Along with ‘fair trade’, the term of ‘fair travel’ has been frequently used in the field of tourism study. However, to date, there is no globally accepted definition of fair tourism and travel. By examining the previous literatures, this study conceptualized fair travel in terms of its attributes and areas. It also compared the concept of fair travel and tourism with other types of related tourism such as sustainable tourism, green and ecotourism, and welfare tourism. A critical review of related literature suggests that fair travel has three different attributes such as fair relationship between stakeholders, procedural fairness, and fair distribution of profit. It also propose that fair travel has four different areas of fairness: travellers, local residents, ecological environment, and tourism industry. Based on this conceptualization, a model of relationships between the sustainable tourism, responsible tourism, green tourism, and welfare tourism was also provided.