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2014, Vol.38, No.9

  • 1.

    The Historical Tourism Resource Development as a Mechanism of Imperialism

    LEE IL-YUL | 2014, 38(9) | pp.11~29 | number of Cited : 4
    Abstract
    This study attempts to analyze the structure of the tour mechanism related to the meaning of historical tourism which is being noted recently. Especially, this study approaches by the new interpretation of the characteristics of the historical tourism in the view of imperialism. The Unesco world heritage, the representing historical heritages and tourist objects, are unfairly distributed worldwide, which raises the suspicion if international political power involves in the registration process of the heritages. In other words, this phenomenon can be another form of cultural imperialism. If we look at the case of Japanese industrial heritage being attempted to register to Unesco, it is very different from the registration of existing historical tour related areas. Namely, a big worry is raised by the fact that the Japanese heritage registration to Unesco is engaged with the cultural policy basis reflected by its militaristic ideology, which consequently, causes its degenerating to the tool of neo-colonialism or imperialism.
  • 2.

    Phenomenological Analysis of Insideness and Outsideness in Urban Tourism: Focusing on Korean Tourists in Istanbul

    Shim, Chang-Sup | 2014, 38(9) | pp.31~55 | number of Cited : 10
    Abstract
    To explain the concept of place, a Canadian geographer, Edward Relph introduced the dualistic concepts of insideness and outsideness, suggesting that an individual constructs his/her own meaning of a particular space based on a combination between insidenness and outsideness. He explains that insideness can be experienced in familiar, safe, comfortable places while outsideness is related to an individual's uncomfortable, unfamiliar, detached emotions towards a space. Despite the fact that these concepts are closely associated with fundamental motivation of tourists, tourism researchers have not sufficiently employed these concepts in analyzing tourist experiences. Therefore, employing a phenomenological approach and semi-structured qualitative interviews, the current study examined 16 Korean tourists who were visiting Istanbul, Turkey. The results support the argument that urban tourism is a symbolic example of postmodern tourism since respondents create various meanings on urban spaces, experiencing insideness and/or outsideness based on their background, desire, motivation, and expectation. According to the results, three theoretical and practical implications are provided.
  • 3.

    Spatiotemporal Movement Density and Staying Characteristics of Walking Tourists in Bukchon Using GPS-based Smart Phone Application and QGIS

    박미현 | Yun, Hee Jeong | 2014, 38(9) | pp.55~77 | number of Cited : 6
    Abstract
    This study intends to analyze the spatiotemporal movement density and the staying characteristics of walking tourists’ behavior using smart phone application based on GPS and QGIS at the Bukchon traditional village. The result of density analysis shows that there are high density streets in the study area, and the walking tourists in this village stay in the narrow streets, near the viewpoint and the relaxation facilities, and the landmarks such as commercial facilities and public spaces more frequently. Tourism planners and policy makers of walking tourism should focus on this unbalanced movement behavior of walking tourists, and adopt the policies reluctant to decentralization and the carrying capacity of walking tourists for sustainable walking tourism.
  • 4.

    A Study on Residents' Perception of Personal Benefits and Attitude toward Tourism Resort Development: Focusing on East Busan Resort Development

    Kyoungok Park | LEE. S. H | 2014, 38(9) | pp.79~97 | number of Cited : 6
    Abstract
    The purpose of this research was to examine the relationship between residents’ perception of personal benefits and their attitude toward tourism resort development(ATD) based on Social Exchange Theory. In detail, the perception variables were divided into a direct impact such as personal benefit(PB) and indirect impacts such as perception of tourists’ respect(TR), positive tourism impacts(PTI), and community satisfaction(CS). To achieve this purpose, the data was collected from 192 residents of Gijang-goon in Busan. Results of this study are as follow. (1)the PB variable played a significant role among ATD, TR, and PTI without CS. (2)Also, there was important relationships among the TR, PTI and CS. However, PTI among TR, CS had only an effect on the ATD. Therefore, this research contributed to theoretical and practical implications, especially taking into account the regional features of Gijang-goon.
  • 5.

    An Analysis on the Relationship between Perception of Impacts and Support Level Related in Fishing Village Tourism as Community Business: Based on the Comparison of Nongoldamgil's Public Art with Fishing Experience Village

    Euiseon Jeong | Youngjin Lee | Lee, Kwang-Pyo | 2014, 38(9) | pp.99~122 | number of Cited : 7
    Abstract
    This study analyzed the relationship between the perception of impacts and tourism development support level related to Fishing Village Tourism as community business based on the comparison of Nongoldamgil’s Public Art(method of software) with Fishing Experience Village(method of hardware). The results showed that not only the method of software but also that of hardware didn't moderate the relationship between the perception of tourism impacts and support level on Fishing Village Tourism. This analytic result means that both the business methods and the construct of tourism perception do not have a notable influence upon the support level. For future research, several practical and theoretical implications will be also discussed.
  • 6.

    Big Data Text Mining: Focusing on Tourism Developmentbased on the Theory of Moral Sentiments

    Noh,Hyung-Nam | 2014, 38(9) | pp.123~145 | number of Cited : 4
    Abstract
    This study focuses on tourism development based on the theory of moral sentiments, performing qualitative analysis on exogenous problems of Galton’s problem concerning increase in national wealth because of macro-interaction effects of the independent variables among extrinsic or selection factors, that would be proved by exhaustive research on the basis of assuming that the transformation into political issue as an instrumental variable undergoing a process of tourism development to increase national wealth setting up negentropy as eternal peace by virtue of unleadership, namely warm-hearted leadship. For the purpose of analyzing in social research this study limits the category within Cuba to deal with interaction effects of the independent variables i.e. individuals formulated spontaneously in the interaction of social average of the increase in national wealth recycled convergently according to the association path of the people, from which this study grasps an important concept of the plausibility of the instrumental variable to analyze significantly secure cases of the tourism development based on the theory of moral sentiments.
  • 7.

    Comparative Study on User Protection Policies of Gambling Industrybetween Korea and Major Countries

    Shin, Jin-Ok | YongSeok Seo | Chul Jeong | 2014, 38(9) | pp.147~171 | number of Cited : 4
    Abstract
    This study is conducted on gambling users protection policies in Korea and other major countries. Centering on gambling users protection policies such as electronic card, online gambling, quantity limits system and external sales office. this study is conducted with Matrix Analysis on total of 8 subjects. Korea and other major countries have introduced an electronic card system for protection of their gambling users. most countries are running online gambilng and implementing the quantity limits system to minimize its side-effects of the gambling industry on their society, and the total emission has a variety of regulations. It was found that an external sales facilities in other major countries operated by private commissioners, instead of directly being operated by gambling business who have the subsidiary facilities for entertainment. In overall, Korea and other major countries can be classified as countries of expansion of public finance, regulation-eclecticism and User Protection. In overall, Korea and other major countries can be classified as countries of expansion of public finance, regulation-eclecticism and User Protection. The study reviewed any problems the Korean policy for protection of gambling users has posed and suggests practical indication for improvement based on these research results.
  • 8.

    Travel Literature and Tourism Storytelling: Trip to Simdo in Kangwha Area

    Song Young-Min | Kang, Jun-soo | 2014, 38(9) | pp.173~191 | number of Cited : 1
    Abstract
    The purpose of this paper was to present the strategy of public relation based on storytelling by analyzing Goh, Jae-hyung's Trip to Simdo. The primary attraction of rural tourism of local culture in Kang-wha area is the experience and understanding of local culture, so the paper focused on cultural and historic experiences in the advertising strategy to stimulate tour need. Trip to Simdo is a typical travel literature including Kang-wha‘s tradition and information. Therefore, the paper tried to analyze Trip to Simdo as four forms of categories, loyalty, chastity, knowledge, and uprightness. It also investigated tradition and culture resources of Kang-wha area through Trip to Simdo. Because Trip to Simdo, the text of the paper, has received high reputation as the source of local culture in Kang-wha area. To attract tourists' attention, the paper presented a storytelling model based on Trip to Simdo, while at the same time analyzing detailed categories. In conclusion, it is needed to be developed various events and storytelling about loyalty-chastityknowledge- uprightness to attract continuous travelers' attention.
  • 9.

    An Exploratory Study about Physical Environment for the Disabled Tourists' Accessibility to Tourism Resources

    Jee-eun Lim | Lee,Hyung-Ryong | 2014, 38(9) | pp.193~214 | number of Cited : 6
    Abstract
    One of the outstanding changes in recent years is that the mobility right of the person having physical problem has been increased. The growing number of the disabled tourists are emerging as a consequence of such changing social circumstances. Accordingly, it is necessary to conceive more cooperative physical environment for the disabled's easy and equal tourism activity. To begin with, legalistic and systemic investigation research about the facility standard for the handicapped were inspected and rearranged by characteristics of tourism resources. Next, an individual interview with the expert who had performed field investigation on national tour site's facilities for the disabled was conducted. Lastly, the final consensus were presented after reflecting opinions of the four activists, two asserting rights of disabled's mobility and two insisting rights of disabled's approaching to information.
  • 10.

    A Study on the Perceptions and Adaptation of Bicycle Users to Climate Change

    Kim Jae Hak | 2014, 38(9) | pp.215~238 | number of Cited : 0
    Abstract PDF
    The aims of this study are to explore perceptions and adaptive behavior of leisure tourists in the context of climate change and have a further examination of the relationships between perceptions and adaptation in the riverside setting. Following a qualitative research, a total of 312 bicycle users were face-to-face interviewed in the downstream of the Han River, Korea. A principal factor analysis was firstly employed to reveal four perceived factors (i.e. mitigation policy, extreme climate, social psychology, environmental change) and three adaptive behavior (i.e. give up/postpone/reduce cycling, shifting place, changing activity). The findings are valuable to the context of climate change, leisure and tourism which have been lacking in the current research. A multiple regression analysis was then used to indicate that perceived mitigation policy has effect on changing activity and shifting place, while perceived extreme climate influences bicycle users to give up/postpone/reduce cycling and change activity. However, there were found any effect on adaptive behavior when bicycle users perceived both social psychology and environmental change, suggesting that bicycle users are largely unaware of their impact on those factors. Based on these results, academic/practical implications and future research are discussed.
  • 11.

    The Research on the Correlation between the Motivation for the Temple Stay Participation and the Healing Experience

    Song, Eun-Jung | Han, Beom-Soo | Cho, Kang-Wook | 2014, 38(9) | pp.239~263 | number of Cited : 17
    Abstract
    The purpose of this study is to examine the influence and correlation between the motivation for the temple stay and the mind’s healing experience empirically. 316 valid samples were obtained and analyzed after 350 survey questionnaires carried out for the temple stay participants in four different temples. The collected data were statistically analyzed through SPSS 18.0. A variety of analytic methods such as frequency analysis, factor analysis, regression analysis, stepwise regression and Canonical Cross-Loading were conducted. The results obtained are as follows: 1) the result through the regression analysis of the hypothesis validated that the motivation for the temple stay has a positive effect on healing experience. 2) the result of the canonical correlation analysis, a motivation canonical variable and a healing experience canonical variable have a positive relationship. Especially, it was analyzed that the motivation factor, ‘trust’ and ‘novelty seeking’ have a close correlation with healing experience factor, ‘self-expression’. Also, the canonical correlation analysis results between the two variables coincide with the regression analysis results, which has been shown that ‘trust’ and ‘novelty seeking’ influence the ‘self-expression’ on regression analysis.
  • 12.

    The Evaluation of Importance-Performance on the Education Program for Human Resource Development in Rural Tourism

    Song Wangu | Lee, Seung-Hyun | Cho, Yong-Hyun | 2014, 38(9) | pp.265~290 | number of Cited : 10
    Abstract
    The purpose of this research is to evaluate importance-performance of the education program which is conducted by local governments for human resource development. In addition, implications to develop and conduct the education program for human resource development will be presented. To achieve this purpose, the data was obtained via an empirical survey of the human resource education programs participants in five local governments. Findings indicated that practical contents of education which enhanced operation capacity were considered the most important factor, and the lecturer’s education progress ability and practice-oriented program were showed as high performance factors. The results of Importance-Performance comparative analysis, “proper education time”, “providing relative information”, “help job performance”, “administration support” in education management factor and “discover resources”, “network and quality management”, "observe good performance cases”, “understand agriculture and rural culture” in education contents factor were in high important, but low performance. For these factors, it is required to make an effort for improvement.
  • 13.

    Medical Tourism Market Segmentation by Choice Motivation of Medical Tourists in China: A Two-step Cluster Analysis Applied

    Cha, Jae-Bin | Lee Hoon Young | 2014, 38(9) | pp.291~314 | number of Cited : 11
    Abstract
    Applied 2-step cluster analysis, this study segmented and identified the market of Chinese potential tourists by continuous variables of choice motivation (push-pull factors) of medical tourism and by categorical variables of demographic features and behavioral features of medical tourism. The study, then, attempted to suggest some implications of strategic marketing for segmented markets to boost medical tourism. The target of the survey was potential medical tourists living in China and who were waiting in Airports of Beijing and Guangzhou to depart for overseas tours. As a result of the empirical analysis, 3 clusters were drawn using 2-step cluster analysis. The difference of the clusters on choice motivation of medical tourism showed to be significant in all choice motivation of medical tourism except for the medical factor among push factors. In the conclusion, the study presented major results of the study, the implications, limitation of the study, as well as the tasks for future studies.
  • 14.

    The Effects of Visiting Motivation and Participants' Attitude on the Satisfaction and Loyalty: Focus on the Incheon Pantaport Rock Festival

    Kim, Seong-Jo | lim jae moon | Yoo Chang Keun | 2014, 38(9) | pp.315~337 | number of Cited : 16
    Abstract
    The purpose of this study was to identify the relationship among participants motivaton, attitude and satisfaction, loyalty component of music festival through SEM(Structured Equation Model). A survey was conducted from August 10 to August 12, 2012. A total of 350 questionnaires were collected and 314 questionnaires were used. The results of this study are as follows: Firstly, it was found that experience & entertainment factor of participants motivation had a positively significant influence on affective attitude, however, there was not any significant influence on cognitive attitude, in the second place, concern for musician and sense of place factors of participants motivation had a positively significant influence on cognitive attitude, but, there was not any significant influence on affective attitude. Secondly, it was found that the cognitive attitude had a statistically positive effect on affective attitude and satisfaction, but there was not any significant influence on loyalty. Thirdly, it was found that the affective attitude had a positively significant influence on satisfaction and loyalty.
  • 15.

    Characteristics of Serious Leisure and Flow, Subjective Happiness in Ceramic Art: Focused on the Interview with Ceramic Art Students at University School of Consulting Education

    Yoon, Young-Geun | PARK YONGSOON | 2014, 38(9) | pp.339~362 | number of Cited : 15
    Abstract
    This study explored the relationship between serious leisure and flow, conducting in depth interview with 10 ceramic act students. interview data were conducted over a total three times, findings from interviews were recorded and utilized for analysis. As a results, three groups of ceramic art students are positive effects on both flow and subjective happiness as a serious leisure, but each of the groups considered important characteristics of serious leisure was confirmed a little bit different. and these difference results are show that somewhat different with previous researches, which is caused by among groups of ceramic art participants. The major contribution of this study is that it confirm differences of perception among three participation groups about serious leisure, and it will be able to provide very useful implications for the characteristic of serious leisure studies in the future.