Journal of Tourism Sciences 2022 KCI Impact Factor : 2.88

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pISSN : 1226-0533 / eISSN : 2713-6388
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2015, Vol.39, No.1

  • 1.

    The Effect of Hotel Employees' Job Insecurity on Job Stress: Focused on the Moderating Effects of Intra-company Club Activities Flow

    Kang, Jaewan , Lee, Hyung-ryong | 2015, 39(1) | pp.11~27 | number of Cited : 9
    The purpose of this study is to analyze the effect of hotel employees' job insecurity on job stress. The study focused on testing the moderating effect of intra-company club activities flow on the effect of hotel employees' job insecurity related to job stress. The study intended to suggest research implication applicable for effective human resource managing within the hotel business. 461 people among the employees of 10 hotels of special, 1st, and 2nd classes in Seoul, were surveyed and the results were empirically analyzed. The results of this research can be summarized as follows: First, it is confirmed that hotel employee’s job insecurity is an important factor determining job stress. In other words, all kinds of job insecurity had a positive effect on all kinds of job stress. Second, it is confirmed that intra-company club activities flow performed moderating roles in relationship between all kinds of job insecurity and all kinds of job stress. Therefore it is suggested that developing and supporting an effort for intra-company club activities could be a goal for hotel organizations for improving their human resource management.
  • 2.

    The Impact of Customer-to-Customer Interaction on Customer Satisfaction in Airline Service: Focusing on the Moderating Effect of Flight Attendants' Role Performance

    Minjung Hong , Cho, Yong-Hyun | 2015, 39(1) | pp.29~46 | number of Cited : 3
    This study attempts to identify the factors of customer-to-customer interaction within airline services, specifically the relationship between customer-to- customer interaction and customer satisfaction. From this relationship, the moderating effect of flight attendants’ role performance is examined. This empirical study collected relevant data through a survey of local customers that experienced overseas airline services within one year. As a result, customer-to-customer interaction was broken down into four behavioral factors: externally unpleasant, lacking manners in shared space, loudness, and service complaint behavior. Within these factors, lacking manners in a shared space and loudness showed a negative influence on customer satisfaction, whereas service complaint behavior showed a positive influence on customer satisfaction. Lastly, the role of performance of the flight attendant was divided into two factors: problem solving ability and attitude towards customers. Both factors proved the moderating effect between customer-to-customer interaction and customer satisfaction. The study results address academic and practical implications.
  • 3.

    Strategic Framing of Theme-Park Resort based on Mental Accounting Theory

    Lee so yun , Yoon Ji-Hwan | 2015, 39(1) | pp.47~61 | number of Cited : 1
    The purpose of this study is to verify the effect of framing on theme-park bundling product using Mental Account theory. In order to compare the framing effect of a theme-park bundling product an imaginary scenario was constructed. Concepts were used such as purchase intention, recognition of payment, transaction coupling and sunk cost effect, keeping in mind mental account theory and framing effect. This is an experimental study. Results showed differences on purchase intention, recognition of payment, transaction coupling and sunk cost effect by the type of framing. 'Mixed-leader bundling' vs 'Mixed-joint bundling'. 'Framing effect' can affect the consumer's cognition at that time of purchase. Even if a consumer pays the same price for the same item, it is recognized differently according to the framing type. After the purchase, the framing effect still endures. The correlation between 'transaction coupling' and 'sunk cost effect' was confirmed in this experimental study. This study differentiates tourism products meanings with the characteristics of service products. This research shows meaningful implications for strategic marketing promotions in theme parks.
  • 4.

    A Phenomenological Investigation into a Spiritual Experience of Running

    LEE BO-MI , Cho, Mi-hea | 2015, 39(1) | pp.63~78 | number of Cited : 8
    The purpose of this study is to explore the spiritual experiences which people feel through running. The investigation into running experiences was designed to further develop insight and understanding into the possible spiritual nature of the complex and multi-dimensional experiences. For this study a phenomenological approach was used The data for the study came from in-depth interviews with 8 respondents. The interviews revealed two common themes indicating the multi-dimensional aspects of leisure experiences that are spiritual. This study also found that the spiritual experiences of running could only occur not only through catalysts such as practice, nature, and meditation, but also lead to responses of retrospection, loving, and insight by runners. The spiritual running experiences engendered a range of emotional and cognitive responses as the respondents experienced thinking of the past (retrospection), a sense of connection with nature and others (loving), and some individuals seemed to attain enlightenment (insight). The results of this study support the previous conceptual propositions of the spiritual dimensions of leisure, and develop the theoretical implications by exploring the experiential and emotional dispositions people bring to their running experiences.
  • 5.

    Examining the Relationship among Casual Workers' Job Demands, Job Resource and Job Engagement in the Coffee Industry: Moderating Effect of Gender via Invariance Test

    방지영 , 김효연 , Woo Jong Kim and 1 other persons | 2015, 39(1) | pp.79~94 | number of Cited : 7
    Despite of the consistent attention to the relationship among job demands, job resources, and job engagement, the research targeting casual workers and their distinctions depending on gender was scarce in the coffee industry. The purpose of this research was to investigate the relationships among casual workers' job demands, job resources, and job engagement and the moderating role of gender in the coffee industry. The results through structural equation modeling indicated that one of the factors of the job demands (i.e., work overload), and factors of job resources, except for job autonomy (i.e., social support, feedback, and opportunities for self-development), had a significant effect on job engagement. Furthermore, the invariance test showed that gender played a significant moderating role between all factors of job demands and job engagement. However, there was no moderating effect of gender between job resources and job engagement. Implications for academia and management are also discussed.
  • 6.

    Effects of Customers' Awareness of Parent Brands to the Purchasing Intention of Hotels’ Extended Brands

    배우암 , Kim, Hong-bumm | 2015, 39(1) | pp.95~112 | number of Cited : 6
    This research studies the relationship between the awareness of a hotel’s parent brand and the purchasing intention of the extended brand of the hotel while considering how this relationship varies according to the perceived loyalty of the hotel’s parent brand. This empirical investigation used parent brands and extended brands of luxury hotels located in Seoul, Korea. Self-administered questionnaires were distributed to customers who experienced the extended brands of the selected hotels. 401 valid responses out of 450 questionnaires initially surveyed were finally used after the screening process for further empirical analysis. Results showed that perceived awareness of a parent brand had a significant positive effect on the purchasing intention of the extended brand. Furthermore, loyalty to the parent brand had a positive moderating effect on this relationship such that a strong positive effect of the parent brand’s awareness on the purchasing intention of the extended brand appeared to be highly loyal to the parent brand. It can be said from this research that perceived awareness of parent brands and the moderating variable of brand loyalty are two key factors that hotel managers should consider when wanting better customer responses.
  • 7.

    Influence of Luxury Hotel Guests' Perceived Empathy on their Emotional Experience: Focused on guests who had expressed their dissatisfaction

    Park, Eunkyung , Park Oun-Joung , 우마스탄 함사난디니 | 2015, 39(1) | pp.113~131 | number of Cited : 8
    This study examines the influence of hotel guest's perceived cognitive and emotional empathy on their emotional experience in the luxury hotels. The subjects of the study are domestic and foreign guests who have recently complained to employees of luxury hotels in Korea. 173 data samples were collected from July to August 2013. The results show that the guests' perceived cognitive and emotional empathy partially influence their emotional experience. Specifically, cognitive processing was the most significant factor increasing positive emotional experiences. Meanwhile cognitive sensing among the empathy factors had the greatest effect on decreasing the negative emotional experience. Emotional contagion showed a moderate influence on creating lowly activated emotional experiences. The findings indicate that empathetic service should be offered in order to increase more positive emotional experiences, as well as to decrease negative emotional experiences in the whole luxury hotel service process. Guests' emotional experience should be addressed by empathetic understanding between the service employee and the guest.
  • 8.

    Estimating the Economic Impacts of Cruise Tourism Using Regional Input-Output Model: The Case of Chinese Incentive Cruise Tourists

    Lee Choong-Ki , 권영현 , Kim, Hyesun | 2015, 39(1) | pp.133~145 | number of Cited : 31
    The purpose of this study was to estimate the economic impacts of Chinese incentive cruise tourists on three ports of call(Busan, Jeju, and Yeosu) using regional Input-Output (I-O) model. An onsite survey was conducted for 1,000 Chinese incentive cruise tourists to estimate per capita expenditure. Also, tourism sectoral multipliers were derived from the regional I-O tables for three ports of call in terms of output, income, value added, indirect tax, and employment. The survey results indicate that per capita expenditure for Chinese cruise tourists was estimated to be 1.15 million Won and spending on shopping represented the largest amount with 82.7% of per capita expenditure. The results of regional I-O models reveal that Chinese cruise tourism generated 21.7 billion Won of output impact, 5.6 billion Won of income impact, 12.7 billion Won of value-added impact, 0.6 billion Won of tax impact, and 564 jobs of employment impact, respectively. Busan generated the largest economic impact, followed by Jeju and Yeosu(Jeonnam).
  • 9.

    The Relationship between Strategic Human Resource Management, Job Competence, and Job/Organizational Performance in Hotels

    이기섭 , Kim, Kyung Sook | 2015, 39(1) | pp.147~162 | number of Cited : 20
    The hotel industry being highly dependent on human resources, the success or failure of its management is dependent on the competence of each component member of the organization. Therefore, the industry needs outstanding hotel specialists with professional knowledge and site-specific perception. Accordingly, hotel enterprises, realizing the importance of human resources, put a lot of effort into developing personnel to strengthen competitiveness through improvement of productivity and differentiation. The aim of this study was to ascertain the interrelationships between hotel employees’ performance competence while eliciting factors to improve the performance achievement of an organization through the hotel industry’s strategic human resource management. Data were collected from 356 hotel employees in Seoul, S. Korea from September 1 to September 30, 2013. Multiple regression analysis was employed to test the hypotheses. The results showed that hotels’ strategic human resource management has a positive influence on employees’ job competence and on job and organizational performances. We also found that job competence affects job and organizational performances positively. Finally, the results of this study revealed that job performance has a positive effect on organizational performance. Further discussion and implications are provided in the text.
  • 10.

    The Effect of the Characteristics of Red, as a Chinese Modern Heritage, on Decision-making Process of Chinese Tourists for North Korea Tourism: A Research Based on the Extended Theory of Planned Behavior

    Kim Jinok Susanna , Cao, Yue , Kim, Nam Jo | 2015, 39(1) | pp.163~180 | number of Cited : 25
    Red tourism is a kind of cultural heritage tourism of modern history of Chinese communist revolution. Chines government’s political promotion of such programs has significantly increased number of its tourists. The purpose of this study is to explore its influence on the Chinese tourists’ re-visit intention to North Korea. The survey was given to Chinese tourists coming from their North Korea tour packages. The survey was designed to research the ‘Red tourism’ tourists behavioral intention from the perspective of the theory of planned behavior. The result shows that ‘Red tourism’ factor has significant effect on Chinese tourists’ attitude and behavioral intention to North Korea tour programs. The results of the analysis show that red color has a significant effect on attitude and behavioral intention in North Korea Tourism. The implication of the study is that the characteristic of red color which rekindles historical personages and events has a significant effect on Chinese tourists in North Korea Tourism.