This paper concerns the strategy of tourism development in the Confucius-cultural region by investigating the cultural impact of tourism. A lot of studies on the cultural impact of tourism point out that tourism leads to commoditization of culture and destroys the authenticity of cultural products and human relations in the local area. But the demand for cultural products has increased in tourism in recent years, so that commoditization of culture through tourism may provide opportunities for re-creating traditional culture. While the re-creation of traditional culture needs to investigate cultural archetypes, introduction of the concepts of alternative tourism is indispensible to carry out a strategy of cultural tourism development. Considering the fact that Confucius ideology is closely related to people’s actual life, tourism development has to be understood by Confucius philosophy through human contact between hosts and tourists.
This study identifies resident attitudes toward tourism and investigates the latent structures among impact variables that affect host attitudes. A conceptual model of host attitudes, based on perspective of social exchange theory, was empirically evaluated. Authors adopted structural equation model to provide some insights on tourism development. The sample consists of 248 Cheju Seung-up folk village residents. The results indicate that perceived economic benefits are rather greater impacts on attitudes than perceived social and environmental ones. The results support the hypothesis that perceived social impacts influence attitudes directly; however, perceived environmental impacts do not influence attitudes directly or indirectly. Finally result reveal that the residents with positive perceptions of tourism were positively related to further expansion of tourism development.
Even in the service industry introduction of team organization system is of recent popular phenomenon. In the case of travel agencies in which pursuits mostly depend on human resource management one should consider all parts of the organization since the survice industry such as travel agencies is faced with the lack of people’s speciality and high turnover rate. This paper attempts to figure out how the introduction of team organization system works in the travel agency.According to the results, the transformational leadership of the team leader and workskill of the team make its achievement better and could build up the team commitment effect better. Especially, transformational leadership of team leader is thought to diminish the possibility of the organization members’ turnover.
This study investigates the influence of leadership patterns on empowerment and organizational commitment of workers in the hotel industry. As the results of this research, first, the transformational leadership has more positive influences on the organizational commitment of workers than the transactional leadership. Secondly, the transformational leadership also has more positive influences on the empowerment of workers than the transactional leadership. Finally, the transactional leadership has less influences on the organizational commitment than transformational leadership through giving the empowerment but authors have demonstrated that the transactional leadership has a greater influence on the direct organizational commitment of workers.
This paper analyzes the fast-food franchise management in the relationship with the franchisees and franchisors. The total of 239 franchisees were examined as the sample of the research. Based on the results, it might be concluded that franchisees are still highly dependent on franchisors in the channel of the fast-food industry in Korea.Suggested implications are that even though franchisees highly counted on their franchisors, franchisors should apply indirect influence strategies to maximize franchisees’ satisfaction and trust. In addition, author suggests that franchisors need to minimize opportunism and to improve relational commitment by mollifying the conflict with franchisees, that is, system-wise performance.
This study analyzes the task-oriented job of cooks in the contracted food service company. The purposes of the study were to examine importance of the present job and future-oriented job of cooks in the contracted food service company, and to compare the present job performance time with the future-oriented job performance time. The questionnaire was developed by the focus group interview and the pilot survey. ‘menu management’, ‘procurement’, ‘receiving and inventory control’ and ‘transportation’ were perceived more important contents of the present job comparing with the future-oriented job. Of the future-oriented job ‘procurement’, ‘receiving and inventory control’, ‘distribution’ and ‘dishwashing’ were identified significantly longer in time consumption than the present job performance time. Authors suggest that the findings may be useful in developing job specification for the cooks of the contracted food service company.
This article probes into the evaluation of cyber tourism education users in Korea. The focus is on the strengths and challenges associated with using the internet as a medium for the primary survey research purpose. New method of measuring user evaluation based on triangular fuzzy numbers is introduced in the study.Hamming distance method was used to establish the validity of decision-making in each user’s attribute variables. To evaluate the discrepancy between users’ expectation and satisfaction level, authors infer general solutions to compute the intersection area among triangular fuzzy numbers, then the weak and/or strong attributes of cyber lecture is clarified. In terms of methodology this study implies that the fuzzy number model approach may be an atternative method for evaluating.
This paper probes into the research productivity of Korean academic professionals and it’s determinants. Considered factors as explanatory variables are age, years served, status, final degrees and locality of the involved professors in 4-year universities in Korea. Research productivity that constitutes dependent variables in this study was measured by the written numbers of periodic journals, proceedings and related books. Saddle-typed productivity relationship between productivity and age(or years served) was not proved, but asymptotically upward increasing relationship was identified. However, those group who took Ph.D degree overseas were found showing saddle-typed productivity. As far as status was concerned, assistant professors were observed most productive, while full professors were shown the least productive.
This study explores the views of practitioners in tourism industry regarding the competencies of students in special tourism programs of postgraduate school. Research findings reveal that competencies such as professionalism, service mind, decision-making, and communication skill were all considered very important whereas financial and accounting skills and loyalty to the company were less important. Statistically significant differences among the competencies were found by different respondent groups based on sex, education level, undergraduate major, current place of employment, and duty position.
The first objective of this study was to identify what education and training programs make casino operational employees perceive to be important and whether or not casino management actually performs the education and training programs well. The second objective was to investigate what education and training programs have the effectiveness to those employees. To accomplish the first goal, importance-performance analysis was used. According to the results of the second research question, overall satisfaction, increase of revenue, service toward customers, self-actualization and future career development were explained by the casino education and training programs factors, respectively. For example, it was found that the increase of revenue was strongly affected by education of problem solution and education of foreign languages.
In spite of many emerging researches on the website nowadays, the area on the experiences of the tourist-purpose website still remains a ‘less traveled’ one. This paper examines the differences in the experience structure between tourist-purpose and nontourist-purpose website users by applying the flow concept. Authors presumed that the structure of flow experience between tourist and non-tourist website users would be differentiated by the characteristics of the website and of users. However, empirical investigation reveals that there is no significant difference statistically in the structure between the two experimental groups. This result implies that there is not any significant difference in attributes between the two websites.
The effects of music on consumers’ time perception were investigated in the context of restaurant service. The study analyzed how musical tempo affects the subjective time perception and real stay-time of customers in a restaurant. Mood state was manipulated using background music extracts pretested to vary in arousal(low, moderate, and high). Music-induced mood was found to be an antecedent on time perception such that fast tempo level contributed negatively to retrospective duration estimate, whereas slow and moderate level did positively. Diverse meal duration by different perceived service time patterns exhibited consequences of time perception.