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pISSN : 1226-0533 / eISSN : 2713-6388

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2013, Vol.37, No.5

  • 1.

    A study on the Influence of Travel Information Characteristics of Smart-phone on Travel Information Satisfaction, Credibility, and Behavior Intention

    Yoon Yooshik | Yoo-Yekyoung | Jang Yang Lae | 2013, 37(5) | pp.11~28 | number of Cited : 21
    Abstract PDF
    This study was to investigate smart-phone characteristics of travel information that may influence travel satisfaction and behavior intentions. Recently many tourists get the travel information through smart-phone, but little research has been conducted to identify which service attributes are important and influence to travel satisfaction and behavior intention. Based on literature review related to travel information and smart-phone characteristics, travel satisfaction and behavior intention, survey measurement scales were developed. From on-site survey at the five different areas in Seoul, a total of 620 survey questions were collected and analyzed in SPSS. A stratified proportion survey method was applied based on gender and age. Factor analysis provided that there are four underlying dimensions of characteristics of travel information. In oder to achieve the objective of the study, factor and multiple regression were utilized and reported in the finding section. Theoretical and practical implications were discussed in the conclusion.
  • 2.

    A Study of Visitors’ Motivation and Market Segmentation of the EXPO 2012 Yeosu Korea

    Lee Choong-Ki | Minjae Oh | Jang, Hye-Young | 2013, 37(5) | pp.29~50 | number of Cited : 25
    Abstract
    The purpose of this study was to identify motivation of domestic visitors who attended the Expo 2012 Yeosu Korea and segment the Expo market using a cluster analysis based on delineated motivation factors. For this end this study conducted onsite survey for domestic visitors to the Expo during June and July 2012. The factor analysis delineated seven underlying dimensions of motivation: family togetherness, event experience, escape, novelty, cultural experience, socialization, and marine event experience. A cluster analysis identified four clustered segments for the motivation factors: passive seekers, Expo experience seekers, family togetherness & novelty seekers, and multi-purposive seekers. The results of this study indicate that there were significant differences in demographic and behavioral variables between these four segments. The findings imply that mega event mangers should develop event programs and marketing strategy based on the market segments.
  • 3.

    A Study on Relationships between Attribute Level Performance and Overall Satisfaction of Inbound Tourists

    김희수 | YOON, SEMOK | 2013, 37(5) | pp.51~70 | number of Cited : 2
    Abstract
    The purpose of this study was to examine the relationships between attribute level performance and the overall satisfaction of inbound tourists. It was hypothesized that asymmetric and nonlinear relationship between them. For this study, total 8,677 out of 12,038 data which were collected during 2011 as inbound tourist survey was used. Regression analysis was adopted for statistical analysis. The result of analysis reveals that all 10 individual attributes of satisfaction have statistically significant impact on overall satisfaction of inbound tourists. The asymmetric and nonlinear relationships between individual attributes and overall satisfaction were analyzed. Lodging, shopping, and tourist attractions among the 10 individual attributes of satisfaction has asymmetric relationship with overall satisfaction level. All individual attribute rated positively on satisfaction level has nonlinear relationship with overall satisfaction level while only five individual attributes including lodging, FNB, shopping, tourist attractions, and tourist information service which rated negatively on satisfaction level has.
  • 4.

    The Construct of the Fairness-Oriented Tourism and its Implications, by Taking a View of the Theory of Justice

    Hwang Hee jeong | Lee, Hoon | 2013, 37(5) | pp.71~92 | number of Cited : 7
    Abstract
    The purpose of this study is to develop the fairness-oriented tourism scale and to analyze the implications in it. The later Rawls’ justice theory has been taken for the theoretical framework of this study. This research constructs six concepts of fairness tourism(tourist process fairness, tourist compensation fairness, local rights fairness, local exchange fairness, local interaction fairness, and ecological rights and exchange fairness) and forty six items. It reveals the positive aspects of which the construction of fairness-oriented tourism includes understanding of interested agent of tourism, their basic rights, and the identities of others-locals. However, at the same time, it shows that there is a limitation of actualization of fairness in tourism due mainly to the fact that Koreans are inclined towards formal distributions to others and toward fair exchange and trade. Therefore it is necessary to rebuild political and practical understandings and knowledges, which can make it possible for the korean tourism to be equipped with a full-fledged fairness. This study attempted to draw the themes of fairness and fairness in an empirical tourism, not in a merely ideal and theoretical aspect of tourism. It is expected to make a big contribution to the field of tourism.
  • 5.

    Cultural Tourist's Value System:Focusing on Arts Tourist's Cultural Involvement

    Hye-Won, Jang | Oh Sang-Hoon | 2013, 37(5) | pp.93~114 | number of Cited : 8
    Abstract
    This study seeks to identify the Arts tourist's value systems according the level of cultural involvement between low and high cultural tourists group using means-ends chain theory. Data collection for this study is from July to October, 2012 in Jeju island. The procedure, Soft Laddering involves a series of one-on-one deep interviews and APT(Association Pattern Technique) Laddering was employed also by constructed questionnaire. To carry out this study, first of all, contents analysis was employed to interview results. Second, Implication Matrix was made by contents analysis which showed direct and indirect relations. Finally, HVM was mapped for value systems according level of cultural involvement whose participate in Arts tourism. The results showed that there is a big difference in value systems between level of cultural involvement in their value systems. Especially in arts tourism, high cultural involvement group is more concerned with aesthetic value than low cultural involvement group. While low involvement group is more concerned with recreational value than high cultural involvement group.
  • 6.

    The Effect of the Relationship Marketing on Customer Satisfaction and Loyalty of Golf Users

    LEE, SANGHOON | Ko, Dong-Wan | 2013, 37(5) | pp.115~134 | number of Cited : 7
    Abstract
    This paper aims to compare the effects of the relationships marketing on customer satisfaction and loyalty between the membership and the public golf club. Data were collected from 170 membership golfers and 172 public golfers on 17~27 of September, 2010. The social, psychological, economic and customization factors of relationship marketing of golf club were extracted from the factor analysis. Consequently, the structural equation modeling analysis indicates that only psychological and customization factors of relational marketing significantly effect on the customer satisfaction in the membership golf club, while no factors of relational marketing in the membership golf club have effects on customer loyalty. However, psychological, economic and customization factors were significantly effect on customer satisfaction and loyalty in the public golf club. The result implies that the different marketing strategy is needed in which is human relation as a member of membership golf club and price strategy in the public golf club.
  • 7.

    The Effect of Action Planning in the Theory of Planned Behavior: Focused on the Prediction of Tourism Behavior

    Lee, Hyueong-kwon | 2013, 37(5) | pp.135~156 | number of Cited : 6
    Abstract
    Large discrepancies between people’s intention to travel and actual tourism behavior indicate that intention is not a sufficient instigator for tourism behavior. To explore this intention-behavior gap the present study employed a prospective design: TPB variables and action planning were assessed at baseline and actual tourism behavior was assessed 6 months later. Positive moderating effects of action planning were demonstrated for tourism behavior, indicating that people with high level of action planning are significantly more likely to translate their intentions into actual tourism behavior. Intention partially mediated attitude(perceived behavioral control)-behavior relationships and fully mediated subjective norm-behavior relationship. Action planning moderated the mediation process(moderated mediation): The strength of the mediated effect increased along with levels of action planning. For intentions to mediate the attitude(subjective norm, perceived behavioral control)-behavior relationships, people must hold sufficiently high levels of action planning.
  • 8.

    A Study on the Environmental Change in Cave by the Tourists: A Case of Cheongok Cave

    Lee Soung Chul | Sungdo Hong | 2013, 37(5) | pp.157~174 | number of Cited : 0
    Abstract
    This study is involved in developing an I.A.Q. monitoring system that regularly measures air quality inside Cheongok cave at investigating effects of the numbers of tourists on the cave’s air quality. The results indicate that the outside temperature of the cave had a stronger effect on the temperature and humidity of Cheongok cave than the number of tourists. The range of variations was significantly wider than ones investigated in other caves. With regard to carbon dioxide concentration, it has been found that the degree of carbon dioxide concentration was highly influenced by the number of tourists, which is contingent on seasons, and the maximum value of concentration was higher than 3,000ppm. In addition, green pollution that is caused by lighting fixtures inside the cave and other pollution caused by tourists were observed. More detailed and qualitative monitoring and analyses are needed to conserve the environment of Cheongok cave and to provide tourists with pleasant visiting experiences.
  • 9.

    The Research on the Medical Tourism Professionals Operating Features and Specialization Requirements

    유지윤 | Kim Ji-Won | 2013, 37(5) | pp.175~196 | number of Cited : 18
    Abstract
    The growth and expansion of Medical Tourism Industry will inevitably lead to an increase in demand for professionals. Medical tourism is emerging as an industry with high growth potential, particularly the importance of building the initial infrastructure and training professionals are the most urgent and important policy areas. Insufficient to establish the concept of professional personnel and work areas, however, the basic material for the discharge of professional manpower and employment situation is also very scarce. When considering the direction of the Human Resources Policy, the medical tourism professionals operating features and specialization factors is basic material, but no such research has been produced. 10 medical tourism professionals which include coordinators and marketers from hospitals and medical tourism agencies were interviewed. and medical tourism professionals operating features and specialization factors were presented.
  • 10.

    A Study on the Effects of Materialism and Face on Outdoor Leisure Consumption

    Jongbo Ko | Han, Beom-Soo | 2013, 37(5) | pp.197~218 | number of Cited : 9
    Abstract
    In modern consumption society, individual identity is formed through consumption. Conspicuous consumption is social behavior that is motivated by the need to be recognized by others. Consumers obtain their social status through conspicuous consumption. In modern consumption society, leisure consumption is becoming a product and being commercialized. People need disposable income to enjoy product-mediated leisure experiences. this study focused on outdoor leisure consumption that had recently made rapid growth in the leisure consumption market. With a special focus on conspicuous consumption in the markets of clothes and equipments spreading like a fashion, the study set materialism and face value as the social recognition criteria of Korean-style display to investigate the causes of such display and examined how those variables would work in conspicuous leisure consumption through empirical analysis, which was conducted with 357 participants in three outdoor leisure activities of the highest frequency recently, namely mount climbing, auto-camping, and cycling.
  • 11.

    A Comparative Analysis of Usage Motivation and Tourism Information Search Behavior in Online Travel Community Using Elaboration Likelihood Model

    CHUNG NAMHO | Han Heejeong | Koo Chulmo | 2013, 37(5) | pp.219~240 | number of Cited : 16
    Abstract
    Our study adopted Elaboration Likelihood Model(ELM) to measure the impact of central and peripheral cues on online travel community behavior and its consequences on perceived technicality and perceived enjoyment of community members. While most of ELM studies did not elaborate the antecedents of both central and peripheral cues, we measured the antecedents of those information processing routes to clarify how argument quality factors and source credibility develop the nature of either central or peripheral route. We found that argument quality and source credibility were the main determinants of both of perceptions(technicality, enjoyment) on the community. Second, the results revealed that the perceptions has a positive effect on information search intention. Third, we also found that a type of motivations (utilitarian/hedonic) moderated the central and peripheral routes toward perceptions. Our empirical findings suggested that ELM(argument quality: central cue, source credibility; peripheral cue) were strong predictors of perceptions of behavior intention to use on a travel community.
  • 12.

    An Analysis of Regional Tourism Industry Growth Using Shift-Share Analysis and Growth Rate Differential Analysis

    Shim Won-sup | 최승묵 | 2013, 37(5) | pp.241~260 | number of Cited : 32
    Abstract
    The tourism industry in many provinces seems to be a major component of the service-driven economy. So many tourism industry policies are promoted by the local government. Prior to formulation a tourism industry policy, local government have to analyze the economic characteristics of regional tourism industry. Because of understanding the growth characteristic of tourism industry is importance for tourism policy makers. Shift-share analysis and growth rate differential analysis have been confirmed a useful approach in the study of regional economics, but few have hitherto been introduced and applied to the tourism research. Based on the number of tourism establishments employees and sales of tourism establishments in the 16 regions from 2008 to 2011, this study aims at examining the regional growth characteristic of tourism industry using shift-share analysis and growth rate differential analysis. The data used for this analysis are obtained from「The Census on Basic Characteristic of Tourism Establishments」. The results help to well understand the development and the competitive situation of regional tourism industry.
  • 13.

    The Relationships between Rail Cruise Tourist’s Benefit, Perceived Value, Satisfaction and Loyalty

    Hyung-Min Choi | Kim, Jeong-Hun | 2013, 37(5) | pp.261~282 | number of Cited : 12
    Abstract
    The purpose of this study was to examine the relationships between rail cruise tourist’s benefit, tourist’s perceived value, satisfaction and loyalty in the case of Hae Rang Train. In addition, this study investigated the mediated effect of tourist’s perceived value and satisfaction on the causal relationship between rail cruise tourist’s benefit and satisfaction and between tourist’s perceived value and loyalty. A sample of 222 tourists in Hae Rang Train (Aura, Haeoreum, Cimile) was used to test the hypotheses of this study. Rail cruise tourist’s benefit was composed with six dimensions such as psychological benefit(PSB), educational benefit(EB), social benefit(SB), relaxative benefit(RB), physiological benefit(PHB) and aesthetical benefit(AB). We found that tourist’s perceived value has fully mediated effects between PSB and satisfaction. The examination also showed that tourist’s perceived value has partially mediated effects between EB, SB, PHB, AB and satisfaction. The results contribute to understand tourist’s behavior and to introduce new concept called rail cruise in tourism resources development.
  • 14.

    Ethnographies of Travel: The Anthropology of Edward Bruner

    Lee, Jin-Hyung | 2013, 37(5) | pp.283~306 | number of Cited : 5
    Abstract
    This study was to introduce the characteristics of Edward Burner's anthropology of tourism in terms of its theory, methods and empirical domains of studies. It also explored the legacies that Edward Bruner left in the field of the anthropology of tourism. In oder to achieve the research purposes, Edward Bruner's anthropological writings on contemporary tourism and the follow up studies that cited his works were closely scrutinized. An in-depth interview with Edward Bruner was also performed. Results showed that his constructive perspective on the authenticity as well as his conceptualization of tourist' questioning gaze, and in particular, his ethnographic and comparative methods left significant legacies in understanding the representation and consumption process of traditional rituals and arts as tourism performances. Bruner's studies on the anthropology of tourism also provides practical implications in a successful production and marketing of a tourism performance.
  • 15.

    Effects of Host-Guest Interaction on the Tourist’s Perception of Authenticity

    박시내 | Lee, injae | 2013, 37(5) | pp.307~325 | number of Cited : 8
    Abstract
    This study explored tourist's host-guest interaction to identify the influence in the of tourist's perception of authenticity. To achieve this purpose, JeonJu Korean-style house village was selected for the survey. The questionnaire survey was conducted by 320 tourists who visit JeonJu Korean-style houses village during April 26th to 28th, 2012. An exploratory factor analysis on 12 items of host-guest interaction suggested three dimensions: verbal interaction, non-verbal interaction and temporal interaction. In addition, a cluster analysis yielded two groups: a low level group of host-guest interaction and high level group of host-guest interaction. Results showed that there were significant statistical differences between the high level group of host-guest interaction and low level group of host-guest interaction in the perception of two types of authenticity(i.e., object-based authenticity, existential authenticity). But there were no statistical differences in tourist's behavioral characteristics. Research implications were also mentioned in the conclusion section.