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pISSN : 1226-0533 / eISSN : 2713-6388

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2016, Vol.40, No.1

  • 1.

    The Effects of Perceived Corporate Social Responsibility on Employees’ Trust, Commitment, Satisfaction, and Turnover Intention

    ARam Jung | Ryu, Ki-Sang | 2016, 40(1) | pp.13~28 | number of Cited : 36
    Abstract
    The purpose of this study is to analyze the effects of corporate social responsibility(CSR) on employee’s organizational trust, organizational commitments, job satisfaction, and turnover intention. A survey was conducted on 286 employees and 255 samples were finally used for the data analysis to test hypotheses using the structural equation model, Results revealed that employees’ CSR partially influenced their trust. In particular, the ethical and legal responsibility of CSR had positive effects on organizational trust. Additionally, organizational trust had positive effects on both affective commitment and continuance commitment. Accordingly, both affective and continuance commitments positively influenced employee satisfaction. Finally, the satisfaction affected their turnover intention. In the final section, both practical and theoretical implications were discussed.
  • 2.

    An Examination of the Relationship between Technology-Organization-Environment Factors and their Performance at a Smart Exhibition: Mediating Effects of Collaboration Activities

    Sunyoung Hlee | 이지민 | CHUNG NAMHO and 1other persons | 2016, 40(1) | pp.29~50 | number of Cited : 3
    Abstract PDF
    This study analyzed the influential factors of collaborative activities and the relationship between collaborative activities and exhibition performance in the smart exhibition environment including the usage of information technology(IT). The usage of IT, customer orientation, customer dependence, booth location and environmental uncertainty was suggested for the impacts of these factors on collaborative activities, selling and non-selling performance were analyzed empirically. For this study, data were collected from 96 exhibitors from the KIMES(Korea International Medical & Hospital Equipment Show). The results showed a strong support for the direct impacts of usage of IT, customer orientation, and booth factor on collaboration. These three factors were mediated by the collaborative activities. Based on these results, this study suggests the theoretical and practical implications regarding collaborative activities of exhibitors in a trade exhibition.
  • 3.

    Influential Factors on the Cognition of Tourism Destination Advertising by Selective Attention

    Jeong, Hyun-Woo | Yoon Ji-Hwan | 2016, 40(1) | pp.51~66 | number of Cited : 1
    Abstract
    The purpose of this research is to examine effective factors and their relationships on the cognition of subway tourism destination’s advertising by selective attention. According to the selective attention widely used in the psychology literature, the cognition can be divided into two: cases paying attention to the contents of advertisement and cases paying attention to the other things. Through empirical research, 4 factors of advertising (e.g., creativity, visibility, subliminal, and natural landscape) were identified. The factors had positively effective relationships with tourism destination’s advertising cognition. On the other hand, 2 factors (e.g., Ad cluttering and smart phone addiction) identified as advertisement’s external factors. These factors had negatively effective relationships on tourism destination’s advertising cognition. The results of this research provide theoretical implications and practical implications that advertisement related practitioners must bear in mind when executing tourism destination advertising.
  • 4.

    Identifying Tourism Service Failures in the Travel Chain by the Types of the Disabled Tourists’ Embodiment: An Application of Critical Incident Technique

    LEE, BONGKOO | LEE YOU-HA | 2016, 40(1) | pp.67~91 | number of Cited : 5
    Abstract PDF
    Tourists with disabilities would have a high propensity of confronting service failures of human and non-human elements provided along the travel chain. This research was conducted, using the Critical Incident Technique, to extract service failures perceived by disabled tourists across the chain from the point of view of disabled tourists’ embodiment conditions and to systematically categorize them. Data were collected via individual or group interviews from 33 disabled tourists with diverse embodiment conditions. The Result revealed that 93 service failure cases mentioned by the informants could be grouped into six dimensions and 15 categories. Frequently mentioned service failures were associated with the ‘on-site experience’ stage. Structural conditions of the tourism environment, interactions with employees, and conditions of tourism products/services were the most busily mentioned dimensions. In addition different service failure dimensions were frequently mentioned by differently embodied tourists. Theoretical and practical implications were discussed for future research direction.
  • 5.

    Investigating the Influence of Corporate Philanthropy by Franchise Coffee Brands on Corporate Image, Brand Attitude, and Behavior Intension: The Case of Starbucks

    Yoon, Tae-Hwan | 2016, 40(1) | pp.93~110 | number of Cited : 23
    Abstract PDF
    This study tried to investigate the influence by corporate philanthropy of franchise coffee brands on customers’ perception. Firstly, to achieve this goal, this study suggested a multi-dimensional scale for measuring corporate philanthropy by clarifying the definition of corporate philanthropy from CSR. Secondly, this study empirically examined the influence of corporate philanthropy on corporate image, brand attitude, and behavior intention. In the results, a four dimensional structure of corporate philanthropy was found to be rigid and valid, and all the dimensions were found to have significant positive influences on corporate image except one dimension called ‘community contribution’. These findings support the results of previous studies showing that the influence of corporate philanthropy may vary depending on various factors.
  • 6.

    A Dilemma of Tourism Development and Environment Conservation over the Permission Policy of Cable Cars Construction in National Park: Focusing on the Frame Collision of Utilitarianism and Protected Values

    Shim Won-sup | 2016, 40(1) | pp.111~132 | number of Cited : 6
    Abstract
    Tourism development has always faced the horns of a dilemma between discourse on development and conservation. The construction of cable car pathways in a national park is the case in this situation. The purpose of this paper is to determine the cause of the dilemma between the developers and the conservers over cable car construction in a national park in terms of frame theory. For this purpose, a frame analysis based on the perspective of utilitarianism and protected values to describe the process of the permission policy of cable car construction in a national park is suggested. The findings were as follows. First, the different structure but same frame between developers and the conservers was an important cause of the dilemma and unsatisfactory result. Second, the dilemma between the development-oriented coalition(central and local government) and the conservation-oriented coalition(NGOs and civil society) was caused by the government’s inconsistent policy approach style and the frame difference on the permission policy of cable cars construction in a national park.
  • 7.

    Activation Strategies of the 20th BIFF using Social Big Data Text Mining Analysis

    Han, Seokho | Yoon Ji-Hwan | 2016, 40(1) | pp.133~145 | number of Cited : 33
    Abstract
    In this study, we tried to understand the people’s interests and feelings toward the film festival by utilizing social Big Data text mining that have the limelight as a new analytical technique. For this, we collected and compared data for one month before and after the day of BIFF on Oct 1st, 2015 and used comparative analysis. As a result, we found that people’s interests rapidly increased after BIFF has started. In the same way, people’s main concerns were related to the information on its contents and events before BIFF, but after it expands to diverse social issues related to the festival. In addition, though people’s emotions were considerably neutral or positive before the BIFF, they changed to mixed feelings after the festival started and their attention became too hard on the related social issues. For the result, we gave insights to both an effective operation and management scheme for next BIFF and analyzed tourism issues using the big data analysis.
  • 8.

    A Study on the Perceptual Differences to Corporate Social Responsibility of Casino Corporation between the Organizational Employees and Local Resident Groups: Focused on the Co - orientation Model

    신동재 | Youn Taek Lee | 2016, 40(1) | pp.147~165 | number of Cited : 6
    Abstract
    The purpose of this study is to analyze the perceptual differences to corporate social responsibility of a casino corporation between the organizational employees and local resident groups utilizing the co-orientation model. The literature review covered the concepts of the relationship between a casino corporation and a local community, corporate social responsibility and a co-orientation model. The analysis model was designed based on Lee and Shin (2013)’s model. The activities of corporate social responsibility were grouped into five factors: economic, legal, ethical, philanthropic, and local community contribution responsibility. For this study, 243 samples were collected from the employees of a casino corporation and the local residents. The findings of the study indicated that the degree of co-orientation toward corporate social responsibility between the organizational employee and each local resident was of a very low level, and that the formation for co-orientation revealed 'imbalanced dis-census' between those groups, and that understanding and misunderstanding was mixed. Thus, it is emphasized that the two groups need to have shared perception to the corporate social responsibility of the casino corporation. The study suggested that a casino corporation should make strategic approaches for establishing desirable social relations to achieve shared perception between the casino corporation and the stakeholders through balanced communication.
  • 9.

    The Impact on the Wellness Value of a Healing Program and its Influence on Satisfaction, Loyalty and Overall Life Satisfaction: Focusing on the Participants’ of ‘Forest Healing’ Program

    이진의 | Kim, Nam Jo | 2016, 40(1) | pp.167~183 | number of Cited : 20
    Abstract
    Recently, the interest in health has been increasing over the world, and accordingly wellness tourism is rapidly increasing due to health-seeking tourism activities. Also in Korea, health-seeking tourism activities are drastically increasing, and thereby the Korea Forest Service and local governments are implementing healing programs using forests. This study, targeting the increasing healing tourists, conducted an empirical analysis by adding satisfaction with life to the wellness value, satisfaction, and loyalty in a healing program. Study subjects were 311 participants from the Saneum Healing Forest program managed by the Korea Forest Service. As a result of the analysis, it turned out that the wellness value of healing programs has a higher effect on loyalty through healing program satisfaction than in a direct way. In addition, while wellness value of healing programs was found to have no significant effect on satisfaction with life, it turned out to have a significant effect through healing program satisfaction. These results show that wellness value of healing programs cannot directly influence satisfaction with life but influence it through healing program satisfaction, indicating that healing programs play a great role for healing tourists’ satisfaction with life.
  • 10.

    Coastal Cruise’s Safety Service Strategy

    문보영 | Yang, Soung-hoon | 2016, 40(1) | pp.185~198 | number of Cited : 6
    Abstract
    This study is aimed to explore how small-scale cruise line operators secure passenger's safety and strategically capitalize safety on service. The Korean cruise market has been untapped over the years and also there is surprisingly lesser attention given to the coastal and river cruise segment. A qualitative approach is taken to reveal the interviewees' idea in deep structure, which is namely core category in grounded theory. Half-constructed questions administered to eight experienced cruise masters find that a short-lived and classified community is reflected in the measure of safety on board. Based on the paradigm model in grounded theory, a more elaborated procedure is suggested along with a way of incorporating safety into service. This article is expected to stimulate future empirical study, create a bridge between safety and service and also create opportunity for a coastal cruise to survive upcoming fierce competition with overseas major cruise lines.
  • 11.

    An Exploration Study about Memory Formation based on On - site Experience in the Cross - cultural Tourism Context

    SANG SENYAO | Lee, injae | 2016, 40(1) | pp.199~210 | number of Cited : 5
    Abstract
    The cross-cultural heritage tourism experience has been proven a significant way to develop sustained heritage tourism and broaden the national image. Also memory of the experience in the recollection stage is an important factor in the evaluation of tourism experience and future behavior. However, there was little previous research in studying the memory formation under a cross-cultural heritage tourism context. With this limitation, this study developed a research model based on the qualitative analysis of 17 Chinese international students who visited two cross-cultural heritage tourism sites. One of the major findings was that memory was constructed according to time point factors, emotional factors and cognition factor. Furthermore, the tourists actively reinforced their memory by watching their photo album or telling their story to others outside the site. Finally, this study also found a significant gap between the on-site experience and the memory of the experience.
  • 12.

    Effects of Service Quality on Perceived Service Value, Customer Satisfaction, and Revisit Intention: Focus on Hanok Guesthouse

    Park, Yung-Jin | Yang, Jae-Young | 2016, 40(1) | pp.211~228 | number of Cited : 37
    Abstract
    This study was to investigate the relationships of service quality of Hanok Guesthouse, perceived service value, customer satisfaction, and revisit intention. A survey was conducted with foreign tourists stayed at Hanok Guesthouse to accomplish the purpose. An on-site survey was conducted from March 1 2015 to June 30 2015. A total of 325 questionnaires were collected but finally 321 responses were used for empirical analysis after getting rid of 4 incomplete responses. Reliability analysis and validity test of measurement items were conducted using SPSS 20.0 statistical package program. In addition, relationships among research constructs were tested through multiple regression analysis. The results of the study showed that service quality had a positive impact on the perceived service value and that the latter was found to have positive impacts on customer satisfaction and revisit intention. The results suggest that constant improvement and appropriate management of the service quality of Hanok Guesthouse (e.g., human service, facilities, accessibility, and usage charge) are important elements to be considered in order to increase customers’ perceived service value, and, in turn, customer satisfaction and revisit intention.