This paper deals with strategic alliance problems among Japanese travel industry. Author investigated and classified types, fields of alliances, and purposes, characteristics of the alliances. The results showed that a major type of alliance among travel companies was a sort of marketing-related alliance. With regard to the purpose of alliance, companies show an inclination to pursue economies of scale rather than economies of scope. Regarding the characteristics of companies in alliance, it seems that vertical alliances are existing between travel industry and its related industry, whereas horizontal alliance within travel industries.