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2010, Vol.34, No.2

  • 1.

    Authenticity in Cultural Tourism and the Postmodern Tourism: A Discourse of Developing Cultural Heritage as Tourism Resource

    Kim Kyu-Ho | 2010, 34(2) | pp.11~31 | number of Cited : 23
    Abstract
    The loss of authenticity of cultural properties has been actively discussed in recent years. This paper investigates cultural properties as tourism [toured] objects in the postmodern tourism. First, this study argues that the authenticity of cultural resources could be understood better by a continuum approach, from complete authenticity, through various stages of partial authenticity, to complete falseness than by a dichotomous approach between premodern 'authentic' and modern 'inauthentic.' It also suggests that cultural authenticity needs to be addressed through ontological authenticity because, in the postmodern era, culture undergoes a process of collapse due to the constant collision between the real world and imaginary world. This, in turn, proposes that commoditization of culture through tourism does not necessarily cause the loss of cultural authenticity. Rather it might provide opportunities for reconstruction of traditional culture and establishment of cultural identity.
  • 2.

    The Impacts of Ritualization of Three Korean Heritage Tourism Destinations on the Visitors' Post-Trip Attitude

    김재호 | Park,Suk-Hee | 2010, 34(2) | pp.33~51 | number of Cited : 11
    Abstract
    Based on the ritualization theories and empirical studies in other fields, this study developed a scale to measure the level of ritualization of a heritage tourism destination It also explored the effects of ritualization of a heritage tourism destination on the visitors' post-trip attitude toward the destination. Data were collected from 845 people at three heritage tourism destinations in Korea including Gyeongbok Palace, Shin Luk Temple, and Hahoe Folk Village. Results of a factor analysis suggested 4 different factors of the ritualization. Results also showed that the ritualization of tourist behavior tended to make a signifiant positive effect on the visitors' post-trip attitude while the ritualization of the destination space did not. Several practical implications and limitations of the study were also discussed.
  • 3.

    Developing a Model of Image Formation Process of Convention Destinations: A Grounded Theory Approach

    용선중 | dehyun Sohn | 2010, 34(2) | pp.53~75 | number of Cited : 7
    Abstract
    This study aimed to understand the image formation process of convention planners toward a convention destination. A grounded theory approach was adopted as the research method. Data were collected from exhaustive in-depth interviews with eighteen convention planners and were analyzed via the open coding, axial coding and selective coding. 18 categories related to the image formation process were identified in the open coding. Then, a paradigm model of image formation for convention destinations was presented. This suggested that the image of a convention destination was found to be formed, changed and finalized over time, going through such multiple phases as exploration, experience, relation formation, reflection and integration. In selective coding, correction of confusion was identified as the core category in the image formation process and, and four types of confusion correction were presented. Based on the analysis, the study developed a model of image formation process of convention destinations.
  • 4.

    The Role of Cruise/Ferry Secondary Port Area as the Tourism Destination in Gangwon Province

    Choi, Mi-hea | 이봉희 | 2010, 34(2) | pp.77~100 | number of Cited : 12
    Abstract
    The study was to determine the development conditions of cruise tourism ports in Gangwon-do, particularly Sokcho Port and Donghae Port. Domestic and overseas cruise tourists's preferences toward the ports were also examined. Data were collected from 200 domestic and 300 international tourists at the two ports. Results of this study showed that in order to improve the users’ satisfaction, the local government and port administration need to expand the infrastructure and develop tourism programs. Results also suggested that the passenger terminal facilities and services need to be improved, procedures for vessel entry into the port need to be simplified, and that shopping facilities must be developed. Finally, this study proposed, in the long term, Sokcho Port and Donghae Port should be positioned as coastal ports of call and then, these ports need to be strategically cultivated as home ports or base ports for the Donghae-rim cruises
  • 5.

    Verifying the Construct Validity of a Responsible Tourism Scale

    최영정 | Kyuwhan Choi | 2010, 34(2) | pp.101~120 | number of Cited : 10
    Abstract
    This study was to verify a responsible tourism scale which have quadruple bottom line-economy, environment, society, and culture. Each dimension was measured by four variables which were derived from previous studies on responsible tourism. In order to verify the construct validity of the scale, data were purposely collected from of 235 tourists. Results of a exploratory factor analysis verified the reliability and validity of the scale. In addition, results of a confirmatory factor analysis and second order confirmatory factor analysis also verified the reliability and validity of the scale. These suggested that future research in responsible tourism could use the scale developed in this study. Travel agency also could take into account the four dimensions to develop a responsible tourism program.
  • 6.

    The Image of Tourist Attractions on TV Real Variety Show Programmes: A Semiotic Analysis of KBS 「1 Night 2 Days」at Kangwon-do

    Yang, Soung-hoon | Mincheol Kim | 2010, 34(2) | pp.121~142 | number of Cited : 10
    Abstract
    Movies and TV dramas have successfully created new Korean tourism market. However, there have been no previous works on the relationship between TV real variety show programmes and tourism phenomenon. This study attempts to show that TV real variety show programmes are also able to create new tourism market. Semiotic methods (signifier, signified and sign), which were borrowed from Saussure and Barthes, were used to understand how TV real variety show programmes describe new tourist attractions. Specifically,「1 Night 2 Days」programs' Kangwon-do part which appeared from October 2008 to January 2010 were analyzed using the methods. Results showed that like movies and TV dramas, TV real variety show programmes also could create new tourism market through the TV audiences and it means the TV real variety show production could be a remarkable way to develop Korean tourism marketing.
  • 7.

    The Impact of Effective Communication on Emotional Regulation Behavior among the Hotel Industry Employees

    Young-suk Yeo | 정성채 | 2010, 34(2) | pp.143~166 | number of Cited : 9
    Abstract
    The study was to explore the influence of effective communication between employees and line managers on the emotional regulation behavior among the hotel industry employees. Data were collected from 181 employees working in six five star hotels. Factor analysis and regression analysis were employed to analyze the data and the results were found as follows; First, the quality of communication between employees and line managers was positively related to the employee's job satisfaction and performance. Also, it was positively associated with the employee' level of relational satisfaction with colleagues. Finally, data supported the hypothesis that the effective communication between the two increases emotional regulation behavior, in particular, deep acting among the hotel employees. Based on the findings of this study, theoretical and practical implications of this study were discussed, and directions for future research were also suggested.
  • 8.

    Development of a MICE Industry Standard In the US: A Focus on APEX(Accepted Practices Exchange)

    Lee, Hey-ryon | 2010, 34(2) | pp.167~191 | number of Cited : 6
    Abstract
    This study explored the procedure and content of a MICE industry standard development in the US. Particularly, it focused on the Accepted Practices Exchange(APEX), which was an initiative of the Convention Industry Council(CIC). Results showed that there were four different phases in building APEX. Results also demonstrated that the contents of standard developed in seven key areas such as terminology, post-event report, event specifications, housing & registration, request for proposal, site profile, and contracts. Based on the consultation with experts about the case study results, several implications for the development of Korean MICE industry standards were discussed.
  • 9.

    Identifying Residents' Perception toward Building a Convention Center in the Northern Jeolla Province: An Application of Social Exchange Theory

    Kim Chulwon | Lee Tae Sook | 2010, 34(2) | pp.193~216 | number of Cited : 20
    Abstract
    This paper was to identify residents' perception toward building a convention center in Jeollabuk-do. The social exchange theory was employed to understand the residents' attitude. Data were collected from 367 residents at Jeonnju and Iksan cities on October 2008. Contrary to the previous researches, results of this study revealed that the residents considered social cultural impacts of building a convention center more important than economic impact. Results also showed that different age groups had different perception of the socio-cultural and economic impact of building a convention center. The study implied that more advocacy activities for developing a convention center should be implemented by the provincial authorities to receive more support and help from the local residents.
  • 10.

    A Content Analysis of Outbound Travel Service Dissatisfaction

    정철 | 전형진 | 현성협 and 1other persons | 2010, 34(2) | pp.217~238 | number of Cited : 7
    Abstract
    This study examined the types of dissatisfaction that Korean outbound tourists experience. Content analysis method was used to analysis 629 complaints that were informed from 2003 to 2007 by the Korean outbound tourists to the KTO's Tourist Complaint Center. Results showed that Korean outbound tourists were most likely dissatisfied with pre-tour briefing and contract process over the five years. In addition, about 78% of the complaints were reported by the tourists who bought their travel products from small or middle sized travel agencies. Furthermore, the tourists who visited Southeast Asia were more likely to inform the unsatisfactory statements to the center than those of other continents. Findings of this study suggest that the government should reconsider the criteria for registration of a travel agency. Additionally, travel agencies should pay more attention to clearly explain the travel conditions to their customers before making a contract.
  • 11.

    The Effect of Theme Park-Servicescape on the Customers' Relationship Quality and Loyalty

    syryu | 이상봉 | 유석환 | 2010, 34(2) | pp.239~258 | number of Cited : 45
    Abstract
    This study explored the effect of theme park servicescape on the customers' relationship quality and loyalty in the context of a amusement park. Data were collected from 219 visitors at the Lotte World, the most popular amusement park in Seoul, on August 2008. Results showed that out of four service scape dimensions, aesthetics, layout accessibility and convenience of the amusement park positively influenced on the customers' trust to the company. Results also indicated that both aesthetics and layout accessibility of the amusement park impacted on the customers' commitment to the park while event-attractiveness and convenience of the park had no significant influence on the commitment. Finally, event-attractiveness, convenience of the park and customers' trust and commitment to the park directly influenced on the customers' loyalty. Based on these findings, the implications limitations of the study, and the future research directions were also discussed.
  • 12.

    A Comparison of Attractiveness Between a Therapeutic Type Hot Spring and General Hot Springs: An Application of IPA

    이재섭 | Han, Beom-Soo | 김홍일 | 2010, 34(2) | pp.259~279 | number of Cited : 16
    Abstract
    This research compared the attractiveness of a therapeutic hot spring with those of three other general hot springs using an Importance-Performance Analysis(IPA). Data were collected from 300 users of the Dogo Paradise Hot Spring, which is a representative therapeutic hot spring in Korea, and 300 users of three other general ones from September to October 2009. Results of IPA analysis showed that the hot spring users suggested to concentrate on developing a better therapeutic facilities, programs and service and decreasing the level of crowding. On the contrary, users of the general hot springs estimated that the hot springs should focus on developing events, festivals, contact tourism and/or shopping nearby with a minor development of therapeutic facilities or program. Results of this study proposed that in order to satisfy the users, the therapeutic hot spring should take a different marketing approach from those of the general ones.
  • 13.

    Identifying an Optimal Medical Tourism Product Preferred by Japanese Tourists: A Mixed Logit Model

    Kim Mi Ju | Seongseop Kim | 2010, 34(2) | pp.281~307 | number of Cited : 23
    Abstract
    Using a mixed logit model, this study was aimed to identify the attributes of medical tourism product that Japanese might prefer. Data were collected from 377 Japanese tourists at Myung-dong area, Seoul in 2009 and the survey instrument was developed by SAS experimental design. Among many results, a few results are very meaningful. Firstly, the most preferred combination of attributes in the scenario I, was 'cosmetic surgery package' that provides post treatment with the price between 150,001-500,001 Won, and recovery period between seven hours to two days. Secondly, the most preferred combination of attributes in the scenario II was 'herbal treatment packages' between 300,000-800,000 Won, with cultural experience, prior or post-treatment, and gourmet tourism program. Results of this study may help to develop an optimum medical tourism package.
  • 14.

    The Impact of International Conference on the Regional Economy : A Focus on the ASEAN-Republic of KOREA Commemorative Summit

    Euikeun Kim | Ko, Tae-Ho | 2010, 34(2) | pp.309~330 | number of Cited : 1
    Abstract
    This study offered analytic framework to measure the direct and indirect economic effect of an international conference. Then, it applied the framework to the Korea-ASEN Commemorative Summit, which was held in Jeju in 2009. AHP, Regression Analysis Model and Multi Region Input-Output Model were used to measure the economic impact of the conference on the Juju economy. Results showed that the expenditure that was spent by the participants of the conference generated 6,387 million won output, 3,357 million won value added, and 75 jobs. Results also indicated that the investment of the conference organizer generated 49,231 million won output, 23,604 value added, and 539 jobs. Moreover, results demonstrated that the conference significantly raised the attractiveness of Jeju as an international conference destination.
  • 15.

    The Effective Marketing Project on the Waiting Line Traffic in a Theme Park: A Focus on the Effect of Waiting Time Announcement and Promotion Activities

    김용일 | Lee,Hyung-Ryong | 오강석 | 2010, 34(2) | pp.331~348 | number of Cited : 8
    Abstract
    This study compared differences of perceived waiting time, negative affect, acceptability, service satisfaction, intention to leave, and switching intention among the four different kinds of experimental groups which were located in four different hypothetical conditions of a theme park waiting line. A questionnaire was distributed to 160 people, 40 people for each experimental group, and 145 questionnaires were finally used for data analysis. Results showed that there were statistically significant differences among the four kinds of waiting situation in term terms of all the variables such as perceived waiting time, negative affect, acceptability, service satisfaction, intention to leave, and switching intention. Based on the results, several points were made from the point of effective marketing project on a waiting line traffic in a theme park.
  • 16.

    The Difference of Job value, Organizational Commitment, Job Performance among Airline Industry Employee Depending on their Personality : An Application of HEXACO

    Tae-Hee Lee | Yoon Sun Jung | Seolmin Yoon | 2010, 34(2) | pp.349~370 | number of Cited : 12
    Abstract
    This study examined differences of job value, organizational commitment, job performance among the airline industry employees based on their personality type. Particularly, this study employed 6 factor model of personality(HEXACO) instead of the traditional five factor model to measure the employees's personalty. Data were collected from 268 employees of two Korean airline companies. Results of a cluster analysis grouped the employees into three different types of personality groups(Emotionally Oriented Personality group, Moderate Personality Group, and Diverse Activity-oriented Group). Results also revealed that there was a significant difference in the job value, organizational commitment and job performance among the three groups. Specifically, the result of post-hoc analysis demonstrated that the divers activity-oriented group. Based on the results of this study implication and future research direction were discussed.
  • 17.

    The Effects of Service Employees' Role Ambiguity and Role Conflict on Extra-Role Pro-Social Behavior: The Mediating Roles of Psychological Empowerment & Burnout

    Wha-In Lee | 2010, 34(2) | pp.371~390 | number of Cited : 11
    Abstract
    This study investigated the antecedents of service employees' customer oriented boundary spanning behavior called 'extra-role pro-social behavior'. It also proposed and tested the links between role stress manifested by role conflict and role ambiguity and extra-role pro-social behavior. Data were collected from 361 employees working at the service sector such as hotel, travel agency, and casino from March to May 2009. The results indicated that role conflict and ambiguity had significant suppressing effects on psychological empowerment which eventually results in the decrease of service providers' voluntary pro-customer behavior. This study also found a significant mediating effect of burnout between psychological empowerment and extra- role pro-social behavior. Several practical implications and the limitations of this study were also discussed.
  • 18.

    The Effect of Followership of Employee on the Non-Financial Management Performance

    Jungdae Goo | Changho Oh | 2010, 34(2) | pp.391~409 | number of Cited : 7
    Abstract
    This study examined the effects of followership of the hotel employee on the non-financial management performances of tourist hotels. Data were collected from 425 hotel employees in Busan Metropolitan City. Results showed that out of the four dimensions of followership three dimensions were positively associated with non-financial management performance. In addition, all the four dimensions of the fellowship was positively related to the financial management performance. Moreover, the non-financial management perform- ance was also positively related to financial management performance. Results of this study suggest that the followership of hotel companies might improve non-financial management performance. Implications from this research also was discussed at the end.
  • 19.

    Estimating the Weighted Average Cost of Capital in Two Non-Listed Food Service Companies: SunatFood & Amoje

    Chong,Yu-kyeong | Yoonyoung Ahn | 구원일 | 2010, 34(2) | pp.411~432 | number of Cited : 8
    Abstract
    Using the financial data of provided by DART system, this study estimated the WACC(Weighted Average Cost of Capital) of two non-listed food service companies, SunatFood & Amoje, for three years(2005-2007). In order to analyze the profitability and efficiency of the food service companies, it also compared the cost of equity and WACC with ROE(Return on Equity) and ROA(Return on Assets) respectively. Results showed that the food service companies' profitability exceeded WACC. However, results demonstrated that the compannies' profitability was low despite the financing of low cost of debt capital. Results of this study suggest that the managers should establish strategies to reduce the operating and financial risk and need to make aggressive investment decisions instead of conservative management.
  • 20.