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2017, Vol.41, No.10

  • 1.

    An Examination of the Economic Impact of the China Risk on the Hospitality Industry in Korea: Using Impulse Response Analysis and Conditional Forecasting Analysis

    송민경 | Kim, Sang Hyuck | 2017, 41(10) | pp.11~26 | number of Cited : 0
    Abstract PDF
    The purpose of this study is to examine the impact of China risk on subsequent tourism demand and hospitality industry performance in Korea. A VARX model, an impulse response analysis and a conditional forecasting analysis were used on monthly time series data from January 2000 to December 2016, to realize the study objectives. Results of the analysis reveal that all three macro economic variables relating to China have no influence on Chinese tourism demand in Korea. However, the total number of Chinese tourist arrivals affects the performance of three major hospitality industries in Korea: airlines, lodging, and travel agencies. The outcome of conditional forecasting shows that the impact of China risk on Korean hospitality industries is greater than expected.
  • 2.

    Impacts of Service Failures Existing in the Travel Chain on the Cognitive, Emotional and Behavioral Responses of Disabled Tourists: From an Embodiment Perspective

    LEE YOU-HA | LEE, BONGKOO | 2017, 41(10) | pp.27~49 | number of Cited : 2
    Abstract PDF
    This study examined the impacts of service failures existing in the travel chain on the cognitive, emotional and behavioral responses of disabled tourists using the principles of affective events theory. It also examined the differences among these impacts from the embodiment perspective. A total of 298 questionnaires were collected from carefully selected samples. After removing 9 incomplete ones, 289 questionnaires were used for the final data analysis. The major findings were as follows: 1) Service failure had a significant positive impact on the cognitive evaluation of disabled tourists according to the degree of their basic unmet needs. 2) Service failure did not have a significant impact on the negative emotions of disabled tourists, but their cognitive evaluation did. 3) The negative emotions of disabled tourists had a significant impact on their complaint behaviors, but had no impact on cognitive evaluation. 4) The group that was divided according to their embodied conditions did not show any significant differences in relationships among service failure and their following responses. The theoretical, practical and future implications of theses results were then discussed. Finally, future directions for further research are suggested.
  • 3.

    A Study of the Relationship Between Stock Prices for Tourism Business-Related Companies and Macroeconomic Variables

    Yong Jae Shin | Hong, MI-Young | 2017, 41(10) | pp.51~68 | number of Cited : 3
    We examined the relationship between stock prices for tourism business-related companies and macro-economic variables in Korea. We used stock prices of 12 tourism business-related companies listed on the Korean Stock Exchange. The focus was specifically macro-economic variables such as the industrial production index, the exchange rate, and interest rates of CD throughout the period of January 2003 to December 2016 and these factors were used for the empirical analysis. We employed a panel unit root test and a panel co-integration test. The panel Granger causality test based on a panel VAR (vector autoregressive) model because panel data estimation procedures offer more robust estimates by utilizing variations between individual stocks as well as demonstrating variations over time. We also employed an estimate panel regression model with a fixed effect. The results prove that all macro-economic variables including exchange rates, the industrial production index and CD interest rates all influence stock prices of tourism business-related companies. This is proven according to both a panel Granger causality test and a panel regression analysis used throughout this research. The results are evidence that macroeconomic variables contain significant information that can help forecast stock prices of tourism business-related companies. To our knowledge, this study is one of the first to examine the relationship between stock prices of tourism business-related companies and macro-economic variables throughout Korea that employed panel VAR model and panel regression model.
  • 4.

    The Impact of Tourism Policy Environments on Operation of the Cultural Tourism Governance and Its Policy Outcome: A Case of the Resident’s Council in Gamcheon Culture Village

    LEE. S. H | 2017, 41(10) | pp.69~85 | number of Cited : 12
    The resident’s council of Gamcheon Culture Village, one of famous representative cultural tourism places in Busan, is established by bylaw for the operation and development of the village. This council depends on a collaborative network of various policy actors(i.e., residents, artists, professors, and public officers). It plays leading roles in developing the village as a cultural tourism site and in improving the inhabitants’ quality of lives. This study aimed to identify unique influencing factors of cultural tourism governance that were established by the council and to analyze the impacts of the governance operation and policy outcome. For these purposes, this study measured influencing factors of governance using policy environment variables. Specifically, the influencing factors were consisted of social environment factor such as a fundamental element of governance, institutional environment factor that was essential for operating governance, and tourism environment factor that facilitates the governance operation. The results showed that the efficient operation of cultural tourism governance was influenced by all three factors. Especially, both the social environment and operation of the governance were found to be an influencing factor of policy outcome. By comparing these findings with previous studies in the tourism field, this study also suggested a few lessons considered when we establish and operate cultural tourism governance.
  • 5.

    Job-Education Mismatch Possibility Resolved in the Hospitality Industry: Which Is More Applicable, Job Mobility Theory or Job Competitiveness Theory?

    Lee, Eun-Soo | 2017, 41(10) | pp.87~103 | number of Cited : 7
    This study identified the difference of job-education mismatch according to demographics and job characteristics to see if job-education mismatch in the Korean hospitality industry is a temporary phenomenon or a long-lasting problem. Job mobility theory based on human capital theory supports the theory that job-education mismatch is a temporary mismatch because overeducated workers rapidly get promoted or move to higher level jobs. However, job competitiveness theory describes job-education mismatch as a long-lasting problem with negative effects on productivity. The data were collected from employees in five deluxe hotels throughout Seoul. After removing any spoiled submissions, 291 surveys were analyzed. The results showed that job-education mismatch was reduced as age, tenure, and internal/external career mobility increased to a certain extent, but it was proved a chronic problem in the overall results. It was found that job-education mismatch in the Korean hospitality industry can be a persistent phenomenon rather than a temporary mismatch. Furthermore, it was found that job-education mismatch is better explained by job competitiveness theory than it is by job mobility theory. In the final section, theoretical and practical implications of these results are suggested.
  • 6.

    Policy Implications of Nature-based Healing Tourism Using the Program Logic Model: Focusing on Policy Framework for Sustainable Healing Tourism

    Kim Jinok Susanna | Kim, Nam Jo | 2017, 41(10) | pp.105~123 | number of Cited : 7
    The increase in domestic healing tourism has led associated governmental agencies to becoming involved in the development of healing tourism projects. The budget expense for associated agencies amounts to approximately 282.56 billion won and these projects are currently ongoing. The healing tourism project is expected to expand with the purpose of achieving increased public value and advancing the local economy. The purpose of this study was therefore to identify the policy implications of healing tourism projects so that associated governmental agencies and local governments can analyze their enormous budget. This was achieved by applying a program logical model and a policy framework throughout the research. The results of using both these research strategies showed that: 1) Nurture was provided by a healing specialist and a healing tourism specialist. 2) There is a professionalization of healing programs that occurs. 3) That maintenance of consistent, professional, and systemic management of projects is needed. This will be achieved by establishing a control tower in a central agency. These results suggest the need for the establishment of organized policies that adhere to the tenants of a program logical model and a policy framework. This will ensure the maximization of management performance in healing tourism projects that are currently ongoing.
  • 7.

    An Exploratory Study on the Tourist Gaze: Focus on Chinese Tourists in the Seoul Area

    YANWENYAN | 량가 | Yoon Yooshik | 2017, 41(10) | pp.125~143 | number of Cited : 8
    In order to understand the gaze more deeply, we want to explore the relationship between tourist destination identity and tourist destination brand value perceived by tourists. The scope and method of the study included three-stage surveys of Chinese tourists visiting major tourist destinations in Seoul. 465 valid samples were used for the final analysis. Frequency analysis, exploratory factor analysis, reliability analysis, and multiple regression analysis were performed using SPSS 23.0.The results of the study showed that the components of a tourists 'gaze were derived from seven factors: 1) Tourism resource activation, 2) Living environment development, 3) Local fashion and beauty sensitivity, 4) Traditional culture preservation, 5) Food diversity, 6) Service quality excellence and 7) Local residents' superiority. Also, it was proved that a tourist 's gaze had a significant effect on tourism destination identity, tourism destination brand value and tourism performance. This research was done to overcome limitations of qualitative research paradigms existing in current foreign tourist gaze research. The study also combined qualitative and quantitative research methodology to understand the intrinsic psychology of Chinese tourists and to improve the structure of the tourism industry at large and to develop symbolic tourism resources.
  • 8.

    The Effect of Perceived Quality, Revisit Intention and Premium Payment Intention on Korean Restaurants: Focused on Mediation Effect of Experience Value

    김진희 | Lee Soo Bum | 2017, 41(10) | pp.145~163 | number of Cited : 12
    The purpose of this study was to investigate the effect of perceived quality, revisit intention and premium payment intention in a selected group of Korean restaurants. The focus was on the mediating effect of experiential value on perceived quality, revisit intentions and premium payment intentions. For the purpose of this study, a questionnaire was distributed to a total of 320 participants residing throughout Seoul and Gyeonggi-do utilizing Korean restaurants in these areas. In total, 273 samples were deemed valid and these questionnaires were analyzed. The results showed first that the perceived quality of Korean restaurants and experiential value is divided into the four following factors: 1) Service quality, 2) Food quality, 3) Space layout, and 4) Atmosphere. Secondly, perceived quality influenced experiential value, revisit intention, and the premium payment intention. Thirdly, experiential value influenced revisit intention and premium payment intention. Fourthly, these results showed that the experiential value was a moderating factor between perceived quality and revisit intention. However, experiential value was not a moderating factor between perceived quality and premium payment intention.
  • 9.

    The Effect of Work-Life Quality on Job Engagement, Organizational Commitment and Turnover Intention: Research Based on Deluxe Hotel Food and Beverage Employees in Seoul

    Chae Sin Suk | 2017, 41(10) | pp.165~183 | number of Cited : 12
    The purpose of this study was to investigate the perceived quality of work life held by hotel food and beverage employees. This was done in order to examine how their quality of work life perception affected their perceived job engagement, organizational commitment and turnover intention. Data were collected from hotel food and beverage contract workers in 10 five star hotels throughout Seoul. A total of 220 samples were deemed acceptable for final analysis. The statistical tools used for this research were frequency analysis, confirmatory factor analysis and discriminant validity analysis using the statistical packages: SPSS (18.0) and AMOS (18.0). The results showed first that perceived quality of work life had a significant effect on job engagement and organizational commitment while turnover intention did not. Secondly, it was shown that job engagement had a significant effect on organizational commitment while turnover intention did not. Thirdly, the results also indicated that organizational commitment had a significant effect on turnover intention. Practical implications and limitations of the study are also discussed within.
  • 10.

    An Analysis of the Demand for Education for Sustainable Development among Tourism Majors

    Min, Chang-Kee | 2017, 41(10) | pp.185~200 | number of Cited : 0
    The concept of sustainable development is important in tourism as its various forms of are closely related to this concept. They all appear under the name of sustainable tourism. However, there are very few courses teaching this concept within the tourism curriculum and only a small number of tourism departments provide these courses. This study was implemented to examine the need for ESD (Education for Sustainable Development) within the tourism major and suggest directions for ESD in tourism education. An empirical study of 766 students from 5 universities was conducted using quota sampling and these showed a high demand for ESD themes in general (M=3.78) It also showed that the current teaching level of ESD however was low (M=2.81). The major themes in ESD and the themes in socio-cultural domain are: international understanding, multi-cultural understanding, conflict resolution, and civil education. These themes all showed high demand followed by themes of corporate social responsibility and responsible consumption in economic domain. The themes concerning environmental domain showed relatively low demand, but themes like eco-friendly energy, waste disposal/recycling of resources, and disaster prevention showed relatively high demand when compared with the current level of teaching. In conclusion, the need for a holistic approach through ESD in sustainability education in tourism is paramount. A follow-up study on the relationship between the concepts of sustainable development and sustainable tourism through an analysis of the contents of ecotourism courses in tourism curricula is also recommended.
  • 11.

    An Analysis of Dining Space on the Japanese Colonial Period TV Drama ‘Gyeongseong Scandal’

    Lee, hyo-Jeong | Kyung Soo Han | 2017, 41(10) | pp.201~216 | number of Cited : 0
    This study Analyzed dining space used in a Japanese colonial period TV drama. By watching internet-channel services with replay capability, dining space scenes were collected and analyzed using scene captions. The relative importance of each scene was determined according to the exposure time per episode. By analyzing individual images in detail, the relative importance of dining space in a Japanese Colonial period drama was determined. In addition, the direction of dining space utilized in a Japanese colonial period drama will be presented according to deduced results in the conclusion. The quantitative results of this analysis were as follows: 1) The ratios of dining space exposure were 19% for ‘Capital Scandal’. Even though dining space exposure in the drama was 19%, time and costs were limited, so it follows that there were limits to the drama production aspects. 2) Drama production puts more emphasis on images, so there were few examples of exaggerated settings used for dining space scenes. 3) Though there were limited situations, these were enough for the public to identify the effort to produce a dining space. These results suggest that even when only producing a dining space, there is now an opportunity to consider more if the periodical aspects of the drama are examined.
  • 12.

    Is Dog-eating Culture a Barbarous Behavior or a Korean Traditional Food Culture: From the Cultural Relativism View Point

    Joungkoo Park | 2017, 41(10) | pp.217~234 | number of Cited : 2
    The purpose of this research were to explore the influential factors for dog-eating culture and to identify a difference between two distinct groups; one group of people who supports the argument that dog-eating is a barbarous food culture and the other one who believes that dog-eating is a part of traditional culture that imbedded for a long time. Data was collected in a traditional market. Randomly selected 170 tourists were participated in this survey. Chi-square analysis, t-test and multiple regression were utilized to accomplish the purpose of this study. Results revealed that participants who were male, high school diploma or less, no religion, human priority, meat-preference diet, and against Western culture tended to accept dog-eating culture (p<.05). In addition, the survey item of “Boshin Tang (dog-meat soup) is part of traditional food culture so it should be kept.” revealed that those who support the traditional uniqueness tended to accept the dog-eating culture compared to those who support the international movement (against dog-eating). This study concluded that many participants who support dog-eating culture believed that they were not willing to blindly follow the foreign opinion against dog-eating culture but they recognized the need for better treatment for slaughtering process and sanitary issues.