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2015, Vol.39, No.9

  • 1.

    Analysis of Railro Rail Ticket Travellers' Mobility Behaviour: A Research Based on Railro Rail Ticket Traveller in Suncheon area

    김동건 | Seung Ho Youn | SEOHO UM | 2015, 39(9) | pp.11~29 | number of Cited : 5
    Abstract
    This study investigated the patterns of rail travellers’ mobility behaviour. Particular attention in this study has been given to young travellers in their twenties and who travel with the ‘Railro’ rail ticket. Using O/D analysis, this study identified possible determinants of travellers’ mobility behaviour in their rail travel. Gravity model was employed to statistically examine the role of the determinants. The questionnaire survey was conducted in Suncheon area, one of the most popular destinations among the Railro rail ticket holders. This study found that travel time and physical distance are not constraints in their visit. Second, the ticket users move to lower urbanised regions. Moreover, the ticket users do not travel to one destination but to multi-destinations. They travel longer distance on the first day of their travel but travel shorter distance on the second day. Lastly, despite holding the rail ticket, they also visit various regions inaccessible by train using connected other transportations. These results provide implications for establishing plans for the regional development and the revitalization of the regional economy as well as developing tourism destination and resources using the main railway stations.
  • 2.

    An Analysis on Screen Golf Cafe Preferences Using a Choice Experiment: A Comparison between Conditional Logit and Mixed Logit Models

    LYU Seong Ok | 2015, 39(9) | pp.31~45 | number of Cited : 8
    Abstract
    In response to the increasing popularity of golf in Korea, a sizable number of screen golf cafes have been opened during the last decade. As a substitutable leisure activity of golf, screen golf has provided a variety of leisure benefits to golfers who perceive many golfing constraints associated with its high expenditures and time requirement. Nevertheless, the small-scaled leisure industry is deeply concerned over the excessive supply of screen golf cafes to date. The increasingly challenging milieu requires screen golf cafe operators to better understand how their customers make decisions for choosing a cafe. The main purpose of this study is to examine what kinds of attributes comprising screen golf cafe are considered important by screen golf users. Using a microeconomic tool of choice experiment, this study found that respondents placed the highest importance on the availability of sufficient parking lot. The results of the MWTP calculation also indicated that screen golfers were sensitive to the types of screen when choosing their favorite cafes. Based on several findings, this study proposes useful management strategies for screen golf cafes.
  • 3.

    Valuing the Gyung-an Stream Space Using a Choice Experiment

    Lee, Hee Chan | 2015, 39(9) | pp.47~60 | number of Cited : 4
    Abstract
    The purpose of this study is to measure the value of the multi-functionality of the Gyung-an stream space according to attribute through the applied methodology of choice experiment. Marginal willingness-to-pay was measured by using parameters estimated through the conditional logit model. The value of improving water quality from industrial water level to living water level was estimated at 7,904 KRW per household on a yearly basis. In the case of waterfront space, the value of activating bicycle roads and walkways was estimated at 5,079 KRW. The added value of activating physical training facilities and neighborhood parks was estimated at 2,132 KRW. Meanwhile, each household showed WTP of 5,465 KRW, were the ecological environment to be improved to the level that allowed biodiversity of underwater creatures. The economic value of the Gyung-an stream space for each household on a yearly basis is estimated at 18,204 KRW. According to research results, emphasis on activating the waterfront as part of the river restoration project appears to be the direction that maximizes the benefit of residents under the given budget constraint.
  • 4.

    Roles of Temple and Buddhist Monk Revealed in Travel Accounts of Landscape of Joseon Dynasty Gentry

    Yook, Jae-Yong | 2015, 39(9) | pp.61~75 | number of Cited : 6
    Abstract
    The temple of Joseon Dynasty is a cultural heritage, an object of sightseeing, a space for tourists room and board, an accommodation for public officials travelling on official business. The temple played the part of an entertainment spot and the pleasure visitors carved their names on the structure of the temple as a token of remembrance. Moreover, the pleasure visitors appreciated surrounding landscape of a famous mountain during their stay at a temple and the poor reality of a temple made the administrators realize their responsibilities. The monk of Joseon Dynasty treated the sightseers at a temple and acted as a tour guide for them. The monk carried a palanquin(sedan chair) for tourists in a mountain and played a role of an entertainment assistant to provoke merriment for tourists. The monk carved the name of tourists on rock and sometimes told their fortune and became a cultural heritage commentator for them. Also, the monk confirmed an image of meditation, abstinence, and purification and had a coordinative relationship of exchanging poetry or debate with tourism gentry at the times.
  • 5.

    Understanding Management Constraints for Hanok-based Traditional Cultural Experience Programs

    Kim, Hyounggon | 2015, 39(9) | pp.77~90 | number of Cited : 0
    Abstract
    This study explores managers' perceived constraints in providing Hanok-based tradtional cultural experience programs. An in-depth interview was conducted to the total of 14 managers who run traditional cultural experience programs in Hanok about various constraints they perceive in operating such programs. Data were analyzed in accordance with thematic analysis process. The results show that the prominent management constraints fall into external and internal categories. External constraints include “lack of consistent demand” and “deficiency in stakeholder network and support”. Internal constraints encompass “spatial limits”, “lack of operating personnels and professionality”, and "lack of promotion skill and information". The results of this study pertain to developing efficient managerial strategies to cope with the revealed management constraints.
  • 6.

    The Relations of Knowledge on Climate Change and Purchase Intention of Environment-friendly Tourism Products

    Min Woong Ki | Kim, Nam Jo | 2015, 39(9) | pp.91~111 | number of Cited : 15
    Abstract PDF
    The study is to explore how tourists’ knowledge on climate change, one of the most important environmental problems the world faces, affects their purchase intention for an environment-friendly tourism product. It has been discussed that modern tourists generally acquire objective knowledge on tourism product they want to purchase through a variety of mass media, and they seek reasonable consumption. The study found that tourists’ thinking, that is, they think they know a lot of climate change, affected their intention to purchase an environment-friendly tourism product, not their volume of objective knowledge on climate change. Therefore, tourism businesses are required to make tourists be directly aware of environmental problems based on their objective knowledge, and to implement marketing strategies to let tourists subjectively perceive that they know climate change well, to facilitate sales of environment-friendly tourism products.
  • 7.

    A Study on Structure Effects of Mobile Information Service Quality of Travel Products Influencing Information Acquisition Failure and Future Behavior

    유예경 | Yoon Yooshik | 2015, 39(9) | pp.113~127 | number of Cited : 13
    Abstract
    This study clarified the influencing relation that travel product mobile information service quality affects the variables. A total of 633 people data collected were utilized for analysis of structural equation. Integrated structure relation of proposed model has been verified. As a result of data analysis, structure relation model of future behavior, satisfaction and information acquisition failure according to travel product mobile information service quality showed several important results. Mobile information service quality factors such as contents, feedback and personalization showed significant(-) effects on information acquisition failure, but exploration showed no significant effects on information acquisition failure. In addition, mobile information service quality factors such as contents and personalization showed significant (+) effects on tourism information satisfaction.
  • 8.

    Improving City Tour Users’ Satisfaction by Using Impact Range-Performance Analysis: Focused on Gimhae CIty Tour

    우종한 | LEE, BONGKOO | 2015, 39(9) | pp.129~147 | number of Cited : 10
    Abstract
    Importance-Performance Analysis has been a widely accepted tool for improving product/service quality level. However, in spite of its usefulness, it has been criticized as having some limitations. Impact Range-Performance Analysis, suggested by Mikulić and Prebezac(2008), is regarded as a supplementary to IPA. The purpose of this research was to introduce IRPA and apply it to Gimhae City Tour to draw measures contributing to Gimhae City Tour users’ satisfaction levels. For this purpose, a self-administered questionnaire was developed and data was collected with Gimhae City Tour users from May 1, 2014 to August 31, 2014(120 days). A total of 395 questionnaires were used for data analysis. Major findings were, in case of Gimhae City Tour, only one attribute of “professional knowledge of culture interpreters” was shown to be assigned a high priority. On the other hand, such attributes as “cleanliness of city bus,” “outside views from the city tour bus,” “cleanliness of restaurants,” “overall tour time,” and “suitability of tour course” should grant high performance as they are. Theoretical and practical implications as well as future study directions were discussed.
  • 9.

    The Types and Characteristics of Suwon Tourists by Applying Travel Career Pattern Model: A Latent Profile Analysis Approach

    Hwasung Song | 2015, 39(9) | pp.149~166 | number of Cited : 8
    Abstract
    The purpose of this study was to identify travel career pattern of Suwon tourist by using a Latent Profile Analysis (LPA) and classify them based on measurements such as latent class characteristics and structure. Data from 1,000 tourists at main tourism destination in Suwon city were surveyed with person interview then analyzed. LPA identified three subgroups: (1) core motives oriented type with lowest motivation, (2) mid-layer motives oriented type with highest motivation, and (3) general type with relatively regular motivation. In order to examine the significant differences among three groups, cross-tabulation and ANOVA analysis was conducted. As a result, gender, age, number of travel times of Gyonggi do, the purpose of visit, intention to recommend, and intention to revisit, and tourism satisfaction were found to be significant differences of three groups whereas number of travel times of Suwon and aborad did not. In conclusion, our findings suggest that LPA can be an effective tool for identifying subgroups of individuals who have engaged in particular sets of tourism activities with multiple motivation dimensions.
  • 10.

    The Relation of Push Factors and Pull Factors in Motivations for Medical Tourism: Focusing on Chinese People in their 20s and 30s

    JAEBIN CHA | 2015, 39(9) | pp.167~183 | number of Cited : 4
    Abstract
    Using canonical correlation analysis, this study analyzed the relation of push-pull factors in motivations for medical tourism focusing on Chinese people in their 20s and 30s. In order to promote facilitation of medical tourism in Korea, it is necessary to investigate strategies interrelating push factors and pull factors effectively as an important area of research. The result of the analysis drew out 3 canonical functions. In Canonical Function 1, the push factors of ‘Exotic and unusual sentiments’(-.574), ‘Recharging and break from the busy daily life’(-.466) were highly correlated with pull factors of ‘Various opportunities for shopping’(-.513), ‘Various foods of the country’(-.462). In Canonical Function 2, the push factor of ‘Treatment of illness (disease) that is difficult to be treated in my country’(.433) was highly correlated with pull factors of ‘Highly skilled medical staff and professionals’(.425), ‘Availability of treatment in internationally accredited hospitals’(.422), ‘Advanced high-tech medical facilities’(.418). The findings could figure out the kinds of motivations for medical tourism that the Chinese medical tourists were attracted and implemented by.
  • 11.

    The Effect of Festival Experience Program on Children's Emotional Response and Sociality Development

    조영희 | Changsoo Kim | 2015, 39(9) | pp.185~205 | number of Cited : 7
    Abstract
    The recent trend of festivals in Korea is characterized by the steady evolvement from watching to visitor‐centered activities of touching, feeling, and experiencing. Most of festival visitors have been found to visit festivals in order to educate their children, to have new experiences, or to improve human relationships. Experience programs in festivals have educational effects for children’s physical growth and personality development, and they also reflect the characteristics of the festivals. For these reasons, it is necessary to actively utilize experience programs reflecting the characteristics of the festivals on the spot. Assuming that children’s emotional response to festival experience programs would be highly valuable, this study aimed to analyze how elementary school children’s emotional responses affected their social development. According to the results of this study, the most noticeable positive effect of children’s emotional response to festival experience programs was the enhancement of their perspective taking ability, which is the ability to get out of one’s own perspective and to understand and accept others’ positions, and this effect promoted their social development. This finding means that festivals can be very useful education programs based on field experiences for children’s social development. This also suggests that we need to recognize festival experience programs as valuable resources of children’s education and to develop new creative ideas and various experience programs continuously.
  • 12.

    A Study on the Relationship between the Intention to Participate in Overseas Internship and Intercultural Sensitivity and Language Ability of Tourism Majors

    Min, Chang-Kee | 신철 | 2015, 39(9) | pp.207~220 | number of Cited : 6
    Abstract
    Overseas internship has drawn interest from the academia in terms of the internationalization of the university curricula and the provision of international job opportunities. This study examined the relationship between the intention to participate in overseas internship, intercultural sensitivity and language ability of tourism majors. A survey was conducted in a university where internship abroad program is highly recognized among tourism students. A total of 238 responses were used for data analysis. The study results revealed that there is a significant relationship between intercultural sensitivity and the intention to participate in overseas internship. Particularly respect for cultural differences and interaction engagement are found to be important to increase the students' intention to join overseas internship. However, English language ability and the overseas travel experiences that are expected to be related to the intention to participate in overseas internship showed no significant relationship. Based on these findings, it was suggested that an intercultural course needs to be developed and included in the tourism curricula, while integrating intercultural contents in the existing tourism courses.