This study explores demographic characteristics and travel patterns of two different groups of Chinese tourists, casino and non-casino visitors to South Korea. The homogeneity analysis shows that significantly differentiated characteristics are found between the above groups. That is, casino visitors are characterized by those with low education but with high income carrying much travel budget themselves, with much experiences in overseas travel, and accompanied by family or relatives. The other party showed the profile of high education, relatively little overseas travel experience, low income, low travel budget, and traveling with peer groups. The result may help casino marketers establish effective marketing strategies to the target groups.
@article{ART000920009}, author={정광석 and Kim Woo-Gon}, title={Comparative Analysis of Demographic Characteristics and Travel Pattern of Chinese Casino and Noncasino Vacationers to South Korea}, journal={Journal of Tourism Sciences}, issn={1226-0533}, year={2002}, volume={25}, number={4}, pages={179-194}
TY - JOUR AU - 정광석 AU - Kim Woo-Gon TI - Comparative Analysis of Demographic Characteristics and Travel Pattern of Chinese Casino and Noncasino Vacationers to South Korea JO - Journal of Tourism Sciences PY - 2002 VL - 25 IS - 4 PB - The Tourism Sciences Society Of Korea SP - 179 EP - 194 SN - 1226-0533 AB - This study explores demographic characteristics and travel patterns of two different groups of Chinese tourists, casino and non-casino visitors to South Korea. The homogeneity analysis shows that significantly differentiated characteristics are found between the above groups. That is, casino visitors are characterized by those with low education but with high income carrying much travel budget themselves, with much experiences in overseas travel, and accompanied by family or relatives. The other party showed the profile of high education, relatively little overseas travel experience, low income, low travel budget, and traveling with peer groups. The result may help casino marketers establish effective marketing strategies to the target groups. KW - DO - UR - ER -
정광석 and Kim Woo-Gon. (2002). Comparative Analysis of Demographic Characteristics and Travel Pattern of Chinese Casino and Noncasino Vacationers to South Korea. Journal of Tourism Sciences, 25(4), 179-194.
정광석 and Kim Woo-Gon. 2002, "Comparative Analysis of Demographic Characteristics and Travel Pattern of Chinese Casino and Noncasino Vacationers to South Korea", Journal of Tourism Sciences, vol.25, no.4 pp.179-194.
정광석, Kim Woo-Gon "Comparative Analysis of Demographic Characteristics and Travel Pattern of Chinese Casino and Noncasino Vacationers to South Korea" Journal of Tourism Sciences 25.4 pp.179-194 (2002) : 179.
정광석, Kim Woo-Gon. Comparative Analysis of Demographic Characteristics and Travel Pattern of Chinese Casino and Noncasino Vacationers to South Korea. 2002; 25(4), 179-194.
정광석 and Kim Woo-Gon. "Comparative Analysis of Demographic Characteristics and Travel Pattern of Chinese Casino and Noncasino Vacationers to South Korea" Journal of Tourism Sciences 25, no.4 (2002) : 179-194.
정광석; Kim Woo-Gon. Comparative Analysis of Demographic Characteristics and Travel Pattern of Chinese Casino and Noncasino Vacationers to South Korea. Journal of Tourism Sciences, 25(4), 179-194.
정광석; Kim Woo-Gon. Comparative Analysis of Demographic Characteristics and Travel Pattern of Chinese Casino and Noncasino Vacationers to South Korea. Journal of Tourism Sciences. 2002; 25(4) 179-194.
정광석, Kim Woo-Gon. Comparative Analysis of Demographic Characteristics and Travel Pattern of Chinese Casino and Noncasino Vacationers to South Korea. 2002; 25(4), 179-194.
정광석 and Kim Woo-Gon. "Comparative Analysis of Demographic Characteristics and Travel Pattern of Chinese Casino and Noncasino Vacationers to South Korea" Journal of Tourism Sciences 25, no.4 (2002) : 179-194.