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2008, Vol.32, No.2

  • 1.

    The Structural Relationship of Service Evaluation in Tourism Education of Universities

    Kyuwhan Choi | 2008, 32(2) | pp.13~37 | number of Cited : 42
    Abstract
    A number of studies have emphasized that the university should abandon classical organizational structures and introduce marketing concept. To survive the competition, the university should make en effort to satisfy the students, consumers of the education services. Author here endeavors to investigate the effectiveness of outcome quality, satisfaction, loyalty and behavioral intention in the process of college tourism education evaluation. The questionnaire to tourism major students has been used as a survey instrument containing 28 tourism education-related evaluation variables. Five hypotheses were proposed and tested, using structural equations analysis.
  • 2.

    Influences of Travel Constraints on the Disabled People's Intension to Travel: An Application of Seligman's Helplessness Theory

    LEE, BONGKOO | 2008, 32(2) | pp.39~59 | number of Cited : 50
    Abstract PDF
    Disabled people have been generally invisible in the context of travel, though much improvement has made in legal and social environments. A structured survey was conducted with a convenient sample of disabled people to examine the relationships among constraints, learned helplessness, and intention to travel. Results revealed that three sub-dimensions of constraints did not exert any significant influence on their intention to travel. However, two of the three dimensions(i.e., intrinsic and environmental) were found statistically signifiant positive influential factors on learned helplessness. The helplessness exerted, in turn, a statistically significant negative influence on the intention to travel. These results and following discussions will facilitate more discourse on the travel behaviors of people with disabilities.
  • 3.

    The Effects of Perceived Physical Environment on the Affect and Perceived Service Quality in College and University Foodservices

    Kim Hyeon Cheol | Soonja lee | 유재흥 | 2008, 32(2) | pp.61~81 | number of Cited : 42
    Abstract
    Employing structural equation model this study examined the impacts of the perceived physical environment on student’s affect and perceived service quality of college and university food services. A total of 391 usable questionnaires were collected from students enrolled at universities in Cheonan City and Asan City, Chungnam, Korea. The results of these empirical tests indicated that the perceived physical environment have a significant effect on students’ positive and negative affect and these emotional responses have significant effect on their perceived service quality of campus dining. Finally, theoretical and practical implications on building marketing strategies for competitive college and university food service operations were discussed.
  • 4.

    What Praise Means? : A Qualitative Research on the Hotel Employees

    Ko, Dong Woo | Sang-Jeong Moon | 이형래 | 2008, 32(2) | pp.83~108 | number of Cited : 25
    Abstract
    This study investigated recognition and concept of praise that is perceived and experienced by special-grade hotel employees, through conducting FGI (focus group interview), a qualitative research. Details discussed about praise by hotel employees were analyzed by content analysis. The findings are divided into five categories such as praise givers, subjects to praise, causes of praise, methods to praise, and results of praise. The relations between such categories were inferred as a serial phases, ultimately. That is, a cause of praise exists, a person who perceives it will give praise, a praise giver compliments in various ways, after all a person who is given praise is under positive/negative psychological influence.
  • 5.

    word-of-Mouth Effect of the Electronic Tourism Information

    Yang, Sung Soo | Huh Hyang-Jin | Choi Byoung-Kil | 2008, 32(2) | pp.109~130 | number of Cited : 76
    Abstract
    Changing traveler’s vacation plans and ways of searching travel information, information technology nowadays has brought our society and everyday lives with a radical change. Authors argue that the most revolutionary aspect of these changes is what they call ‘eWOM’(Electronic word of mouth). With structural equation model this paper examines eWOM’s characteristics and the relation between the eWOM and word of mouth adoption and diffusion. The result of this study suggests: (1) Trust in eWOM is the most important factor of the word of mouth effect, (2) Trust is related to information vividness and consensus, (3) The study model indicates the interrelationship of factors extracted from the result of the analysis and provides us a platform to understand eWOM tourism information.
  • 6.

    Estimating Determinants of Willingness-to-Visit to the 2012 Yeosu Exposition

    Lee Choong-Ki | Seolmin Yoon | 2008, 32(2) | pp.131~148 | number of Cited : 17
    Abstract
    The purpose of this study is to estimate major determinants of willingness-to-visit(WTV) to the 2012 Yeosu Expo using a logit model. On-site surveys were conducted for 2,500 respondents across 16 metropolises and provinces based on quota sampling method. The results of logit model indicate that variables of travel time, population, number of owned cars, and age were found to be important determinants of WTV to the Yeosu Expo, supporting the previous studies. Two variables of population and number of owned cars appeared to be positively related to the WTV, whereas two variables of travel time and age were found negatively related to the WTV. The results suggest that travel time between origin and destination is the most important variable as an deterrent to travel.
  • 7.

    Factors Affecting the Perception and Satisfaction of Electronic-ticket Service Attributes in Domestic and Foreign Airlines

    KANG HYE-SOOK | 한학진 | 2008, 32(2) | pp.149~170 | number of Cited : 5
    Abstract
    This study identifies the e-ticket service factors which affect overall satisfaction of e-ticket customers as evaluated by travel agents. The analysis data were collected from 118 travel agents who could have an opportunity to deal with domestic and foreign airlines before. According to the results of factor analysis for e-ticket service attributes authors identified four factors affecting the satisfaction of e-ticket customers, That is, responsiveness, boarding convenience, itinerary functionality and variety of reservation information. Consequently, the factor of ‘variety of reservation information’ in both domestic and foreign airlines affects the overall satisfaction of travel agents. Marketing implications for e-ticket service improvement of airline industry were discussed.
  • 8.

    Developing a Measurement Scale of Brand Personality for Convention Destination

    Lee Tae Sook | Kim Chulwon | 2008, 32(2) | pp.171~192 | number of Cited : 27
    Abstract
    This article is to develop a measurement scale of brand personality for the convention destination. The brand personality scale for the convention destination is based on the five underlying dimensions of brand personality: affluent (functional, concentrative, competence, professional, variety), sincere (sincere, orderly, rational, serious, kind), unique (modern, urban, luxurious), sophisticated (artistic, beautiful, sophisticated, high-class), and attractive (eventful, interesting, symbolic, charming). Brand personality for the convention destination can be evaluated with 7-point scale with respect to each brand personality of any convention destinations. The study reveals different result from Aaker’s brand personality scale which is developed for the general manufactured brands.
  • 9.

    An Analysis of Residents' Social Capital Affecting Perceived Tourism Development Impacts in Rural Tourism Villages

    Yoon Yooshik | Park Duk Byeong | 2008, 32(2) | pp.193~211 | number of Cited : 41
    Abstract
    This study is to analyze relationships between residents’ social capital and perceived rural tourism development impacts in rural tourism villages. Survey data were collected from on-site survey in 14 rural tourism villages. A total of 245 survey questionnaires were collected and analyzed. Four dimensions for the social capital and five dimensions for the perceived tourism development impacts were identified from factor analysis. Canonical correlation analysis, cluster analysis, MDA, and MANOVA were conducted in order to achieve the objective of the study. The results showed that there were relationships between residents’ social capital and perceived rural tourism development impacts in rural tourism villages.
  • 10.

    Effect of Emotional Labor and Social Supporton Burnout of Airline Cabine Attendants

    Dongmyong Lee | 2008, 32(2) | pp.213~231 | number of Cited : 67
    Abstract
    This study examined the effect of emotional labor and social support on burnout in the perspective of conservation of resources theory. Data were Using data collected from cabin attendants of two airline companies, writer identified the results. That is, emotional labor had a positive effect on both variables in burnout, emotional exhaustion and dehumanization. The level of workload, one of dimensions of job demand, was related with emotional exhaustion but it wasn't with dehumanization. superior and colleague support, had a negative effect on emotional exhaustion and dehumanization. They function to lower the level of burnout. Further, found were the workload and emotional labor had more effects on emotional exhaustion than dehumanization
  • 11.

    The Effect of Immediate Supervisors' Bullying on Staffs' Job Performance, Job Satisfaction and Turnover Intention in Tourism Corporation

    Kim, Sung Hyuk | KWONSANGMI | 양현교 | 2008, 32(2) | pp.233~254 | number of Cited : 25
    Abstract
    Recently, bullying in workplace is becoming one of serious problem in society and the interest of it is also being increased. This study is to define the concept of bullying in tourism corporation and to find out the effect of immediate supervisors' bullying behaviors on staffs' job stress and then identify the influence of the job stress on job performance, job satisfaction and turnover intention. The results of this study are as follows. It was founded that immediate supervisors have an influence on their staffs' job stress and immediate supervisors' psychological bullying affects their staffs' job stress more than physical one. Additionally, it was found that job stress caused by immediate supervisors' bullying decreases job satisfaction and increases turnover intention.
  • 12.

    Professionalization of Tour Conductor through Job Analysis

    Choi Young Joon | 2008, 32(2) | pp.255~273 | number of Cited : 11
    Abstract
    Domestic outgoers abroad already recorded 10 million person visits as the end of the year of 2005, among which travel agency-aided travel is almost reaching four million person visits. It means an increasing importance of tour conductor roles in recent tourism phenomena. This paper deals with what he calls professionalization of a tour conductor, investigating into such manpower education institutions, tour conductor certificate-issuance institutions. Examining the possible introduction of work-ethic code in travel conductor system, author emphasize institutionalization of the job related education , official certificate issuance and work ethic code for the behalf of professionalization of a tour conductor.
  • 13.

    Determainants of the New Year's Sunrise-watching Traveler's Behavioral Perception

    Kim, Seong-Jo | 유창근 | 2008, 32(2) | pp.275~293 | number of Cited : 2
    Abstract
    This paper is to examine the segmented sunrise-watching travelers’ perception of travel behavior, and to give an aid for marketing strategy to suppliers by providing marketing implications identified. Samples used for the analysis were travelers who visited Jung Dong Jin, a place of interest for sunrise-watching, at January 1, 2007. Factor analysis was performed to extract perception of travelers’ behavior, and cluster analysis was followed by ANOVA and Duncan’s Multiple Range Test for market segmentation. The result of this study revealed that the sunrise tourists perceive sunrise tour as a travel behavior that has environment cognition, symbolic meaning of time, esthetics, and diversification.
  • 14.

    On the Network of the Film Induced Tourism Policies

    Park, Yang Woo | 2008, 32(2) | pp.295~317 | number of Cited : 9
    Abstract
    This paper is to explain a current network system among the stakeholders, and to find out a model for film-induced tourism in Korea. First, the network among policy actors should be more flexible to foster film induced tourism industry in more effective way. Second, a participation of more diverse policy actors is required for establishing desirable policy network. Third, major actors should participate more. Fourth, the role of local authorities should be strengthened to address viable development of regional film induced tourism industry. Fifth, roles of each actor in film induced policy network should be clearly distinguished and a partnership among them should be cultivated. Sixth, systemic measure such as a consultative committee should be formulated comprising film induced tourism related stakeholders.