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2018, Vol.42, No.2

  • 1.

    The Relationship Influence among Life Style, Tourism Information, and Behavioral Intention on Chinese Tourists: Focusing on the Moderating Tourism Type(Individual Tourism, Group Tourism)

    Choi, Dong-hee | 2018, 42(2) | pp.11~28 | number of Cited : 23
    Abstract
    The purpose of this study is to investigate the relationship influence among life style, tourism information, and behavioral intention on Chinese tourists in Korea, along with the difference in the relationship influence depending on the tourism type (individual tourism or group tourism) and the pertinent implications thereof. In order to accomplish that purpose, Chinese tourists who had visit Korea, departing from Incheon International Airport were selected as subjects for a questionnaire implemented from March 1 to March 31., 2016. A total of 250 questionnaires was distributed and 230 valid copies were used for the empirical analysis. As a result of the study, the life style of Chinese tourists noticeably influenced tourism information and the tourism information perceived by Chinese tourists noticeably influenced behavioral intention with a difference depending on the tourism type (individual tourism or group tourism). Therefore, the study implies that the tourism information provided to Chinese tourists should be differentiated with the newest information taking into consideration life style, tourism type and factors.
  • 2.

    Examination of Hotel Customer’s Environmentally-friendly Decision Making: Expanding on the Theory of Planned Behavior

    Kim, Joo-Hyun | 2018, 42(2) | pp.29~46 | number of Cited : 6
    Abstract
    The current study was designed to explain hotel customers’ intention formation to visit a green hotel by utilizing the theory of planned behavior. The study findings revealed that the proposed model has a more satisfactory fit to the data and superior predictive power for intention than the theory of reasoned action model. In line with the theory, the findings from the structural equation analysis showed that three antecedent variables (attitude, subjective norm, and perceived behavioral control) had a significant and positive influence on hotel visit intention to select a green hotel. Further investigation indicated that the effects of the three predictors on visit intention were asymmetrical. Specifically, subjective norm had the greatest impact on intention, followed by attitude and perceived behavioral control. In addition, it was found that overall image exerted a significant impact on attitude and visit intention. Implications and limitations that provide opportunities for future research are also discussed.
  • 3.

    Identification of Guest Complaint Behavior in the Reservation Department of Luxury Hotels: A Qualitative Approach

    Moon HeeWon | Han Hee-Sup | 2018, 42(2) | pp.47~64 | number of Cited : 3
    Abstract
    Competition in the hotel industry is increasingly more intense, leading to customers making more and more unreasonable demands and complaints. Analysis of customer complaint behavior can provide a differentiation strategy for the overheated market by maximizing customer satisfaction and minimizing the number of complaints, This study utilized semi-structured, open-ended questions in interviews with 36 reservation department employees. Via positive analysis, four primary themes emerged: room cost, employees, customer demands, and other. Based on the findings, several suggestions are made to reduce customer complaints including standardized rate parity, consolidated management, better service, more up-to-date websites, and improved internal tasks.
  • 4.

    The Effect of Motivation in Rural Tourism Education on Behavioral Intention : Focused on Participants’ Engagement in Tourism and Gender

    Yang Yung Shoon | 2018, 42(2) | pp.65~84 | number of Cited : 4
    Abstract
    This study examines the effect of motivation of participants in rural tourism education on behavioral intention, as well as participants’ engagement in tourism and gender influence on behavioral intention. For this, 183 samples were collected from participants in rural tourism education and used for analysis. The findings indicated that motives for participation in rural tourism education were composed of three factors: personal network, intrinsic satisfaction, and social utility, all of which positively influenced behavioral intention. Personal network most strongly affected behavioral intention, followed by intrinsic satisfaction and social utility. The results show that both participants’ engagement in tourism and gender have a significant effect on behavioral intention. It implies that individual variables including participation motives for education should be considered to induce positive behavioral intentions in rural tourism education. Also needed are special programs or schemes to boost interaction among participants to build networks.
  • 5.

    The Gentrification Process of Living Space by Tourism

    LEE, SANGHOON | KANG SANGHOON | 2018, 42(2) | pp.85~102 | number of Cited : 16
    Abstract PDF
    This study examined the transformation process of living space to tourism space and local residents' attitudes toward the transformation process by applying in-depth interviews as a qualitative research methodology. Findings show that gentrification has hastened the transformation of living space to tourism space. More specifically, four steps were identified: 1) approvement for being a tourism space by local government and community council; 2) changes in the relationships between/among community residents; 3) transfer of community residents' living space by demand; and 4) community decline as a result of gentrification. While previous studies have revealed mandatory transfer by gentrification, this study found that both voluntary transfer to other communities and mandatory transfer within local residents' communities have been happening together. Based on the results, theoretical and practical implications are discussed to advance the current knowledge of gentrification research.
  • 6.

    Analysis of the Experience Impact of Royal Culture Festival Programs

    LEE KYUNG YUR | Lee, Hoon | 2018, 42(2) | pp.103~119 | number of Cited : 8
    Abstract
    The purpose of this study is to examine the attributes of festival experience and to analyze the impact of festival experience, satisfaction, and revisit intention in two programs of the Royal Culture Festival. In this study, 277 survey samples taken from participants in the two programs were used for data analysis. As a result, five attributes labeled Education, Escape, Togetherness, Sacredness, and Placeness were extracted, and all of them had significant influences on satisfaction and revisit intention. Among them, Placeness was revealed to be the strongest attribute of festival experience, followed in order by Escape, Education, Sacredness, and finally, Togetherness. According to the results of analyzing the impact of the attributes of festival experience on satisfaction, “A Taste of Royal Cuisine” was ranked in order of Placeness, Escape, Education, Sacredness, and Togetherness, while “Time Travel to 1750” was ranked in order of Placeness, Escape, Togetherness, Education, and Sacredness. This study provides a practical framework for the planning of experience programs for cultural heritage festivals and suggests development and improvement directions for experiential festivals utilizing cultural heritage. Therefore, it is aimed to help balance the preservation and utilization of cultural heritage and to increase participation of tourists with the use of cultural heritage.
  • 7.

    A Spatial Structure Analysis of the Topological Characteristic Change on Walking tourism: Focused on Seoullo 7017 Project

    Parksuji | Shin, Jin-Ok | Chul Jeong | 2018, 42(2) | pp.121~138 | number of Cited : 10
    Abstract
    This research aims to compare two cases – to demolish or to pedestrianize Seoul Station elevated promenade – and to verify the effectiveness of the result in terms of walking tourism. To achieve this goal, correlations between foot traffic in that area and topological characteristics were verified by applying topological analysis, and then its characteristics were drawn to analyze the influence on Seoul Station in the cases of either demolishing the elevated promenade or pedestrianizing it. The results are as follows. Through the Seoul Station Elevated Promenade Plan, the overall accessibility would be raised, and space-use density or pedestrian density also would be considerably increased. However, the overall topological variances of the western area of Seoul Station would decline, which may lead to lower effectiveness of developing the undeveloped region, which is the target of the Seoul Station 7017 project. In conclusion, even though the east-west connection can be easier due to the plan, unbalanced pedestrian accessibility to the Seoul Station elevated promenade and the surrounding area could be absorbed to larger regions with a considerable amount of foot traffic, thus creating a “straw effect” that makes the western area’s economy worse.
  • 8.

    The Effect of a Hotel Loyalty Program on Cognitive, Affective, Conative Loyalty and Action Loyalty Formation

    Jinkyung Jenny Kim | 2018, 42(2) | pp.139~155 | number of Cited : 13
    Abstract
    Adapting the four-stage model of loyalty developed by Oliver (1999), this study aims to examine how a hotel loyalty program influences the formation of both attitudinal loyalty, which is progressively developed through cognitive, affective, and conative loyalty, and behavioral loyalty. Cognitive loyalty in a hotel loyalty program is considered to be the customers’ perceived values that consist of convenience, psychological, monetary, and benefit values. An online survey was conducted to Koreans who were members of the loyalty program of a global chain hotel and who had stayed at the hotel in the preceding five years. A total of 322 surveys were used for empirical analysis. The results implied that the psychological and benefit values of the hotel loyalty program positively influenced the formation of affective loyalty, which conveyed membership recognition, and that differentiated benefits were the most important for Koreans. Also, once cognitive loyalty was built, it progressively and positively influenced the formation of affective, conative, and eventually action loyalty, thus showing that the formation of cognitive loyalty is crucial for Koreans. This study is meaningful in that it empirically analyzed how a global chain hotel’s loyalty program contributes to the formation of loyalty through evaluating its effect on each stage.
  • 9.

    Pilgrimage Motivations through Constructivism Grounded Theory: Focused on Christian Pilgrimages

    Lee, Yanglim | Kim, Young-Mi | 2018, 42(2) | pp.157~185 | number of Cited : 6
    Abstract
    The purpose of this study is to understand the structure of Christian pilgrimage experiences by addressing the question of what the characteristics and influences of pilgrimage motivations are. To investigate the structure of Christian pilgrimage experiences, a qualitative study based on the constructivist grounded theory of Charmaz (2006) was conducted. A total of 32 people who had made a pilgrimage to Israel in the preceding three years were selected as research participants through theoretical sampling. While research on pilgrimages has tended to emphasize religious perspectives, this study focuses on the aspect of bridging the sacred to the secular, which can be considered to be a new aspect of pilgrimages that cannot be found in the existing studies.
  • 10.

    An Examination of the Benefits of Camping Experience Using Outdoor Recreation Resource Management Tools: Focused on BBM(Benefit Based Management) and ROS(Recreation Opportunity Spectrum)

    Kim Hyun Jung | Kim, Jin-Dong | Kim, Nam Jo | 2018, 42(2) | pp.187~208 | number of Cited : 1
    Abstract
    Domestic camping has been growing in popularity. This study analyzed the benefits of camping, focusing on BBM & ROS, which are outdoor recreation resource management tools to measure growth in camping facilities both quantitatively and qualitatively. Accordingly, 122 blogs posting camping reviews of two camping sites (Hantan River and Mt. Gaebang), which by ROS are classified as urban type and natural area type, respectively, were selected and the relationship between benefit attributes and environment attributes were analyzed using content analysis. The results show that there were different benefits offered by each type of camping environment. Furthermore, for similar benefits there were specific environmental differences according to ROS type. The results suggest that camping site operators should focus on core benefits and create different environments by ROS type. In addition to this, it is suggested that grading criteria be done differently by ROS type in the development of a camping-site grading system.
  • 11.

    Analysis of Accessibility of Individual Tourists to Destination Using Social Network Analysis: Focused on the Ulsan Metropolitan City Public Transit Network

    Jung hun, Kim | jung yeon dong | 2018, 42(2) | pp.209~223 | number of Cited : 11
    Abstract PDF
    This study examines public transit, which is one of the constraint factors for tourism activities. The centrality of the network of bus routes near Ulsan destinations were examined through social network analysis to confirm the mobility environment of tourists. The network of bus routes was visualized to identify weaknesses involving tourism destinations by using the bus routes listed in the "Ulsan Metropolitan City Bus Route Guide." Centrality was analyzed using UCINET and the bus networks using Netdrew. First, it was confirmed that social network analysis is useful as a methodology for research on tourism transit systems related to the mobile environment of individual tourists. Second, it was confirmed that visualization of the bus network is useful for bus route analysis and improvement. Third, it was confirmed that the number of accessible destinations using bus routes is limited, so tourism activities are also limited. Traffic-related research should jointly consider temporal and spatial characteristics. However, this study considered only spatial characteristics, so further research should also consider temporal characteristics.
  • 12.

    The Effects of the Quality of Service of Multicultural Festivals on Attendee Satisfaction and Behavioral Intention: Focusing on the Ganghwado Jeondeungsa Immigration Festival

    Yoon Hee Lee | 2018, 42(2) | pp.225~242 | number of Cited : 12
    Abstract
    The purpose of this study was to improve the quality of the service at multicultural festivals and to encourage them to promote social integration by analyzing the relationship between their quality of service, visitor satisfaction, and behavioral intention. To this end, attendees of the Ganghwado Jeondeungsa Immigrant Festival, who were mainly foreign workers and their Korean teachers, were invited to respond to a 183-item questionnaire, which was then analyzed to determine the relationship between the quality of service of multicultural festivals, attendee satisfaction, and behavioral intention. It was found that physical and procedural quality among service quality indicators had an influence on satisfaction and behavior, and that satisfaction and behavioral intention increased as physical quality and procedural quality increased. Meanwhile, an analysis of behavioral intention according to demographic characteristics revealed that foreigners were generally more likely to attend the same festival again in the future and recommend it to others as compared to Koreans. Therefore, if the quality of service offered to foreigners is accurately studied, evaluated, and reflected in festival management, it will ensure repeat visitors and their recommendation through word-of-mouth, which in turn may encourage more foreign visitors, and bring about by an increase in social integration and exchange between countries.