Korean | English

pISSN : 1226-0533 / eISSN : 2713-6388

2020 KCI Impact Factor : 2.37
Home > Explore Content > All Issues > Article List

2016, Vol.40, No.7

  • 1.

    A Study on the Perception of Elderly Leisure of the Reality Program “Grandpa over Flowers” Older Generation Viewers: Focusing on the Middle Class

    Kim Jinok Susanna | Kim, Nam Jo | 2016, 40(7) | pp.11~29 | number of Cited : 8
    Abstract
    Due to the increase of leisure time caused by the five-day work week and the introduction of comprehensive programming channels, reality programs related to tourism have greatly increased. Therefore, modern tourists are indirectly experiencing tourism on TV. The purpose of this study is to examine how older generation viewers form their viewpoints on leisure via reality programs. Specifically, using a reality program entitled “Grandpa over Flowers” in which the elderly go backpacking that is considered to be the exclusive property of the young generation. This study tried to analyze how the negative image of elderly individuals is restructured and reinterpreted. This study was conducted using an interview with six older generation viewers from a middle economic class who were over 60 years of age. As a result of the analysis, older generation middle economic class viewers claimed that the age criterion of the elderly was over 75 and the negative recognition of the elderly people resulted from the improper education of children. Men and women preferred distinctively different leisure types, and they had a negative viewpoint concerning free leisure facilities. Regarding the leisure policies of Korea, they had strong complaints concerning Korean welfare policies. They also claimed that the middle class and higher classes cannot benefit from welfare policies for the elderly. For “Grandpa over Flowers”, they contended that it is a commercial program that aggravated the values of elderly people through backpacking. However, they responded that they would prepare for language study by backpacking in the future and would not feel any economic burden from this plan. In conclusion, older generation viewers from the middle class in Korea showed both Bourdieu’s distinction phenomenon and Peterson & Simkus’ omnivore phenomenon simultaneously.
  • 2.

    The Roles of Information Value, Information Sense, and Prior Knowledge in Relation to the Type of Restaurant Smart Phone Application Contents

    LEE RYANG SUK | Choi, Mi-hea | 2016, 40(7) | pp.31~53 | number of Cited : 6
    Abstract
    As smart phone use is commonplace, mobile users’ perceived information value is a critical issue. As a result, various types of mobile application content have been developed and become important in the research field. It is proposed that there are relationships between mobile applications and content usage. In addition, we investigated the influence of controlled variables, information sense and prior knowledge, on the relationships between mobile applications and content usage. We found moderating effects on a user’s prior knowledge as well as visual, tactile, and auditory sensory information when using mobile applications. According to this study, the results showed a significant relationship between the type of restaurant content-aware mobile applications and users’ perceived information value. Also, sensory information and prior knowledge have been shown to act as a significant moderating factor. To sum up the results of this study, types of contents such as a location search or reservation enabler were perceived as useful by actual users. The possibility that information with the sensory properties can be an effective delivery means for restaurant visitors was confirmed by this research.
  • 3.

    A Study on Relationships of Intrinsic Motivation, Flow and Satisfaction for Maze Park Visitors: Focused on a Self - Determination Motivation Theory

    Kim Young Nam | Suh Yong-Kun | 2016, 40(7) | pp.55~71 | number of Cited : 12
    Abstract
    Maze parks are one of the oldest tourist attractions throughout the world. Visitors to the maze park experience flow when they are totally focused on strolling the maze. This study focused on Self-Determination theory as related to flow theory. The purpose of this study is to identify the influence of the three need variables(autonomy, competence and relatedness) on the flow experience of a maze park visitor. This study used a survey method to collect data from 305 visitors in the Jeju Kimnyeong Maze Park based on the convenience sampling technique. Frequency, reliability, and correlation analyses were performed using SPSS WIN 19.0 and AMOS 21.0. A statistical package was used to test the research model and hypotheses. The results indicate that autonomy and relatedness significantly influence the flow experience. However, flow experience is not influenced by competence variables. The results of the analysis show that autonomy and relatedness are important for the flow experience of maze park visitors. Based on these findings, academic and practical implications were further discussed in the concluding section.
  • 4.

    The Relationships between Selection Properties for Hotel Wedding Banquet Halls, Corporate Trust, and Loyalty

    Nam, You-Shin | 장인식 | 2016, 40(7) | pp.73~87 | number of Cited : 10
    Abstract
    This research addresses the influence of corporate trust and loyalty on hotel wedding banquet halls. To achieve the results, the study surveyed customers with experience using four premium hotel wedding banquet halls in Daejeon over the course of a month from March 1st,2015 to March 31st,2015. Then, 267 valid samples taken from 300 total samples were analyzed using SPSS 21.0. The result is as follows: First, from factor analysis of selection properties, six factors were concluded and named as staff service, display expertise, available facilities, hotel image and hotel reputation, location convenience, food palatability, brand recognition, and propriety of menus based on each factor’s characteristics. Second, it was found that the most meaningful impact on corporate trust, staff service and display expertise affected menu propriety, hotel image and name, convenience came as a result of verification of hypothesis 1. There is a proportionate positive impact (+) on corporate trust by selection attributes for wedding banquet halls. Third, it is found that corporate trust has a proportionate positive influence (+) on all variables of loyalty including contentment, revisit and recommendation as a result of the verification of hypothesis 2 related with influencing the relationship between corporate trust and loyalty. In conclusion, hypothesis 1 was partially selected, and hypothesis 2 was found to result in meaningful influence on every variable. Therefore, people in charge of hotel management should establish active marketing strategies to attract potential wedding customers by managing selection attributes that influence corporate trust and loyalty by developing a new display.
  • 5.

    A Study on the Revitalization of Low and Medium Priced Accommodations in the Jeonnam Area

    Choi, Dong-hee | 2016, 40(7) | pp.89~104 | number of Cited : 1
    Abstract
    This study analyzed the different service providing factors according to different accommodation types, and examined the correlation between these accommodation providing service factors and subsequent behavior intentions. Furthermore, the study analyzed differences in the perceptions of accommodation users and managers regarding accommodation service providing factors. This was done to present revitalization methods for low and medium priced accommodations in the Jeonnam area in accordance with a period of time in which the number of domestic lodging travelers is increasing. To achieve this, 200 surveys were distributed to lodging tourists throughout the Jeonnam area over 14 days during the fall travel season from October 19th, 2015 to November 1st, 2015. Of these, there were 34 participants who gave incomplete responses and were excluded leaving166 surveys that were used for empirical analysis. Analysis results showed that average satisfaction towards accommodations in the Jeonnam area were the highest in Korean style houses, followed by, lodges, and then business hotels. In addition, the accommodation service providing factors of easy access, use convenience, facility appropriateness, and tourist activities affected the behavior intention factors of revisitation and future recommendation. Also, satisfaction with accommodation service providing factors was higher for users than for managers. Such results show that focus should not simply lean towards accommodation facilities and services but that thought should be given to the actual value that accommodations have and that differentiated programs which can only be experienced in each accommodation should be provided.
  • 6.

    The Effect of In-Flight Physical and Social Servicescape on a Customer’s Perceived Value, Satisfaction and Loyalty

    김현경 | Hye-Jin Cho | Chul Jeong | 2016, 40(7) | pp.105~130 | number of Cited : 21
    Abstract PDF
    This study examines the impact of the in-flight environment on customers’ service evaluations, based on the servicescape concept. A holistic approach embracing both physical and social aspects of the in-flight servicescape is needed. This is because the impact of the physical and social environment on a customer is powerful in explaining in-flight experience. This study investigates the relationship between the physical and social servicescape, perceived value, satisfaction and loyalty. The study results were obtained from a survey, using data collected from 206 respondents who had flight experience. The results showed that the physical and social servicescape had significant effects on three dimensions of perceived value. More importantly, the physical servicescape had a stronger impact than that of the social servicescape. These findings suggest important managerial implications with empirical evidence for building an effective marketing strategy based on a deeper understanding of in-flight environmental cues. These are key elements in business management throughout the airline industry.
  • 7.

    The Impact of Customer Value on Customer Satisfaction and to Revisit Intention in Bakery Cafes

    YUN SUN MI | Mi yeon Kim | 2016, 40(7) | pp.131~147 | number of Cited : 8
    Abstract
    The study was to investigate the relationships of customer value on customer satisfaction and the intention to revisit a bakery cafe. The importance of customer value has been repeatedly emphasized in the literature. Particularly, customer value evaluation in a bakery cafe is crucial for customer satisfaction and it causes the intention to revisit to increase. Nevertheless, little research has investigated the role of customer value on forming customers’ revisit intention for bakery cafes. To fill this void, this study aimed to examine the relationship between value dimensions(i.e., emotional, quality, economical) in determining customer satisfaction and the intention to revisit. A field survey was conducted at several bakery cafes. A total of 345 responses were obtained for data analysis. The collected data was subjected to a series of multiple-regression analysis tests. Our results showed that the hypothesized relationships were generally supported. This research in general offers valuable insights into developing efficient marketing, service, and operational strategies. The results of the study are as follows: First, customer value(emotional, quality, economica) had a positive impact on customer satisfaction. Second, customer value(quality, economica) had a positive impact on the revisit intention however customer value emotions had no impact. Finally, customer satisfaction had a positive impact on the intention to revisit bakery cafes. The results suggest that constant improvement and appropriate management of customer values in a bakery cafe(emotional, quality, economica) are important elements to be considered in order to increase customer satisfaction and the intention to revisit.
  • 8.

    The Attitude of Local Residents Toward the Slow City Project in Terms of Tourism Resources: Based on Chungsando Island, a Slow City in Korea

    정성문 | 양창환 | Kang Shin kyum | 2016, 40(7) | pp.149~163 | number of Cited : 7
    Abstract
    This study aims to examine the attitudes of the Chungsando Island’s residents toward the business of tourism resources. The ‘Economic impact’, the ‘environmental impact’ factor and the ‘Slow City movement practice’ factor show statistical significance with the result that the factors analyzed affected the level of satisfaction throughout the tourism resource industry. Residents expect the economic impact to show the dissatisfaction with ongoing tourism resource business. Therefore, a variety of policies are required to give direct benefits to the real income of residents. The reason why the environmental factors are analyzed significantly is that positive effects are expected from the tourism resource industry despite environmental problems. Furthermore, residents who do not implement the Slow City movement are not satisfied with the tourism resource industry. It is interpreted that the residents show passive attitudes toward the movement practice. They have complaints concerning the direct benefits from this movement even though they are sympathetic to the ideology. In order to overcome this problem, damage to the landscape should be avoided and we should focus on the development of added tourism revenue. In addition, we have to create a policy focusing on a Resource business that preserves the original Slow City purposes. Then, we must re-ignite a movement ‘of residents, for the residents, by the residents’.
  • 9.

    A Preliminary Study on the Problems of the Medical Tourism Activation Policy and its Political Countermeasures: Focused on the Identifying Major Issues Using Foreign Case Analysis

    CHO, SEUNGA | Choi, Seung-Dam | 2016, 40(7) | pp.165~181 | number of Cited : 5
    Abstract
    The purpose of this paper is to analyze the problems and the casual factors regarding medical tourism promotion policies and to suggest counter measures to mitigate those problems. Korean policies relevant to medical tourism promotion were reviewed and potential problems and their casual factors were analyzed through literature reviews. Potential problems discussed in the literature were an outflow of excellent medical specialists, an outflow of profits, a rise in medical costs, an expansion of medical service gaps between the rich and the poor, and a lack of policy effectiveness. Causal factors for those problems identified include the privatization of medical services, the expansion of private medical insurance and an ineffective implementation body for tourism policies. Based on case analyses of selected countries that implemented the relevant policies, three strategies to mitigate the potential problems were suggested. First, in order to minimize the problems from medical promotion policies, a strong public medical service system needs to be formulated. Second, a medical service information system in which all information is transparent needs to be operated to encourage competition among medical service organizations preventing an unnecessary increase in medical costs. Thirdly, an implementation body consisting of organizations relevant to medical tourism should be formulated in order to ensure comprehensive and effective policies.
  • 10.

    Cultural Difference and International Tourism Demand: Focusing on Hofstede’s Culture Dimensions Theory

    박용민 | 2016, 40(7) | pp.183~202 | number of Cited : 6
    Abstract
    Foregoing studies mainly focused on finding out highly influential data centered on economic variables such as income, exchange rates, and prices and were presented in studies already made. In this context, the current study attempted to confirm that cultural nature is significant among the various factors affecting the demand for tourism. For this, the current study conducted multiple regression analysis with economic variables confirmed in Hofstede’s cultural dimension as an independent variable. Then, international demand for tourism as a sub-variable was used to confirm if there were common cultural attributes affecting the demand. Next, to confirm what effect relative difference in culture has on the demand, it altered Hofstede’s values of cultural indices into values of cultural difference among nations using ‘Kogut and Singh Index’ to look into their relation to the international demand for tourism. The result of the analysis were as follows: First, it showed, a common attribute of culture affecting the demand for international tourism is ‘individualism’, in which, the features of a nation with rampant individualism being considered, Krippendorf(1987)-insisted ‘evasion from reality’ and Hofstede(2014)-insisted modernization of a nation or its development degree are its causes. Second, in cultural difference concerning cultural relativity, Korea is under the influence of ‘masculinity’ indices both in the outbound and inbound demand for international tourism. This has been analyzed to have resulted from ‘freedom from politics/religion’, a feature of a nation with low masculinity. Whereas, Japan has been proven to be under the influence of ‘individualism’, a common attribute affecting the international demand for tourism, more than these cultural attributes are uniquely found in Japan. After all, a common cultural attribute affecting the demand for international tourism is individualism and the relative difference in cultural affect by-national demand for international tourism is, in the case of Korea, according to the masculinity index but this is, conclusively, different from nation to nation.
  • 11.

    An Exploratory Study on Strategic Priorities for the Activation of Equestrian Leisure: Application of AHP

    Kim, Bo-Kyung | Mi-Kyung Kim | 2016, 40(7) | pp.203~219 | number of Cited : 6
    Abstract
    This study measured the relative importance and priorities among the elements that are needed to be considered for the activation of equestrian sports. For this, 12 horseback riding professionals were selected as the expert panel for pair comparisons of the AHP analysis. Twelve copies of the surveys were distributed to all 12 experts, then were collected and used for analysis. For the analysis of hierarchical classification in decision making, a web-based AHP analysis software Make It was used. As a result, 7 high-ranking elements were identified with safety being the most important. In descending order, the other elements were horse, price, manpower, facility and location, with program ranked the lowest. As a result of extracting the order of importance and priority from low-ranking elements, we may determine a facility’s status of insurance, the degree of horse training, the personality of the horse, the instructor’s leadership, the safety measures of riding equipment and sanitary condition, the lesson fee, the distance to the park, the riding fee, the various levels of programs offered, the facility and equipment rental cost, the size of indoor and outdoor riding grounds, the instructor’s diligence and kindness, the facilities in the stable, the types of horses, the varieties of rental equipment, the parking facility, the club house, the regular staff’s hospitality, the convenience of public transportation, the variety of programs and the size of classes being offered.
  • 12.

    A Study of Destination Image and Measurement Using Text Mining

    Sim, Young-Seok | Hong-bumm Kim | 2016, 40(7) | pp.221~245 | number of Cited : 34
    Abstract
    The purpose of this study is to examine the components of tourist destination image and its measurement through travelers’ on-line review data using a well-known travel site, and to withdraw implications for constructing a competitive destination image according to different types of tourist destinations. In order to extract lively and realistic information from travelers about destination image, this study collected travelers’ reviews on a travel community website, and analyzed them using the text miming approach. This is an appropriate analytic method for examining qualitative data from SNS and Big Data in the operating environment of Web 2.0. A web crawling method was used to collect the appropriate samples and to analyze travelers’ opinion data from the selected travel community website, Tripadvisor.com. The collected data of qualitative information from travelers’ online reviews was converted into a quantitative form that was available for statistical analysis using text mining and TF-IDF(Term Frequency-Inverse Document Frequency). The result showed that identifying the travelers’s perceived image of tourist destinations using reviews from online travel community would be a useful approach to provide meaningful implications for understanding tourist destinations’ image and developing competitive marketing strategies for the destinations. Another contribution of this study is to organize the quantitative analysis by extracting and processing the data from an online review that is basically qualitative data. Finally, this study provides the theoretical basis to apply Big Data in the tourism field, which increases exponentially on the internet and mobile environment through the advancement of travelers’ information technologies.