KJC Korea
Journal Central

This study suggests necessities of the introduction of tourism higher education accreditation in Korea based on the examination of the current problems of Korean tourism higher education and the international trend on the tourism higher education accreditation. It also discusses six problems that the Korean tourism educators, administrators and practitioners need to solve together in the process of the introduction. The six problems include the establishment of standard curriculum, the decision on the object, scope and procedure of accreditation, the cooperation with international tourism higher education accreditation such as TedQual, the promotion of the accreditation system to the government and industry, and the professionalism of tourism studies.

Surveying 159 graduate students of tourism-related majors in Korea, this paper examined their perception of the importance of the criteria when they write papers for publication in academic journals. Results indicated that the students considered the following specific criteria to be important such as consistency between research title and research content, clarity of research objective, research originality, consistency between research objective and research findings, precise analysis of statistics, and interpretation and discussion. In term of paper organization, they put more emphases on the areas of research findings, research design, research topic, and conclusion than on introduction, literature review, and clarity of writing. In the relationship between components of paper writing and demographic characteristics of the respondents, statistically significant differences between groups were found in the variables of master or doctoral students, sex, and request of papers for graduation requirements.

This study was to investigate the effectiveness of the collaborative learning method in the context of tourism education. Data were collected from 47 undergraduate students who took a. tourism research method class at a university, in which the instructor used the collaborative learning. Using the action research method, the class was evaluated three times by the students in many respects such as class satisfaction, class participation, class achievement and so on. Results showed that overall the collaborative learning found to be an effective teaching method in tourism education and it could be improved by the coaching system. Based on the finding of this study, several tips of coaching were provided for the improvement of academic achievement.

This study reviewed the core concepts of sport tourism, and examined five peer-reviewed sport tourism related journals in Korea in terms of research topics, subjects, and research method. First, the scopes of sport tourism research were conceptualized and defined by establishing relevant concepts of sport and tourism. Then, a total of 90 articles which appeared in the journals between 2005 and 2008 were scrutinized to investigate the current trend of sport tourism research. in Korea. Results showed that sport tourism research was primarily initiated by physical education field rather than tourism field. Results also indicated that sport event participants attitudinal and behavioral aspects was the most popular research topic related to sport tourism. Futhermore it was turned out that about 75% of the articles were quantitatively oriented. Based on this findings, several research and practical implications were discussed.

With an increase in income level, people take a lot of interests in marine leisure and tourism. However, not much has been known about marine tourists’ behaviors yet. This study was to develop measurement indicators of hedonic and utilitarian behaviors of marine tourists based on Voss, Spangenberg, and Grohmann (2003)'s conceptualization. Data were from 433 people using on-line survey method. The sample were randomly selected from the list of representative sample of an on-line survey corporation. Results showed that the measurement indicators for Hedonic behaviors were composed of 7 items (fun, exciting, delightful, thrilling, enjoyable, cheerful and amusing). Also measurement indicators in Utilitarian behaviors were composed of 4 items (useful, necessary, important and effective). It is expected that the measurement indicators developed in this study could be used to measure people' marine leisure and tourism activities in the future.

A critical review of the previous literature on the leisure constraint theories and various elderly leisure theories. indicates that the old people need to successfully adapt to the change of social psychological and economical circumstances which are accompanied by the retirement and aging. This study defines leisure competence as an important factor that influences successful leisure participation among the elderly. Results of this study suggest that the construct of leisure competence might be consisted of the resource-drive factor including the level of one's economy, prior leisure experience, the level of leisure skill and learning ability; socio-environmental factor such as social norm and support, and; internal characteristic factor like internal leisure motivation, modern life value, and personality. Findings of this study implies that leisure competence need to be strengtened for a successful leisure participation among the elderly.

This study explored the leisure behavior patterns of foreign students who are members of the Korean multi-cultural society. Data was collected from four focus groups of a graduate school‘s students using the focus group interview and survey method in 2008. The analysis was taken from three standpoints: influence of Korean Current(Hallyu), interaction with Koreans, and language barriers. Results showed that the foreign students tended to participate in passive leisure activities such as 'browsing the internet', 'shopping', 'meeting friends' and 'watching TV'. Results also indicated that the foreign students' leisure behavior was influenced by Korean people's prejudices to the foreigners. The lack of Korean language skills was also found to be another inhibitor that hindered the students' participation in an active leisure activity.

The study explored cycle tourists' experiences using the grounded theory. A cycle tourist group, which were composed of 9 people, was accompanied by the researchers and investigated in terms of their experiences of cycle travel motivation, process and outcomes on May, 2009. Results of the in depth interview showed 44 concepts, 22 low rank categories, and 7 high rank categories. The seven high rank categories constitutes 'motivation of cycle tourism', 'escape from the daily life', 'hardship and fear', 'insufficiency of cycle tourism infrastructure', 'understanding each other and acquiring information & knowledge', 'endurance and overcome' and 'growth and development'. Some practical implications for facilitating cycle tourism were also suggested.

This study evaluates the attractiveness of Gyeongbok Palace, the most popular culture heritage site in Seoul, using the IPA(Important Performance Analysis). Data were conveniently collected on-site from 390 Korean visitors on September 2008. Results of IPA illustrate that 8 out of 17 attractiveness attributes fell in to the keep up the good work quadrant, in areas mainly related to historicity of the place and convenience. In contrast, the 8 attributes associated with educational value and on-hand experience are turned out to be low priority. quadrant. Results of this study suggest that the administrators of the place need to better promote educational value of Gyeongbok Palace.

The study was to examine the differences of demographic profiles and types of visit depending on the lifestyle of Cheonggye Stream visitors. A total 353 questionnaires were collected from the Cheonggye Stream visitors from May to July in 2009. Results of cluster analysis came up with three different life style groups: 'health-seeker', 'open mind and activity group' and 'pessimism group'. Results also showed that there were statistically significant differences among the three life style groups in terms of their age, marital status, occupation, and connection stop. Furthermore, ANOVA test indicated that there were statistically significant differences among the three groups in their level of satisfaction. Results of this study have some implications in developing marketing strategies for Cheonggye stream visitors.

This study was to explore the characteristic of Korean tour conductor's leadership using an in-depth interview technique. 10 tour conductors' who have more than four year work experiences were conveniently selected and in-depth interviewed from July 2008 to January 2010. Results indicate that the tour conductors' leadership was inclined to be merchandised by the package tourists. Results also showed that the tour conductors had no choice but to provide customer-orientated servant leadership to the package tourists mostly because they had low status and did not have legitimate power. For this reason, the tour conductors used asymmetric information to control the package tourists. This study suggests that tour conductors need to protect package tourists from local guide's undue influence because local guides ask for shopping and option to the package tourists.

This study was to analyze and compare regional innovation capacity of tourism industry of two provinces: GangWonDo and JeollaBukDo, Korea. Analytic hierarchy process(AHP) was used to develop the measure of the capacity. Data were collected from 60 tourism specialists including tourism practitioners, administrators and academics. Results showed that cultural attraction appeared to be most important factor of the innovation capacity measure. Results also indicated that the numbers of tourism information centers, the numbers of festival events, and the numbers of airport users were also important criteria of the innovation capacity. Furthermore, results demonstrated that sregional innovation capacity index of GangWonDo tourism industry appeared to be higher than that of JeollaBukDo tourism industry.

This paper is to evaluate the feasibility of whalewatching tourism development in the East Sea of Korea. both from the supply and demand side. Data were collected from visitors and local specialists of Jansaengpo, Ulsan, which has the greatest potential for whalewatching tourism in Korea. A total of 438 sample were analysed using the Fuzzy method. Results indicate that culture experience, regional tourism information factor, and tourism infrastructure were the important factors in the feasible whalewatching tourism development in the Ulsan Metropolitan City area. Based on the findings of this study, several points were made from the whalewatching tourism strategy and policy. Future research need to investigate the feasibility of the whalewatching tourism in other important areas of the East Sea.

This study was to estimate the total volume and expenditure of Korean local festival market and to analyze determinants of the demand. Using the zero inflated Poisson model, the key determinants of the local festival demand have been scrutinized. The total number of visits and total number of visiting days at Korean local festivals were estimated to be 22,969 thousands, and 33,237 thousands respectively. In addition, the total expenditure of Korean local festival participants were estimated to be 795,2 billion Korean Won. Results also indicated that people who pursued an active lifestyle were more likely to participate in the local festivals, while the residents of Seoul and its surrounding areas were less likely to participate in the local festival than those of smaller cities. Finally, it also turned out that the socioeconomic characteristics of individuals did not explain much about the local festival demand.

Understanding important variables influencing customer satisfaction with convention destination is important to the convention destination marketers. This study developed and tested a structural equation model showing the relationships of theoretical constructs including brand personality, perceived quality, image, value and satisfaction applied to the convention destinations. Data were collected from 300 people who participated in a convention at three different cities(Seoul, Gwangju, Pusan) on October 2008. Results proved the importance of the convention destination brand personality, perceived quality, image of the convention destination in the satisfaction of convention participants. Particularly, the brand personality was found to be the most important factor among the variables influencing the participants' overall satisfaction. Findings of this study suggest that destination marketers need to develop better characteristics of ability, sincerity, interests and sophisti- cations of the convention destination brand.

This study examines the influence of e-Servicescape on selective attributions of the Internet travel agency. In particular, it tests the moderating effect of large brand and low price preference between the two variables. Data were collected from 373 people who have experiences on the products of Internet travel agency. Results show that e-Servicescape has an influence on the every selective attributions of the Internet travel agency. Results also indicate that the tendency on the respondents' large brand preference has an effect on the recognition related to the importance of e-Servicescape. However, the respondents' tendency on low price preference did not an impact on the recognition related to the importance of e-Servicescape.

This study investigates the moderating roles of social support (support of supervisors or co-workers) and self-efficacy in the relationship between emotional dissonance and job-related attitudes. Data were collected from 260 hotel employees of 9 five star hotels in Seoul in 2009. Results show that hotel employees' emotional dissonance impacts on their job-related attitudes. It also indicates that the social support and self-efficacy they perceive play the moderating roles in the relationship between their emotional dissonance and job-related attitudes. This suggests that the support of supervisors and co-workers would reduce the hotel employees' emotional dissonance in their process of service. It also proposes that those employees who have high self-efficacy might reduce their emotional dissonance.

The study is to determine the causal relationships among the physical environment, emotional responses and customer loyalty in the family restaurant context. A total 472 responses were collected via a self-report questionnaire at seven family restaurants in capital region of Korea and Seoul. Results show that the level of merchantable quality of the food have a significant effect on the customers' pleasure and loyalty, while the restaurant's physical environment have a significant influence on the customers' favorable impression of the restaurant. Results also indicate that convenience have a significant impact on the customers' pleasure and loyalty, while service of employees have a significant effect on the customers' pleasure, favorable impression of the restaurant, and loyalty. Based on the findings of this study, several practical implications are also proposed.