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pISSN : 1226-0533 / eISSN : 2713-6388

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2016, Vol.40, No.2

  • 1.

    Korean Wave(Hallyu) Tourism Information Policy for Potential Foreign Tourists: Analysis of the Language - specific Issue and its Requirements

    Sunyoung Hlee | Lee, Ji-Min | JOUN YOUHEE and 2other persons | 2016, 40(2) | pp.11~35 | number of Cited : 5
    Abstract PDF
    The purpose of this paper is to examine the perceived recognition of the potential foreign tourists from seven different language groups regarding the Korean wave to find their distinctive different issues and needs. In order to find such traits, a survey was conducted on 4,245 international tourists from 7 different linguistic groups who visited the Korea Tourism Organization(KTO)’s website VisitKorea which hosted for the promotion of the Korean Wave. A total of 90 Korean Wave keywords was retrieved from the collected survey data and sorted them into 8 categories using content analysis: Celebrity, ICT, Contents, Culture & Heritage, Shopping, Destinations & Tourism, Korean studies and Event & Festivals. In this research, the differences in issues and the needs of among the tourists from the seven language groups in the 8 categories were studied based on the Construal Level Theory(CLT) and Psychological Distance Theory. Finally, on the basis of the Distance Decay Theory(DDT), several implications of tourism information strategies on the globalization of Korean Wave(Hallyu) tourism were suggested.
  • 2.

    A Qualitative Exploration of the Interplay among Running, Spirituality Well - being, and Holistic Health: Focused on a Guide Runners Community Helping the Blind to Run

    Lee, Bo-Mi | 2016, 40(2) | pp.37~58 | number of Cited : 0
    Abstract PDF
    The purpose of this study was to explore the interplay among leisure, spirituality well-being, and holistic health on 10 runners helping the blind to run. This study set out to explore the interplay among leisure, spirituality well-being, and holistic health using a qualitative research. In-depth interviews with 10 participants revealed an amount of spiritual well-being associated with running, which in turn contributed positively to their holistic health. The findings of spiritual well-being were divided into five common themes which were making meaning, making value, emotional connecting, transcendence experience, and deeper awareness. The findings help explain the roles of leisure in the development spiritual well-being and maintenance of holistic health, which Heintzman and Mannell(2003) argued warrant attention. Theses findings along with implications for practitioners and future research are provided.
  • 3.

    The Effects of Cause-related Marketing on a Customer’s Perceptions of Authenticity and Corporate Image: Beverage Product Types as a Moderator

    Piao, Zhen-Xian | Hwang Johye | 2016, 40(2) | pp.59~80 | number of Cited : 19
    Abstract
    Cause-related marketing has been recognized as an essential element for improving a corporate image, and authenticity in the marketing activity has become critical in gaining consumers’ trust. The purpose of this study is to examine the effects of CRM attributes(product-cause fit and durability) on authenticity perceptions. On the basis of two product types focus(utilitarian product and hedonic product), 8 types of testing advertisements were designed. The results were as follows. First, there are differences in authenticity perceptions in fit between the two product types. In particular, product types have a moderating effect on the relationship between fit and authenticity perceptions; while for the utilitarian product, authenticity perceptions are higher in high-fit than low-fit. On the contrary, in hedonic product case, authenticity perceptions are higher in low-fit than high-fit. Second, there are no differences of authenticity perceptions in durability between the two product types. Third, authenticity perceptions have a positive effect on corporate Image. The findings show that CRM attributes play a significantly role in creating a sense of authenticity for consumers. Furthermore, this study also provides academic implications and practical marketing strategies the company.
  • 4.

    The Effects of Italian Wine Selection Attributes on Customer Satisfaction and Repurchase Intention: Focusing on Wine Experts

    Cho, Jeong-Lan | Kim, Kyung-Sook | 2016, 40(2) | pp.81~99 | number of Cited : 12
    Abstract
    The purpose of this study is to investigate the effects of Italian wine selection attributes on customer satisfaction and intention to re-purchase. The sample consisted of 230 wine experts. The PASW Statistics 21.0 was used to collect data. In order to analyze the data, descriptive statistics, EFA, T-test, One-way ANOVA, and multiple regression methods were utilized. The dimension of Italian wine selection attributes included brand image, characteristics of production and environment, dry taste and body, basic knowledge and label information, sweet taste, and Light taste. This study found that the Italian wine selection attributes were positively associated with customer satisfaction. Specifically, characteristics of production and environment, dry taste and body, and basic knowledge and label information were found to be significantly related to customer satisfaction. Moreover, intention to re-purchase is affected by several Italian wine selection attributes: brand image, characteristics of production and environment, dry taste and body, basic knowledge and provided information. In addition, one of the most interesting findings were that customer satisfaction after purchasing wine and tasting it has a positive impact on the intention to re-purchase. This study also found that Italian wine selection attributes have significant differences via wine consumption characteristics. Implications of these results and direction for future research are discussed.
  • 5.

    A Study on the Effect Relationship between the Dokdo Special Interest Tourists Motivation and Citizenship Behavior: A Research Based on the Mediating Effect of Tourism Commitment

    이종열 | Lee,Hyung-Ryong | 2016, 40(2) | pp.101~122 | number of Cited : 8
    Abstract
    The purpose of this study is to identify the effect relationship of the special interest tourist’s motivation who visits to Dokdo Island on the citizenship behavior of tourists. Data were collected from 241 tourists who visited Dokdo Island from the 10th to 13th of July, 2014. Collected data were analyzed using SPSS 18.0. For the analysis method, frequency analysis, exploratory factor analysis, and multi regression analysis were conducted. The main variables were composed of tourist motivation, tourism commitment, and citizenship behavior. The independent variable was comprised of intellectual tourism motivation, friendship tourism motivation, curious tourism motivation, spiritual tourism motivation, to four sub variables, tourism commitment and citizenship behavior to a one dimension variable. The study results can be summarized as follows: First, intellectual tourism motivation, curious tourism motivation, spiritual tourism motivation has been identified that have a significantly influence on tourism commitment. Secondly, intellectual tourism motivation, friendship tourism motivation have been identified that influence on citizenship behavior. Third, tourism commitment partially mediated the effect relationship that intellectual tourism motivation, friendship tourism motivation influence has on citizenship behavior. Fourth, tourism commitment fully mediated the effect relationship that curious tourism motivation, and spiritual tourism motivation influence have on citizenship behavior. In conclusion, we found that the Dokdo tourists are interested in history, culture, territory. Furthermore, they communicate with peoples’, emphasis on unity as intellectual tourism motivation, and friendship tourism motivation. Finally, they have carried out this role in their future citizenship behavior.
  • 6.

    Evaluation of a Tourism Information System based on Motivation - hygiene Theory: Targeting the Sokcho Tourism Information System

    신영기 | 2016, 40(2) | pp.123~139 | number of Cited : 2
    Abstract
    This study evaluated Herzberg’s motivation-hygiene theory and DeLone and McLean’s IS success model by applying a tourism information system, the major means for attracting people to a tourist destination. We set the service quality and entertainment quality as the motivation quality by adding the entertainment quality derived from the hedonic characteristics of information quality, system quality, service quality and a tourism information system, the quality factors commonly used in the information system quality evaluation and set information quality and system quality as hygiene factors and empirically analyzed the effect of the motivation factors and hygiene factors targeting the satisfied group and dissatisfied group according to the use of the tourism information system. According to the analysis results, both ‘Research hypothesis 1’ and ‘Research hypothesis 2’ were adopted and through this, this study is of significance in that it provided a more practical meaning in information system building and rebuilding, maintenance in terms of identifying factors giving more influence to user satisfaction and factors giving more influence to user dissatisfaction among information system quality factors.
  • 7.

    Effects of the Destination Personality on Image and Loyalty in Gangnam: Focusing on Foreign Tourists who Visited Gangnam

    Kim Woohyuk | Kim, Nam Jo | 2016, 40(2) | pp.141~157 | number of Cited : 9
    Abstract
    This study examines the collective influence of destination personality on destination image creation and its impact on tourists’ loyalty. This research focuses on foreign tourists who visited the Korean metropolitan area of Gangnam which culminated in that destination’s developing acceptance as a landmark of Korea. The sample consisted of 339 destination tourists in Gangnam. To analyze the data, descriptive statistics, confirmatory factor analysis(CFA), structural equation modeling(SEM), and multivariate analysis of variance (MANOVA) methods were utilized. This study found that destination personality, excitement, and comfort had significant effects on cognitive image and affective image. It was also found that destination personality, excitement, particularity, and affective destination image had significant effects on destination loyalty. However, cognitive destination image did not have significant effects on destination loyalty. It was found that there are significant differences among groups in respect to destination personality based on sample characteristics. The results of this study will help enhance efficacy for government officials and destination marketing organization(DMOs) as they develop future marketing strategies.
  • 8.

    Island Tourism Success Factors: A Comparison between Jeungdo and Chungsando, Korea

    이재환 | Lee, Jin-Hyung | Doo hyun Hwang | 2016, 40(2) | pp.159~179 | number of Cited : 8
    Abstract
    This study was to examine the developmental process and success factors of two newly developed Korean island tourism destinations: Jeungdo Island and Chungsando Island. Technical reports, books, local government documents and statistics that showed the developmental process of the two islands were closely scrutinized. In addition, in-depth interviews with the different stakeholders who had been heavily involved in the two island tourism destinations process were performed to extrapolate the success factors of the two newly developed island tourism destinations. Results showed that a professional intermediary organization for each of the two island tourism destinations had a pivotal role in the success of the two island tourism destinations. Results also indicated that effective marketing and administrative and financial support from the central and local governments were also very important factors that impacted on the success of the two island tourism destinations.
  • 9.

    Serious Leisure Participation and the Stress Relief Process

    Lee, Sang-Kyung | KIM, BYUNG-GOOK | 2016, 40(2) | pp.181~200 | number of Cited : 10
    Abstract PDF
    The purpose of this study was to identify the effects of serious leisure on self-actualization, self-expression, self-image, and self-gratification. Specifically, this study aimed to examine what causes distresses and eustresses, and their perceptual factors. The data was collected from thirty-nine participants over four weeks using qualitative approaches. Results from this study indicated that most participants had a variety of stresses during the first two weeks and those stresses were similar to the characteristics of distresses. This study also found that several factors (i.e., skills, competitiveness, admiration to experts, and compliments) have a significant influence on coping stresses.
  • 10.

    Understanding the Structure of High School Students’ Educational Tourism Experiences

    송완구 | Kim, Hyounggon | 2016, 40(2) | pp.201~214 | number of Cited : 2
    Abstract
    This study was conducted to understand the educational travel experiences of agricultural high school students who participated in an overseas education program via a qualitative research approach. For this purpose, 59 travel reports written by the students who participated in the overseas education programs were analyzed in accordance with the thematic analysis process. Four main themes emerged. These were (1) aspirations through social comparison, (2) introspective self-reflection, (3) changing perceptions about agriculture, and (4) positive projection of self as a farmer. The results show that the structure of educational tourism experiences can be better understood particularly in light of social learning theory and the concept of an aspirational reference group. Desirable changes for agricultural high school students through educational tourism can take place mostly by direct social interaction with reference groups(European agricultural high school students and farmers) who supposedly possess the relevant and aspired qualities.