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2017, Vol.41, No.2

  • 1.

    A Study of Structural Relationships among Importance Attributes, Satisfaction and Behavior Intention for Bicycle Tourism

    Yoon Yooshik | Kim, Ki-Hyun | 2017, 41(2) | pp.11~24 | number of Cited : 6
    Abstract
    This study examined the interrelationships among the importance attributes of bicycle tourism in terms of satisfaction and behavior intention. Previously, there had been no focus on Bicycle Tourism that affected local tourism development. This research has shown that bicycle tourism provided different tourism experiences and activities. Furthermore, local communities expected to have more bicycle tourists who would be willing to visit local travel places. Empirical data were collected along bike paths in the regions of Yang Pyeong and Gyeonggi-do using an on-line survey. A total of 301 questionnaires were analyzed using a Structural Equation Model (SEM). The result of the study is as follows: Products, contents, accommodation, community, and infra factors influenced bicycle travel satisfaction and loyalty both directly and indirectly. More detailed theoretical and practical implications were discussed in the conclusion.
  • 2.

    A Study on Cultural Hybridity of Performing Art Tourism Product: A Content Analysis of the Performance of “Fairy Tales of Flowers”

    Song Young-Min | Kang, Jun-soo | 2017, 41(2) | pp.25~41 | number of Cited : 5
    Abstract
    The purpose of this paper was to show that performing tourism products should not only aim to promote artistic value but also try to fuse various artistic genres as concepts of convergence to meet contemporary needs. Therefore, this paper examined successful elements of performing arts to show the possibility of attracting visitors in the future. It also examined Homi Bhabha's theory of hybridity, ambivalence and mimicry as a way of overcoming colonial influences on Western culture. The Non-verbal performance, “Fairy Tales of Flowers” enabled language barriers to be overcome. The paper also found a need to expand the genres of performance art as done in “Tales of Flowers.” In today's globalized world, it will lead to prospects of job creation and economic stimulus. Due to globalization, most countries want to develop their own products. This is because the spread of globalization leads to an inter play of cultural products that are enjoyed by consumers around the world. As a result, "Fairy Tales of Flowers" combined Korean dance, B-boy, Taekwondo, and Multi-media to increase competitiveness on a world stage. Cultural hybridity will be a leading and vital new component of our future multicultural society.
  • 3.

    Industry Classification and Competitiveness for an Integrated Resort Casino Using an Input-Output Model

    Lee Choong-Ki | 2017, 41(2) | pp.43~56 | number of Cited : 13
    Abstract
    The purpose of this study is to classify an Integrated Resort Casino (hereafter IR) according to economic factors and then derive the resulting multipliers. The study examines IR competitiveness using an Input-Output Model (hereafter I-O Model). Based on previous I-O studies and I-O tables obtained from the Bank of Korea (2014), IR is classified into three major sectors: 1) casino, 2) tourism, and 3) convention with a further six sub-sectors being: shopping, restaurant, accommodation, convention, entertainment, and casino. This study derived six multipliers of output, income, value added, indirect tax, employment, and importation based on 27x27 industrial sectors where IR was disaggregated into six sectors. Results reveal that output multipliers of IR were relatively lower than in other sectors, whereas income and employment multipliers of IR were higher than in general and export sectors. The findings indicate that IR is more likely to generate income and employment, implying a labor intensive industry. The results of backward and forward linkage effects indicate that IR influences and receives impacts from other sectors moderately. Also, IR was found to have a strong effect on foreign exchange earnings as compared to major expert industry. Implications were provided in the conclusion section based on the results of this study.
  • 4.

    Meta-analysis of Advertising Effectiveness for Travel Agencies in South Korea: Estimating the Size of the Summary Effect

    In Mook Choi | 2017, 41(2) | pp.57~76 | number of Cited : 9
    Abstract
    This study initially attempted to estimate the size of advertising effectiveness of travel agencies through systemic reviews, specifically by using a meta-analysis. The related articles, associated with the keywords “travel agency” and “advertisement”, discussed 17 studies based on the screening process. This was followed by an application of PRISMA group guidelines, and the materials were listed or listed in candidate journals of the Korea Citation Index (KCI) from 1996 to 2015. Data obtained from the results of the studies were transferred into Cohen's d values for the current analysis. Consequently, the summary effect of advertising effectiveness for travel agencies in South Korea was estimated to be 23% (0.23). In addition, ranges with a 95% confidence interval (CI) from the lower to the upper bounds varied from the least value of 15% (0.15) to the greatest of 30% (0.30). In order to estimate the different effects, a random-effect model was conducted due to heterogeneous attributes of the outcomes from the materials. A rank correlation test was carried out for publication bias and to satisfy the symmetrical distribution (k=17). The study suggested that the estimated 23% refers to a possibly enhanced level of involvement through advertising methods for changing customer attitudes toward intentions to buy more decisively.
  • 5.

    Structural Relationships among On-line Community Participation, Brand Love and Visit Intention According to the Involvement of "Korean Wave" Contents: The Case of the Taekwondo Community

    Choijinsung | HYUN SUNGHYUP | 2017, 41(2) | pp.77~98 | number of Cited : 12
    Abstract PDF
    Recently, the Korean wave craze has boosted variables of Korean cultural content and this wave is a major part of Korean culture. The purpose of this study is to investigate the involvement of the Korean wave in online community participation, Korean brand love, and the intention to visit. To this end, a survey study was conducted usin Online taekwondo Community members focused on the typical Korean content of ‘taekwondo’. We setup a structural model to utilize the survey results and to prove the following hypothesis: People who have positive involvement in the Korean wave engage in more favorable online community participation, have more Korean brand love, and intend to visit more often. Results show that involvement in the Korean wave leads to online community participation, which in turn improves Korean brand love. It is also found that online community participation and Korean brand love positively affect the intention to visit Korea. The commitment of the community also plays a significant moderating role between online community participation and Korean brand love. This study also proposed suggestions for future research.
  • 6.

    MICE Venue Satisfaction and Its Influence on Expenditures in the Destination

    Seo, Kwang-Seoug | Koo Chulmo | 2017, 41(2) | pp.99~119 | number of Cited : 5
    Abstract PDF
    The purpose of this study was to examine the influence of MICE participant satisfaction on MICE consumption and expenditure in a host city. MICE satisfaction was classified into three different categories: MICE facility·environment satisfaction, MICE operational satisfaction and MICE expenditures. The results indicated that two factors of MICE satisfaction positively influenced the third factor of MICE expenditures. MICE participants would consume and expend their money in host cities at future MICE events. Local governments are recommended to recognize these influencing factors of MICE satisfaction and to make an effort to provide learning and training chances to their staff serving at convention centers. This will lead to better professionalism and the development of a service mind.
  • 7.

    Exploring In-Flight NCCI Components and Drawing a Service Blue Print to Achieve Effective NCCI Management: An Application of the Kano Analysis

    Kim, In-sin | 고미정 | 2017, 41(2) | pp.121~138 | number of Cited : 6
    Abstract
    This study: (1) explored the factors of negative customer-to-customer interaction (NCCI) throughout the flight service process and classified service quality elements according to the Kano analysis method, (2) verified the Timko customer satisfaction coefficient, and (3) presented a new service blueprint that included NCCI service management. Data were collected from 350 customers who had experience with international flight. Among 26 NCCI items derived by FGI, the results revealed 10 items of attractive quality, 13 items of must-be quality, 2 items of one-dimensional quality, and 1 item that was of indifferent quality. Also, the study produced a service blue print for NCCI management that included specific quality elements for the Timko customer satisfaction coefficient throughout the flight service process. Based on these results, academic implications of this study are discussed and practical implications are provided.
  • 8.

    A Study of the Change in Community Solidarity Caused When Moving from a Living Space to Tourism Destination

    LEE, SANGHOON | Ko, Dong-Wan | 2017, 41(2) | pp.139~161 | number of Cited : 14
    Abstract
    The purpose of this study is to look into characteristics of change in solidarity among members of communities by artificially transforming living space into a tourism destination. Gamcheon 2-dong village in Busan was selected as the research target site for the sake of this study. This study principally suggests that although tourism development may be helpful to the development of community, the relationship among community members gets divided into two parts. Subsequently, there can be negative consequences hindering the development of community. Living space is a home in which local residents lead their own lives and it is maintained through their social relationships, but such relationships can be broken due to excessively transforming their living space into a tourism destination. Tourists temporarily share living space with that of local residents, and the majority of them lead their lives oblivious to any tourism. Therefore, the identity of the primary living space of local residents should be preserved. Choosing tourism development as the only alternative for community development should be avoided.
  • 9.

    An Analysis of Tourism Policy Research Under Different Government Regimes Using Network Text Analysis: Focusing on the Policy Research of the Korean Cultural & Tourism Institute

    Park Kyung Yeol | 2017, 41(2) | pp.163~183 | number of Cited : 11
    Abstract
    This study comparatively and analytically examines the relationship among the keywords of tourism policy research under different policy regimes. It then visualizes the results to clearly identify the features of each regime. This study analyzes 369 research programs throughout 1993 to 2015 by the KCTI. Using Network Text Analysis, this study identifies semantic meanings and relative influences among keywords, and structurally analyzes the role of specific keywords. As a result, even though the entire research constitutes one network, the sub-networks in both large and small have not been clearly formed yet. The results show that the features of the tourism policies under different policy regimes are reflected in the research. The network centrality of the keywords ‘institutional improvement,’ ‘statute’ and ‘tourism industry’ appear to be high in the research. These results show a similar form of policy research conducted repetitively by each government. On the other hand, it implies that Korea’s tourism policy research has a mid to long term direction and continuous research is being produced. The research has not been implemented in policies but rather focuses on supporting the government policy.
  • 10.

    Effects of Online Reviews by Travel Destinations on Travel Information Acceptance:From the Construal Level Theory Perspective

    조연희 | Ye-Jin Lee | Yoon Ji-Hwan | 2017, 41(2) | pp.185~202 | number of Cited : 6
    Abstract
    Since travel products are hard to judge beforehand, online reviews have become one of the most representative sources of getting travel information. This study investigates effects between the social distance of online review providers and the spatial distance of the travel destination. This is achieved by adapting construal level theory to the consumers’ travel decision-making process. For the experiment, we setup an information source with close social distance (Facebook friends) and an information source with far social distance (Blogger). In the findings, consumers show higher trust and visit intention rates when they gain travel information from close friends than when they gain the information from strangers. Also, they reveal higher trust and visit intention toward the eWOM of Facebook friend rather than the Blogger’s when spatial distance compared with travel destination is close. However, no difference is found between a Blogger and Facebook friend when the spatial distance between travel destinations is far. This study will be an aid to diverse stakeholders of travel companies and it sets a new criterion for consumers. The study also suggests effective marketing strategies with its information sources.
  • 11.

    An Analysis of the Revisit Intention and Behaviors of Foreign Package Tourists to Jeju

    Lee Hee-Jung | Seo se jin | Suh Yong-Kun | 2017, 41(2) | pp.203~220 | number of Cited : 13
    Abstract
    This study investigates behaviors of foreign package tourists to Jeju and their satisfaction level with a Jeju tour. The purpose of this study is to identify the significant factors that have an affect on satisfaction and the intention to revisit among foreign package tourists. The survey was conducted from June to December in 2014 at the Jeju international airport and 1,821 data samples were collected. As the results indicate, three factors were present as follows: (1) tour service and human service (This includes satisfaction of travel expenses, bus service, tourism information, shopping, tour guide friendliness and communication skill, tourism staff and local people) (2) accessibility (This includes satisfaction of arrivals in customs, the air/marine service and obtaining easy access to Jeju after arriving in Korea) (3) travel convenience. These factors have a significant influence on travel satisfaction and intention to revisit to Jeju. Based on these results, this study suggests some policy implications to improve the revisiting rate of foreign package tourists.
  • 12.

    A Diagnosis and Impact Model Analysis of Perceived Consumption Value and Selected Attributes of Cruise Tourism by Baby Boomers: Focused on Lifestyle Cluster Types

    이종열 | Lee,Hyung-Ryong | 2017, 41(2) | pp.221~240 | number of Cited : 10
    Abstract
    Since their peak in 2015, newly retired baby boomers are estimated to be the core market for future cruise tourism on the basis of their high personal income. Using this assumption as a starting point, this study examined the lifestyles, consumption value, and selected cruise tourism attributes of samples from the baby boom generation. The results are as follows: 1) Perceived consumer value of Baby boomers is significantly different in clusters according to the type of personal lifestyle. However, detailed consumption value order to recognize clusters about the type of perceptual factors were the same for the social, functional and emotional value order. 2) Cabin service levels and supplementary services such as cruise tourism selected attributes, were all different depending on the type of lifestyle clusters in response to cruise facility management systems. 3) It was found that baby boomers perceive the value of consumption with functional, social and emotional values in order when purchasing cruise tourism goods. Furthermore, all consumption values affect the cruise control system facilities, cabin service levels and supplementary services system respectively according to cruise tourism selected attributes.