Korean | English

pISSN : 1226-0533 / eISSN : 2713-6388

2020 KCI Impact Factor : 2.37
Home > Explore Content > All Issues > Article List

2015, Vol.39, No.7

  • 1.

    Effect of the Tourist Behavior and Re-watching intentions on the Motivation of Sports Visitor Behavior

    Yeonwoo Lim | Kim, Young-Jin | 2015, 39(7) | pp.11~23 | number of Cited : 7
    Abstract
    This study examined the effect of the tourist behavior and re-watching on the motivation of sport visitor behavior with the majority of professional sports in the country. This survey was conducted to people who have visited profession baseball and football game experiences and 226 respondents answered. 220 copies of questionnaire among them were effective for analysis. The collected data was analyzed using SPSS 22.0. As a results, the following findings were discovered: First, the motivation of sport visitor behavior had an influence on re-watching; Second, the motivation of sport visitor behavior had not on tourist behavior to tourism. Implications are as follows: First, In order to influence the re watching sports and tourist behavior is appealing the team scores first; Second, need to expand its facilities for families; Third, Sports visitor behavior motivation and sporting events are not relevant.
  • 2.

    A Study on a Benefit-Based Segmentation of Domestic Visitors of an Industrial Exhibition in the Game Industry: A Case Study of G-STAR 2014

    Young-joo Ahn | HYUN SUNGHYUP | Kim, In-sin | 2015, 39(7) | pp.25~38 | number of Cited : 6
    Abstract
    The purpose of this study is to examine benefits sought of G-STAR participation among domestic visitors. It is also to classify the visitors into segmented groups based on their benefits sought. Finally, this study examines differences in online and mobile game involvement and the awareness after participating in G-STAR 2014 among segmented groups. An onsite survey of visitors at G-STAR was conducted. Exploratory factor analysis and cluster analysis were employed to identify market segments by using data collected from 404 respondents. The results of this study found three segmented groups. The results provided detailed profiles and differences in game involvement and awareness after G-STAR among the identified benefit-based segments. The importance of the development of customized exhibition programs in order to increase the awareness of the industrial exhibition among visitors is stressed.
  • 3.

    Why does the imbalance of power issues in the market of travel products remain unsolved?: In terms of unfairness perception, conflict perception, and conflict solving strategies

    Hwang Hee jeong | Lee, Hoon | 2015, 39(7) | pp.39~52 | number of Cited : 5
    Abstract PDF
    This study analyzed the relation between the unfairness perception of retail travel agency workers(RTAW) and their conflict perception. Also this research examined in what ways the conflict perception of RTAW impacts on their patterns of behavior in terms of the conflict solving strategies. The result shows that the unfairness perception of RTAW correlates with the conflict perception of RTAW. It is also revealed that the conflict perception of RTAW profoundly affects and functions their specific behavior patterns when they choose the conflict solving strategies. The result shows that they, the retail travel agency workers, are likely to evade the conflicts or they adapt themselves to the given settings. Individual efforts, in turn, can hardly contribute to the unfairness that has been deeply embedded in the distribution channels of travel products. Future research works related to this issue are expected to make a detailed suggestion that can contribute to reconstruct the market of travel agencies in terms of fairness issues.
  • 4.

    Relationship of Participation Motivation in Running, Self-Efficacy, Serious Leisure and Psychological Commitment

    Lee, Bo-Mi | 2015, 39(7) | pp.53~69 | number of Cited : 14
    Abstract
    This study was to examine the relationships among runner’s motivation, self-efficacy, serious leisure and psychological commitment. The sample consisted of 277 runners who started running 6 months before the survey or had a experience of running a half marathon. Based on the results of the survey, exploratory factor analysis, correlation analysis and hierarchical regression analysis was applied to identify the relative influence of each variable on psychological commitment. Hierarchical regression showed that runner’s motivation, self-efficacy, serious leisure influenced psychological commitment at a different rate. This was because the effects of newly added variables offset against the effects of existing variables. Consequently, runner’s social motivation, satisfaction and gratification had a significant positive effect on psychological commitment. Finally, theoretical and managerial implications of these findings are discussed.
  • 5.

    A Study on Relative Importance and Priority of Career Development Program for Hotel Employees: Using AHP Method

    Lee,Hyung-Ryong | Kwon, ki joon | 황서현 | 2015, 39(7) | pp.71~87 | number of Cited : 5
    Abstract
    This research figured out the relative importance and the priority of career development program’s core factors which are considered significantly in human resource management. To accomplish an aim of this study, literature review based on former study was followed and core factors of career development program were provided. After the first experts’ survey and the second pairwise comparison survey, a statical package of Expert Choice 2000 was used to analysis the collected data and AHP(Analytic Hierarchy Process) was executed. The result of core factor analysis of the priority order of career development program showed that realistic cooperation(.070) factor was the most important factor of all 41 factors. This research can be referred for managers who are planning for human resource management program development in limited environment.
  • 6.

    The Effects of Flight Attendant’s Job Characteristics on Their Job Satisfaction

    Eui-Jin Han | Han, Beom-Soo | 2015, 39(7) | pp.89~105 | number of Cited : 2
    Abstract
    This study aims to verify the effect of the job characteristics of flight attendants on psychological states and job satisfaction, and to find out the intermediary role of psychological experience. For data collection, self-administered questions were used targeting flight attendants of major airlines in Korea. The results of research are as follows: First, among the job characteristic factors, task significance, feedback and task identity had positive effect on experienced meaningfulness, experienced responsibility and experienced disengagement respectively, and task identity had a negative effect on experienced meaningfulness. Second, among psychological experiencing factors, experienced meaningfulness, experienced responsibility, and knowledge of actual results had a positive effects on job satisfaction, and experienced disengagement had a negative effect on job satisfaction. Third, among the psychological experiencing factors, factors other than experienced responsibility had a mediating effect with job characteristic and job satisfaction.
  • 7.

    Analysis of Strategic Factors and Priority for Korean Wave(Hallyu) Tourism Using AHP

    An, So-Hyun | Kim, Nam-Hyun | Lee Choong-Ki | 2015, 39(7) | pp.107~122 | number of Cited : 13
    Abstract
    The purpose of this study is to identify strategic factors of Korean Wave(Hallyu) tourism. This study, specifically, explored the determinants of invigorating Korean Wave(Hallyu) tourism and their priority by applying Analytic Hierarchy Process(AHP). Data were collected from 25 experts in the field of Korean Wave(Hallyu) tourism. AHP hierarchical structure consisted of 5 main determinants with 18 components, which included Korean Wave tour product, tour service quality, sales and distribution, promotion and marketing activities, and Korean Wave(Hallyu) policy. The results of AHP analysis indicate that the most important determinant of 5 main determinants was Korean Wave tour product, followed by promotion and marketing activities, tour service quality, sales and distribution, and Korean Wave(Hallyu) policy in that order. The diversity of Korean Wave tour product regarding tour type, tour price, and tour theme was the most critical determinant of Korean Wave(Hallyu) tourism among 18 components. The findings will provide policy makers and managers with practical implications for invigorating Korean Wave(Hallyu) tourism.
  • 8.

    Analysis on the Structural Relationships among Career Education Experience, Major Satisfaction, and Vocational Decision Status of Tourism Related Specialized High School Students

    Jeonghee Noh | Choi, Jinyoung | Jang, Ji-Young | 2015, 39(7) | pp.123~140 | number of Cited : 20
    Abstract
    This study aimed to examine the structural relationships among career education experience, major satisfaction, and vocational decision status of tourism related high school students. Especially, the relationships were analyzed according to career education types(text type, counselling type, experiential learning type) and dimensions of major satisfaction(curriculum satisfaction, perception satisfaction). A total of 677 surveys from Tourism related specialized high school students were analyzed. The results were as follows. First, students’ career education experiences influenced vocational decision status through major satisfaction. Second, the text type and the experiential learning type influenced students’ curriculum satisfaction positively and only the experiential learning type influenced their perception satisfaction. Finally, the total effect of curriculum satisfaction on vocational decision status was the largest, and among the career education types, the total effect of experiential learning type was the largest. Based on the results, implications on ways for promoting tourism related specialized high school students’ vocational decision status were discussed.
  • 9.

    Impact of Service Quality and Customer Satisfaction on Behavioral Intentions in Bakery Cafe: Testing the moderating role of alternative attractiveness and the Mediating Role of Brand Image

    YUN SUN MI | Chung, Kyoo Yup | Han Hee-Sup | 2015, 39(7) | pp.141~161 | number of Cited : 38
    Abstract
    The criticality of service quality has been repeatedly emphasized in the literature. Particularly, customers’ quality evaluation in bakery cafe is crucial for loyalty enhancement and profit increase. Nevertheless, little research has investigated the role of service quality in forming bakery cafe customers’ behavioral intentions. Filling this gap, this study aimed to examine the relationship between quality dimensions (i.e., tangibles, reliability, responsiveness, assurance, and empathy) and other vital cognitive/affective factors (i.e., brand image and satisfaction) in determining behavioral intentions (i.e., word-of-mouth intention, willingness to pay, and revisit intention). In addition, we attempted to test the moderating impact of alternative attractiveness; and assess the mediating role of study variables within the proposed theoretical framework. A field survey was conducted at bakery cafes. A total of 294 responses were used for data analysis. The collected data was subjected to a series of multiple-regression analysis. The Baron and Kenny’s approach (1986) was employed to test the proposed mediating and moderating impacts. Our results showed that the hypothesized relationships were generally supported, and that brand image and satisfaction acted as a partial/complete mediators in the proposed theoretical framework. In addition, as expected, our findings revealed that alternative attraction played a significant moderating role in generating intentions. This research in general offers valuable insights into developing efficient marketing, service, and operational strategies.
  • 10.

    The Effects of the Emotional Intelligence of Airline Cabin Crew on Self-Efficacy and Organizational Citizenship Behavior

    Kim, Sun-Hee | Il-Sun Yang | JO MI NA | 2015, 39(7) | pp.163~181 | number of Cited : 12
    Abstract
    The purpose of this study was to assess the effects of the emotional intelligence of airline cabin crew on self-efficacy and organizational citizenship behavior. A total of 339 samples were conveniently selected from airline cabin crews of Asiana airline and Korean airline from February 28, 2015 to March 14, 2015. The results were as follows. First, among the sub-dimensions of emotional intelligence, regulation of emotion and use of emotion had a positive effect on self-efficacy. Second, self-efficacy did not have a significant effect on any of the five dimensions of organizational citizenship behavior. Third, others’ emotion appraisal had a positive effect on courtesy, sportsmanship, altruism, civic virtue and conscientiousness dimensions of organizational citizenship behavior. Meanwhile, use of emotion also had a significant effect on conscientiousness, civic virtue and altruism. Regulation of emotion had a significant effect on courtesy, conscientiousness, altruism and civic virtue dimensions except for sportsmanship. Self-emotion appraisal did not have a significant effect on organizational citizenship behaviors. Suggestion of this study is that airline cabin crews’ emotional intelligence is an important antecedent of self-efficacy and organizational citizenship behavior, So there is a need to consider the emotional intelligence to human resources management.