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2013, Vol.37, No.6

  • 1.

    Outdoor Recreation Participants’ Cognition of Climate Change Influencing on Their Behaviors : Applying Extended Theory of Planned Behavior to Auto Campers in Winter

    Kim Jinok Susanna | Kim, Nam Jo | 2013, 37(6) | pp.11~32 | number of Cited : 44
    Abstract PDF
    Recently, auto-camping, as an outdoor recreation activity, is rapidly spreading in Korea. The purpose of this study is to analyze on how outdoor recreation participants’ cognition of climate change influences on their behaviors, applying extended theory of planned behavior to auto camping users in winter. This study conducted questionnaire-based survey (336 valid samples), interviews for 4 campers and 2 camp managers, and on-site observation. The surveys including observation and interview were carried out from November 25th to December 29th in 2012. The results of SEM indicated that the cognition of climate change affected attitude and subjective norm but not perceived behavioral control. Also, attitude, subjective norm and perceived behavioral control influenced behavioral intention. These results showed that the education about environment consciousness such as energy saving, tree damaging, littering and water pollution was needed for campers to minimize negative environmental impact.
  • 2.

    Sublime Experience of Walking Journey:Ontological Interpretation

    Byun Chan-Bok | 2013, 37(6) | pp.33~56 | number of Cited : 10
    Abstract
    The purpose of this paper was to interpret the sublime experiences of long- distance walking travelers from the ontological perspectives. It also illuminated the cross section spot between the concept of aesthetic sublimity and ontological philosophy. Long-distance walkers were a group of people who made a strong resistance to the atheism and the blind pursuit of materialism of contemporary world. They always wanted to escape from everydayness and fallness of contemporary society by taking an existentially neutral state. Though they have suffered from being serious injuries. they have never stopped walking. This is because their strong pursuit of Being-itself(nothingness) and objet a made them overcome physical pains and converge them into the state of pleasant pains. These pleasant pains were changed into the sublimity which can lead to heightening spirits. Long-distance walkers experienced the sublimity through a variety of manners such as anxiety, uncanny feeling, the possible impossibility of its existence and the thought of death. Kant, Heidegger, Schopenhauer and Marcel suggested their own conceptual bases for reaching the sublimity in the walking tours.
  • 3.

    An Exploratory Research on the LP(Vinyl Record) Culture as a New-Leisure Trend

    LEE IL-YUL | 2013, 37(6) | pp.57~76 | number of Cited : 0
    Abstract
    The cultural style and activity based on the form of Fordism has consequently contributed to the expansion of cultural industry, and increased the research and interest in mass cultural industry. In the meanwhile, systematic research regarding the record and its related industry has not been sufficient, and its research in the view of leisure activity has not been existent. Therefore, this paper researches the trend of LP disk as a leisure, through which it attempts the methodical approach to understanding of 21 century Korean culture. This study can be drawn by the following facts through the research. First, in human leisure activity, youth memory importantly affects the leisure activity of mid-age. Secondly, LP has displayed a potential to be developed to be a new-leisure phenomenon. Lastly, there is a possibility that the interest in LP culture can play a role as a cultural tool not only as a new leisure, but also as a healing leisure. The industrial modernism has paid a price of getting unobstructed anti-culture. While smart phone system prevails only in consuming music sources, LP disk can be a medium of so called, healing-leisure, as it contains human zeal toward art and culture.
  • 4.

    Determinants of Visitors’ Preferenceon Auto Camping Site

    Park Duk Byeong | Kim, Kyung Hee | 2013, 37(6) | pp.77~99 | number of Cited : 14
    Abstract
    Recently, the numbers of families who participate in outdoor recreation activities have dramatically increased. This study aims to identify the determinants of preference on auto camping site. On-site survey was conducted for 491 campers in the auto camping sites with self-administered questionnaires. The preference on auto camping site was categorized into three main types: agricultural experience, relaxation, and convenience facility. The estimation of a multinominal logistic regression model determines the characteristics of campers who are most likely to opt for each type of preference for location of auto campiing site. Results indicated that the most important determinants on preference on auto camping site were 'gender', ‘accompany’, 'selection attribute', ‘motivation’, ‘number of tent’, and ‘size of camp site’. The results implied that agricultural experience type should be focus pick your own farms or fruits collection program, and relaxation type should be focus engage in healing or forest therapy. Convenience facility type should be concentrates on providing facilities like cabin or cafes. It is expected that this study will be contributed to expand the scope of outdoor recreation tourism.
  • 5.

    Purchasing Intention and Sunk Cost Effect on Promotion-Framing of Theme Park Bundling Product

    Lee so youn | Yoon Ji-Hwan | 2013, 37(6) | pp.101~116 | number of Cited : 6
    Abstract
    The study aims to verify whether or not preference trend of consumers are different by framing of the price-discount or cash-refund that are 2-types of sales promotion of Theme Park. The study revealed that customers showed more purchasing intention in promotion of cash-refund method than price-discount. Also, the cases that consumers thought free about one-day pass fee were given to 60% in case of cash-refund framing. Though they paid same cost for two types of framing product, but they thought it is different. This will affect to a sunk cost effect, too. At framing of price-discount method, they recognize that they paid 100,000won for annual membership pass purchase. On the other hand at framing of cash-refund method, they recognize that they paid 140,000won. So at framing of cash-refund method, it will appear more higher sunk cost effect. By these results, we will propose strategic framing method through this study. And then we can expect that they practice more efficient management and operation of annual membership customers through this framing strategy.
  • 6.

    Influence of Types of Facility Layouts in Theme Park on the Difficulty of Wayfinding: Utilizing Virtual Reality Technique

    Oh. Hoon-Seong | Choi, Seung-Dam | 2013, 37(6) | pp.117~136 | number of Cited : 5
    Abstract
    The purpose of this study is to investigate the relationship between types of facility layouts on the difficulty of wayfinding in theme parks utilizing virtual reality techniques. Two hypotheses were formulated: 1) A radial facility layout in theme parks is easier for visitor's wayfinding than a circular facility layout and 2) The influence of types of theme park layouts on visitor's difficulty for wayfinding differs depending on visitor's ability for wayfinding. To test the hypotheses, experiments were conducted utilizing a virtual reality technique. Two virtual theme park spaces, featuring the two types of facility layout were formulated. Other variables, such as total length of route and types of facilities, were identical. After the experiment, each student's level of wayfinding ability was measured through a questionnaire. The statistical analysis supports the two hypotheses, meaning types of theme park facility layout influence the visitors difficulty for wayfinding, and there was a relationship between types of facility layout and visitor ability for wayfinding. The limitations of this study were identified and future research suggestions were made.
  • 7.

    Exploring Health Contributing Elements of Healing Travel: Focusing on Gangneung Coffee Healing Camp Participants

    한지숙 | 2013, 37(6) | pp.137~158 | number of Cited : 17
    Abstract
    Although health has been well-known as the traveler's motivation in tourism, the influence of travel activity on human health has not been properly researched yet. Moreover, healing travel products are increasingly showed now, but examination of the influence of the travel participation are rarely found yet. Therefore, the purpose of this study is to explore health contributing elements of healing travel activity in an exploratory way. Domestic travel package, Gangneung Coffee Healing Camp, which was developed for promoting health tourism in Gangwondo were analysed for this study. A 40 participants in the camp responded, and the result showed that there are several health contribution items of travel activity in each domain of health; psychological, physical, and social health, especially physical and social health contributing elements were differentiated to be shown. And the specific health contribution elements of Gangneung Coffee Healing Camp was also content analysed by participants open-ended question. Implications for theory verification in the field of travel contribution on health was indicated and practical implications for health tourism products development and marketing strategies were suggested.
  • 8.

    The Effects of Lohas Consciousness on Tourist Behavior and Satisfaction

    Oh Sang-Hoon | LEE YU RA | 박영준 | 2013, 37(6) | pp.159~178 | number of Cited : 5
    Abstract
    Recently, people’s primary concern is to live more healthy and have a little rest and relaxation. So, this leads a new lifestyle, ‘LOHAS’ to satisfy their desires. As a way to investigate the LOHAS, the purpose of this study was to examine the LOHAS consciousness on tourist behavior and satisfaction visited Jeju. Data were collected from 356 tourists who visited Jeju, from 24 to 30 November, 2012. Collected data were statistically analyzed using SPSS. 19.0. For the analysis method, frequency analysis, factor analysis and regression analysis were conducted. The results can be summarized as follow. First, ‘LOHAS consciousness is significantly influenced by tourism behavior’ was verified to have statistically significant influence. Second, ‘Tourist behavior has significant effect on satisfaction’ showed statical significance. Findings from this study suggest that local government and tourism businesses have a commitment to provide various educational program or eco-experience when establishing the tourism development policy. Also, food service industry has a commitment to develop local cuisine using organic or environment-friendly agricultural products which grow in Jeju to satisfy tourists' desires.
  • 9.

    A Study on Effect of Mega Event on Residents' Quality of Life

    Kim, Jang-Won | Jun Heo | 2013, 37(6) | pp.179~200 | number of Cited : 6
    Abstract
    The purpose of this study was to examine the influence of Mega Event(F1 2010 Korean Grand Prix) on the Residents' Quality of Life and to explore determinants which have an effect on residents' perception of Mega-event impacts. This study investigated the Event and Quality of life(QOL) measurement. The following are the findings achieved by empirical analysis. First, five impact factors were identified through factor analysis, which are 'social-economics, environment', 'stabilized living environment', 'cultural environment, 'natural environment', 'living infra environment'. QOL indices influenced by Mega Event reveal that F1 venue residents perceived F1 2010 Korean Grand Prix had positive impacts on all of five QOL factors. Given that none of empirical research on mega-event impacts on residents' quality of life and the importance of residents' support. These findings of study can suggest how to improve residents' quality of life and ensure long-term success of mega-events to event organizer or local government. However, there are several limitation regarding genuine aspect of the QOL scale.
  • 10.

    Estimating the Rate of Actual Visit Behavior to Visit Intention for Forecasting Mega Event Demand

    Lee Choong-Ki | Hyemi Lee | 2013, 37(6) | pp.201~217 | number of Cited : 6
    Abstract
    The purpose of this study was to estimate the rate of actual visit behavior to visit intention of visitors to the Expo 2012 Yeosu(hereafter Yeosu Expo). To this end an onsite survey was conducted to 3,000 residents of 16 metropolitan cities and provinces using a quota sampling based on population, gender, and age. As a first step, the rate of visit intention to the Yeosu Expo was estimated by dividing respondents with visit intention by total respondents. As a second step, the rate of actual visit behavior was estimated by dividing actual visitors by respondents with visit intention. The results of this study revealed that the rate of actual visit behavior was estimated to be 50.2% in which the rate consisted of 62.8% for respondents with strong visit intention and 44.9% for respondents with somewhat visit intention. The results also showed that generally the closer the distance to mega event site, the higher the rate of actual visit behavior as indicated by the Gravity model. It is expected that the rate of actual visit behavior will make a significant contribution to accurately forecasting tourism and event demand.
  • 11.

    A Study on the Structural Relationship of Policy Actors' Capacity, Governance Formation, and Policy Outcome in Local Convention Industry Policy

    Youn Taek Lee | 주현정 | Kim Kyung-Hee | 2013, 37(6) | pp.219~243 | number of Cited : 21
    Abstract
    This study aims to analyze a structural relationship of policy actors' capacity, governance formation, and policy outcome in local convention industry policy, especially focusing on the mediating effects of governance formation. The results indicated that local stakeholders' capacity and local government capacity influence on the formation of the structural and operational factors of governance, and that the structural and operational factors of governance influence on policy outcome. Local stakeholders' capacity has a significant relationship on governance formation and its operational factors have a significant influencing relationship on policy outcome. The study also found that governance formation mediate the effect of the policy outcome. These results revealed that governance formation was important to deliver better policy outcomes, and that policy actors‘ capacity must be enhanced to form governance. The study suggested that policy actors' network be invigorated, local government's adjustment and support be strengthened, improving the operational factors of governance.
  • 12.

    Effects of Significant Companion on Tourist Experiences in Tourism Destination

    Hyejin Yoon | Kim Chulwon | 2013, 37(6) | pp.245~264 | number of Cited : 8
    Abstract PDF
    A quality of tourist experience and the tourist satisfaction are influenced by his/her interaction with natural environment, man-made environment, travel companion, and the others on destination. Therefore, the purpose of this study is to explore how the significant tourists’ companion affects tourists’ experience as well as a value of tourist experience and satisfaction, adopting the empirical research. This study found that as the direct effect, the tourists’ companion positively influenced their tourism experience, while as an indirect effect, the tourism value, the destination satisfaction, and the overall satisfaction were influenced by tourists’ companion. The results also revealed that tourist experience with his/her companion positively affected the tourism value directly, the destination satisfaction, and the overall satisfaction indirectly. The results suggested greater attention should be paid to the importance of tourist companion into tourism studies and it can make an contribute to recognizing the hidden body of knowledge in terms of symbolic interaction between tourist experience and companion’s meanings.
  • 13.

    The Study on Participation Motivation and Satisfaction of Field Employees According to DISC Behavior Type

    Hong Sung-Hwa | 2013, 37(6) | pp.265~286 | number of Cited : 4
    Abstract
    This study observes the relationship between participation motivation and satisfaction of field employees and applies the concept of DISC behavior type to prove the differences among the different behavior types for the effective management. The result is like followings. First of all, the most common DISC behavior type of field employees is Dominance type(D). Secondly, the participation motivation and satisfaction of the field employees shows differences according to DISC behavior types. As for participation motivation, the distinctive differences are found in two factors : career development and self advancement. D type is the best type who develops their career and self advancement, and conscientiousness type(C) follows it. In terms of satisfaction, each type shows the different results and D type indicates the highest average value. Thirdly, participation motivation of the field employees shows the positive influence relationship. The motivation for self advancement does not reveal the statistically meaningful relationship but the motivation for career development and pleasure affects the positive relationship about reward and recognition. The study has several limitations. Lack of diversified MICE sampling and interim exploratory scale.
  • 14.

    Study on Utilization and Circulation toward Smartphone Application of Travel Agencies Based on the Extended Technology Acceptance Model(ETAM)

    Tae-Hee Lee | 박일우 | 2013, 37(6) | pp.287~308 | number of Cited : 25
    Abstract
    The constructional concepts in extended terms are applied in ETAM in order to understand their detailed relationships to each other to provide an insight in tourism business and mobile marketing in addition to providing useful preliminary data for future relevant e-commerce researches. The several implications drawn from the survey research are as follow. First, the quality of contents and the perceived ease of use affect positively on the perceived usefulness. Next, the perceived ease of use, the perceived usefulness and the trust affect positively on the attitude toward mobile applications provided by travel agencies by 81.8%. Also, the perceived usefulness creates a positive effect on the trust by 71.9%. On the other hand, the attitude toward mobile applications provided by travel agencies draw positive effects on the behavioral intention of the users while perceived risk creates a negative effect on their behavioral intention, therefore, 90.9% of their behavioral intention can be explained by the two constructional concepts. Lastly, the attitude toward mobile applications provided by travel agencies creates a positive effect on the attitude toward travel agencies by 89.9%. Based on these findings, the theoretical and practical implications were further discussed.