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2017, Vol.41, No.6

  • 1.

    Effects of Perceived Technology Acceptance Factors when Using a Festival Social Network Service on Acceptance Intention

    SunAh Lim | Changsoo Kim | 2017, 41(6) | pp.11~30 | number of Cited : 5
    To build relationships with others, people draw upon a range of communication methods, which vary constantly according to current trends. In recent times, social network services have been used as a primary means of communication to form relationships with others or to exchange information and knowledge. This has enabled users to actively choose and use diverse information, creating substantial social change and causing a variety of ripple effects. However, the use of social network services for festivals leaves much to be desired despite advancements in the new medium. This present study establishes the relationship between perceived technology acceptance factors when a social network service provides festival information and the subsequent acceptance intention. To achieve this objective, variables were theoretically considered, while the use of social network services as a new medium were analyzed based on the technology acceptance model suggested by Davis (1986).
  • 2.

    Meaning of Short-term Mission Trips: From a Viewpoint of Tourism

    Yoon Jung Lee | 2017, 41(6) | pp.31~44 | number of Cited : 2
    This study suggests research themes concerning short-term mission trips(STM) within the tourism field. In spite of the rapid increase of STM travelers and their influence, STM has not been researched as part of the tourism field. STM can be defined as a type of religious tourism and this form of tourism is an integral part of the tourism field. Also, STM travelers have a strong desire to interact with local residents in order to achieve their purpose of evangelism. This means their relationship with local residents is critical. In addition, interaction between hosts and tourists has received considerable attention from tourism scholars. On the contrary, interactions between STMs and local residents have received little attention from tourism researchers. This study argues that STMs are valuable and warrant study within the tourism field and the study expanded the current knowledge base of STMs. From a practical perspective, it is hoped that a better understanding of mission trips will lead organizations to provide support and services for mission trips. This will involve managing relationships between travelers and locals.
  • 3.

    Valuation of the Jidong Mural Art Alley Using the Contingent Valuation Method: An Application of Nostalgia

    박세영 | Lee, Won Seok | 2017, 41(6) | pp.45~62 | number of Cited : 7
    Abstract PDF
    The purpose of this study is to apply the nostalgia concept in order to estimate the willingness of visitors to pay (WTP) to preserve the Jiong mural art alley. In order to calculate visitors' WTP, the study employs the contingent valuation method (CVM) to elicit the economic value of the mural art alley. To reduce exaggeration bias when applying the CVM, this study reaffirmed the responses of visitors and employed a dichotomous choice for answers of only "yes" or "no". Results reveal that visitors who felt more of a sense of nostalgia demonstrate higher WTP for preservation. In addition, the Jidong mural art alley's economical value is estimated at 18,966won. Suggestions and implications are discussed based on the study results.
  • 4.

    Performing Arts Selection Factors and Their Effects on Non-Mainstream Performances Viewership

    신혜승 | Juhee Hahn | 2017, 41(6) | pp.63~80 | number of Cited : 1
    This study uses the Theory of Reasoned Action to analyze how selection factors for non-mainstream performance affect viewing intentions. The model studies selection factors were informational, situational, and personal. The study also considered the factors within the Theory of Reasoned Behavior including attitudes, subjective norms, and behavior intention. 303 surveys were collected from people that experienced an arts performance. The results were as follows: First, the suggested model was statistically significant, and the selection factors for performing arts showed high potential for being used within the Theory of Reasoned action model. It suggested great possibilities for future behaviors in terms of viewing intentions. Second, personal factors positively affected the subjective norm, while attitudes and subjective norms both suggested significant levels toward behavior intentions. From these results, this study deducted implications and limitations for further research. It also suggested directions for future studies.
  • 5.

    Why Do People Travel Alone?

    Yu Sook Hee | Lee, Hoon | 2017, 41(6) | pp.81~99 | number of Cited : 15
    The purpose of this study was to understand why people travel alone and what is the essential meaning of travel experiences for solitary travellers in their 20s and 30s. To achieve this aim, qualitative research was conducted using a phenomenological approach. A total of 13 participants were interviewed. The interviews were analyzed according to the Colaizzi method. From this analysis, 34 core meanings, and 8 themes emerged. Four categories were identified as follows: 1) ‘encountering an authentic self’, 2) ‘feeling a sense of community with other travelers’, 3) ‘experiencing place authenticity’, 4) ‘Gaining a meaning for living and traveling’. 8 themes were present as follows: 1) ‘looking back on my daily life’, 2) ‘feeling one’s own growth through traveling’, 3) ‘feeling the pleasure of meeting and being with other travelers’, 4) ‘feeling authentic happiness by sharing with others’, 5) ‘feeling communion with local residents’, 6) ‘feeling assimilated in the destination’, 7) ‘escaping regular daily life’, and 8)‘moving back into everyday life by healing’. Findings indicate that what tourists seek in a tourism destination are the things they lose in their regular living and the pursuit of existential authenticity should be understood as an important tourist motivation. Tourism grants a moment of insight to tourists and contributes to changing their authentic life when they return to their regular daily life.
  • 6.

    Tasks and Policy Implications of Endogenous Regional Tourism Development in Terms of Social Economy

    Shim Won-sup | 2017, 41(6) | pp.101~125 | number of Cited : 18
    Social economy has been increasingly understood as an alternative solution for regional tourism development, particularly for endogenous tourism development. Therefore, this study discusses the concept of social economy from the perspective of regional tourism development, by theoretically conceptualizing social economy, endogenous tourism development and the relationship between these concepts. The research analyzes interesting cases in which social economy was used for regional development. The results provide several practical implications for tourism policy. First, based on agreement among stakeholders, a region needs to internalize the value of social economy by increasing awareness of social economy as an effective solution for regional development. Second, a region needs to form a spontaneous and cooperative network for endogenous tourism development of a social economy. Third, endogenous tourism development of a social economy can be achieved using social capital, the fairness of market and distribution. Fourth, endogenous tourism development of a social economy requires strengthening the overall ability of a region by training human resources who have good will and entrepreneurship. In addition, governmental support that forms regional tourism ecology and that develops alternative tourism business models is a crucial basis for the endogenous tourism development of social economy.
  • 7.

    Perception Analysis and Classification of FIT for a Guesthouse: Focused on Comparing Korean and Foreign Independent Tourists

    Oh, Jeong-Keun | 2017, 41(6) | pp.127~149 | number of Cited : 5
    Abstract PDF
    This study used Q methodology to compare, analyze and classify perception contents for a guesthouse as it relates to Korean FIT tourists and Foreign FIT tourists. The results of this research were two fold: First, Korean tourists can be classified into 4 types: type1 ‘Information exchange & communication’, type2 ‘Important special accommodation’, type3 ‘Alternative accommodation’, type4 ‘Travel convenience space’. Second, Foreign tourists can be also be classified four ways: type1 ‘Value efficiency space’, type2 ‘Communication exchange space’, type3 ‘Alternative accommodation for Foreign tourists’, and type4 ‘Interesting culture accommodation’. Common perceptions of Korean and Foreign tourists toward the Guesthouse were analyzed according to alternative accommodation and convenience efficiency space for travel. The discriminative perception focused on functional meaning in terms of Information exchange & the special accommodation needs of Korean tourists. Cultural exchange meaning as a communication exchange and the culture accommodation of foreign tourists were essential parts of this process. These findings offer several implications in terms of political growth and strategic planning for Guesthouses. These include the cultivation of an information system for Korean tourists and the composition of a cultural exchange space for foreign tourists.
  • 8.

    The Effect of the Pursuit for Existential Authenticity by Tourists on Their Preference for Independent Travel and Solo Travel: The Moderating Effect of Age

    Shim, Chang-Sup | Kim, ChungAh | 2017, 41(6) | pp.151~166 | number of Cited : 13
    This study examined the impact of the sub-dimensions of existential authenticity on preference for independent travel and solo travel. It also analyzed the moderating effects of age in terms of the relationship that exists between existential authenticity and preference for independent travel and solo travel. To achieve the research objective, we surveyed 341 adults and analyzed the results using an exploratory factor analysis, multiple regression, and step-wise regression. The findings were as follows: First, both sub-dimensions of existential authenticity positively influenced preference for independent travel. Second, intra-personal authenticity positively influenced preference for solo travel while inter-personal authenticity did not significantly influence it. Third, age moderated the relationship between inter-personal authenticity and preferences for both types of travel. However, the relationship between intra-personal authenticity and preferences for both types of travels were not significantly moderated by age. These findings have both theoretical and practical implications, particularly in terms of the role of sub-dimensions of existential authenticity in the tourist experience.
  • 9.

    The Effect of the Exhibition Servicescape on Perceived Crowding and Coping Behaviors among Attendees: The Moderating Role of Korean World Travel Fair Visitor Motivation

    han jin seok | Kim, Nam Jo | 2017, 41(6) | pp.167~190 | number of Cited : 9
    The purpose of this study is to explore relationships among exhibition servicescape, perceived crowding, coping behavior, satisfaction, and revisit intention based on extended crowing model of Manning(1999). This study also analyzed the moderating role of visit motivation on the relationship between exhibition servicescape and subsequent perceived crowding. To prove hypotheses, data were collected from 307 attendees who had visited the Korean World Travel Fair. The results of the study showed that there were statistically significant relationships among exhibition servicescape, perceived crowding, coping behavior, satisfaction, and revisit intention. It was found that knowledge-seeking and experience among the factors of visit motivation played the most important role in the relationship between exhibition servicescape and perceived crowding. Based on these findings, theoretical and practical implications are provided.
  • 10.

    A Study on the Relationship Among Volunteer Motivation, Recognition Reward, Connectedness, and Volunteering Intention in the PyeongChang Olympic Games: The Role of Connectedness as a Mediator

    Young-joo Ahn | 2017, 41(6) | pp.191~204 | number of Cited : 10
    The city of PyeongChang will host the Olympic and Paralympic Winter Games in 2018. The PyeongChang Olympic Games organization strives to recruit and train qualified volunteers and increase the intention to volunteer because approximately 23,000 volunteers are necessary to hold the Olympics from February 9th to the 25th in 2018. The purpose of this study is to examine the relationship among volunteer motivation, recognition reward, connectedness, and volunteering intention. An online survey was conducted and structural Equation Modeling was used to investigate the relationship among volunteer motivation, recognition reward, connectedness, and volunteering intention. This was done using data collected from 232 respondents. The results of this study were that purposive motivation, leisure motivation, and egoistic motivation had a positive effect on connectedness. Economic recognition and rewards positively influence connectedness. Connectedness has a positive effect on volunteering intention. The results of this study will provide theoretical and practical implications.
  • 11.

    The Effects of Flight Attendants’ Job Demand and Ostracism on Job Engagement and Social Behaviors

    Joo, Eun-Kyung | 최민혜 | Kim, In-sin | 2017, 41(6) | pp.205~218 | number of Cited : 10
    The purposes of this study were to (1) examine the impacts of job demands and workplace ostracism on job engagement of flight attendants , and (2) verify whether or not job engagement of the flight attendants influences pro- and anti-social behavior. Based on the literature review, four hypotheses were derived. The conceptually proposed model was empirically tested with data collected from 238 flight attendants in the three international airports in South Korea. The results showed that (1) job demands and workplace ostracism of flight attendants had negative impacts on work engagement, and (2) job engagement of flight attendants had positive influence on pro-social behavior, and negative influence on anti-social behavior. Based on the results some theoretical and practical implications were discussed.
  • 12.

    The Role of Empowerment on Residents’ Attitudes Displayed toward a Casino in the Community

    Lee, Min-Jae | seo wonseok | Kim Jin-Young | 2017, 41(6) | pp.219~233 | number of Cited : 6
    This paper investigated the role of psycho-social and political empowerment on residents’ attitudes toward community casino industry. By doing so, we theoretically complemented social exchange theory and provided practical implications. In contrast to the extant literature that examined residents’ attitudes toward tourism development, psychological empowerment and social empowerment were identified as a single factor in the confirmatory factor analysis for attitudes toward casinos. This psychosocial empowerment was found to affect positively to positive attitudes and negatively to negative attitudes. The perceived economic benefit only positively affected positive attitudes. Suggesting that the opportunities to voice a residents’ opinion serve as ways to address the concerns for casinos, political empowerment was found to have a positive impact on the negative attitudes. However, in the larger sense, political empowerment had no significant impact on support for casinos while psychosocial empowerment had the biggest total impact. The results imply that unless the local residents are empowered psychosocially, it would be difficult to draw their support for the casinos.