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2008, Vol.32, No.4

  • 1.

    Beyond Our Secular Identity:Retrospect and Challenges for Korean Tourism Studies

    Kim SaHun | 2008, 32(4) | pp.11~33 | number of Cited : 13
    Abstract
    Faced with an unprecedent ‘explosion’ of tourism characterized by enormous outflow of outbound travelers, exploding education demand and supply in Korea, tourism academics are said thrown into confusion of self-identity. The research questions are who lead the academics and further what and how those scholars approach the phenomena. Through an in-depth content analysis of articles appeared in major periodic journal, Journal of Tourism Sciences, author found that most of the contributors were from tourism faculties unlike those in Annals of Tourism Research in which only one third of tourism faculties are contributing. Further, most of the papers produced were found devoted abnormally to hotel and restaurant areas, relying on biased on-site Likert-scaled questionnaire survey technique with an unappliable parametric statistical tools such as multiple regression and structural equation systems seemingly scholarly approach.
  • 2.

    Analysis of Research Trend, Curriculum and Structure of ‘General Principles of Tourism Sciences’

    WooHee Byun | Kwang-Eik Cho | Kitae Kim and 1other persons | 2008, 32(4) | pp.35~53 | number of Cited : 26
    Abstract
    Tourism study in Korea has evolved so much quantitatively as well as qualitatively. However, we still need to establish the identity of Tourism study academically and the standards of curriculum for education. This paper is to examine the point of issue which may affect on erecting general principles of tourism sciences. Authors observe recent research trends in which 60% of research are sorts of theory of Business administration followed by 10.8% of Economics and 4.8% of Sociology. It is clear that Business administration account for the largest proportion of tourism research. Secondly, in terms of curriculum, university curriculum in Korea has many problems academically and practically compared with university curriculum in foreign country. Writers thus arguably one need 'general principles of tourism sciences' as a guideline for better research and education.
  • 3.

    Understanding Tourism Sciences from a East-West Disciplinary Perspective: “Roles of Journal of Tourism Science” for the Development of Tourism Studies as an Academic Discipline.

    Lee Don-jae | Soojin Choi | 2008, 32(4) | pp.55~74 | number of Cited : 7
    Abstract
    In this paper, two specific issues were addressed regarding the development of tourism studies in Korea; 1) Does a discipline of tourism exist?; 2) What did the 'Journal of Tourism Sciences' do for the development of tourism studies as an academic discipline? By examining articles published in both ‘Annals of Tourism Research’ and ‘Journal of Tourism Science’ from 2007 to 2008, this paper identified the differences in research methodologies and topics. As a leading journal with the longest history in tourism academic society in Korea, this study suggested the “Journal of Tourism Sciences” should define its nature more clearly and indicate its relevance to the readers, and guide them to examine a wider variety of subject areas related to the tourism phenomenon with a more solid theoretical and methodological orientation.
  • 4.

    The Relationship Between Tourism Science and Other Related Sciences:Academic Independence and Fusionism

    Chang, Pyong-Kwon | 2008, 32(4) | pp.75~93 | number of Cited : 15
    Abstract
    Tourism study in Korea has forty-five years long history. The views of point about academic characters of tourism science devide into two parts. The first view is that tourism study is comprehensive in character, and the other is that the study could be single independent applied science. But because both views have the strength and weakness of their own, author argues it is necessary to integrate both views adequately. Specially, in an effort to enhance quality level of the tourism science, writer advocates that Korean tourism science has to upgrade the quality of research, including the theoretical awareness, general theory of tourism, methodological sophistication, etc. At the same time, tourism researchers are encouraged to absorb the superior knowledges and methodologies of other social sciences.
  • 5.

    Effects of internal marketing on customer satisfaction and customer orientation: The case of foreigner casinos in Seoul Metropolitan areas

    Kim, Sung Hyuk | 전정아 | 이미선 | 2008, 32(4) | pp.97~120 | number of Cited : 56
    Abstract
    This study is to examine the effects of internal marketing to internal customer satisfaction and orientation in the foreigner casinos in Seoul and Incheon. Internal marketing factors were classified into three factors(welfare, internal motivation, communication). and internal customer satisfaction factors were classified into two factors(job and relationship satisfaction, inner support satisfaction). Writers found that the welfare had a positive effect with job and relationship satisfaction, but it had a negative effect with inner support satisfaction. And internal motivation was found having a positive effect with inner support satisfaction as well as job and relationship satisfaction. Further, communication, job and relationship satisfaction and inner support satisfaction were also analyzed.
  • 6.

    Comparison of Accuracy among Exponential Smoothing Models: Application of Pegels’ and Gardner’s Smoothing Models

    Keunseok Song | Lee Choong-Ki | 2008, 32(4) | pp.121~144 | number of Cited : 2
    Abstract
    The primary purpose of this paper is to compare accuracy of various exponential smoothing models in order to suggest the best forecasting model, together with appling exponential smoothing model proposed by Pegels and Gardner. To this end, quarterly tourist time series data for Japanese and Chinese tourists were used from the period 1992:1-2007:4. Accuracy of forecasts was evaluated by the measures of MAPE and Theil's U statistics. The empirical results show that Pegels' and Gardner's models outperformed other competing smoothing models. In particular, multiplicative trend models for Chinese tourists performed best, while no trend and damped trend models outperformed other models in testing period.
  • 7.

    Importance-Satisfaction Analysis of Tourist Gala:Evaluation of Boryong Mud Festival

    박상현 | 곽대영 | Byungwoong Chung | 2008, 32(4) | pp.145~166 | number of Cited : 32
    Abstract
    As one of preferring leisure participation tourist festivals have been in popularity all over the country. One of the festival evaluation methods, Importance-Performance Analysis by Martilla and James has been regarded as a useful technique to identify priority with visual matrix without complex statistical technique and a technical terminology. However Scholars such as Tonge and Moore insisted the 'performance' of IPA is focused on quality of management, so it should be changed into 'satisfaction' which evaluates quality of visitors experience, that is ISA. This paper adopted ISA to evaluate 2007 Boryeon Mud Festival. From the results, 'toilets', 'rest facilities', 'price of food', and 'parking' were found included in 'concentrate' territory of the ISA matrix as needed to prior management.
  • 8.

    Structural Relationship of Employees’ Perception on Organizational Ethical Value, Organizational Ethical Climate and Job Satisfaction in Tourism Industry

    김난영 | Minho Cho | 2008, 32(4) | pp.167~191 | number of Cited : 13
    Abstract
    The tourism industry has been widen fastly in recent decade. But the tourism industry has failed to control ethical problem, which causes to lose its competitiveness. Author argualbly states that it is necessary to build a proper ethical work climate in order to promote employees' spontaneous ethical behavior. The main point of this study is to analysis the interaction of organizational ethical value, organizational ethical climate and job satisfaction in the tourism industry. This study used SEM(Structural Equation Modeling) to achieve this objective. The finding shows that there were the relationships of organizational ethical value, ethical work climate and job satisfaction in the tourism industry.
  • 9.

    Satisfaction Level of Potential Chinese Tourists based on their Behavioral Characteristics

    KIM, Hyeong Seo | 2008, 32(4) | pp.193~212 | number of Cited : 10
    Abstract
    Chinese tourists nowadays are taking the lead in world market and gaining importance to the Korean market. This paper is to establish an effective inducement plan to attract Chinese tourists. A total of 500 questionnaire were distributed to Chinese tourists present in Korea using 460 valid samples. The sample group of the questionnaire which is the base of the study is Chinese tourists in their 20s. The study has considered multiple sides of the Chinese tourist's satisfaction. Main factors in consideration were recognition of tourist sites, country's image, souvenirs, food, culture, custom, and restraints of conduct.
  • 10.

    Tourism Attributes and Satisfaction of the JeJu Marine Tourism: From a Life-style Perspective

    Jin-Hee Lee | 2008, 32(4) | pp.213~233 | number of Cited : 47
    Abstract
    Lifestyle of individuals has changed by several reasons including economic growth stage, technical innovations, disposable income and development of society as a whole. However personal lifestyle is an important inner-formation variable which should be considered also in terms of tourism destination marketing perspectives. This study deals with on the tourism attributes and satisfaction of JeJu marine tourism with gathering 321 effective responses from an on-site survey. The statistical analysis of the data was conducted using techniques of correlation analysis, frequency analysis, factor analysis, cluster analysis, and discriminant analysis. The demographical characteristics were identified and tourism attributes and satisfaction were confirmed by Chi-square analysis and Anova test.
  • 11.

    An Analysis of the Differences among Local Festival Visitors' Expenditure Patterns.

    이범재 | 정경일 | 2008, 32(4) | pp.235~253 | number of Cited : 32
    Abstract
    This research is to analyze the differences of local festival visitors' expenditure patterns between the types of festivals and expenses accounts, and finally seek measures to boost consumers' total expenses. Up to 40 festivals appeared in the "Ministry of Culture and Tourism, 2006' Culture Tourism Festival Report" were categorized by their 'subjects' and 'venue conditions' for this work. For the statistical analysis, t-test and one way-ANOVA were used. Th results show that the factors inducing festival visitors' expenditure are 'modern and local staple food' in the subjects category, and 'non-local visitors-oriented summer festivals held nearby famous tourist attractions in the 'venue conditions' category.
  • 12.

    Effect of Tourism Event Experience on Tourism Destination Brand Awareness and Attitude

    Myoung-Jae Lim | GANGHOAN JEONG | 2008, 32(4) | pp.255~275 | number of Cited : 99
    Abstract
    This study is conducted for the effective analysis and strategic utilization of tourism event. Concerning this research, authors have proceed structural approach of event attaching the importance of experience. The approach of tourism event experience applied Strategic Experiential Modules(SEMs) of Schmitt in which the strategy side is emphasized. To examine how the tourism event effect on the tourism destination, writers carried out the research attaching the importance to the brand equity of the tourism destination's which is related with the competitive power of tourism destination. In sum, the paper tries to investigate how the experience of tourism event effect on the brand equity of the tourism destination.
  • 13.

    The Applications and Challenges of the Social Network Analysis to Leisure Studies

    Song Young-Min | 2008, 32(4) | pp.277~299 | number of Cited : 14
    Abstract PDF
    The interest of leisure researchers nowadays might be said to do with matters related to leisure participants, such as their motivation, satisfaction, benefits that their engagement in leisure activities brings to them. Most of these studies focus on the psychological aspect of people’s leisure behavior. It is not enough, however, to understand the personal leisure behavior of a person only in psychological terms as people’s leisure behavior can also be influenced by their daily relations with his/her surroundings. In this study, the applications and challenges of social network approaches to leisure studies are suggested. Author hopes this study could provide theoretical backgrounds for explaining a person's leisure behavior based on the macro aspect of interpersonal networks.
  • 14.

    The Impact of Experiential Festival Attributes and Festival Environmental Cues on Visitor’s Satisfaction:Comparative Analysis of Experiential Festival & Watching Festival

    오정근 | 2008, 32(4) | pp.301~324 | number of Cited : 77
    Abstract
    This study was to identify the causal relationship between experiential festival attributes, festival environmental cues and the visitors' satisfaction based on 2007 Boryeong Mud Festival as experiential festival and 2007 Gwacheon Hanmadang Festival as watching festival. Especially, author focused on comparative analysis between experiential festival and spectating festival. According to factor analysis and multiple regression analysis, experiential festival attributes was found divided into various parts, most of which exerted positive causal relationship on visitors' satisfaction. Also variables such as creativeness/nature among experiential festival attributes and transportation/guide service, connection commodity among festival environmental cues in Gwacheon Hanmadang Festival were found exercising positive influences upon visitors' satisfaction.
  • 15.

    Effects of Personality Related Jobs on Subjective Career Success among Hotel Employees: Mediating Effects of Social Support

    박슬기 | Lee,Hyung-Ryong | 2008, 32(4) | pp.325~349 | number of Cited : 29
    Abstract
    This article is to identify the relationship between personality related job and subjective career success, and the mediating effect of social support. Data were collected from the employees of room, food & beverage and managerial division of five star hotels in Korea. Hypotheses were examined by using path analysis. Authors found that personality related jobs had a significant effect on subjective career success, and when comparing the indirect and direct effects of the mediating variables through path analysis within social support, the mediating effects of social support on the relationship between personality related jobs and subjective career success were confirmed. The study concluded with implications for hotel managers and future research directions.
  • 16.

    The expense determinating factors by hotel sales levels

    김재석 | 2008, 32(4) | pp.351~369 | number of Cited : 6
    Abstract
    The purpose of this study is to analyze differences in the variables related finance according to the sizes of hotel's sales. In addition, it is to find out the influence of those variables which are related finance to expenses of hotels ANOVA and multiple regression analysis were employed. According to the size of hotel's sales, differences were found in the rate of expenses in total cost. Rate of cost of sales was also found high in case of the large size of sales. Secondly, it is estimated sales has positive influence to cost of sales in all cases. In addition it was proved that tangible assets, selling and administrative expenses, and non-operating expenses had different influences.
  • 17.

    Participants’ Satisfaction and Intent of Repeat-Visit:The case of Jeju Full-moon Fire Festival

    Sungsoo Jang | 양영근 | Kyesung Ko | 2008, 32(4) | pp.373~387 | number of Cited : 51
    Abstract
    Festivals nowadays are popular events in local autonomous governments. Festivals are important contributors to the wellbeing of communities and in evaluating the impact on local environment. This study analyzes the behavioral pattern with participants' satisfaction and intent of repeat-visit at the Jeju full moon(Jeongwol Daeboreum) fire festival from 2005 to 2006. The research findings points to several implications. First, festival may focus for celebrating family visitors, not for individuals. Second, residents' satisfaction occur more bigger than the outer-visitors. Third, the intend of repeat-visit of the festival was found to be significant, based on the purpose of visit.
  • 18.

    Mass media's reporting tendency toward leisure and tourism

    Kwang-Eik Cho | park jeong ah | 2008, 32(4) | pp.389~410 | number of Cited : 24
    Abstract
    Media show different positions about reporting news and daily interests. Through content analysis, authors investigate leading daily newspapers regarding positions about various leisure and tourism news involving editorials. Not many editorials on leisure and tourism could be found in the media for the last decade. It may show that the media does not have much interest in leisure and tourism fields. For example the Hankyoreh, a rather progressive newspaper, had dealt with tourism fields only thirteen times for the last five years before the IMF crisis and it was strongly critical. However, on the other hand in the case of the Chosun Ilbo known as one of conservative newspaper, it had rather positive stance about leisure and tourism and this trends were more clear after the financial crisis.
  • 19.

    The Place Marketing using Storytelling: An Exploratory Research

    Inho Choi | Eunmi Lim | 2008, 32(4) | pp.411~429 | number of Cited : 101
    Abstract
    This paper is to understand the place marketing in perspective of storytelling. Hardware-oriented destination development strategy arguably did not satisfy people concerned In this paper authors argues that place is the result of meaning construction process. The process of meaning construction about the place consists of the following three stage: developing the place assets, making the sense of place, and the place marketing. On the other hand, storytelling is made of story, tell(presence), ing(interactivity). In the storytelling's view, place marketing is composed of experiencing the story, sharing the story. Experiencing the story goes through listing stories, searching the representative story, making the thematic story. Finally, Sharing the story is made of community.