Korean | English

pISSN : 1226-0533 / eISSN : 2713-6388

2020 KCI Impact Factor : 2.37
Home > Explore Content > All Issues > Article List

2019, Vol.43, No.7

  • 1.

    An Analysis on Priority of Hotel Banquet Selection Attributes for Marketing Strategy of Attracting Corporate Events: From the Perspective of Corporate Event Planners

    Kim, Hyun-Dong | Lee,Hyung-Ryong | 2019, 43(7) | pp.11~29 | number of Cited : 0
    Abstract
    The aim of the research was to investigate the priority of hotel banquet selection attributes, which are significantly considered by corporate event planners. Focus group interviews (FGI) were conducted to figure out the priority of the attributes from the point of view of experts. A total of 15 experts who had been working in corporate events for over 10 years were selected. From the detailed results of the FGI, a total of 34 selection attributes of hotel banquets were extracted. The data were analyzed using AHP to find the priority and the relative importance among the 34 selection attributes. The results of this study provided the priority order of the 34 core attributes, which were as follows: the reputation and brand image of the hotel (6.18%), the height of the banquet room (5.18%), relocatable banquet room to suit the user’s purpose (5.17%), ability and responsiveness of banquet employees (4.66%), accessibility by car (4.61%), convenience of public transportation (4.53%), and attitude toward negotiation of price (4.44%). The findings of this study would benefit hotel marketing managers, general managers, and hotel owners to make decisions and to improve their marketing capabilities.
  • 2.

    A Study on the Effectiveness of Airline Safety VR Education: Focusing on the Relations Safety VR Education, Emotional Immersion and Safety Behavior

    Park, Hee-Jung | 2019, 43(7) | pp.31~47 | number of Cited : 1
    Abstract
    This study was conducted in May 2019 with J-Air cabin crew members who had participated in safety VR education for one month to check the impact of safety VR education on emotional immersion and safety behavior and to provide implications for how to use safety VR education programs by verifying the mediation effects of emotional immersion in the relationship between safety VR education and safety behavior. First, the results of checking how safety VR education affected emotional immersion demonstrated that the three factors (the suitability of the educational environment for safety VR education, response ability to safety accidents, and attitude of participation in education) all had a significant positive influence on emotional immersion. Also, among them, suitability of educational environment for safety was the most important factor. Therefore, in carrying out safety training for cabin crew members, airlines need to reorganize the safety education program by applying a VR education system and by presenting the same visual contents that actual airlines use, including symbols, airline uniforms, and airline cabin structures of the aircraft used in the safety VR training. In addition, the results of demonstrating the impact of safety VR education on safety behavior showed that all three factors had a significant positive influence on safety behavior, with the most important being education participation. Therefore, in organizing safety VR education, airlines need to implement vocational training first. In addition, as a result of checking the effect of emotional immersion on safety, it had a significant positive influence on safety action. Therefore, airlines should rearrange the composition of safety VR education centers so that three to four cabin crew members can receive safety VR education in separate spaces using a partition. Finally, after analyzing whether the impact relationship between safety VR education and safety behavior was mediated by emotional immersion, it was demonstrated that there was a partial mediating effect in the relationship. The government should expand safety VR education, which is currently used only by J-Air, to all airlines in Korea and expand the number of people who participate in it to all jobs linked to air operations. Airlines also need to develop safety VR education programs focusing on customer safety accidents that suit the specificity of the cabin crews’ in-flight security tasks.
  • 3.

    The Effect of Mindfulness on Emotional Solidarity and Place Attachment in Festival Participation

    Jung hun, Kim | Ko, Dong-Wan | 2019, 43(7) | pp.49~68 | number of Cited : 2
    Abstract PDF
    Festivals presuppose interaction. Festivals interact with many people in special spaces, so people and places in festival research are very important. Through festival participation, emotional solidarity can be formed through interaction with people, and place interaction can be formed by interaction with place. The purpose of this study was to investigate the structural influences of mindfulness, emotional solidarity, and place attachment. For the study purpose, literature research, descriptive statistics analysis, correlation analysis, confirmatory factor analysis, and structural equation model analysis were performed. As a result of the research, mindfulness, emotional solidarity, and place attachment proved to be organic influences. In the festival, it was confirmed that mindfulness was an independent variable that formed emotional solidarity and place attachment. In other words, emotional solidarity and place attachment were formed through participating in festivals, and mindfulness in festivals strengthened emotional solidarity and place attachment.
  • 4.

    A Study on the Elements that Form Residents’ Attitude toward Tourists at an Over-Tourism Destination: A Case Study of Gamcheon Cultural Village, Busan

    Kim, Song-Yi | Youngeun Kang | 2019, 43(7) | pp.69~83 | number of Cited : 5
    Abstract
    Over-tourism occurs when the number of tourists visiting a tourist destination exceeds the carrying capacity of the destination, causing a negative impact on the lives of residents and fostering anti-tourist attitudes among these residents. This study aimed to explore the elements that influence residents’ attitudes toward tourists at an over-tourism destination. This study employed a case study of Gamcheon Cultural Village, Busan, and conducted a survey of 97 residents from the village. Factor analysis and regression analysis were done. The results of the study show that residents’ attitudes toward tourists at an over-tourism destination were primarily formed by their degree of participation in tourism development; attachment to the village; perception of positive sociocultural, economic, and environmental impacts of tourism development; and their perception of negative economic impacts. For the residents who had begun to live in the village before the implementation of tourism development, participation in the tourism development and recognition of the positive sociocultural, economic, and environmental impacts of tourism development were important elements. For the residents who started to live in the village after tourism development had begun, attachment to the village and recognition of the negative impacts of tourism were important elements. This means that in terms of management of an over-tourism destination, the most important factor is residents’ participation in the development process. In addition, for pre-tourism residents, the positive impacts of tourism development should be promoted, while for new residents economic loss should be considered.
  • 5.

    A Study on the Image of Korea Tourism through Big Data Analysis(focusing on Chinese Press Reports)

    Chen, Yu-Xuan | BOYOUNG MIN | 2019, 43(7) | pp.85~102 | number of Cited : 0
    Abstract
    The study examines the keywords highlighted in Chinese newspaper reports on Korean tourism and how Chinese tourists' perception of Korean tourism is shaped through big data semantic network analysis. In order to investigate this, 1,568 reports regarding tourism in Korea were collected on three channels of Chinese media (CCTV news, People's Daily and Sina) from August 2015 to July 2018. Unnecessary words were excluded, the study was conducted by a text refining process to extract keywords using frequency ranks, and refined data were selected by calculating frequency through text mining. Selected words are constructed from matrix data and used for semantic network analysis. For analysis, the network centroid analysis of text was carried out by using text mining. According to the coverage of China's three major newspapers, the Chinese media reported that Korea had improved politically, economically, scientifically, technologically, and culturally, which played an important role in the positive image by Chinese people.
  • 6.

    The Influence of Public Design Attributes of Urban Regeneration Tourism Destination on Perceived Value and Intention to Revisit: Analysis of the Moderating Effect of Prior Knowledge

    OH Eunbi | Song Na Young | Kim, Tae-Hyung | 2019, 43(7) | pp.103~122 | number of Cited : 7
    Abstract
    This study aimed at analyzing the influential relations of public design attributes, perceived value, prior knowledge, and intention to revisit focusing a case of an urban regeneration tourism destination. In the literature review, the related concepts were covered and the precedent studies were examined. For the research design, a structural model was constructed and hypotheses were established. Using the purposive sampling method, survey data were collected from tourists who had visited Gyeongui Railroad Book Street, Mapo-gu, Seoul. A total of 434 effective questionnaires were utilized for the analysis. The results of this study showed that the structural relations among public design attributes, perceived value, and intention to revisit were significant overall, and that prior knowledge had a partially significant moderating effect. In conclusion, this study confirmed that the public design attributes of an urban regeneration tourism destination had significant influence on the related tourist behavior. Based on these findings, practical implications for developing urban regeneration tourism destinations are suggested.
  • 7.

    Influence of Social Media Content Types and Participation Levels on airlines’ Information Acceptance: Focused on the moderating effects of Gender and Age

    Hong Ji Suk | Ick-Keun Oh | 2019, 43(7) | pp.123~141 | number of Cited : 1
    Abstract
    n this study, the types of content on social media for airlines and consumer participation levels identify the influence between information acceptance focused on the moderating effect of gender and age. In the results, the types of content and participation levels of social media were found to influence information acceptance. Also, it was confirmed that gender and age played a moderating role in the relationship between information contents acceptance and social media content types. In other words, content types and participation levels of social media influenced information acceptance, meaning that gender and age were important variables. In particular, it is very important to review the characteristics of social media contents and the characteristics of social media for using airlines. These results are worthwhile as basic research to understand social media marketing for airlines. We confirmed the role of airline social media in controlling for gender and age. Based on this, we also considered the demographic characteristics that were applied in general marketing when establishing a marketing strategy using social media.
  • 8.

    Differences in the Perception on Tourism Collaboration by the Types of Public and Private Organizations

    LEE. S. H | 2019, 43(7) | pp.143~161 | number of Cited : 3
    Abstract
    The primary aim of this study is to analyze the difference in the objectives and performance of collaboration by the types of public and private organizations. Collaboration is an exceptional means of jointly solving complicated problems in the tourism sector, but it is also a strategy that organizations should pursue in that collaboration can bring greater benefits. However, because organizations do not all participate in collaboration with the same aim, the analysis of differences in collaboration by the public and private organizational types has significant implications. Collaboration objectives and performance were derived from three existing theories of tourism: resource dependency theory, relational or social exchange theory, and transaction cost theory. In particular, the collaboration objectives consisted of four factors: shared objective, transaction cost, mutual benefit, and resource dependence. The survey was limited to the public and private tourism businesses that were expected to collaborate with governmental tourism organizations in Busan. T-test and ANOVA were conducted to analyze a total of 380 respondents. As for analytical results, three meaningful results were found that are specific to the public-private tourism organizations and businesses. First, a difference in the collaboration objectives between the public and private sectors was found. The public sector and governmental organizations collaborated to rely on the expertise and human resources in the private sector. On the other hand, it was found that the private sector and the business organizations collaborated with the partner to reduce transaction costs. Second, the difference in collaboration performance between both sectors was evident. The public sector was interested in a reciprocal relationship with the counterpart and the achievement of shared objectives. The private sector, on the other hand, was interested in achieving their organization’s goal. This result interpreted that the public sector was interested in continuing collaboration while the private sector was interested in generating revenue for their organizations. Third, a difference in the performance by collaborative experiences was found in the public sector. This suggests that as the public sector gains more collaborative experiences, it’s going to recognize higher collaborative outcomes. These results could be a clue to establishing strategies for the various agencies and groups in the public and private sectors to sustain collaboration with their partners.
  • 9.

    The Impact of Brand Credibility, Brand Equity and Brand Satisfaction on Brand Loyalty towards Global Airline Alliances: The Moderating Effects of Switching Cost

    Lee, Sun-Min | seo wonseok | 2019, 43(7) | pp.163~181 | number of Cited : 3
    Abstract
    It has been a key strategy to use global airline alliances in the airline business. In order to prove the relationship between brand credibility and brand loyalty of global airline alliances, this research suggests a conceptual model. This research found that brand equity had a positive impact toward brand satisfaction and brand loyalty, and also brand satisfaction and brand loyalty had a positive relationship. Another important finding was to verify the moderating effects in the relationship between brand equity-brand loyalty and brand satisfaction-brand loyalty. From the analysis results, it can be said that switching cost plays an important role in the global airline alliance environment. The data of this research confirms that the global alliance brand improves a brand of a member company and strengthens its own brand in the world airline industry. Also, brand credibility has an important role in customer relationship management.
  • 10.

    Comparing Development Programs of Regional Specialized Convention by the Semantic Network Analysis Methods-Focused on Daegu and Busan Cases-

    Kim Mi Seong | SEO, YUBIN | Hyun-Jung Kim and 1other persons | 2019, 43(7) | pp.183~200 | number of Cited : 3
    Abstract
    This study was conducted to compare the policies and implementation regarding the development of regional specialized conventions, their further development, and maximizing their social value. Daegu Metropolitan City and Busan Metropolitan City were selected as research areas among the cities that had started regional specialized convention projects carried out by their respective local governments in the initial stage. The policy analysis was proceeded through content analysis based on project announcements of each area. For analyzing the phenomenon reflected in the media, the authors collected 248 articles in Daegu and 986 articles in Busan since 2012, when the policy started. From the articles, a semantic network analysis was performed by using Textom. The results show that the term “regional specialized convention” itself was not widely publicized, but that the direction pursued by development policy was paid off in implementation.