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2015, Vol.39, No.5

  • 1.

    Dark Tourism and Death: A Grounded Theory Approach on Bongha Villiage

    Shim, Chang-Sup | Chul Jeong | 2015, 39(5) | pp.11~26 | number of Cited : 12
    Thanatological perspective has been widely accepted in recent tourism research on dark tourism while there are some criticisms on the perspective due to its excessive concentration on the concept of death. Therefore, this study aims to critically evaluate the validity of thanatological perspective on dark tourism by examining the tourist experience in Bongha villige in South Korea. The village is a hometown of former South Korean president Roh Moo-hyun although it became well-known after he committed suicide at the same place in 2009. After his death, the village has attracted each year around one million visitors and became a popular attraction in the region. Employing a grounded theory approach, we interviewed 14 tourists at Bongha village and analyzed their experience. The results show that thanatological perspective is a valid framework, which well explain the tourist experience in the village because their motivation, behavior, and personal impacts are closely associated with the concept of death while there are some limitations of the perspective. Based on the results, this study suggests that more attention should be paid to interdisciplinary approach on dark tourism.
  • 2.

    Keywords Network Analysis of Temple Stay Using Big-Data

    Kim, Bo-Kyung | Mi-Kyung Kim | 2015, 39(5) | pp.27~40 | number of Cited : 39
    The purpose of this study is to examine what people think importantly regarding temple stay. To attain the goal, instead of examining it through research or survey like before, this study is going to analyze tons of information left by people centering around search keywords related with temple stay. The subjects of this research are blogs and twitters provided by NAVER and DAUM, and the data were analyzed from November 24th until December 14th, 2014. According to the results of the analysis, keywords associated with temples for temple stay, tourist spots around them, accompanying companions, and those targeted by temple stay rank mainly at the top, and people’s general recognition on temple stay is mostly positive.
  • 3.

    An Exploratory Study on Developing a Scale for Measuring the Corporate Social Responsibility of Casino Corporation: Focusing on the Open Casino

    Youn Taek Lee | 신동재 | 2015, 39(5) | pp.41~55 | number of Cited : 4
    This exploratory study aimed at developing a scale for measuring the corporate social responsibility of the casino corporation. The literature review covered the concept of casino corporation, corporate social responsibility and previous researches related to the development of corporate social responsibility scale. Following this, the five-phases procedure for developing a CSR scale for this study was constructed based on the studies of Churchill(1979) and DeVellis(2003). At the first phase, the initial measuring items were proposed, and at the second phase the measuring items were refined to 25 items in five categories through the Focus Group Interview and the pretest. At the third phase, the main survey was conducted, and at the fourth phase the validity and reliability tests were conducted on the refined items. Following these phases, at the fifth phase, the study finally proposed a CSR scale for the casino corporation which contains 20 items in five categories- economic, legal, ethical, philanthropic responsibility and community contribution responsibility. The contributions of this study are anticipated in two aspects: theoretically, an objective scale for measuring the CSR of the casino corporation is suggested, and practically, this scale will be a guide line for the casino corporation to establish the desirable relations with the society.
  • 4.

    Estimating the Economic Impacts of Korean Wave(Hallyu) TourismUsing an Input-Output Model

    An, So-Hyun | Lee Choong-Ki | 2015, 39(5) | pp.57~70 | number of Cited : 16
    The purpose of this study is to estimate the economic impacts of Korean Wave(Hallyu) tourism using an Input-Output(I-O) model. Tourism multipliers were derived in terms of output, income, value-added, employment, indirect tax, and import. An on-site survey was conducted for foreign tourists from December 2014 to January 2015 at Incheon airport, Gimpo airport, and airport railway in order to estimate Hallyu tourists and their expenditures. The survey results show that Hallyu tourists consisted of 46.3% of foreign tourists and per capita expenditure was estimated to be US$ 2,230. Total expenditures of Hallyu tourists were estimated to be approximately US$ 14,669 million when considering total Hallyu tourists and per capita expenditure. The results of I-O model indicate that total Hallyu tourist receipts generated 25,682 million dollars of output impact, 4,737 million dollars of income impact, 185,228 equivalent full time jobs, and 11,358 million dollars of value-added impact, 178 million dollars of tax impact, and 3,022 million dollars of import impact.
  • 5.

    Understanding the Tourism Satisfaction Formation Process at Service Encounter from Resource Exchange Perspective

    SANG SENYAO | We, Jang-Ryang | Lee, injae | 2015, 39(5) | pp.71~86 | number of Cited : 0
    Satisfaction of the rural tourists is affected by the quality of the social interaction in the service encounter. As a kind of social exchange behaviour, the social interaction is accompanied by the exchanges of various social resources. So this study aims to explore the relationship between the types of resources exchanged and tourists' satisfaction at the rural tourism service encounter. Further, it also examined the moderate effect of tourism motivation between their relationships. From the on-site survey, the total of 193 valid questionnaire were collected and analyzed in SPSS. As the results of this study, we found that three kinds of exchanged resources affected the satisfaction in a rural tourism context named love, social status and information. For testing the moderated effect of the motivation, we used two kinds of rural tourism motivations named 'entertainment' and 'escape.' As the result, we found that the escape motivation had a significant moderated effect on the relationship between love resource and satisfaction. And the entertainment motivation had a significant moderated effect on the relationship between social status and money resources and satisfaction.
  • 6.

    Examining the Responsibility about Climate Change Influence on Personal Norm and Pro-environmental Behaviour in Tourism Condition

    Yoo, Kwang-Min | Kim, Hyun-Jung | Kim, Nam Jo | 2015, 39(5) | pp.87~100 | number of Cited : 9
    Abstract PDF
    Tourism is being asked for efforts to adapt climate change. Promoting pro environmental behaviour of tourist is the important strategy about it. But in tourism condition, tourist have a tendency to lower participation in eco-friendly behavior. So, strategies to promote pro environmental behaviour is needed. In order to establish appropriate strategies, it is needed to understand which factors facilitate pro environmental behaviour. This study conducted the responsibility about climate change influence on personal norms and pro environmental behaviour. According to study result, personal responsibility among responsibility about climate change activate personal norm and promote pro environmental behaviour in tourism condition. And descriptive norm than injunctive norm among personal norm have more powerful influence on it. Therefore, to increase tourist's participation on pro environmental behaviour, activities to raise the awareness that tourist has the responsibility about climate change and tourist's action conducting pro environmental behaviour on tourism condition is more desirable are necessary.
  • 7.

    The Effects of Demilitarized Zone's Brand Equity as a Tourist Destination on Place Attachment and Perceived Risk: Targeting Foreign Tourists to the DMZ

    박병직 | Kim, Sung Hyuk | Kim, Yong-Il | 2015, 39(5) | pp.101~116 | number of Cited : 19
    The DMZ is a tourist attraction worthy of careful study due to its unique charm and potential to be an international tourist destination. For the survey, the respondents were selected among foreign tourists who have visited the DMZ. The survey was conducted for about 2 months from January 30, 2014 to March 30, 2014. Among the 500 distributed questionnaires, 420 copies were collected and 343 copies were used for the actual analysis. The analysis results are summarized as follows. Firstly, perceived quality had the most impact on place identity and dependence followed by brand loyalty, brand awareness. on the other hand brand associated image had no the effect on place identity. Secondly, perceived quality had the most impact on perceived risk followed by brand loyalty, brand awareness. on the other hand it was proven that the brand associated image had no effect on perceived risk. Finally, place dependence had the negative effect on perceived risk while place identity did not affect perceive risk.
  • 8.

    A Study on the Effect of Image, Perceived Value of Slow Food on Satisfaction of Slow Food Experience

    Taniguchi, Kiyomi | Kim Hyun Ji | 2015, 39(5) | pp.117~134 | number of Cited : 5
    In Korea, recognition about Slow Food is still very low and few studies has been conducted yet. The purpose of this study is to investigate images of Slow Food and to verify the relation between image, perceived value and satisfaction aiming to establish the effective plans to use Slow Food as tourism resources. The analysis result based on the census enforced on the location of 2013 Namyangju International Slow Food Festival is as follows; Firstly, images related to protection of environment and health appeared high level, meanwhile, images related to attractiveness of cooking method and taste appeared low level. Secondly, image of Slow Food was classified into 4 factors. Each factors partially had positive effects on perceived value and all factors had positive effects on satisfaction. Thirdly, perceived value was classified into 4 factors, all of which had positive effects on satisfaction. The suggestions of this study could be summarized that it is important to increase the recognition of overall Slow Food image evenly about every factors, which would result in the higher level of satisfaction of Slow Food experience.
  • 9.

    The Change of Environmental Group' Support Level Before and After the Exaggeration and Distortion in National Tourism Projects

    Joungkoo Park | Chun, Jin-Woo | 2015, 39(5) | pp.135~152 | number of Cited : 0
    This study examined the change of environmental organization' advocacy after exaggeration or false claims on the risks of environmental degradation raised by extreme environmental groups. Data were collected through survey of 200 college students who attended environmental courses. Two scores of pre and post with-and-without distorted damages were compared to identify the differences of social support levels of environmental groups. The hypotheses were analyzed by t-analysis, regression analysis and ANOVA. The results revealed that there were no correlations between the relationship of environmental NGO and government and sex, green consumer's classification, volunteer activity and perception of the NGO. The NGO' support levels were decreased before and after exaggeration of biosystem disturbance. The most prominent coefficient against the NGO was political power-oriented propensity, followed by struggle and violence inclination. On the contrary, collaborative partnership had a prominent effect on affirmative patronage to the environmental groups.