KJC Korea
Journal Central

Healing phenomena such as healing talks, healing concerts, healing books, and healing tourism have swept over Korean society. Healing is considered as something of a ‘romantic cure’ for people who need to rest and recover from their everyday life. Healing phenomena were approached from individual and psychological standpoints rather than from social and sociological ones. For this reason, healing is criticized as ‘faked mind control technology’ in the same way the story of Ah Q of Lu Xun was criticized. After reviewing the concepts of healing and healing tourism within the limits and implications of they impose, liberalism and neoliberalism as theoretical backgrounds of this study were reviewed. This was done in terms of the aspects of economic thoughts and policy and the aspects of ideologies. This study proposes social meanings for healing tourism as follows: First, healing tourism has meanings for the culture of comport and cure in a neo-liberalistic society. Second, healing tourism can be understood as a subject formation process of culture in a neo-liberalistic society. Finally, healing tourism can be regarded as a commodification of cure and fatigue, a psychological comfort for people, and as a selling product in travel and tourism market.

The objective of this study is to evaluate foreign visitors’ cognitive and emotional responses to their experience from staying in a Hanok guesthouse in the Bookchon area, and to investigate the influence of such responses on their satisfaction and future behavior. Foreign visitors’ response data were acquired using an individual survey response based upon the convenience sampling method, over the period from the 1st or March, 2015 to the 30thof June, 2015. The study revealed that, first of all, foreign visitors’s cognitive and emotional response to their experience of staying in a Hanok guesthouse showed a positively significant influence on overall satisfaction. This indicates that reasonable price, convenient facilities, and systematic staff support have to be combined with the beauty of and cultural experience in a Hanok guesthouse in order to improve their satisfaction level. Secondly, the results from this study indicate that overall satisfaction of foreign visitors directly influence their intention to revisit a Hanok guesthouse. Findings from this study suggest that the owners/operators of a Hanok guesthouse need to develop a strategy that appeals to foreign visitors through special customer support programs that maximize their new cultural experience of staying in a Hanok guesthouse.

This study examined the structural relationships of perceived control, psychological ownership, attitude and behavioral intention toward domestic tourism. It focused on the case of Rail-ro, which is a seasonal rail pass for youth travelers. It also tested the mediating role of psychological ownership between perceived control and attitude/behavioral intention. Targeting youth travelers who made domestic trips using a Rail-ro pass in the Summer of 2015, an online questionnaire survey was conducted for two weeks from August 14 to August 28, 2015. A total of 241 responses were used for analysis after removing incomplete or invalid surveys. This study found that (1) perceived control exerted significant positive influences on psychological ownership, attitude and behavioral intention, (2) psychological ownership had a positive effect on attitude and behavioral intention, and (3) attitude showed a positive effect on behavioral intention. It also highlighted the point that psychological ownership is a significant partial mediator between perceived control and attitude/behavioral intention. This study provided academic and practical implications based on the importance of psychological ownership that travelers felt during their Rail-ro experiences in the context of domestic tourism.

It is important to develop trust between faculty and students in order to improve the quality of university education. Little attention has been paid although person-environment fit theory suggested that both the person-university fit and the person-major fit can act as antecedents of trust. Thus, the current study investigated how both the person-university fit and the person-major fit affected faculty trust in terms of four factors: intimacy, expertise, teaching ability and leadership respectively. This study used a survey method and collected data from 232 undergraduate students majoring in hotel and tourism based on the convenience sampling technique. Frequency, reliability, and correlation analyses were performed using SPSS WIN 21.0 and AMOS 21.0. A statistical package was used to test the research model and hypotheses. Results showed that the person-university fit and the person-major fit significantly affected each of the four faculty trust factors. Such a result suggests that it is possible that person- environment fit theory mainly used in the field of private firms is also applicable in a university setting. Managerial suggestions are discussed based on these results.

The purpose of this study was to examine the effect of employer brand, hotel employees’ brand citizenship behavior and brand commitment and the mediating effect of brand commitment on employer brand and brand citizenship behavior. For this purpose, se 300 hotel employees were selected who had worked at five-star hotels in Seoul from September 7th, 2015 to October 30th, 2015. From the data, a total of 256 valid samples were obtained for examination in this research. According to the results, both sub factors for employer brand, employer brand knowledge and employer brand experience, were shown to have a positive and significant influence on brand commitment and brand citizenship behavior. Brand commitment was proven to give a positive and significant influence on brand citizenship behavior. For the mediating effect of brand commitment between employer brand and brand citizenship behavior, the effect of employer brand knowledge on brand citizenship behavior was partially mediated by employer brand knowledge. However, the effect of employer brand experience on brand citizenship behavior was partially mediated by brand commitment.

The motivations that lead companies to engage in Corporate Social Responsibility(CSR) have increasingly been in the spotlight in the foodservice industry. The purpose of this study is to 1) to understand the motivations for engaging in CSR practices, 2) to examine the effects of CSR motivations on CSR satisfaction, and 3) to assess the effects of CSR satisfaction and behavioral intention in restaurants. A total of 435 samples were obtained from people who had visited a restaurant within the last three months and these formed the participants of this study. The results were as follows: First, factor analysis showed that CSR motivations in the foodservice industry can be understood in terms of two factors (public-serving motivation / firm-serving motivation). Second, regression analysis showed that public-serving motivation and firm-serving motivation had significantly affected CSR satisfaction and public-serving motivation was more influential than firm-serving motivation. Third, CSR satisfaction had a significantly positive effect on behavioral intention. These findings provide restaurant managers with the evidence needed to develop strategies for implementing CSR practices as well as focusing on more sustainable practices.

The Food tech industry has emerged rapidly and a lot of food delivery apps were developed which have changed the communication patterns of customers. This research explored the scope and the degree of factors influencing the acceptance of food tech customers using the modified technology acceptance model(mTAM). This study was conducted by survey through a convenient sampling method aimed at food delivery app users from different age and gender groups. Among 350 distributed questionnaires, 338 were collected and 267 were selected as the final valid sample. Then data were analyzed using frequency analysis, reliability analysis, correlation analysis, confirmatory factor analysis, and structural equation modeling using SPSS 21.0 and AMOS 20.0. The findings supported the mTAM hypotheses established in this research. The result revealed that individual innovation has a more positive effect on intention to use than does information superiority or the system environment. In addition, Delivery app users mainly compared brand power and review comments rather than coupons, mileage, and the discount on the price. Also, the system environment and information superiority have no significant effect on the intention to use among food delivery app users.

Comparison of various characteristics between Full service carriers and Low cost carriers has always been one of the most relevant issues of the current airline industry. This study addresses the differences in the financial characteristics between FSCs and LCCs in the global market, the Korean market, and markets in the Asian Pacific, America, Europe respectively. This was done by analyzing 10 financial ratios (CR, QR, STDR, LTDR, TDR, AT, FAT, ROA, ROE, NPM) from a total of 34 carriers including 20 FSCs and 14 LCCs worldwide for the last 9 years (2005 through 2014). Results indicate that there appear to be no significant differences between the two groups of carriers in terms of profitability in all markets, while LCCs exhibit higher liquidity and asset management (turnover) ratios than FSCs in financial characteristics in the global and Korean markets. This study inceptively includes a wide range of FSCs and LCCs from a total of 34 companies from various markets including Korea, and shows comparison in financial characteristics between the two groups of carriers within the whole market, Korean market, and 3 area markets respectively. As a result, practical references are presented for statistical business decision making in the airline industry.

Research on happiness needs to be conducted in consideration of temporal flow. Happiness after traveling is not sustained and is gone from memory after a little while. On the other hand, it would remain as an everlasting memory. This paper is a study of the factors that prolong tourists’ happiness and generate memories. In order to do that, we tried to understand the meaning of travel from the viewpoints of pleasure and hedonic adaptation. Pleasure and hedonic adaptation have played an important role in the survival of mankind. Hedonic adaptation basically inhibits happiness. However, when Experiencing, most of the people had different adaptation rates than in previous research, Attention, uncertainty, social comparison, cognitive interpretation(meaning), and emotional response were obtained as factors that inhibit hedonic adaptation through the study of previous research. Travel is an experience involved deeply in these factors and the subjective well-being of travel could last for a long time as a result. Moreover, it can be said to be held among our good memories. In order to promote the study of subjective well-being through travel, the five factors will also be worth studying.

This study examined the effect of message combination among message framing and different levels of scarcity and price discount rates of online travel products on purchase intention. In order to empirically examine the effect of message composition, an experiment was conducted on college students in June, 2015(n=178). To achieve the purpose of the study, a total number of 44 different message combinations were designed for an airfare to Honolulu and used as stimuli during the experiment. The results indicate that positive message framing has a more powerful impact than negative message framing on purchase intention. The purchase intention is stronger when the level of quantity scarcity is less. The Interaction effect between message framing and quantity scarcity was statistically significant. The Price discount message has more impact on purchase intention than a positive framing situation. There was no significant interaction effect between message framing and a time scarcity message. The Practical and theoretical implications of the results are addressed with directions for future study also being suggested.

This study investigated the expenditure strategy for customer satisfaction and financial performance. It also examined the dynamic effect of marketing costs spent to promote customer satisfaction and CRM on business performance in a service company using a multivariate latent growth model(LGM). The major findings are summarized as follows. First, the degree all variable’s change that stay out longer as time passes is significant. Second, the slope factor of LGM identified a positive influence on each of the following relationships: between the investment strategy and K-BPI, between the investment strategy and ROA, and between the investment strategy and K-BPI. Third, CRM was not a significant mediating variable between investment strategy for customer satisfaction and business performance of service companies. Furthermore, first and second period’s investment have a positive effect on the t period’s customer satisfaction index. This study showed the dynamic effects of Customer Satisfaction Investment and Customer Relationship Management on Business Performance in a Service Company. From a managerial perspective, this study revealed that service companies needed to investigate the improvement of business performance on CRM.

This study examines the message framing effects on visitors’ environmentally responsible behavior(ERB) focusing on the regulatory focus. A lot of studies have conducted research on the message framing effects but the results have not been consistent. As the main cause of inconsistency, the individual characteristics of the message recipients have been suggested. This paper investigated the role of the regulatory focus as an individual characteristic on the message framing effects of the visitors’ ERB. Based on relevant theories and literature, this study proposed two hypotheses. To test the hypotheses, a 2 x 2 factorial design was used. Hallasan National Park, a UNESCO World Natural Heritage Site, was selected as an experiment site. Two experiments, using a gain and loss frame, were made. The test was conducted in a laboratory of 402 college students, assuming that they had visited Hallasan National Park. Two-way ANOVA was used to test this study. The results of the tests showed that 2 Hypotheses were generally supported. In this study, the results of the test were interpreted and future research tasks were suggested.