 419 questionnaire writers tested the model by structural equations. The result shows that consumers’ willingness to buy the products is determined by the transaction cost, while prospect groups tend to involve with asset specificity, the transaction cost, and purchase intention.
  • 13.

    Effective Management Programs for Convention Industry: The Case Study of Jeonlabukdo

    Kim,Bong-Kyu | 2008, 32(1) | pp.273~291 | number of Cited : 3
    Abstract
    The tourism has been recognized as one of the most important industries together with information communication and environment industry in the 21th century. All nations in the world concentrates bringing up on convention industry to boom up her economy as tourist's destinations. This study is to find out and present effective management programs of convention industry of Jeollabuk-do. So we examined the current problems related to convention industry in this province and then presented better ways through empirical analysis. The results indicates that educational programs, enlargement of facilities, improvement for conventioners, promotion strategies are needed to Jeollabuk-do for the future.
  • 14.

    A comparison of leisure attitude and leisure experiences based on the consistency of leisure activity types

    Ko, Dong Woo | 2008, 32(1) | pp.293~314 | number of Cited : 46
    Abstract
    This study is to explore the effects of the leisure consistency type between the most participating leisure activity and the most pleasurable activity on the leisure attitude and experiences. Theoretically, the concept of the type consistency was extracted from the identity affirmation theory, as an independent variable. As dependent variables the overall leisure attitude, four factors of leisure experiences, and weights of leisure time were selected. 300 Daegu citizens were interviewed. With the more segmented analysis, the facts were founded that tourist typed consistent subgroup has the highest scores among 4 types of activity consistency.
  • 15.

    Effects of Air Transportation Service Delay on Customer Satisfaction, Relationship Quality, and Customer Loyalty

    이지영 | Kim Kyu-Ho | 2008, 32(1) | pp.315~338 | number of Cited : 17
    Abstract
    Scheduled operation in airline is one of crucial elements for customer satisfaction. Increasing delays nowadays in air transportation service are becoming problematic. In connection with relationship marketing. authors thus in this paper try to examine relationships of air transportation service delay on customer satisfaction, relationship quality, and customer loyalty. The results showed that the air service delay was exerting strong negative effect on customer satisfaction. And customer satisfaction to air transportation service was found directly influencing on relationship quality and customer loyalty. This proves the level of air transportation service delays is keenly affecting on customer loyalty.
  • 16.

    Estimating the Outbound Tourism Demand Model

    soowon mo | 2008, 32(1) | pp.341~351 | number of Cited : 8
    Abstract
    This paper is to choose the most suitable model for the outbound tourism. The destinations considered are China, Japan, United States, Thailand, Philippines, Hongkong and Singapore, The six OLS models were considered to undertake an empirical investigation. Variables used to cover 1995 to 2006 consist of monthly observations of exchange rates, outbound tourists, price levels and industrial production index. The regression analysis shows that model 1, model 2, and model 3 are not suitable for estimating the tourism demand. Author found that the model 4 was the most suitable one of the three models through the variance decomposition.