KJC Korea
Journal Central

The purpose of this study is to verify the mediating effect of team identification that becomes pronounced because of the trust in leadership & trust in co-workers and to show that these factors influence subsequent cooperative behavior. Furthermore, the moderating effect of employment status in relationships among the leader trust & co-worker trust, team identification, cooperative behavior of hotel service employees will be analyzed. We conducted a survey of 450 hotel-service employees and analyzed data collected from 372 employees after removing 78 unreliable responses. As a result of a SEM analysis to confirm hypotheses, it was found that leader trust & co-worker trust had a positive effect on team identification. Team identification also had a positive influence on the cooperative behavior of hotel service employees. It was found that team identification had a partially mediating effect on the relationship between leader trust & co-worker trust and cooperative behavior. A moderating effect of employment status in the relationship between the co-worker trust and the team identification was also found.

This study investigated the effects of professional and organizational identifications on professional-organizational conflict and turnover intentions among hotel chefs. Also, providing an analysis of mediating roles of professional-organizational conflict was another research goal. Data were collected from a survey of 242 hotel chefs and was analyzed using Structural Equation Modeling. The results revealed that professional identifications caused direct effects on prof- essional-organizational conflict, but had no direct effect on turnover intention. Organizational identifications led to direct effects on professional-organizational conflict as well as on turnover int- entions. Professional-organizational conflict influenced turnover intentions. In addition, profess- ional-organizational conflict was a partial mediating factor between the personal-organizational fit and turnover intentions. However, professional-organizational conflict held a perfect mediating role between the professional identifications and turnover intentions. Implications and suggestions for future studies were discussed.

This research studies the effect of economic job satisfaction factors such as cash worth, compensation worth, and future worth on turnover intention. To fulfil this research goal, three research hypothesis were established: H1) According to the demographic variables of employees, the level of economic job satisfaction will be different. H2) The level of economic job satisfaction will be different depending on the job environment of the employee. H3) The economic job satisfaction of employees will affect their turnover intention. 244 questionnaires were distributed to Hotel employees in five-star hotels. The research identified a significant relationship between an employee’s economic job satisfaction and their subsequent turnover intention. Unsatisfied cash worth and unsatisfied compensation worth affected the employee’s turnover intention. This indicates that it is material rewards such as payroll or incentives that determine turnover intention rather than subjective factors. Even in situations of low job security and economic downturn, it is likely that hotel employees who do not believe they are receiving the proper compensation for their work could change jobs. For effective personnel management, hotel executives should introduce a personnel management system that is suited to each individual employee rather than a single compensation and promotion system for all hotel employees. Managers need to pay close attention to minimizing the stress that results from clashes between hotel employees and supervisors of job performance or from excessive overtime. Apart from unidirectional personnel management, it is essential that the company diversify their compensation system not just in terms of payroll but also in terms of job performance. This should be done according to the company management style and the company size. Therefore, hotels must find a measure that could prevent turnover intention by securing cash worth and compensation worth for hotel employees that can be applied to current hotels.

This study empirically examined the effects of self-determination factors on the acceptance attitude of SNS advertising of hotel products. This study targeted university students who had purchased a hotel product or obtained information on hotel product from SNS. The results indicated that self-determination was the important variable when using SNS and this variable was composed of: autonomy, competence, and relatedness. The results of analyzing the differences between perceived self-determination factors indicated that each member of the high autonomy, competence and relatedness group had a more positive acceptance attitude on SNS advertising. Among the self- determination factors, interactive effects were found between autonomy and competence, and between competence and relatedness on the SNS advertising acceptance attitude. In these interactive cases, the reliability and purchasing intent concerning SNS advertising has proven to be doubled due to these effects. Based on these results, some implications of SNS advertising strategies of hotel products were suggested by the SNS community types.

This paper examined the responses of consumers toward personalization of branded mobile apps in the context of the coffee industry based on privacy-calculus theory and a technology acceptance model (TAM). Specifically, the current research identified the effects of a consumer’s perceived risk, perceived usefulness, and perceived ease of use for personalized branded mobile apps on trust and continuance intention to use apps. Also this paper performed Importance-Performance Analysis (IPA). A total of 431 questionnaires were collected from participants who had used coffee brand mobile apps and these samples were analyzed. The findings were as follows: First, while consumer’s perceived usefulness and perceived ease of use positively influenced trust in mobile apps, the perceived risk negatively influenced trust in mobile apps. Second, trust in mobile apps positively affected the continuance intention to use apps. These findings offer several implications for developing strategies for the further personalization of branded mobile apps.

The identification of primary service quality attributes that generate customer satisfaction is critical to organizational success. This study investigates the symmetric and asymmetric nature of the relationship between service quality attributes and overall customer satisfaction using two brand coffee shops (Starbucks and Ediya). Findings show that there are six dimensions of 24 service quality attributes. (employee service, shop facilities, collateral service, the brand, the menu, & the coffee quality). Within this symmetric relationship, most of the service factors positively affect the overall satisfaction with both brands. However, within an asymmetric relationship based on a three-factor model of customer satisfaction, many of the aforementioned attributes are classified differently. Employee service & shop facilities are identified as 'performance factors', while collateral service, brand, menu, & coffee quality are 'basic factors' for Starbucks. On the contrary, menu is identified as a 'performance factor', shop facility as 'excitement factor', and collateral service & brand are 'basic factors' for Ediya. Differences between a traditional symmetric approach and an asymmetric approach using a three-factor model of customer satisfaction are delineated. Furthermore, the theoretical and practical implications of the results are discussed.

Applying the third-order factor model made by Brady and Cronin, this study assessed several factors related to service quality and examined the relationships among service quality, relationship quality, and loyalty to a dessert cafe focused on the ‘S’ dessert cafe. To validate this research, 300 survey questionnaires were collected and a final total of 250 respondents were employed for statistical analysis. Statistical analysis used SPSS 23.0 and AMOS 20.0 for Windows. According to the results of this study, several factors of service quality have positive effects on relationship quality and customer loyalty who had visited ‘S’ dessert cafe. In addition, several factors of relationship quality also had significant effects on customer loyalty. There have been many studies that showed relationships among service quality, and loyalty in various stages of the food-service industry such as in restaurants and coffee shops. However, little research explained the relationships among various factors of service quality, relationship quality, and loyalty of dessert cafe. Therefore, our study will provide significant results and some implications in both academia and the food-service industry especially for dessert cafes.

The diversification of dining-out needs and consumer behavior has emerged as a key issue in marketing to segment and identify consumer groups. This study aims to segment and identify the dining-out consumer market using data from “The Consumer Behavior Survey for Food 2016” collected by the Korea Rural Economic Institute(KREI). In order to segment the dining-out market, we employed a Latent Class Analysis(LCA) selecting five categorical variables including “Expense, Motivation, Place, Frequency and Selection criteria” of Dining-out. As a result of the LCA, six classes were identified as being of an optimal number for markets. This paper provides the evidence necessary to profile the attributes of segmented markets respectively. Moreover, we analyzed segmented market distribution based on dining-out frequency and expense so that two areas have been identified as target consumer markets.

This study used time series data to evaluate risk management behavior and business performance according to the leverage effect on the operating cycle. This was done analyzing chicken franchise companies from 2013 to 2015. The result was that DFL decreased to 0.96 from a 2.59 level and this showed that the fixed income ratio is increasing. DCL was 1.08 ~ 9.3, and this is an important indicator within the special nature and context of the chicken franchise industry. This special nature was due to the IMF, global financial crisis, and an economic recession. There was also a tendency for new investment plans to be made to enter into new businesses or overseas markets. Also, the financial condition of some companies became significantly lower than in the past due to the launch of new brand. The business cycle also ranged from 8.60 to 22.33 days, and inventory management was better than in the past. The implication of this study is that it is necessary to adjust debt reliance to an appropriate level and to increase the operating profit to a higher level in order to improve the management performance.

This study assessed the effects of delivery application quality on perceived ease of use, perceived usefulness, attitude and behavioral intention. A total of 300 samples were collected using a google online survey from October 28th, 2016 to November 8th, 2016. The results were as follows. First, off-line quality of delivery application had a significantly positive effect on perceived ease of use and the on-line quality of delivery application had a significantly positive effect on perceived usefulness. Second, perceived usefulness is more important than perceived ease of use. Third, the attitude had a significantly positive effect on the behavioral intention. The suggestion of this study is that perceived usefulness is the key factor to improving a customer's attitude to the delivery application and this should be considered when developing and managing the delivery application.

The purpose of this study is to identify employer brand factors as perceived by tourism/hospitality major students attending a 4-year-Korean college. This is so that the identified employer brand factors can relevantly be applied and utilized within tourism and/or hospitality companies throughout Korea. It has been a major concern for tourism/hospitality companies in Korea that they have not recruited and retained enough human resources. Simultaneously, it is becoming an issue for 4-year-colleges with tourism/hospitality related major programs because of an increasing unwillingness of graduates to apply for jobs with SME tourism/hospitality companies. As a result of the study, the following brand factors were extracted: innovation, reputation, employee growth, new-organizational culture, familiarity, meaningfulness in terms of job environment employer brand, employee development, general welfare, small incentives for the welfare and benefits of the employer brand, student-focused promotion, alumni and school utilization, human resource personnel development, job interview preparation, recruitment processing, and experience-based word-of-mouth recruitment activities for the employer brand.

This research was conducted to investigate the relative importance of hotel selection attributes which are significantly considered by buying center of companies. Buying center is a real organization to select a hotel in a company. Through this research it is expected that invaluable information would be provides with business hotels that want to strengthen their competitiveness. To achieve the aim of this study, related literature was reviewed to figure out core hotel selection factors. After that a series of expert surveys with staffs working on buying center were conducted. A statical package of Expert Choice 2000 was used to analyze the collected data. Results showed that the priority order of buying center’s hotel selection attributes was as follows: room cleanliness factor(12.6%), comport bed(7.8%), bath cleanliness(7.4%), applicable fare(6.9%) and location(5.8%).