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2016, Vol.40, No.8

  • 1.

    The Perceptions of Climate Change Influences on Leisure Skills and Behavior Intention: Focused on Outdoor Trekking

    왕길 | Lee Seung Koo | 2016, 40(8) | pp.11~22 | number of Cited : 3
    Abstract
    This study explores the relationship between climate change, leisure skill and behavioral intention, focusing on outdoor trekking activities. Among 300 questionnaires collected 286 questionnaires were used for data analysis after getting ride of 14 incomplete ones. After analyzing the results in detail, it was found that leisure skill from climate change will affect attitude and skilled leisure appeared to affect the degree of behavior intention. Climate change affects the degree of behavior intention, attitude and subjective standards, however it was not found to affect the behavioral control. These results will be followed-up further with studies on a variety of seasonal activities conducted in order to make broader generalizations. However climate change as an independent variable has significant effects on revisiting and recommendation intentions as well as producing environmentally responsible behavior. It has an especially strong effect on environmentally responsible behavior as in regards to tourist satisfaction. Some implications are also provided.
  • 2.

    The Effect of Option Framing on Travel Product Option Choice: Focusing on the Type of Information

    Shin, Jin-Ok | Chul Jeong | 2016, 40(8) | pp.23~41 | number of Cited : 6
    Abstract PDF
    This study aims to identify the option framing effect and analyze the interactive effect between this option framing effect and its types of information. To achieve this, quasi-experience was conducted, and a total of 200 samples were used to verify these results statistically. Also, an Independent T-test was performed to analyze result differences using option framing. Then, a multivariate analysis of variance (MANOVA) was carried out to verify these interactive effects. These results showed that the option selection number and the total product price were higher in terms of option subtractive framing than option additive framing. In terms of interactive effects between types of information, specifically, the interactive effects of visual-auditory information were higher. That is, the first type of information was visual information, consisting of texts and images; the other was visual-auditory in consisting of video clips. The results show that, because of the option framing effect, the types of information may have an effect as an interactive variance. Therefore, this paper expects such results may prove useful as grounds for introducing new products throughout the travel industry.
  • 3.

    The Impact of Tourism Information Characteristics and Information Seeker Personality Variables on Word - of - mouth Effects throughout the Online Environment: Focusing on Internet Users in the Age Groups of the 20s and 30s

    NOH JAE EUN | Choi, Young-Seok | Choi, Seung-Dam | 2016, 40(8) | pp.43~62 | number of Cited : 20
    Abstract
    The purposes of this paper are to identify the factors that make up tourism information characteristics in online communication and to analyze the relationships between the tourism information characteristics and word-of-mouth communication effects. The paper will also investigate the moderating role of information seeker personality traits in these relationships. Literature relevant to research topics was reviewed and based on this literature review, 2 research hypotheses were formulated. To test these hypotheses, a questionnaire survey was conducted on people who had experience with online information seeking. Hypothesis 1 which stated that the characteristics of tourism information influence the word-of-mouth effects was partially supported. This revealed that factors of tourism information characteristics such as vividness, timeliness, and playfulness influence the word-of–mouth communication effects. These results are similar to existing research confirming the role of those three factors in the enhancement of word-of-mouth communication effects. Hypothesis 2 which stated the impact of tourism information characteristics on the word-of-mouth effect vary depending on the types of information seeker’s personality traits was not supported in general. This result suggests that there might be other situational variables such as travel price and characteristics of travel companions, Theoretical and practical implications from this research were discussed and suggestions for future research were made.
  • 4.

    To Work or to Enjoy Leisure Time: What Influences the Predisposition of Married People between the Ages of 30 and 50 to Choose between Work and Leisure?

    Lee Na Seo | Chi-Ok Oh | 2016, 40(8) | pp.63~82 | number of Cited : 10
    Abstract
    Recognizing the mechanism of work-leisure balance in life helps us understand how an individual allocates more time to leisure. This study examined explanatory factors that influence married adults’ predisposition or intent to choose work or leisure when they are given extra time. For data analysis, the 2012 National Leisure Activity Survey was used and a total of 3,441 respondents aged between 30 and 50 were included. Results using binominal logistic regression models revealed that explanatory variables such as gender, age, education level, employment state, number of family members involved and desire affect the amount of time spent on leisure during holidays, and the choice of leisure sharing experiences. Furthermore, women rather than men, and married adults rather than single adults wish for leisure activities during the weekend. Also, having some shared leisure time played important role in choosing leisure if more free time is given. Additionally, an individuals’ willingness to choose leisure rather than work was also positively related to the higher perceived sufficiency of leisure time on weekdays, the leisure cost, and the satisfaction level of the leisure time. Study findings for married adults in the 30s indicate that policy supports are needed so that the employed, high school graduates, and families with many members allocate more time to leisure. Similarly government and community programs will be beneficial that focus on leisure time management on weekends, and leisure experiences with family and others.
  • 5.

    The Effect of Workers’ Incentive Tour Experience on Organizational Commitment and Organizational Effectiveness

    양재영 | Park, Yung-Jin | 2016, 40(8) | pp.83~98 | number of Cited : 7
    Abstract
    The purpose of this study was to examine the effect of workers’ incentive tour experience on organizational commitment and organizational effectiveness. The focus of empirical analysis was on corporate members of the BC card company who were visited over a 3-month survey period and from whom questionnaires were collected. Insincere responses were excluded from the collected questionnaires, and 330 responses were analyzed using the SPSS 21.0. statistic package program. The results of this study are as follows: First, the effect of workers’ incentive tour experience on organizational commitment and Organizational Effectiveness was proven. Second, organizational commitment was accepted. Third, incentive tour experience was a mediating factor for organizational commitment that had an impact on organizational effectiveness. In fact, it had a significant effect on organizational effectiveness. This could be interpreted as organizational commitment of the workers being accepted because they have a positive impact on organizational effectiveness. Accordingly, an Enterprise manager can contribute to profitable management by providing strategic support to workers concerning their incentive tour experience. The results of this study will substantially contribute to academic and incentive tour experience, organizational commitment, and organizational effectiveness.
  • 6.

    A Qualitative Study on the Role of Leisure in Meaning - Making in Later Life :Focusing on Community - Dwelling Older Adults Who are Participating in Badminton Club

    Lee, Bo-Mi | 2016, 40(8) | pp.99~115 | number of Cited : 6
    Abstract
    The purpose of this study was to explore the role of leisure in meaning-making among 8 community-dwelling older people who played badminton for a long period. The study analyzed the role of leisure in meaning-making which can promote healing and personal development, especially for persons with life difficulties and personal limitations. The exploratory nature of this study involved a variety of interests through their voices and lived experiences. Their perspectives helped to identify in the way and the method in which leisure pursuits can contribute to making one’s life more meaningful among older people. Eight semi-structured interviews were conducted. Analysis of the interviews identified several key themes of meaning-making from leisure that include the role of leisure in promoting: (i) an enjoyable life, (ii) a stabilized life, (iii) a connected life, and (iv) an empowered life. Overall, this study provided evidence for the role of leisure in meaning-making in later life. These findings along with implications for practitioners and future research are provided.
  • 7.

    A Comparison of the Employees Satisfaction Level between In-Company Contract Food Service and Nearby Restaurants

    Jinyoung Lee | 2016, 40(8) | pp.117~136 | number of Cited : 1
    Abstract
    This study looked at workers in companies located in Seoul and throughout the Greater Seoul Metropolitan Area to understand their level of satisfaction with their in-company contract food service and nearby restaurants according to the demographic characteristics. In order to achieve this, the study conducted in-depth interviews with in-company contract food service customers and food service managers, from September 18th, 2012 to October 30th of the same year. A survey was conducted on 626 people, from January 24th, 2013 to February 7th that same year, and the study verified the difference using a t-test and ANOVA. The in-depth interview revealed that the customers wanted adequate pricing, and varied food items to be served. Customers also wanted two other items which were: 1) for food service managers to propose rational unit pricing for served food, and 2) that food taste and quality be improved. The survey also showed that there is no difference in the level of satisfaction in terms of the visiting frequency of in-company food service and nearby restaurants. However, the level of satisfaction differed according to price groups: price groups of 3,000~4,000won and 4,100~5,000won for in-company contract food service, and price groups of 3,000~8,000won and 8,000~12,000won for eating out at nearby restaurants each showed different levels of satisfaction. There was also a significant difference between food service and restaurant satisfaction level in terms of demographic characteristics. The results of the current study may be used as basic data for establishing a management strategy to induce revisits to in-company contract food service.
  • 8.

    An Analysis of the Policy Agenda Setting Process of the Integrated Resort Development Policy in Japan

    야스모토 아츠코 | Kim Kyung-Hee | Youn Taek Lee | 2016, 40(8) | pp.137~155 | number of Cited : 4
    Abstract
    This study analyzed the policy agenda setting process of the integrated resort development policy in Japan. The literature that was reviewed covered the concept of IR development policy, the policy agenda setting process, as well as reviewing previous research. This study employed Yin’s case study method. The major findings of this study are as follows: 1) the 1st period policy agenda setting was affected by economic factors and the governor of Tokyo. This social issue was directly transformed into a policy agenda and the setting type was a mobilization model. This policy agenda setting ultimately failed. 2) he 2nd period policy agenda setting was affected by political and international factors as well as the Prime Minister of Japan. This social issue was transformed into a policy agenda and the setting type was a combination of mobilization and an inside access model. As a result of all these factors, a policy agenda was established. Theoretically, this study constructed a logical model for analyzing the policy agenda setting process while utilizing a foreign case study. Practically, the importance of the public agenda stage in agenda setting process was emphasized.
  • 9.

    Research Trends on Social Capital in the Tourism Field from the Perspective of Text Network Analysis: Focusing on Domestic Journals

    Jung hun, Kim | Ko, Dong-Wan | 2016, 40(8) | pp.157~173 | number of Cited : 27
    Abstract
    This study examined the literature on social capital to gain an understanding of the flow of research on social capital in the tourism sector. Furthermore, it attempted to grasp the meaning and relationship of the concepts contained in the text from Text Network Analysis. After Deriving the limits and problems of the current study, new directions were suggested to access studies on social capital in various ways through which the tourism sector could be used in the future. The study analyzed a total of 34 papers in journals listed in the tourism sector throughout the country. The analysis took advantage of a thesis title and keywords found by KTL. The frequency of the keyword was calculated using Krkwic. In order to create a matrix model Krtitle was used. For density and centrality analysis of the characteristics of the network, it used the Ucinet. NetDraw was used for the visualization of the network. The following must be recognized: 1. The research field was very limited. 2. The hotel sector was focused on the effect of social capital. 3. This study was limited. 4. It just reported on relationships within the community. 5. The results were only obtained from domestic journal targets and so it is limited to presenting new research directions.
  • 10.

    What Makes People Participate in Volunteer Tourism?: The Motivation of Volunteer Tourists in Galápagos Islands

    Choi, Young-Hee | 2016, 40(8) | pp.175~191 | number of Cited : 7
    Abstract
    This paper examined the motivation of volunteer tourists in the Galapagos Islands. To strengthen the theoretical ideas, 8 volunteer tourists who participated in volunteer work, and tourism were selected to be volunteer tourists and used in the pilot interview. To satisfy the research objectives, the researcher conducted three in-depth interviews with volunteer tourists. The results suggest that, the motivation factors of a volunteer tourist can be classified according to push and pull factors. The “Attraction of the Galapagos”, “the novelty of travel”, and “the desire for new experience” are all representative factors of motivation. This shows that the volunteer tourists want to escape from their daily life and normal tourism experiences. Furthermore, it was discovered that an emotional change appears in volunteer tourists depending on the type and responsibility level of the volunteer work. Conclusions include recommendations for further research and discussion.
  • 11.

    Structural Relationships among Mobile Augmented Reality Technology at a Tourist Spot, Experiential Value and the Subsequent Positive Recall of Historical Culture Sites

    Kang, Jaewan | 2016, 40(8) | pp.193~203 | number of Cited : 21
    Abstract
    This case study analyzed mobile augmented reality technology at a tourist spot and the subsequent positive recall of historical culture sites. It particularly tested the mediating effects of experiential value on the relationships between mobile augmented reality technology at a tourist spot and subsequent positive recall. By doing so, this study provides implications that suggest the need to examine the mobile augmented reality technology’ presence and to find out its effects on tourism experience throughout the tourism industry. The results can be summarized as follows: First of all, mobile augmented reality technology in a tourist spot caused a positive influence on the experiential value. Second, mobile augmented reality technology in a tourist spot led to a positive influence on positive recall. Third, experiential value had a positive influence on positive recall. Furthermore, experiential value played a mediating role in the relationship between mobile augmented reality technology and positive recall. This study presents theoretical and practical implications to facilitate the development of the tourism industry.
  • 12.

    Measuring a Visitor’s Authenticity at an UNESCO World Heritage Site

    남윤희 | SEOHO UM | 2016, 40(8) | pp.205~223 | number of Cited : 6
    Abstract
    Authenticity has been recognized as having a primary role in world heritage tourism and it has included very complex and multiple meanings. This study developed measurement scales capturing multi-dimensionality of authenticity at a world heritage destination. The study was conducted throughout March, 2016 at Andong Hahoe Folk Village in South Korea with 278 valid data sets being obtained. Survey Questionnaires were designed to measure two different processes of authenticity: 1) ‘output’ which represents a visitor’s perception of tour performance and 2) ‘outcome’ which represents visitor’s perception of a tour result. The findings of this study showed that authenticity was divided into both an objective authenticity related to the tour objective and an existential authenticity based on a tourists’ experience at the destinations. In addition, authenticity was constructed and measured according to the aspects of both the ‘output’ and ‘outcome’ of a tour process. While ‘uniqueness’ was found to be the output of an objective authenticity, ‘realistic perception’ was found to be the outcome of an objective authenticity. Existential authenticity included ‘assimilation’ and ‘self-discovery’ respectively. The results of a multiple regression analysis showed that ‘uniqueness’, ‘realistic perception’, ‘assimilation’ and ‘self-discovery’ have significant effects on the intention to revisit the site. ‘Realistic perception’ and ‘self-discovery’ were both especially derived as an outcome, as they had greater effects on the intention to revisit. This study provides both an empirically valid scale for authentic measurement and a practical tool for visitor management at world heritage destinations.