This study identifies resident attitudes toward tourism and investigates the latent structures among impact variables that affect host attitudes. A conceptual model of host attitudes, based on perspective of social exchange theory, was empirically evaluated. Authors adopted structural equation model to provide some insights on tourism development. The sample consists of 248 Cheju Seung-up folk village residents. The results indicate that perceived economic benefits are rather greater impacts on attitudes than perceived social and environmental ones. The results support the hypothesis that perceived social impacts influence attitudes directly; however, perceived environmental impacts do not influence attitudes directly or indirectly. Finally result reveal that the residents with positive perceptions of tourism were positively related to further expansion of tourism development.