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2015, Vol.39, No.10

  • 1.

    The Diffusion Stage of Korean Food by the Food Acculturation Type of Married Female Immigrants

    김현미 | Kyung Soo Han | 2015, 39(10) | pp.13~32 | number of Cited : 5
    This study was conducted on married female immigrants who have moved to Korea. After classifying the food acculturation types, the following were identified their characteristics by their adaptation type correlation between the food acculturation and Korean food diffusion. The results obtained are as follows: First, the food acculturation types of married female immigrants were classified as ‘integration’ 38.5%(42persons)’, ‘assimilation’ 12.8% (14persons), ‘separation’ 28.4%(31persons), ‘marginalization’ 20.2%(22persons). Those types showed differences depending on their age and period of stay in Korea. Thus, studies and educational programs based on the Korean food acculturation types of married female immigrants are necessary. Second, the Korean food diffusion stage by the adaptation type of married female immigrants was the highest in ‘awareness interest(3.82),’ followed by ‘interest evaluation(3.44)’, ‘trial adaptation(3.14).’ In terms of the correlation between Korean food diffusion stage and food acculturation types, significant effects were found in ‘Korean food acculturation’ only. For married female immigrants to adapt to the Korean food culture and accept it as residents, diverse experience in the food culture is necessary.
  • 2.

    A Research on Visual Merchandising Components of the Food Court in the Department Store using IPA

    정소진 | Sung-Mi Cha | Il-Sun Yang | 2015, 39(10) | pp.33~49 | number of Cited : 10
    The purpose of this study was to produce VMD(visual merchandising) components specialized for food court in the department store, and to offer marketing implications for launching VMD strategy. This study was done with in-depth interviews of experts and with a questionnaire survey and internet survey of department food court customers. The result shows that ‘VMD factors of dining experience in the department store were composed of convenience, trust, harmony, aesthetic impression, and attractiveness. The results of the IPA analysis show that items scoring high on importance but not on satisfaction were attractiveness of showcase presentation, sufficient space between tables and chairs, and sufficient passage width. This study shows that the differentiated VMD strategy of food court in the department store has significant from an integrated marketing perspective.
  • 3.

    A Study on Practical Methodology for International Conference Invited Speaker’s Contract

    하재원 | Kim, ChungAh | 2015, 39(10) | pp.51~69 | number of Cited : 0
    Major mass media have opened global size conferences competitively for recent 10 years. The problem is the fee for speakers account for large portion of the budget of events, however, there is no standard contract and various problems such as cancellation, breach and default of contract occurred in the situation that field workers are not legal or paralegal people. These contract‐related works are very complicated as they are deeply related to international law, domestic law and laws of the lecturer, and we could not find previous studies related to it, it is necessary to perform a study. Accordingly, based on the contract cases that the researcher have dealt with, we analyzed clauses of contracts through in‐depth interviews with responsible people and developed a standard contract to invite speaker form overseas that could be used in MICE industry in common.
  • 4.

    Service Blueprint of the Young Kids Customers’ Specialized In-flight Service Utilizing Kano Model Analysis

    Kim, In-sin | 봉유미 | Minho Cho | 2015, 39(10) | pp.71~90 | number of Cited : 12
    The purposes of this research were to (1) classify specialized in-flight service quality elements for young kids by applying to Kano model and verify Timko customer satisfaction coefficient, and (2) build the specialized in-flight service blueprint for young kids customers. The Kano model was analyzed and Timko satisfaction coefficient was drawn using data collected from 198 customers who have flown with their young kids. The results of this study indicate that (1) 35 young kids customers’ specialized in-flight service items collected from FGI(Focus Group Interview) were categorized as following: 26 elements as Attractive Quality, 7 elements as One-Dimensional Quality, one element as Must-be Quality, and one element as Indifferent Quality, and (2) specialized in-flight service blueprint for young kids customers was generated to indicate all steps in the service process including Kano service quality category and Timko customer satisfaction coefficient. This study can provide managers with crucial implication to improve service quality in airline industry.
  • 5.

    A Development of Hotel-Mentoring Function Index (H-MFI) for Employees

    정욱 | Kim, Sung Hyuk | Han Hee-Sup | 2015, 39(10) | pp.91~106 | number of Cited : 7
    Despite of the criticality of mentoring in organizational behavior, a reliable scale thoroughly capturing mentoring function is rare. Scales for Mentoring Function Index (MFI) available in the extant literature include inconsistent dimensions and factor-analytic results. In addition, to the best of our knowledge, this is no scale particularly designed to capture hotel mentoring function. Filling this gap, the purpose of this research was to develop a Hotel-Mentoring Function Index(H-MFI) for employees reflecting characteristics of hotel organizations. In order to achieve this objective, in this study, both qualitative and quantitative approaches were utilized. In particular, we identified four major factors of H-MFI through a qualitative process comprising the extensive review of literature and focus group discussion. Additionally, several unnecessary items were excluded during this process. Subsequently, a quantitative approach was used with the samples of actual hotel employees. Results of the data analysis revealed that the four identified factors included an appropriate level of reliability and construct validity (convergent and discriminant). Moreover, findings of the confirmatory factor analytic approach showed that the four-factor structure of the H-MFI contained a satisfactory fit to the data. Overall, we successfully achieve our research purpose by developing a reliable scale for mentoring function for hotel employees. This study includes an important theoretical meaning in that this research was the first that provide a H-MFI developed through a intricate psychometric procedure based on both qualitative and quantitative approaches. Practically, H-MFI can be widely used to effectively measure mentoring function for employees in the lodging industry.
  • 6.

    A Study on Awareness of Korea Tourism through Big Data Analysis

    Ick-Keun Oh | Lee Tae Sook | 전채남 | 2015, 39(10) | pp.107~126 | number of Cited : 101
    Abstract PDF
    The objective of this study is to examine tourists’ awareness of tourism through SNS big data. For this, this study collected data containing ‘tourism/travel’ keywords from web pages, blogs and news on Naver, Daum and Google during one year from January 1 through December 31, 2014. Data were collected by using TEXTOM, a data collecting and processing program and from those data, degree centrality, closeness centrality, betweenness centrality and eigenvector centrality were analyzed by utilizing packaged NetDraw along with UCINET. As a result of the analysis, it was found that the web visibility of foreign and domestic tourist destinations was high. In addition, the result showed that the web visibility was also high for tourism types such as family trip, free-style trip, overseas trip and honeymoon; overnight tourism; and tour itinerary such as two nights and three days, three nights and four days. Except this, tourism safety, tourism week, Tour Doorae(tourism cooperative group) and Haemi-eup Fortress were included and social and environmental tourism characteristics in 2014 were identified. It is expected that this diagnosis on awareness of tourism according to changes in domestic tourism environment by using these social media will be a foundation of baseline data useful for establishing tourism marketing strategies.
  • 7.

    The Effect of Prosocial Motivations on Positive and Negative Consequences in Tourists’ Use of Social Media: The Moderating Effects of Harmonious and Obsessive Passion

    Hyunae Lee | CHUNG NAMHO | 2015, 39(10) | pp.127~147 | number of Cited : 7
    Abstract PDF
    Social media users tend to use social media in order to impress other people in smart tourism environments. Especially, since tourism consumption can be associated with higher economic ability and enough leisure time, the majority of tourists has used social media in order to show off their touristic experience and information to social media friends. Tourists have spent much time to select, edit and post their photos and messages during their stay at luxurious hotels or resorts and famous tourism destinations, which can influence on excessive periods of time in social media and ultimately induce negative consequences. Therefore, the present study tried to focus on the factors affecting passion toward and consequences from the use of social media. To be more specific, the present study investigated the impact of altruistic and egoistic motivations on harmonious passion and negative passion, which induce positive and negative consequences.
  • 8.

    Factors Influencing Willingness to Pay a Price Premium for Travel Products of Social Enterprise

    KIM MIN HYUNG | Hwang, Yeong-Hyeon | 2015, 39(10) | pp.149~161 | number of Cited : 7
    This study aims to explore the willingness to pay for tourism social enterprise's travel products and to identify factors influencing the intention to pay additional expense for the product. For empirical study, a survey was conducted during the period from March 24 to April 6, 2015 in Busan, Korea and 406 samples were used for the final analysis. The results indicated that about 40% of respondents were willing to pay additional expense for the travel product of tourism social enterprise. Results of a dichotomous logit analysis indicated that potential tourists’ intention to pay additional expense for the products of tourism social enterprise is significantly influenced by age, marital status, recognition of tourism social enterprise, emotional consumption value and rarity consumption value. For significant consumption value, potential tourists with higher emotional value and rarity value show more tendency to pay additional expense for social enterprise's travel products. Practical and theoretical implications of the results are addressed with the directions for future study.
  • 9.

    The Effects of Casino Job Training on Education Satisfaction and Job Commitment: Based on Dealer in Kangwon Land

    Shin Dong Ju | 김호생 | 2015, 39(10) | pp.163~179 | number of Cited : 13
    This study analyzed the effect of a casino enterprise’s job training on the dealer’s education satisfaction and job commitment. In order to test this study’s hypotheses, dealers working at the Kangwon Land Inc. located in Kangwon province, which is the biggest domestic casino for the locals, were chosen as the research subject. By targeting the casino dealers, 300 copies of the questionnaires were distributed. and after collecting 296 copies, 290 valid copies were utilized for the analysis. For the hypothesis verification, regression analysis was conducted in order to verify the causal relationships of variables. Findings showed that the teaching ability, work-relatedness and design appropriateness, which are the sub-factors of a casino dealer’s job training, have significant positive influence on the education contents and guidance level, which are the sub-factors of education satisfaction. Also, the sub-factors of job training, which are teaching ability, work-relatedness and design appropriateness, were shown to have significant positive influence on the sub-factors of the job commitment, which are job satisfaction, task efficiency, emotional commitment, continuous commitment and normative commitment.
  • 10.

    Research Trend of Cruise tourism in South Korea: Systematic Review Approach

    Lee hyunju | Kyongmo Lee | 2015, 39(10) | pp.181~199 | number of Cited : 15
    Being a fast-growing sub-category of tourism, South Korea's cruise tourism continues developing both as a business and as a scientific domain. The aim of this research is to deliver comprehensive synopsis of cruise-related research, which will serve as a starting point and reference for future researchers, with a hope of initiating a constructive and reflective discussion about the progress of cruise tourism research. Mainstream bibliographic databases were systematically reviewed, resulting to a collection of 82 cruise-related articles published between 1998 and 2014. The articles have been analysed in a descriptive manner and categorized in accordance with the research paradigm to obtain an impression of the type and scope. In order to create a holistic knowledge based on cruise-related research in a domestic setting, thematic analysis―an interpretative aggregation of the collected material―was employed. Apart from providing an in-depth review of research trend on cruise-related research, discussion on relevance of topics and research direction for the future research was also proposed.
  • 11.

    Who Shares Travel Information on Social Media?: A Study of Travel Information Sharing Behaviors according to Narcissistic Propensity

    Han, Seokho | 이예진 | Yoon Ji-Hwan | 2015, 39(10) | pp.201~216 | number of Cited : 9
    As phenomenon of continuing development of social media lasts, many users are posting their travel-related experiences, opinions and thoughts on one’s social media and sharing it with others based on various purposes. In accordance with this flow, many studies are developing their understandings about usages of social media, but most studies only focused on the advantages of social media and not truly considered the users psychological perspectives that 'who' and 'why' people share travel information. Therefore, this study adapted NPI(Narcissistic Personality Inventory) which usually applied in psychological study to deeply understand the individual's self-presentation propensity regarding narcissism. The results of this study shows that users with high narcissistic propensity have higher self-reinforcement motivation, sharing attitude, sharing intention than the lowers. Although this study only focused on narcissistic propensity, this gives insight to stakeholder related to tourism industry to make better understandings on this phenomenon.
  • 12.

    Differences of Mental Health between Serious Leisure Participants and Casual Leisure Participants

    Ko, Dong Woo | 정소정 | 2015, 39(10) | pp.217~237 | number of Cited : 15
    The purpose of this study was to examine the differences of mental health between serious leisure and casual leisure participants. Specifically, this study compared two groups' mental health indexes based on three criteria, includingⅰ) perceived regularity of participating into the selected type. ⅱ) perceived amount of consumed time for the selected type, and ⅲ) relative interest and involvement level to the selected activity. The data of 308 Korean adults were collected in this study. The results from this study show that the three factors of PosPsyCap (except for resiliency factor), eustress, and life satisfaction were significantly higher in the serious leisure group than casual leisure group. However, the two groups' distress level were not significantly different. These results imply that serious leisure activity has more the potential to contribute to the quality of life compared to the casual leisure activity. In conclusion, the limitation of this study and future research direction were discussed.