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2011, Vol.35, No.1

  • 1.

    An Analysis of Tourism-related Journal Reviewers' Paper Review Criteria and their Preference toward Paper Evaluation Method

    Sukbin Cha | 2011, 35(1) | pp.13~31 | number of Cited : 4
    Abstract
    This study was to identify the dimensions that reviewers consider impor- tant when they review and evaluate journal papers. Data were collected at several tourism academic conferences from 137 people who had experiences on journal paper review. Results revealed that in their review process, the respondents considered several criteria to be important in the following orders: research originality, clarity of research objective, consistency between research objective and research findings, and interpretation and discussion. In contrast, in terms of paper evaluation, the respondents considered research design, research findings to be more important than research topic, and literature review. Regarding the final evaluation method of papers, the respondents preferred reviewing each criteria with different weight to reviewing the criteria with same weight. They also preferred deciding the final evaluation based not on the point system of journals but on their own judgement.
  • 2.

    Freelisting: A New Research Method

    Shim, Jae-Myung | 2011, 35(1) | pp.33~51 | number of Cited : 1
    Abstract
    Freelisting has been developed in the field of cognitive anthropology, a subfield of cultural anthropology, and as a new information eliciting technique. Freelisting is based on the notion of culture as a shared information among the members constituting a common culture. The purpose of freelisting method is twofold: first, it determines the content of a cultural domain, and secondly it infers the internal structure of the domain(i.e., the relative salience of the content items). ANTHROPAC is usually used for freelisting analysis, which produces such measures as frequency, rank order, and Salience Index of each freelisted item. Freelisting has merits in terms of its simplicity in execution and yet its sound conceptual underpinning. Provided such merits, freelisting seems to be a useful research tool that can be applied in the study of tourism and tourism related matters as well.
  • 3.

    The Structural Relationship between Leisure Constraint and Leisure Motivation

    Chul Jeong | Lee, Hoon | 2011, 35(1) | pp.53~71 | number of Cited : 30
    Abstract
    This study examined the structural relationship between leisure constraint and leisure motivation. Based on the review of related literature, a structural model of the relationship from leisure constraint to motivation was proposed and it was compared with a competing model of the relationship from leisure motivation to leisure constraint. Data were collected from 218 parents or other family members of 9 school students of city of Chuncheon, the city of 2010 World Leisure Congress. Result of structural equation model analyses showed that only intrapersonal constraint negatively influenced leisure motivation, while interpersonal constraint positively influenced leisure motivation. In addition, no statistical relationship was found between the structural constraint and leisure motivation. Furthermore, the proposed model was superior to the competing model in terms of model fits. Results imply that leisure managers should focus on the management of intrapersonal constraint.
  • 4.

    Validating Leisure Constraint Negotiation Model: An Application on the Outdoor Leisure Participation of Korean High School Teachers and University Professors

    Oh, Jeong-hak | Kim Chulwon | 김종갑 | 2011, 35(1) | pp.73~98 | number of Cited : 21
    Abstract
    Based on the White(2008)'s suggestion of additional empirical analysis, this paper empirically examined the validity of leisure constraint negotiation model proposed by Loucks-Atkinson and Mannell(2007). The model suggested a structural relationship among negotiation efficacy, leisure motivation, leisure constraint, leisure constraint negotiation strategy, and leisure participation. Data were conveniently collected from 353 Korean highschool teachers and university professors in 2009. Results of a structural equation model analysis showed empirical support on the seven paths out of eight paths of the structural model. However, results did not empirically support the relationship between the leisure motivation and leisure constraint negotiation strategies. Findings from this study suggest that different population and different leisure activity might have different relationships between the constructs. Practical implications and limitations of this study were discussed as well.
  • 5.

    The Characteristics and Roles of Residents' Collective Action towards Tourism Development: A Case of Yere, Jeju

    강태원 | 김진 | Ko, Dong-Wan | 2011, 35(1) | pp.99~123 | number of Cited : 0
    Abstract
    This study was to explore the characteristics and roles of residents' collective action against a tourism development plan in the rural community of Yere, Jeju. The residents of the region experienced collective actions against government plan of sewage treatment plant development and holiday resort development during the 1990s and 2000s. Data were collected from exhaustive in-depth interviews with thirty residents of Yere, Jeju in 2009. Results showed that the collective actions of the residents played four important roles in their community. First, residents' collective actions contributed to preserving and strengthening the identity of the community. Secondly, the residents' efforts to participate in the collective actions enriched collective efficacy of each individuals and the community as a whole. Results also showed that in the process of collective actions, residents' attachment to the community was also formed Finally, the collective actions also made a contribution to the preservation of natural environment and see-sights.
  • 6.

    Residents' Participation and its Impact on Community Integration in the Tourism Development Process

    정봉섭 | Yeo,Jung-Tae | 김재호 | 2011, 35(1) | pp.125~144 | number of Cited : 23
    Abstract
    This study explored different types of resident participation and their impacts on the community integration in the tourism development process. Data were collected from 337 residents of four different tourism oriented local communities(i.e., Togomi village, Grandparents experience village, Eco-mountain village, Bukchon Hanok village) on March, 2010. Results showed signifiant differences between the four different types residents participation in their level of residence participation and community integration. Specifically, community organization initiative type turned out to be the most effective type in resident participation and community integration. Results also indicated significant differences between socio-economic characteristics and level of participation and community integration. Based on the finding of this study, several practical implications were also discussed.
  • 7.

    Exploring Consumer Types of Low-cost Carrier Using Q Methodology

    YongGu Suh | 김새롬 | Suh Yong-Kun | 2011, 35(1) | pp.145~164 | number of Cited : 15
    Abstract
    Low-cost carrier(LCC) airline business has been a market driver in the airline industry since it was first introduced into Korea several years ago. However, there has been only a few studies on LCC and their consumer types. Using the Q methodology, this study explored the consumer types of low-cost carrier. Particularly, this study was an attempt to draw key market segments of the LCC according to the users' consumption values and lifestyles. 23 Q samples were extracted from in-depth interviews with LCC professionals, publics and students and 20 people were selected to classify the Q samples. Results showed that their were 3 key consumer segments of LCC. The first market was price sensitive heavy internet users and the second market was time sensitive professionals. The last market was safety sensitive conservative tourists. Implications and future research directions were also discussed.
  • 8.

    The Impact of Macro Economy Variables on the Managerial Performance of Korean Travel Agencies: An Analysis of Time-Serious Data of Outbound Travel Agencies

    홍미영 | 2011, 35(1) | pp.165~180 | number of Cited : 7
    Abstract
    This study attempted to define the determinants of business performance of 30 higher rank Korea outbound travel agencies by analyzing time series data from 2000 to 2009. A double log outbound travel demand model was established in which total sales, the number of people were considered as dependent variables, while national per capita income(PGDP), exchange rate(REX), and dummy variables were considered as the independent variables. Result showed that national per capita income(PGDP) made the most significant positive impact on the performance of the outbound travel agencies. Results also indicated that exchange rate also made negative significant impact on the performance of the gravel agencies. These result imply that the national income and exchange rate are important independent variables that determine the travel agencies business performance. Limitations and future research directions were also discussed.
  • 9.

    Development Strategies for Experience Tourism Product of Cheongyang Korean Chicken

    Woongkyu Lee | 2011, 35(1) | pp.181~200 | number of Cited : 3
    Abstract
    This research suggested development strategies for the experience tourism product of Cheongyang Korean Chicken. Based on a close look at the previous success and failure cases of experience tourism product developments in Korea and other countries, the importance and basic direction of experience tourism products of Cheongyang Korean chicken were addressed. Then, Cheongyang Korean Chicken Festival was suggested for the strategy of developing experience tourism product of Cheongyang Korean Chicken. Specifically, three major areas of the development, including Cheongyang Korean Chicken Tourism Village development, Cheongyang Korean Chicken University centered economic development, and revolutionary change of rural amenity design, were proposed.
  • 10.

    Customers' Preference of Convention Destination Attributes: An Application of Temporal Construal Theory

    Eunjoo Yoon | LEE, JIWON | 2011, 35(1) | pp.201~220 | number of Cited : 9
    Abstract
    Based on the temporal construal theory, this study examined if potential customers' preference toward convention attributes(utilitarian and hedonic) changes over temporal distance. Data were collected from 128 people of professional academies, organizations and PCOs in 2009. Results of an experimental design analysis showed that the respondents preferred the utilitarian attribute of a convention for a short distance future occasion(four years) when they evaluated the attributes separately. However, they preferred the hedonic attribute of the product for a long distance future occasion(five month). In contrast, results revealed that the respondents preferred utilitarian attribute of a convention regardless of the temporal distance when they evaluated the attributes jointly. These results showed the reversal of preference on the product attributes by the evaluation mode (separate and join). Several implications and limitations of the study were also discussed.
  • 11.

    Perception Difference on the Impacts of 2009 Anmyeondo Floral Festival between the Residents of Hosting Area and Neighbouring Areas

    손선미 | 2011, 35(1) | pp.221~240 | number of Cited : 5
    Abstract
    This study analysed the differences of residents' perception on the impact of 2009 Anmyeondo Floral Festival. Particularly, this study compared the perceptions of host community residents with those of neighbouring area residents. Data were collected from 564 people who lived in Anmyeondo and 4 neighbouring tourism destinations: Daecheon beach, Ducksan hot spring zone, Namdang-ri shore, First Mongsan-po octopus festival area. Results showed that the host community residents perceived more strongly on the positive-negative impacts of the Anmyeondo Floral Festival than neighboring area residents. However, the positive impacts of the festival were perceived not only by the hosting community resident but also by the neighbouring areas residents, which indicated the expansion of festival impacts. Implications and future research issues were also discussed.
  • 12.

    An Exploratory Study of Mobile Tourism Service Preference among Different Motivation Types of Mobile Tourism Users: A Focus on Hedonic and Utilitarian Motivations

    현용호 | 2011, 35(1) | pp.241~262 | number of Cited : 5
    Abstract PDF
    This study was to examine the mobile service preference among different motivation types of mobile users. Data were collected from 332 tourists at the Jeju International airport on August 2009. Results of a cluster analysis on the motivations of the respondents suggested three different types of mobile users: information seekers, communication seekers and on-line shopping seekers. Results also indicated that the information seekers and on-line shopping seekers had higher utilitarian motivations than communication seekers, while communication seekers had higher hedonic motivation than the other two types of users. Furthermore, results also showed that there were significant differences among three groups in their preferred mobile services. In particular, information seekers and on-line shopping seekers preferred character message and picture message, while communication seekers preferred virtual tour and 3D games for travel. Managerial implications and limitations of this study was also mentioned.
  • 13.

    The Difference of Tourist Destination Images Between Pre and Post Visit: A Case of Korean-American Tourists Visiting Jeju

    Oh, Mi-Ja | Si Sa Park | Choi Byoung-Kil | 2011, 35(1) | pp.263~282 | number of Cited : 19
    Abstract
    This study was to identify the differences between pre and post visit image of Jeju island as a tourist destination. Data were collected from 247 Korean- Americans on April 2010. The respondents filled out their questionnaires two times: Just before they started their package tours and right before they finished the tours. Results did show any change on affective image of Jeju island among the respondents. However, results indicated that the respondents cognitive image of Jeju island dramatically decreased after their tours. Specifically. respondents' cognitive image on food, accommodation, and tourism facility was significantly lower than they had before their tours. It might means that the tourists experience on food, accommodation and tour facility were far below than they expected. Limitations and future research directions were also discussed.
  • 14.

    The Effect of the Networking Behavior within an Organization on the Organizational Performance among Different Types of Hospitality and Tourism Companies

    Hong-bumm Kim | Min, Jung-A | 2011, 35(1) | pp.283~303 | number of Cited : 14
    Abstract
    This study was to examine the effect of networking behavior within an organization on the organization performance among different types of hospitality and tourism companies. In this study, networking behavior was conceptualized in terms of five different dimensions: working network with senior officers, friendly network with senior officers, working network with between companions, and friendly network with companions. Organization performance was measure in terms of organization commitment, job satisfaction and turnover intention. Data were collected from 497 employees of three different types of hospitality and tourism companies(i.e., ,five hotels, five travel agencies, and four resorts) on October 209. Results showed that networking behavior in organization had positive effect on organizational commitment and job satisfaction, and negative effect on turnover intention. Results also indicated a mediating effect of the types of business.
  • 15.

    The Relationship between the Antecedents of Career Commitment andthe Intentions to Leave a Career among Hotel Managers

    정현주 | Kim, Young-Gook | 2011, 35(1) | pp.305~326 | number of Cited : 8
    Abstract
    This study was to investigate the relationship between the antecedents of career commitment and the intentions to leave a career among tourist hotel managers. Family-work conflict, work-family conflict, career planning, job fit, perceived organizational support were conceptualized as the antecedents of career commitment. Data were collected from 211 hotel managers on March 2010. Results of a structural equation model analysis indicated that work-family conflict, career planning, job fit, perceived organizational support made positive impact on career commitment. Results also showed that work-family conflict had a positive impact on the intentions to leave a profession. Furthermore, career commitment was negatively related to the intentions to leave a profession. However, family-work conflict was not related to career commitment and intentions to leave a career. Based on the findings of this study, implications and suggestions for future studies were discussed.
  • 16.

    Introduction of K-IFRS and Changes of Financial Status of the Fastfood Companies

    Koo, Wonil | 2011, 35(1) | pp.327~347 | number of Cited : 4
    Abstract
    This study analyzed possible change of the financial status of a food service business corporation when it uses Korea-International Financial Reporting Standards(K-IFRS) for its financial statement. As a case study, based on the K-IFRS, this study modified the financial statement and statement of comprehensive income of two food service business corporations(i.e., Lotteria and SRS Korea). Results showed that asset and debt of the two companies were increased, while capital was decreased when the modified version of financial statement was used. Results also indicated that statement of comprehensive income was increased in Lotteria, while it was decreased in SRS Korea when the modified version was applied. These changes suggest that K-IFRAS might better reflect the actuality of a food service company. It also implies that food service industry might need to decide the accounting standards within the range of K-IFRS, which might maximize the firm's financial performance.